FHE FIRST OF THE YEAR;

We get a lot of IetteTs — frank- or number them. But when ly, we're glad to say complaints every last lad that can swing are few and far between, but here a club swings at an Acushnet is one that came in the other day: . . . well, there's bound to be "I wish you would stop selling confusion. Acushnets to everyone in our "Can't you please do something club. It's a darn nuisance. about this?" "Last Saturday we had a hell of Our answer — we're sorry, sir! a time on the long dog's-leg but there really is nothing much twelfth. . . . Four balls were ive can do about this. Perhaps around the corner grouped on you might take a few lessons the fairway, and . . . every one from your pro and get out ahead was an Acushnet! of the gang. Acushnet Process "Sure, I know ... you mark 'em Sales Company, New Bedford, with different colored dots... Massachusetts.

ACUSHNETmruus, \ SOLD ONLY THROUGH PRO SHOPS Skinner System Bulletin No. 341 covers the latest developments in Hoseless Ir- rigation. It will be of interest and value to every Club who has and is con- sidering the solution of a watering prob- lem. Send us names of officials inter- ested and we will mail a copy to each.

The Skinner Irrigation Company, 415 Canal Street, Troy, Ohio

GOLF DOTS Hie %an and DASHES PREPARED? NE of the most bitter golf controver- A sudden weather change increases the O sies ever known in New Jersey arose danger of an attack of brownpatch. Be over the refusal of the N. J. State Golf prepared with CALO-CLOR*. Due to Assn. executive committee to permit Mike Cestone, of Montclair, to play in the state high mercury content (81 % mercury metal amateur tournament held at the Baltusrol in Regular Grade — 73% in Suspension club the last week in June. Cestone, who Grade), it requires only 1 oz. as a pre- is the 1941 Metropolitan Amateur cham- ventive and 2 to 3 ounces as a remedy, pion, was not considered by the officials per 1000 sq. ft. of turf. For both brown- to be a "regularly playing member of a private club." . . . The golfing Turnesa patch and dollarspot. Write for booklet. brothers gave Willie Turnesa, former Na- tional Amateur champion, and his bride, the former Miss Mae A. O'Connor, an Jfaae. CALO-CLOR* ft* Jfcutd arch of golf clubs as the pair arrived at AURAGREEN*-renews the color of faded turf. the Westchester CC, Rye, N. Y„ for a reception following the wedding ceremony CORROSIVE SUBLIMATE-U.S.P. grode available. June 2'3. The brothers, all pro golfers, •TRADE MARK REG. U. S. PAT. OFF. were Jim, Doug, Joe, Mike, Frank and Phil. Jack Clarke, widely known Massachu- setts golf pro, was severely injured and CHEMICAL WORKS his wife was killed, when a bomb demol- MALLINCKRODT ST.. ST. LOUIS, MO. ished their home at Montrose, , 74 GOLD ST., NEW YORK, N. Y. recently ... A new public Chicago • Philadelphia • Toronto • Montreal to be known as the Lee Park GC, Peters- We're getting it ready for you now — This year's native grown crop of BENT GRASS SEED WINTER HARDY — ACCLIMATED — VIABLE Piper Strain Velvet Bent Native Grown Rhode Island Bent ALSO FAIRWAY MIXTURES Bent should not be simply 'bent' to you. It is very important to know the source of your seed. Right here in southern New England is the natural home of the bent grasses. Our seed is of highest quality for the lowest price that seed of equal quality can be offered. Place your order now for fresh, viable seed that is right now coming from the fields, and thus assure yourself of seed of the very highest percentage of germination. SAVE FOR YOUR CLUB—BUY SEED DIRECT FROM THE GROWER A. N. PECKHAM KINGSTON, R. I.

