Sustainability Report 2020 Presentation by the President of Gruppo Mezzacorona
The third edition of the Sustainability of expert and applied cooperation has Report of Gruppo Mezzacorona un- allowed to achieve important economic derlines the company’s determination and social goals. At the same time it has in advancing along the positive path increased the people’s skill in participa- towards strengthening the Group’s ting, exchanging ideas, investing, de- identity as an important generator of fining strategies in the common vision economic, social and environmental of the common good and of doing bu- no-South Tyrol to which one must add SQNPI (Integrated Crop Management development and promotion within the siness responsibly and with a vision that 900 hectares in Sicily. The turnover in National Quality System) certification local territory and community as well as has solid roots in the past but is also in- 2020 widely exceeded 190 million euros, for the fifth year running, is clear proof of agriculture in general. novative, dynamic and looking out for an absolutely unprecedented record for of the efforts made by the farmer mem- This document represents the will of the new. the company, of which over 80% coming bers of Gruppo Mezzacorona, who for Gruppo Mezzacorona to report with pre- This original and creative experience has from exportation to over 60 countries in decades already have been applying cision the many and demanding activi- managed also to take on the challenges the world through a very efficiently orga- the Memorandum of Understanding ties carried out to fulfill the increasingly of the international markets and of glo- nised sales network. Considerable efforts that has allowed them to build a stan- virtuous objectives of sustainability. At balisation, thereby exalting even more have been made to implement constant ding of excellence and of successful the same time, this Report aims at me- the strong identity of the farming world processes for innovation in production quality for our products and for the envi- asuring, with scientific and universally and of the Trentino territory. The soul of and improvement in corporate perfor- ronment. However, there is also a much acknowledged and certified criteria, the Gruppo Mezzacorona is represented by mance, first of all by operating through wider concept of ‘sustainability’ that effectiveness of the cooperative role and an entrepreneurial and economic activi- an action of cultural training and of tech- this report wishes to express, that goes action in positively boosting overall cul- ty performed with competence, recipro- nical education of the membership and well beyond the concepts of the typical tural growth. city, sharing, aperture to the world and of the employees. corporate report, namely the capability Since the establishment of the parent organisation, all with a view to create In this sense, sustainability is at the core to report to the full the richness of life company Cantina sociale di Mezzoco- prosperity and opportunity over the me- of the corporate strategy for coming ye- and activity of a company, even more so rona in 1904, Gruppo Mezzacorona has dium and long term for its members and ars and keeps united on a single front when a cooperative. always placed at the center of its mission employees and for the local population. both the farmer members and the con- This third edition also marks the conso- the objective of being of service to its This deeply ‘ethic’ mission has never fal- sumers in an interdependent relationship lidation of the constant growth pattern members and of promoting their econo- tered and, in actual fact, throughout the of mutual interest. This challenge sees of Gruppo Mezzacorona, and it will cer- mic and social betterment as well as the decades, thanks to the care and com- Gruppo Mezzacorona projected towards tainly be very useful in reporting in the development and growth of the region. mitment of generations of members, a challenge with the very best enterpri- most widespread and comprehensive This strong “social contract” has with- has become the driving force of a con- ses worldwide. Consumers’ demand for manner, to external stakeholders too, stood the test of time and has proven stant entrepreneurial success that has guaranteed and healthy products and about Gruppo Mezzacorona’s reality and capable of overcoming the new chal- made the company one of Italy’s leading the collective need for more information its multifaceted activity. I wish to thank lenges that society, culture, consumer labels in the wine-making industry and a and knowledge so as to safeguard health the firm Trentino Green Network for its trends and technology have posed, as star actor in the development of Trenti- is becoming increasingly stronger, just as precious advisory work and the especial- well as the many and sometimes extre- no’s economy. important as it is for members to work in ly qualified support that it has provided mely demanding historical events that The data clearly illustrate this entrepre- a safe and protected environment. us once again with this edition. So I wish have come and gone from 1904 to the neurial success. The commitment to sustainability of our everyone excellent reading! present, including the latest and drama- To date, Gruppo Mezzacorona has more production, launched in the early 1990’s tic Covid-19 pandemic. than 1,600 members, 490 employe- and pursued with determination to the The President A historic experience over 116 years long es, 2,475 hectares cultivated in Trenti- present day with the attainment of the Luca Rigotti Foreword
