Nascar This Week 8 - the Derrick
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NASCAR Sponsorship: Who Is the Real Winner? an Event Study Proposal
NASCAR Sponsorship: Who is the Real Winner? An event study proposal A thesis submitted to the Miami University Honors Program in partial fulfillment of the requirements for University Honors with Distinction by Meredith Seurkamp May 2006 Oxford, Ohio ii ABSTRACT NASCAR Sponsorship: Who is the Real Winner? An event study proposal by Meredith Seurkamp This paper investigates the costs and benefits of NASCAR sponsorship. Sports sponsorship is increasing in popularity as marketers attempt to build more personal relationships with their consumers. These sponsorships range from athlete endorsements to the sponsorship of an event or physical venue. These types of sponsorships have a number of costs and benefits, as reviewed in this paper, and the individual firm must use its discretion whether sports sponsorship coincides with its marketing goals. NASCAR, a sport that has experienced a recent boom in popularity, is one of the most lucrative sponsorship venues in professional sports. NASCAR, which began as a single race in 1936, now claims seventy-five million fans and over one hundred FORTUNE 500 companies as sponsors. NASCAR offers a wide variety of sponsorship opportunities, such as driver sponsorship, event sponsorship, track signage, and a number of other options. This paper investigates the fan base at which these marketing messages are directed. Research of NASCAR fans indicates that these fans are typically more brand loyal than the average consumer. NASCAR fans exhibit particular loyalty to NASCAR sponsors that financially support the auto racing sport. The paper further explains who composes the NASCAR fan base and how NASCAR looks to expand into additional markets. -
KEVIN HARVICK: Track Performance History
KEVIN HARVICK: Track Performance History ATLANTA MOTOR SPEEDWAY (1.54-mile oval) Year Event Start Finish Status/Laps Laps Led Earnings 2019 Folds of Honor 500 18 4 Running, 325/325 45 N/A 2018 Folds of Honor 500 3 1 Running, 325/325 181 N/A 2017 Folds of Honor 500 1 9 Running, 325/325 292 N/A 2016 Folds of Honor 500 6 6 Running, 330/330 131 N/A 2015 Folds of Honor 500 2 2 Running, 325/325 116 $284,080 2014 Oral-B USA 500 1 19 Running, 325/325 195 $158,218 2013 AdvoCare 500 30 9 Running, 325/325 0 $162,126 2012 ×AdvoCare 500 24 5 Running, 327/327 101 $172,101 2011 AdvoCare 500 21 7 Running, 325/325 0 $159,361 2010 ×Kobalt Tools 500 35 9 Running, 341/341 0 $127,776 Emory Healthcare 500 29 33 Vibration, 309/325 0 $121,026 2009 ×Kobalt Tools 500 10 4 Running, 330/330 0 $143,728 Pep Boys Auto 500 18 2 Running, 325/325 66 $248,328 2008 Kobalt Tools 500 8 7 Running, 325/325 0 $124,086 Pep Boys Auto 500 6 13 Running, 325/325 0 $144,461 2007 Atlanta 500 36 25 Running, 324/325 1 $117,736 ×Pep Boys Auto 500 34 15 Running, 329/329 1 $140,961 2006 Golden Corral 500 6 39 Running, 313/325 0 $102,876 †Bass Pro Shops 500 2 31 Running, 321/325 9 $123,536 2005 Golden Corral 500 36 21 Running, 324/325 0 $106,826 Bass Pro Shops/MBNA 500 31 22 Running, 323/325 0 $129,186 2004 Golden Corral 500 8 32 Running, 318/325 0 $90,963 Bass Pro Shops/MBNA 500 9 35 Engine, 296/325 0 $101,478 2003 Bass Pro Shops/MBNA 500 I 17 19 Running, 323/325 0 $87,968 Bass Pro Shops/MBNA 500 II 10 20 Running, 324/325 41 $110,753 2002 MBNA America 500 8 39 Running, 254/325 0 $85,218 -