burg, Va., was formally opened for play June 27. The 9-hole course was built through WPA funds on land leased from NELSON the city. . . . Despite unfavorable weather, the Ponkapoag GC's (Canton, Mass.) new Sprinkling 9 holes were launched with a highly sue cessful inaugural party June 23. The honor Equipment of driving the first ball on the new unit, which makes the course one of three 27' "Silver Top" hole layouts in the section, went to Gov. Quick Coupling Saltonstall, who played with Melville P. Valves Merritt, president of the Mass. Golf Assn., Rain Bird and Lark in an exhibition match against Talbot C. Sprinklers Chase, former M.G.A. president, and P. J. Monahan, state commissioner of ad' Send for new ministration and finance. catalog Fire of unknown origin destroyed a L. R. NELSON large tool shed and virtually wrecked the MFG. CO. spacious locker'room of the Sadaquada GC, New York Mills, N. Y., on June 21. . . . PEORIA, ILLINOIS An overheated kitchen range started a fire which caused $8,000 damage to the club- house at the Roanoke (Va.) CC. . . . Wedding bells rang o.ut June 26th for George E. Drennen, Stumpp & Walter golf department salesman in N. Y., N. J. and Pa. territory. The bride is the former Lenore Emma Gardner; the event took place in Hackensack, N. J. Entries from practically every high school in southern California played in the championship conducted by the Cali' HAfiE FENCE ^•fute^uM's "ttiat Wvu. Settee —Since /S'SS [JO&gheINS ARE GETTIN' BROWN PATCH rs

KEEP STRA YS OUT-MONEY IN

* Page fenced golf clubs enjoy privacy, protection and profits. They draw the highest doss membership—keep out trespassers—gain revenue from tournaments and exhibitions. And they get a plus value in a longer life fence, engineered and erected by a locally-owned, factory-trained firm. Write for book, "Fence Facts," con- ORDER taining information on Page's stronger Winged Channel Posts and other quality features. Address PAGE FENCE ASSOCIATION, Monessen, Pa., or Bridgeport, Conn., New York, Pittsburgh, Atlanta, Chicago, San Francisco. FUNG6L A PRODUCT OF PAGE STEEL & WIRE DIVISION AMERICAN CHAIN & CABLE COMPANY, INC. THE GREAT MULTI-CHEMICAL FUNGICIDE AND VERMICIDE Fungol has long been recognized for its extra chemical properties for Large and Small Brown Patch, its wry large covering capacity, safety and soil retention qualities. Take these important points into consideration when you select a fungicide for your costly greens. If you want to be sure of real service and economy in your Brown Patch problem, demand Fungol. To be sure of an adequate supply of essential supplies it's wise to stock up now, and be sure Fungol is so very different from you have enough on hand at prevailing prices. ordinary fungicides you will be For instance: amazed at its performance. Low ALTA CO POWDER DEODOROMA cost alone is sufficient reason for (White, Non-staining) Conquers unpleasant your using this super-strength turf Used by leading clubs odors—fills the air with conditioner. the bracing targ of and universities for Fungol has won more positive Athlete s rose, carnation, sandal- hundreds of wood, cedar or new Foot control. customers by its mown hay. special chemicals BAN TINK supplied at no Speedy cleaning pow- The easy, effective extra expense for der. Makes cleaning remedy for clogged or easier, faster, cheaper. frozen pipes. combatting Earth- TILEBRITE worms, Sod Web- BALMA For easy, safe removal worms, Cutworms, The aromatic, skin- of rust and water stains Grubs, etc. bracing liquid soap. from tile and porcelain. Send for free Our 96-page Maintenance Manual tells you all testing sample, vou want to know about every clubhouse supply necessity. Send for it now—it's free. literature and new low prices today. McClain Bros. Co. Canton, Ohio as flmMPASYU& tfZ&fiy GOIF COC^e

BUCKNER Watering Equipment

Today Buckner Watering Equipment is giving effi- cient, economical service to thousands of users. Pioneers for 25 years in developing hoseless irriga- tion, the Buckner organization continues to improve its products through constant scientific research.

Turn with confidence to BUCKNHR for assistance with your irrigation problems.

