KEY FACTS
OWNER Harti Weirather (World Champion Alpine Skiing) Hanni Wenzel (2x Olympic Champion) Burghard Hummel
FOUNDED 1987
PEOPLE 70 permanent & 100 freelancer
OFFICE Austria, Liechtenstein, Spain, Italy, Bulgaria
2 COMPANY PROFILE
The emotional world of sport forms the core of our business.
We offer our clients a full service by developing powerful marketing strategies, by creating striking activation ideas and by ensuring that great ideas receive a first class implementation.
We add value to our clients’ business with a mixture of creativity, years of experience, a passion for quality and a client service-centered mindset. WWP clients include leading brands, sport federations, clubs/teams, athletes and media companies.
MARKETING & MARKETING & ANALYSIS & STRATEGY COMMUNCIATION COMMUNICATION DEFINITION PROGRAMS CONCEPTS IMPLEMENTATION
3 360°COMMUNICATION
The full potential of a platform in sport or culture is utilized most effectively when it is integrated into a variety of communication channels. WWP has the experience to develop and implement ideas across the whole range of communication channels, as well as to solve the clients’ needs regarding individual parts of a project.
4 Why sponsoring?
Sport ist ein Aufmerksamkeitsmagnet - „die wichtigste Nebensache der Welt“
Sport bietet ein positives emotionales Umfeld
Sport bietet ein exklusives Umfeld - Branchenexklusivität ist möglich
Sport bietet eine große Reichweite
Sportlicher Erfolg schafft vor allem in Emerging Markets eine nationale Identität
Sport sponsoring erhöht Bekanntheit und sorgt für Wiedererkennung ermöglicht positiven Imagetransfer durch starken emotionalen Content
Sportsponsoring erreicht die ‘Top of mind‘ Platzierung einer Marke
5 Why sport sponsoring
• Werbebotschaften-Overload – Aufnahmefähigkeit begrenzt (Ø 2500 Werbebotschaften/Tag)
• Medien Landschaft – hohe Anzahl an lokalen, regionalen und nationalen Medien
• Verbindung von Sport und Politik – Zugang zu starken nationalen Netzwerken
• USP - Auch die Differenzierung vom Mitbewerber allein über rationale Produktfeatures und USPs ist kaum mehr möglich
• Identifikation mit Heimatmarkt/Nationalstolz – „national Heros“ wirken in der Werbung stärker
• Preisleistungsverhältnis – fehlende Standardpreise bedingen permanenten Preisfindungsprozess
• Hohe Flexibilität und Innovationsbereitschaft – weniger Reglementierungen, gut geeignete Testmärkte
• Kraft des Sports - Sport ist ein Aufmerksamkeitsmagnet
• Abneigung gegenüber klassischer Werbung - Konsumenten versuchen Werbung im TV zu vermeiden – ‘Zapping-Verhalten‘ nimmt zu!
6 Busniss segements
• ZTz
7 CLIENTS [EXAMPLES]
8 KITZBÜHEL HAHNENKAMM
START 1997
TASK Commercial Rights Owner
PROJECTS Acquisition of Sponsors Hospitality Charity Organisation
9 KITZBÜHEL HAHNENKAMM The Hahnenkamm is an institution often described as the “Superbowl” of Alpine Skiing Worldcup. WWP has developed this sports franchise over the last 10 years to a premium event. With its unique flair the event every year attracts numerous business and society people to meet in Kitzbühel/Austria.
10 KITZBÜHEL HAHNENKAMM The Kitzbühel Hahnenkamm race is the society event in Central Europe. WWP has created a unique premium environment which attracts a high profile business and society clientele, ideal to meet and entertain friends and business partners. The VIP area is sold out every year although it is designed for up to 2000 people.
11 Weirather-Wenzel & Partner GmbH Lustenauerstraße 64 6850 Dornbirn Austria
+43 (0) 5572 3890 0 [email protected]
This draft made by us and the ideas contained in it and concepts are designed exclusively for the customer. They remain an intellectual property of WWP GmbH. The adaptation, copy and professional distribution of the draft is only possible with our consent. The execution of this draft is reserved for its author .
Copyright 2008
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