Bike

Friendly Green Bike Company, V.B.A, is establishing leaders in personal alternative urban transportation. in Aruba a PBSC urban solutions which is one of the world

Green Bike is a healthy and sustainable form of shared used by individuals on a short term basis. The transportation in which bicycles are made available for bicycles are geared primarily for leisure and recreational transportation. Proven to be incredibly successful in: , San Francisco Bay Area, , Aspen, , , , aroundMelbourne, town , and explore the sites. among others, Green Bike provides a fun and healthy way to commute, zip

WHAT MAKES BIKE SHARING ATTRACTIVE

IT´S THE PEOPLE THE GREENEST FUTURE LOVE IT KIND OF GREEN As the most Bike Sharing is a game is the ultimate and fun way to move, A bicycle responsible, efficient changer: wherever transportation mode. spreading around the spontaneously!it´s introduced, socially responsible bike sharingworld. is quickly citizens adopt it food and water! It basically runs on

2 Benefits of Green Bike 1. Improve a city’s image and branding.

Cycling is a sustainable transportation option, and a city that implements a bikeshare system may strengthen its image as a “green” or innovative city. In 2007, Paris’ Vélib’ won the British Guild of Travel Writers’2. Best Reduce Worldwide congestion Tourism and improve project. air quality.

Bike-share offers an alternative means of transport for short

trips that might otherwise have been made by car. As of November 2011, Washington, D.C.’s 22.000 bike-share members had reduced the number of miles driven per year by nearly3. Increase 4.4 million accessibility. (LDA Consulting 2012).

Implementing a bike-share system gives users greater access to places that are beyond their reach on foot. 4. Improve the image of cycling.

Bike-share systems project a hip, modern image and can help transform the cycling culture in a city.5. Provide complementary service to public transport.

Bike-share offers an alternative for short trips that people would have otherwise made on transit.

6. Improve the health of users.

Bike-share offers an active transport choice, haveproviding shown thatboth physical and mental health benefits. Studies

spending 20 minutes every day on a bike has a significant positive 3 impact on mental health (Obis 2011, p. 41).

Sponsorship

Bike share programs are an amazing opportunity to reach people in a unique and compelling manner. This healthy and environmentally friendly form of active advertising offers high visibility plus the correlative benefits of supporting a progressive transit system. Benefits of Being a Sponsor

1. Exposure of the brand: field and web exposure. “People are talking about and sharing 2. Improve their brand recognition the program in such a positive way. These kinds of opportunities 3. Improve public opinion of the brand for a brand don’t come by every day.” – Elyssa 4. Perception of image of the brand as being Gray, Head of Creative socially responsible company & Media, CitiBank 5. Increase People perception of the organization of being trustworthy

69,4 % 79,6 %

People would pay more for a I am motivated to buy products of an organization that invest in invests in the development of a the development of a city service of any company that

city or In people.

5 Proposed System Area

Noord

Palm Beach

Paradera

Oranjestad

Green bike has 8 stations and 100 bikes and the locations are:

1. 2. Costa Linda Resort. 3. La Cabana Beach Resort. 4. Holiday Inn. Palm Beach (South Beach). 5. Marriott Hotel. 6. 7. Paardenbaai Plaza - Cruise Terminal. 8. Downtown in Plaza Daniel Leo. Plaza Turismo. 6 Green Bike Sponsorship

Green1- Station Bike Sponsorship offers 2 types of sponsorship: 2- 1. STATIONReceip Sponsorship SPONSORSHIP

Brand inclusion on bikes Brand inclusion on station kiosks Brand inclusion in collateral materials and system maps Brand inclusion on system website and social media outlets, plus locations-based promotions Complementary and discounted program memberships Brand inclusion on station kiosk Station location promoted in marketing materials, plus systemlocations-based maps promotions Station location promoted on website, social media, and

Discounted program memberships First option to lease ad assets at your location ADVERTISING & MARKETING OPORTUNITIES