Buckner quick-coupling Bucknerize NOW! valve and sprinkler in place. 7658 Calumet Ave. BUCKNER MANUFACTURING CO. Chicago, III. FRESNO, CALIFORNIA 7280 Melrose Avenue Los Angeles, Calif.

fornia Interscholastic Federation at the Rancho course, June 16'17. . . . Kildeer CC (Chicago district) at the annual invita- tion tournament will celebrate the 25th an' niversary of Chick Evans' win of the US National Open and Amateur champion' ships. To the guest fee $2 is added which will go to the Evans Scholarship Fund of the Western Golf Assn. . . . More than 600 clubs participated in the national golf tournament for British War Relief Society, Inc. The tournament committee was headed by Bob Jones and included many prominent in golf, in business, society and the show business. New Jersey Section PGA raised $464.75 for British War Relief at an exhibition match. The pros' guest stars were Patty Berg, Helen Dettweiler, Maureen Orcutt and Laddie Irwin Whitehead. . . . Hold' ers of Chicago District Golf Assn. handi- cap cards will be admitted free to quali- fying and practice rounds for the Chicago Open which will be held at Elmhurst GC, July 18-20. . . . Blue network of the NBC has signed up the Augusta Masters' tour- F W BERK c co inc nament as an exclusive feature for 5 years ending in 1946. Columbia Broadcast- Wood Ridge Mfg. Division... Wood Ridge. N. J. NEW YORK JAN FRANCISCO ing has exclusive on the USGA and PGA national championships. A Message to all Greenkeepers

Your sprinkler troubles are over. No longer will you spend hours each day "fixing" or "adjusting" your sprinklers to keep them going around. That is true if you buy the latest Perfection with the new, simplified, guaranteed, positive non-clog, non- stop, slow turning . Experts agree that this new driving mechanism is the most simple, rugged, fool-proof, understandable and practical ever devised and you will agree, too, that it is the answer to sprinkler perfection. The new Hot Galvanize Dipped Disc Bases are far better than any others, the prices are lower by actual comparison and every sprinkler is guaranteed for even distribution, greatest coverage and perfect perform- ance.

Tell your dealer you want to try a new Perfection first or write direct for 10 days' free trial. Don't let any salesman tell you that he has the best unless he has these new Perfections. SCOTTS SEED maku. BEAUTIFUL TURF/ When asking for trial state the water pressure it is to operate on, at the sprinkler, or send for folder with full particulars first.

AND! DON'T FORGET THE POPULAR Contestants and officials at the National Public golf championship, and their wives, will have a big week of competition and entertainment beginning Saturday evening, July 12. The Spokane Athletic Round Table will take over the complete facilities of Liberty lake, fifteen miles from Spokane, for the staging of its annual "Christmas Party." . . . The caddie prob- lem is nothing new. In 1899 at the Marion (Ind.) CC girl were employed. Boys didn't want the "sissie" work. . . . An interclub Junior Golf Alliance has FULLY-GUARANTEED been formed by teams from Wilshire, Bel ONE-MAN PROPORTIONER Air and Riviera clubs in the Los Angeles district. The boys will play their league Said one Greenkeeper at the recent Show at schedule at times not interfering with play the Greenkeepers' Convention in Detroit, point- ing at a Proportioner on display, "that thing is of senior members of their clubs. worth it's weight in Gold." And that was only one of many flattering reports from users. A spectacular fire shortly after mid- night June 30 destroyed the Oak Hill CC You cannot afford to be without this_ most excellent (Fitchburg, Mass.) clubhouse. Loss has convenience that will actually save, in time alone, several times its cost in a single season. been estimated at more than $50,000. Save your Greens the easy way from Brown Patch, Cause of the blaze is undetermined. . . . Worms, Grubs, Weeds, etc., or apply soluble fer- tilizer. A group of Lebanon (Tenn.) citizens has accepted the invitation of Col. H. L. Manufactured and fully guaranteed by Armstrong to form the Lebanon GC. The new will use the 9-hole PERFECTION SPRINKLER CO. course at the Castle Heights Military PLYMOUTH, MICH., U.S.A. Academy. A Mark of Better Service!