Pts Alias Daytona International Speedway
PTS ALIAS DAYTONA INTERNATIONAL SPEEDWAY DAYTONA ROAD-COURSE 1 15 GREY GHOST +15 MICHAEL MCDOWELL ALEX BOWMAN 2 14 A LITTLE ON THE HIGH SIDE +14 CHASE ELLIOTT RYAN NEWMAN 14 ALICE'S RESTAURANT +14 CHASE ELLIOTT MARTIN TRUEX JR. 14 BLACK HAWK +14 CHASE ELLIOTT MARTIN TRUEX JR. 14 FALLEN ANGEL +14 CHASE ELLIOTT DENNY HAMLIN 14 IRONMAN 1 +14 CHASE ELLIOTT KURT BUSCH 14 KELLY921 +14 CHASE ELLIOTT KYLE LARSON 14 RON'S VICTORY LAP +14 CHASE ELLIOTT KYLE BUSCH 14 SANFORDSPLACE #1 +14 CHASE ELLIOTT KURT BUSCH 14 TEAM TATETHAN +14 CHASE ELLIOTT KURT BUSCH 11 13 DAKOTA COOPER +13 AUSTIN DILLON ARIC ALMIROLA 13 EARNHARDT LEGACY +13 AUSTIN DILLON RYAN BLANEY 13 G.I. RACING +13 AUSTIN DILLON ARIC ALMIROLA 13 INTIMIDATORS +13 AUSTIN DILLON KURT BUSCH 13 JACKASSERY +13 AUSTIN DILLON RYAN BLANEY 13 KARMA #18 +13 AUSTIN DILLON MARTIN TRUEX JR. 13 PECK'S PICKS +13 AUSTIN DILLON ARIC ALMIROLA 13 ROCKY +13 AUSTIN DILLON KURT BUSCH 13 WEEKLY WOBBLERS +13 AUSTIN DILLON MARTIN TRUEX JR. 20 12 BAILE'S REAL TOUR +12 KEVIN HARVICK BRAD KESELOWSKI 12 BONES +12 KEVIN HARVICK ARIC ALMIROLA 12 EBERTS FLASH +12 KEVIN HARVICK CHASE ELLIOTT 12 J.J. +12 KEVIN HARVICK CHASE ELLIOTT 12 PIT BULL +12 KEVIN HARVICK CHASE ELLIOTT 12 SANFORDSPLACE #3 +12 KEVIN HARVICK MARTIN TRUEX JR. 12 TRANS AM TARZAN +12 KEVIN HARVICK ARIC ALMIROLA 27 11 2 BUCKS X2 +11 DENNY HAMLIN CHASE ELLIOTT 11 ANDI MAE +11 DENNY HAMLIN BRAD KESELOWSKI 11 BATTAGLIA RACING +11 DENNY HAMLIN KYLE BUSCH 11 BLACK JACK II +11 DENNY HAMLIN RICKY STENHOUSE JR 11 BTA +11 DENNY HAMLIN KYLE BUSCH 11 BUPPA RACING +11 DENNY HAMLIN CHASE ELLIOTT 11 DEVILHAWK RACING +11 DENNY HAMLIN MARTIN TRUEX JR. -
Nascar This Week 8 - the Derrick
NASCAR THIS WEEK 8 - THE DERRICK. / The News-Herald Wednesday, March 11, 2020 SPEED FREAKS QUESTIONS & ATTITUDE A few questions we Compelling questions ... and had to ask ourselves ATLANTA maybe a few actual answers That’s 25 career Cup wins What’s with Jimmie Johnson’s for Joey Logano. Where will THREE THINGS TO WATCH IndyCar flirtation? he land at career’s end? GODSPEAK: Joey is about He’ll join the McLaren IndyCar team halfway there. I think he for an April 6 test at the beautiful will be in the low 50s when Barber road course in Birmingham, he gets to his early 40s. Alabama. After that … well, it might KEN’S CALL: I’ll say another depend on the lap times. You’d like 25-30, landing him along- to think Jimmie wouldn’t tempt fate side Ned Jarrett, Junior by spending any of his “retirement” Johnson, Rusty Wallace years on the ultra-fast Indy ovals, and a few others. but some road-course events obvi- ously have his interest. Kyle Busch has 56 Cup wins, Jimmie Johnson What’s the point? has 83. Does Kyle catch Jimmie? Former F1 champ Fernando Alonso GODSPEAK: Kyle averages was first to talk about spreading his 3.5 wins a year. If he retires wings in wide fashion, and has done at 42, that’s 28 more wins, so over the past few years — he even which would put him one ran the recent Dakar Rally. Fernando ahead of Jimmie when he’s and Jimmie have become friends. all done. Jimmie’s persona never matched KEN’S CALL: Kyle is 34 the other two men with seven Cup with a lot of time left. -