With the 2020 edition of the Sustai- Another important goal has been the nability Report, Gruppo Mezzacorona implementation of the SMETA audit continues with the reporting process focused on the assessment of the so- launched in 2016 with a two-year ca- cial aspects of the workers’ activities dence. It shows an always primary fo- in the transformation and vinification cus on clients and consumers, pro- processes, proving the Group’s atten- ven by the attainment of national and tion to employment and to health and international certification and recogni- safety at the workplace. tion and the constant work in seeking The last two-year period has trig- new markets, and then goes further, gered a strong investment plan for describing several strategically impor- making production more efficient tant new facts. This document, stylisti- via the expansion of the winery’s sto- cally similar to the previous one, inte- rage and bottling spaces. The year grates the corporate strategy with the 2019 saw the continuation of the up- Sustainable development goals of grading of the biological purifier to the 2030 Agenda of the United Na- ensure increasingly better manage- tions. It is an important guide for the ment of the water resource, in line Group’s activity, founded on solid co- with the themes deemed a priority by operative principles and on the cen- the stakeholders. Another big step tral role played by the members, forward has been taken in the use of flanked by the big global issues, the renewable energy, that shows how the so-called ‘five Ps’: People, Prosperity, Group intends to improve its energy Peace, Partnerships and Planet. management, also associated with In 2019, for the fourth year running its constant commitment to redu- Gruppo Mezzacorona received the cing emissions precisely by using SQNPI, the Italian Ministry’s certifica- renewable resources, by investing in tion that guarantees the sustainable new lighting systems and by carefully quality chain of wine, stemming from selecting its suppliers, most of which a virtuous path from the field to the come from the local community and bottle. This is a strong signal of the from the Trentino-South Tyrol region. Group’s commitment to sustainable This audit will be made available in agriculture. With the same focus it printed form and in digital form to all works in the Sicilian vineyards and in of the stakeholders. the apple orchards of Trentino, and by continuing the protection and enhancement of Trentino’s enological excellencies through the “Musivum” project, “Mosaic”, the aim of which is to enhance the value of Trentino’s top grape varieties. Together towards the future FOTO QUI “History shows that the Group has been a cutting- edge reality in Italy and abroad, and that today it has achieved a position of excellence by applying its cooperative nature, by investing in research and, most importantly, by training its members and by promptly sharing with them new production methods. This is how it has obtained such important results in such a short time”.
Carlo Borzaga Full professor of Economic Policy with the Department of Sociology and Social Research of the University of Trento Vision
1 An original way of 3 doing business Being winners sharing while ta ing and recognizable care of the land on the ar et
Gratifying the members’ work and increasing positive externalities; 2 Improving competitiveness, increasing the level of efficiency, competence being the ambassadors of the and dynamism; vine-growing identity, values and Being choice No. 1 in terms culture of Trentino; being recognised by clients as of brand and product fruit of suppliers of a reliable product that being a large cooperative group in ensures quality and healthiness. which work is synonymous with the the Trentino terroir promotion of well-balanced and sustainable lifestyles; promoting responsibilisation, Cultivating the palates, minds and hearts commitment and a result-oriented of people, bringing into their lives every leadership at the service of the day the well-being and joy of tasting good wines; achieving excellent product performance by placing clients and consumers center stage; 4 innovating and proposing a product with a strong quality imprint and an excellent Pursuing continuous environmental sustainability profile, ensuring safety from the field to the table; i prove ent enhancing the brand so as to transfer to people values and the feeling of belonging; Working diligently and professionally, fully respecting people, the product and promoting with perseverance the the environment; expansion into foreign markets via a winning and dynamic model. fostering open, transparent and attentive cooperation with the communities in which Mezzacorona works. 1904 1911 1922 1970 1971 1977 1987
CA A C AL D L GA D C AD CA A CA A C AL R LD G P MA R AR MARK M C R A D M C R A PR D R D C P RA A D R AL A D C M C R A M C R A In the area of the ancient In the United States, the 11 members establish the The second cooperative is In 1968 Teroldego Rotaliano is cooperative winery is Prestige Wine Imports first cooperative winery established to defend The third cooperative is The two main cooperative officially recognised with the founded the first corporate Corporation is purchased with of Mezzocorona. small-sized producers. established with purposes wine-making companies of acquisition of the ‘DOC’ spumante winery, launching the aim to expand in the new similar to those of the Mezzocorona, Cantina appellation, making it the the production of the and booming USA market. previous ones. Sociale and Lega dei symbol of the Cantina sociale “Rotari” Metodo Classico Contadini, unite. di Mezzocorona that in 1971 spumante that showcases launches the first bottle of some interesting grape Teroldego Rotaliano Doc, one varieties, first and foremost of the first in Trentino. the Chardonnay.
2001 2000 1998 1997 1994-1995 1993 1988