"33 to 1"—Pabst Blue Ribbon-is the perfect blend after fun in the sun! It refreshes...and blends perfectly with light summer snacks. What's more, when your members call for cooling Pabst Blue Ribbon, they enjoy a spe- cial treat ... 33 fine brews blended to make this one great beer! You will make your members feel more "at home" by serving the beer that's First Choice in America's in full or club size bottles, Homes . . . Pabst Blue Ribbon! handy cans or on draft. Copyright 1941, Pabst Brewing Company, Milwaukee

33 Fine Brews Blended to Make ONE Great Beer . . . It's Smoother . . . It's Tastier ... It Never Varies! 6 Golfdom Golfbom The Butinet. * Journal of Golf

JULY, 1941

PUSHING PUBLIC PLAY By GLENN MORRIS

A golf boom is on at public and daily fee courses! A tested and successful low-price club rental plan is speeding the boom in several cities. It's a plan originated at Cincinnati's public courses by "Red" Strauss, the city's muny golf supervisor, and Tam Deering, Cincinnati director of recreation. Glenn Morris, Managing Director of the National Golf Foundation, tells here the high spots of this plan which overcomes the primary expense handicap of golf for the masses, and vastly expands the market for .—Editor.

ON-PKODUCTIVE time is the big courses get, the bet- N problem of the fee course owner. It's ter is the chance of the fee course owner's version of the pri- the fee courses to get vate course problem of having to pay an overflow that can heavy fixed charges before a hall is hit off be distributed in the the first . present unsold time In planning with fee course owners to on fee courses. The convert this non-productive time into next step, of course, is the increase in pri- revenue, several facts are continuously im- vate course member- pressed on us. ship as a result of the Course owners agree that persistent, fee course play be- Glenn Morris planned and comprehensive promotion is coming too heavy for essential to development of fee course those who want more privacy and elbow business profits and security. room when they play. They agree that ably managed public Consequently the whole financial struc- courses can be, and frequently are, the ture of the golf business is based on fee courses' greatest promotional asset in- bringing new players in at the public stead of a sharply competitive factor not courses, and on the coordination of pro- having to bear a tax load. motion activities. They further agree that the well-man- Bowling has had a tremendous increase aged fee course with its prices almost in- in popularity of two factors in addition to variably higher than the muny course the fundamental attraction of the game. rates, automatically gets the play of those These two factors are: who find the public courses with too heavy traffic. (1) Heavier investment of the plant Therefore, the more play the public owners which demands that they become and stay active in business promotion. and swing a club, etc., is ignoring an im- (2) The players not having to invest in portant profit factor of the golf business. playing equipment. 6. Can we expect the average individ- Golf is becoming fully aware of the ual, who has never played golf and who necessity of applying this No. 1 factor, cannot possibly know about the fun of promotion, also because the owners of fee playing and the thrill that comes from a courses and the member co-owners of pri- well-hit ball, to have any desire to go to vate courses recognize the substantial fig- a golf shop and lay real coin of the realm, ure of their investment in plant. dollars mind you, on the line for a set of According to the National Golf Foun- clubs, a bag, balls, etc. ? And then to top dation's investigation and findings the it off, drive—miles maybe—to a golf low-price club rental plan at public and course to pay a green-fee. To do what— fee courses is overcoming the handicap of publicly (he thinks) make an ass of him- rather substantial playing equipment in- self! vestment required of the beginner. Next Promotions Attract Beginners to the vast growth of golf in high schools and colleges during the past few years this 7. Let's suppose the same individual low-price club rental plan is the most sig- mentioned above reads in his newspaper nificant development in golf promotion. or hears on his radio that free group in- And it's probably more effective than the struction classes are a regular weekly school promotion as an immediate devel- feature at a local public or fee course. Or