Daniel Suarez
DANIEL SUÁREZ Toyota Certified Used Vehicles Team Report Round 2 of 36 – Pennzoil 400 – Las Vegas Car No.: 96 – Toyota Certified Used Vehicles Camry PR Contact: Laz Denes, True Speed Communication (704) 875-3388 ext. 806 or [email protected]) Primary Team Members: Driver: Daniel Suárez Crew Chief: Dave Winston Hometown: Monterrey, Mexico Hometown: Miami, Florida Car Chief: Mark Hillman Engine Builder: Toyota Racing Development Hometown: Lockport, New York Headquarters: Costa Mesa, California Engine Specialist: Kirk Butterfield Spotter: Steve Barkdoll Hometown: Carrollton, Ohio Hometown: Garrison, Iowa Over-The-Wall Crew Members: Gas Man: Cory White Front Tire Changer: Jason Charles Hometown: Vinson, Iowa Hometown: Rochester, New York Jackman: Joel Bouagnon Rear Tire Changer: Brandon Traino Hometown: St. Charles, Illinois Hometown: Cherry Hill, New Jersey Windshield: Mark Hillman Tire Carrier: Mason Harris Hometown: Lockport, New York Hometown: Fort Oglethorpe, Georgia Road Crew Members: Truck Driver: Gary “Turtle” Clem Tire Specialist: Liz Prestella Hometown: Eaton, Ohio Hometown: South Lake Tahoe, California Shock Specialist: David Stillman Mechanic: Cory White Hometown: Appleton, Wisconsin Hometowns: Vinson, Iowa Mechanic: Evan Snider Mechanic: Glenn “Cheeseburger” Hilchey Hometown: Scottdale, Pennsylvania Hometown: Bennington, Vermont Pennzoil 400 Notes of Interest: After piloting the No. 19 NASCAR Cup Series Toyota for Joe Gibbs Racing in 2017 and 2018, then the No. 41 Cup Series entry for Stewart-Haas Racing in 2019, Suárez has joined the single-car No. 96 Toyota Camry effort for Gaunt Brothers Racing (GBR) for the full 2020 season. Suárez will be attempting to make his 109th career NASCAR Cup Series start in Sunday’s Pennzoil 400 on the 1.5-mile Las Vegas Motor Speedway oval. -
Watkins Glen Xfinity Entry List
26th Annual Skrewball Peanut Butter Whiskey 200 - NASCAR XFINITY Series - Watkins Glen International - 8/07/21 Last Update: 08/02/2021 11:05 AM Entry Veh # Driver Organization Crew Chief Veh Mfg Sponsor 1 0 Jeffrey Earnhardt JD Motorsports Paul Clapprood Chevrolet ForeverLawn 2 1 Michael Annett JR Motorsports Mike Bumgarner Chevrolet Pilot Flying J Spicy Chicken Sandwich 3 02 Brett Moffitt Our Motorsports Patrick Tryson Chevrolet Our Motorsports 4 2 Myatt Snider Richard Childress Racing Andy Street Chevrolet Louisiana Hot Sauce 5 4 Landon Cassill JD Motorsports Tommy Machek Chevrolet Voyager 6 6 Michael Munley JD Motorsports Kase Kallenbach Chevrolet Gutterman Services 7 07 Joe Graf Jr SS Green Light Racing Joe Williams Jr Chevrolet Sport BLX 8 7 Justin Allgaier JR Motorsports Jason Burdett Chevrolet BRANDT / Hellowater 9 8 Sam Mayer JR Motorsports Taylor Moyer Chevrolet TBD 10 9 Noah Gragson JR Motorsports David Elenz Chevrolet Bass Pro Shops / True Timber / Black Rifle Coffee 11 10 Jeb Burton Kaulig Racing