Advertising on bicycle basket, station ad panels and mediabicycle platforms racks CorporateDigital promotions memberships on mobile app, website, and social

Membership subsidies for low income populations Co-marketingRedistribution programs vehicle sponsorship Media partnerships (TV & Radio broadcasters only)

KIOSKS BIKES RACKS MOBILE WEB PRINT PR OPS

7 Sponsorship Opportunities

Kiosk Digital Ad Panel STATION SPONSOR

Host a bike share station on your property, Print - an amazing amenity for employees/ten ants that also drives casual traffic to your- ibilitylocation. of theSponsor who invest in Green Bike will not only benefit from the massive vis with professionals, students, and visitors Bicycles Docks system, they will also associate their brand each year who engage with the system, the website, and through social media.

1 Bike Baskets Print advertising on high visibility basket ad panel

Print(inside advertising & outside) on high visibility fender skirt on 2 Fender Skirt bikes

3 Kiosk Ad Panels Display advertising on backlit advertising panels 4 Freestanding Ad Panels Display advertising on dedicated advertising panels 5 Bike Docks Print Advertising wrapped on bicycle docks 6 Digital & Social Media Digital advertising on system website, mobile applications, and social media channels 7 Print Materials promotionalPrint advertising goods. in various collateral, including maps, brochures, membership cards and 8 Map Frame Both sides of top panel are reserved for street name and bike share logo.

Kiosk Kiosk Both sides allow one or

Front is reserved for two 8” x 26” decal. Bollard Rental information. Top allows a 8” x 6” x 6” x 4”.

Bollard Both sides allow Map Frame

Both 7/16sides allow a visible space 5” x 28” decals. of 52 ” x 34” for map3/4 and/or sponser (Poster 55 ” x 37”).

Bike- Basket Inside basket allows 3 ” 1/2

1/2 Bike- Rear Fender x 4 ” decal.

Both sides allow decals. Bike- Basket

Front basket allows a 9” x 6” decal.

9 Station sponsorship’s Investement

Numbers of Numbers of Cost of Stickers Stations First Year bikes Docking Points (NOT INCLUDED) 1. Costa Linda Resort 10 15 $800 $1.350 2. La Cabana Beach Resort 10 15 $1.250 $1.350

3. Palm Beach (South 13 19 $1.250 $1.550 Beach) 4. Holiday Inn 14 23 $1.250 $1.550 5. Marriott Hotel 10 15 $1.250 $1.350 6. Paardenbaai Plaza - 19 27 $1.500 $1.750 Cruise Terminal 7. Downtown Plaza Daniel 10 15 $1.250 $1.350 Leo 8. Plaza Turismo 14 23 $1.250 $1.550

Important:

Green Bike cannot estimate de time the stickers will last due to the especial conditions of the island. However, according to our provider it could last between 1 to 2 2.years. Receipt The Sponsorship installation is included.

Green Bike offers the opportunity to be a Receipt Sponsor where you can promote your Brand and any promotional information. Green Bike will deliver 1.200 receipt per month approximately. Each receipt has a investment of $0.5 for a total of $600 per month.

10 10 COMPARING OUR PRICE TO OTHERS

Advertising in Bus compares to 10 wrapping bikes. Arubus Price $850.

Advertising in Green Bike compares to Arubus Map frame $450. led light for more visibility. Green Bike map frame is bigger and it has

Advertising in Docks and Kiosko compare to a Wall wrapping. Estimated in Aruba $1500

RESUME

Promoting your Brand in others means will cost you $3.650 per month. With Green Bike you have more benefits, more exposure for less price.

So What do you wait? Join us and become a Sponsor. We need you!

11 Consumer Reach Bike share generates millions of impressions

Rider Types Exposure 20% 1 Annual Members

Bicycle

Casual Users Is shared by 80% 1.000 people Impressions Demographics 100 40% 60% Male Bicycles Female

72 M Produce over 47% 37% 20-45 yrs 20-50 yrs

impressions/year 12 NOTABLE SPONSORS

Companies sponsoring bike share around the world

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