oper of revenue golf business inasmuch as that he (or she) can join a class for as the course fees and the investment of little as 25 cents per lesson. He learns players in their own equipment, after' that to play and find out if he really sampling golf on rented equipment, has wants to take up the game, he doesn't brought many thousands of dollars into have to buy an expensive set of clubs, the golf business. bag and whatnot—can rent a good five- club set, a bag and three balls for 15 cents Primary instruction, too, is an essential per day; can, with no deposit and no red item in successful golf promotion. tape, rent his complete playing equipment 'Sampling' Pays Dividends for no more than the price of a package The Foundation does not advocate giv- of cigarettes. Won't this kind of promo- ing too much instruction free, but it is tion get him over that first hurdle that's convinced that the golf business as a made up of lots of dollars and complete ig- whole and the pros as individuals, benefit norance of the game? greatly from "sampling" just as the gum, We won't have to answer this question. cigarette and other product manufacturers The City of Cincinnati and dozens of other have built gigantic demand by sampling. cities have already provided us with the The Foundation's experience shows the answer—a most emphatic "Yes." golf business picture with these high- 8. The better the patrons of your lights: course can score the more rounds of play 1. People play primarily for fun. your course can take. The inept clog up 2. People must discover, or get sold on, the course, provide bottle-necks to profits. the fun and health and recreation bene- The more your players know about han- fits of the game if they are to become dling clubs, the more they know about the golf patrons—in short, there must be in- rules and etiquette of the game, the speed- troductions to golf. ier becomes the play. Your patrons enjoy 3. Obviously, the more golfers, the bet- your facilities more—consequently, play ter all phases of the golf business and the your course oftener and boost it to their lower per player cost of golf. friends. Providing your customers there- 4. The more enjoyment the player de- fore with playing tips and understandable rives from his participation in the game authoritative literature on whys and the more he wants to play—and does. His wherefores of golf rules, etiquette, etc., enthusiasm and the time he devotes to the makes productive time out of non-produc- game usually is measured by his ability to tive time—speeds up play and profits. make decent shots. 9. A competent professional instructor, 5. A large percentage of beginners, if constantly alert and on the job to pass left to their own resources, become dis- out free playing tips on the game's fun- couraged and are lost to the game. Ignor- damentals, to handle regularly scheduled ing these would-be golfers, failing to help classes for men and women, boys and girls, them when they are struggling to learn can do more to step up play on daily-fee what the game is all about, how to grip courses than any other factor. In our opin- ion he is worth his weight in gold to the Cincinnati's method of handling club ren- course owner—especially, if such free pro- tals and other valuable information about fessional teaching services are properly this club lending library plan as success- publicized by advertising. And, if your fully used in many other large cities. professional staff is anyway dependent Course owners and professionals inter- upon private lesson income, it will be ested in doing a thorough-going promo- found that proper dispensation of free ele- tional job by passing out free instruction mentary "tips," and watching and nursing literature will do well to take advantage beginners as well as others in difficulty, of the Foundation's share-the-cost offer will get more lesson bookings than any on supplying its recently published text- other method. book for beginners and golf class students. The National Golf Foundation recently "Golf Fundamentals." Copy of this attrac- published a treatise entitled "Renting Golf tive 16-page book, lithographed in two Club Sets to Increase Play," a copy of colors, with full particulars, also sent free which will be sent free upon request to upon request to professionals or course interested fee course owners or operators. operators; address National Golf Founda- This treatise gives details of the City of tion, 14 E. Jackson Blvd., Chicago, 111.