Bschlicker Schlicker Chevrolet Chevrolet/Nutrien Ag Solutions 12 11 Justin Haley Kaulig Racing Alex Yontz Chevrolet LeafFilter Gutter Protection 13 13 David Starr Motorsports Business Management Sebastian Laforge Toyota 14 15 Colby Howard JD Motorsports Wayne Carroll Chevrolet TeamJDMotorsports.com 15 16 A J Allmendinger Kaulig Racing Jason Trinchere Chevrolet Hyperice 16 17 Josh Bilicki (i) SS Green Light Racing Jason Miller Ford 17 18 Daniel Hemric Joe Gibbs Racing Dave Rogers Toyota Poppy Bank 18 19 Brandon Jones Joe Gibbs Racing -
Activity Book Design Your Driver
NOVEMBER 5-7, 2021 ACTIVITY BOOK DESIGN YOUR DRIVER Color the fire suit and helmet to create your driver’s race look. HOME OF THE 2021 NASCAR CHAMPIONSHIP NOV. 5-7 FIND THE RACE TERMS DESIGN YOUR RACE CAR Can you find all of the words below? They are hidden forward, Color the race car to create your own paint scheme. backward, up, down and diagonal. AERODYNAMICS LUG NUTS BANKING PIT ROAD DRAFTING RESTART HORSEPOWER WINDOW NET LEAD LAP VICTORY Word Search G J AMBZQVDL ZB I J U GTMMDXYBOUXUEKK GZOHAYVWAGCFQBH VSGNEMI RVNHKTCO OPRARTCEHUKXFYR IUEFOLTSJTPITXS YUWVDVOTDS I DNAE BGV I YVRARWTRLGP EWP I NZYRAQREEXO PQCTADKT FGOCABW XUFMMGOMTOAQDQE I DO E I K GW I ND L L A R WWHHCVDNNARWACR J MT U S C VDG E VWP S V I C A N R I L A P K T J AWN AERODYNAMICS WINDOW NET DRAFTING BANKING LEAD LAP PIT ROAD HORSEPOWER LUG NUTS RESTART VICTORY ® Build your own custom worksheet at education.com/worksheet-generator © 2007 - 2021 Education.com CROSSWORD Can you figure out the answers to the clues listed below? Write your answers in the boxes that match the clue number. ACROSS 2. This vehicle sets the pace of the field prior to the start of a race and during a caution. 5. All drivers are required to wear one of these to protect their head in case of an accident. 8. This is the area at the race track where the winner receives their trophy. 10. The term used to measure mechanical or engine power. 12. -
Starting Lineup Dnqs Manufacturer Starting Lineup Dnqs Chevrolet 17 0 Ford 16 0 Toyota 5 0
Starting Line Up by Row Chicagoland Speedway 19th Annual Camping World 400 Provided by NASCAR Statistics - Saturday, 6/29/2019 @ 08:28 PM Eastern Driver Date Time Speed Track Race Record: Martin Truex Jr. 09/17/17 02:45:16 145.401 Pos Car Driver Team Time Speed Row 1: 1 3 Austin Dillon Dow Univar Solutions Chevrolet 30.636 176.263 2 4 Kevin Harvick Jimmy John's Ford 30.666 176.091 Row 2: 3 8 Daniel Hemric # Liberty National Chevrolet 30.689 175.959 4 48 Jimmie Johnson Ally Chevrolet 30.738 175.678 Row 3: 5 1 Kurt Busch Global Poker Chevrolet 30.759 175.558 6 14 Clint Bowyer Toco Warranty Ford 30.783 175.421 Row 4: 7 34 Michael McDowell Love's Travel Stops Ford 30.788 175.393 8 88 Alex Bowman Axalta Chevrolet 30.824 175.188 Row 5: 9 11 Denny Hamlin FedEx Express Toyota 30.837 175.114 10 12 Ryan Blaney BodyArmor Ford 30.841 175.092 Row 6: 11 24 William Byron Liberty University Chevrolet 30.869 174.933 12 2 Brad Keselowski Miller Lite Ford 30.881 174.865 Row 7: 13 9 Chase Elliott NAPA Auto Parts Chevrolet 30.916 174.667 14 42 Kyle Larson McDonald's Chevrolet 30.932 174.576 Row 8: 15 10 Aric Almirola Smithfield Ford 30.938 174.543 16 6 Ryan Newman Oscar Mayer Hot Dogs Ford 30.940 174.531 Row 9: 17 18 Kyle Busch Skittles Red White & Blue Toyota 30.967 174.379 18 19 Martin Truex Jr. -