Southwest's Open Handling Presages More Major Tourneys for Section

By HERB GRAFFIS

S a result of the manner in which the Minikahda in 1930—the Jones Open finale. A 1941 National Open was handled at Minikahda's prices were higher. the Colonial Club at Fort Worth, it's cer- The Colonial gate was approximately: tain that the USGA will favorably con- Season tickets—4,000 at $6 net $24,000 sider other national championship bids Daily Tickets: from ace clubs in this section of the na- Thursday—929 at $2 net 1,858 Friday—957 at $2 net 1,914 tion. Saturday—1,643 at $3 net 4,929 There's been a question about the advi- sability of awarding National Open cham- $32,701 pionships to the southwest because of the Colonial members and their families comparatively small USGA membership were admitted free. This accounted for in this part of the U. S. However recogni- approximately an additional 700 admis- tion of the southwest with an Open is sions. A precise count including newspa- expected to increase the association's ros- permen, police, marshals, messengers and ter in Texas, Oklahoma, Kansas, Arkansas others on passes would be less than 8,500. and adjacent states. Compare that figure with some newspaper Although Fort Worth probably was kept estimates of the final day's crowd. The from record attendance in dollar volume newspaper count on a golf championship by heavy rains preceding the tournament crowd is anywhere from 50 to 150 per and on the second day of the competition, cent higher than the actual count. GOLF- it's also believed that a possible over- DOM's editor, although able to figure out emphasis of expectations of record galler- by simple mathematics how many people ies kept away many who wanted to see the can crowd three deep around a 72d hole southwest's first National Open but were where most of the gallery eventually afraid to buck the tremendous crowds gathers, lies the same as the other boys forecast for the event. in making his newspaper estimate. Why However, the Colonial gate, in numbers shatter a fine old tradition ? came near to the record established at Greenkeeper R. M. Alexander, Jr., Man- Grass continues to grow and must be mowed on British golf courses, war or no war. Above photo shows members of the greens crew at Richmond GC, Surry, walking ahead of the mower to spot and remove shell fragments which might otherwise damage the mower blades.

ager C. E. Nottingham and Professional The clubhouse made a great case for Bob Byrnes, of the Colonial club handled air-cooling. The grill and the cocktail their assignments perfectly. Byrnes, as lounge finished shortly before the Open the home club pro, qualified auto- were especially attractive and comfortable matically for the Open, but found spots of a beautiful clubhouse. out what Bob Jones is up against at the Clubhouse prices were kept at normal Masters. Playing his shots while wonder- level during the Open. Seldom now is the ing how the caddies were performing, once common practice employed of put- whether the visiting pros and amateurs ting Broadway prices on food and drinks were being completely satisfied with the during a major turnament, and of serving service of his able, cheerful and diligent sandwiches of tissue thinness of grub be- shop staff during the rush, and bearing tween two slices of bread. other responsibilities of Texas hospitality Sulphur dusting powder was provided in was no cinch for Byrnes. the locker-room to protect against chig- The frequency of one-putt greens at- gers. Those who didn't use it later wished tested to the job Alexander has done at they had. Colonial. Craig Wood had 7 one-putt Friday's rain provided an emergency greens in his final round. Other boys holed problem of clubhouse operation. Players many of considerable footage. While it's and contestants rushing drenched and true that expert approaching accounted muddy into the clubhouse transformed the for many one-putt greens, it requires good neat and attractive place, especially in the fairway lies to make those approaches. men's locker-room, into a sight to drive Bent as it's handled at Colonial Club a manager crazy. proved its case as greens grass in the The negro locker-room and house men southwest. were unable to keep up with the rush. Following the heavy rain of Friday Emergency help was called in to clean Alexander had his men busy far into the the floors and pick up the towels and after night and early Saturday morning apply- a couple of hours the situation was under ing cottonseed hulls to paths and gallery control. areas around the clubhouse, and Manager Nottingham also learned greens. It provided dry footing and pro- quickly what every club manager who re- tected the turf. To prevent injurious use ceives a big national tournament, or any of tee areas during practice rounds chicken big regional event, generally learns to his wire netting was laid and anchored over distress. It is that a hot-weather golf gal- the prohibited tee areas. ry and contestants use more towels than