Official Race Results
NASCAR NATIONWIDE SERIES OFFICIAL RACE REPORT No. 8 22ND ANNUAL AARON'S 312 TALLADEGA SUPERSPEEDWAY Talladega, AL - May 4, 2013 2.66-Mile Paved Tri-Oval 117 Laps - 311.22 Miles Purse: $1,200,772 TIME OF RACE: 2 hours, 11 minutes, 44 seconds AVERAGE SPEED: 133.269 mph MARGIN OF VICTORY: Under Caution Fin Str Car Bns Driver Lead Pos Pos No Driver Team Laps Pts Pts Rating Winnings Status Tms Laps 1 20 7 Regan Smith TaxSlayer.com Chevrolet 110 47 4 112.6 $53,445 Running 6 7 2 12 22 Joey Logano (i) Discount Tire Ford 110 0 132.9 39,725 Running 9 35 3 11 5 Kasey Kahne (i) Great Clips Chevrolet 110 0 121.9 30,500 Running 9 16 4 9 1 Kurt Busch (i) Phoenix Construction Chevrolet 110 0 103.2 29,275 Running 5 19 5 5 31 Justin Allgaier Brandt Chevrolet 110 40 1 99.5 34,550 Running 2 4 6 18 77 Parker Kligerman Camp Horsin' Around/Bandit Chippers Toyota 110 39 1 94.7 28,100 Running 3 4 7 38 01 Mike Wallace Chevrolet 110 37 70.3 26,500 Running 8 31 24 Jason White JW Demolition Toyota 110 36 61.7 25,850 Running 9 37 51 Jeremy Clements AllSouthElectric.com Chevrolet 110 35 69.0 25,225 Running 10 2 3 Austin Dillon AdvoCare Chevrolet 110 35 1 72.2 26,825 Running 1 5 11 7 11 Elliott Sadler OneMain Financial Toyota 110 34 1 97.5 25,975 Running 3 5 12 29 55 Jamie Dick Viva Auto Group Chevrolet 110 32 59.3 18,850 Running 13 14 99 Alex Bowman # SchoolTipline.com Toyota 110 31 88.1 25,675 Running 14 24 19 Mike Bliss Dixie Chopper Toyota 110 30 73.7 24,500 Running 15 21 20 Brian Vickers Dollar General Toyota 110 30 1 105.5 25,050 Running 1 1 16 27 79 Jeffrey Earnhardt -
70 SEC. FRI 2/1 NHOF NASCAR Hall of Fame 2
REVISED: 03/27/19 2019 COMBINED SERIES BROADCAST SCHEDULE *ALL TIMES ARE EASTERN DAY DATE KEY TRACK LOCATION EVENT START HRS :70 SEC. FRI 2/1 NHOF NASCAR Hall of Fame 2019 NASCAR Hall of Fame Induction Ceremony 8:00 PM 2:30 14 SUN 2/10 PQ Daytona Int'l Speedway Daytona 500 Qualifying presented by Kroger 12:00 PM 1:15 7 SUN 2/10 MENCS Daytona Int'l Speedway Advance Auto Parts Clash 2:00 PM 2:45 17 MON 2/11 SP Daytona Int'l Speedway 50 Years of the 500 on MRN 7:00 PM 1:00 5 WED 2/13 NLSE Daytona Int'l Speedway NASCAR Live Special Edition 7:00 PM 1:00 5 THU 2/14 MENCS Daytona Int'l Speedway Gander RV Duel at Daytona 6:00 PM 3:45 23 FRI 2/15 NGOTS Daytona Int'l Speedway NextEra Energy Resources 250 7:00 PM 2:30 16 SAT 2/16 NXS Daytona Int'l Speedway NASCAR Racing Experience 300 2:00 PM 3:00 19 SUN 2/17 MENCS Daytona Int'l Speedway Daytona 500 1:30 PM 5:00 32 SAT 2/23 NGOTS Atlanta Motor Speedway Ultimate Tailgating 200 4:00 PM 2:15 13 FRI 3/1 NGOTS Las Vegas Motor Speedway Strat 200 8:30 PM 2:15 14 FRI 3/8 PQ ISM Raceway Pole Qualifying 6:00 PM 1:00 6 SAT 3/9 NXS ISM Raceway iK9 Service Dog 200 3:30 PM 2:45 17 SUN 3/10 MENCS ISM Raceway TicketGuardian 500 2:30 PM 4:15 27 FRI 3/15 PQ Auto Club Speedway of So. -
THREE THINGS to WATCH Larson Said
8 - THE DERRICK. / The News-Herald Wednesday, February 14, 2018 The Daytona Beach News-Journal’s Godwin Kelly & Ken Willis have covered NASCAR for nearly 60 years combined. NASCAR THIS WEEK [email protected] [email protected] SPEED FREAKS QUESTIONS & ATTITUDE A few questions we had to ask ourselves Compelling questions ... and maybe a few actual answers Alex Bowman starts up front for DAYTONA the 500: can he be there at the 16-second pit stops? end? THREE THINGS WE LEARNED GODSPEAK: The slipping and Sure, back in your dad’s day, sliding 500? Sorry, I don’t think they couldn’t get in and out in it will happen. Maybe next year. 16 seconds unless they only KEN’S CALL: Gotta say no. It’s took two tires. But in modern a lot of laps in a lot of traffic NASCAR, 16 seconds would with a lot that can go wrong for feel like a wait at the DMV. But a guy not accustomed to being cutting pit crews from six to there. five members has lengthened the stops and given the teams Does the Clash win make Kesel- plenty to study and test as owski a Daytona 500 favorite? they look to shave time in the GODSPEAK: Yes, just based on pits. the fact his Daytona confidence level is through the roof right Is this a good thing? now. KEN’S CALL: He’s always among Yes! Frankly, four guys would the favorites at Daytona. Now be even better. Do I hear that he’s broken his Speed- three? Anything that adds weeks winless skid, even more to the human element and so. -
2020 BRISTOL “NASCAR PLAYOFFS” RACE WEEKEND Let’S Put NASCAR to Work for Your Business
2020 BRISTOL “NASCAR PLAYOFFS” RACE WEEKEND Let’s Put NASCAR to Work For Your Business We want to connect your business with brand-loyal NASCAR fans in your community! We offer single race marketing programs that are cost-effective, budget-friendly, customizable and right-sized for any company to participate. Our unique marketing programs include: Premium Position Print Advertising YouTube, Twitter + Digital Advertising FACT Race Tickets NASCAR is the No. 1 sport in terms of brand Pit Passes loyalty. Fans are three Hospitality times as likely as non- fans to try and purchase Trackside Sampling* sponsors’ products and services. The NASCAR Pole Position team can build a marketing program that will work for any size company. * Select markets SINCE 2005 OFFICIALLY LICENSED 2 Why Should Your Business Consider NASCAR? SUPER FANS, SUPER SUPPORT NASCAR has a higher percentage of its total fan base willing to try sponsors’ products and services than other sports leagues. A COST-EFFECTIVE OPPORTUNITY FOR ANY SIZE COMPANY There are marketing packages for businesses of all sizes. No company is too small to get involved in NASCAR. PARTNERSHIPS WORK Working with NASCAR Pole Position enables you to connect your company to the NASCAR brand and its brand-loyal legion of followers. MARKETING SOLUTIONS NASCAR Pole Position offers both print and digital opportunities for your company to reach new customers. UNLOCK A UNIQUE TRACK EXPERIENCE NASCAR Pole Position can offer your company race tickets and pit passes as well as other hospitality options. SINCE 2005 OFFICIALLY LICENSED 3 PRINT | NASCAR POLE POSITION MAGAZINE Print Magazine distributed exclusively in your marketing area COMPOSITION Full-color throughout TRIM SIZE 8 3/8” x 10 7/8” STOCK 8pt.