MEDIA PACK DECEMBER 2016

The Argus DID YOU TELLING YOUR STORY KNOW?

Since 1880, The Argus has been telling the story of the highs and lows of our community. This commitment and focus has secured our place as the most popular media in Sussex for readers and advertisers alike. As an advertiser you want the largest possible audience to read the story of your business. Well, in print and online we reach 152,315 local readers every week.1 In alone, 85% of residents see The Argus every month.2 Readers are more The Argus is bought by the residents of Brighton and than twice as likely as well as people living across , some of whom travel into the city for work, entertainment and leisure. The to act on ads in local The Argus provides a daily website, which is updated 24/7, is the most popular site in media than ads on TV mixture of local and national East Sussex3 and gives local businesses a range of dynamic, and social media news, sport, and business. targeted advertising options. Regular sections on motoring, property, entertainment, and If you want people to know about your business, let us tell Consumer Catalyst, 2014 lifestyle are among it’s most your story. popular features. 11,424 54,365 CIRCULATION DAILY UNIQUE BROWSERS Source: ABC, Jan to June 2016 Source: ABC, Jan to June 2016 96.2% paid-for 1. Telmar, November 2016 2. JICREG, November 2016

T 01273 021426 The Argus MOBILE ONLINE GROWTH

Can you imagine not using the internet? Being online is so much a part of our everyday that we barely think about it. In 54,365 TABLET 1 fact, in Sussex, 84.8% of adults are recent internet users. DAILY UNIQUE BROWSERS 18% But, as a local business, how do you find your target DESKTOP audience amongst the millions of websites out there? 871,500 45% Because of its constantly updated local news, sport and MONTHLY UNIQUE BROWSERS MOBILE entertainment, theargus.co.uk attracts 865,871 monthly Source: ABCe, Jan to June 2016 37% visitors interested in Brighton and the wider Sussex area. To target even more precisely, there is a range of sophisticated targeting tools available including behavioural and contextual as well as award-winning industry specific ad products. Mobile accounts for 37% of visitors to theargus.co.uk.1 To cater for this growing audience 1. Office for National Statistics, 2016 our website is fully responsive and ad positions are designed for maximum impact. This is important because 86% of smartphone users access newsbrands.2

1. Omniture, August 2016 2015 2. comScore, November 2015

T 01273 021426 The Argus TOTAL AUDIENCE COVERAGE

152,315 DEMOGRAPHICS COMBINED DEDUPLICATED Men 53% PRINT and ONLINE AUDIENCE Source: Telmar, November 2016 Women 47% (6 days in print and 1 week online) Age 15 to 24 16% Unrivalled 33,168 Age 25 to 34 15% DAILY READERS (THURS ONLY) Our Thursday Source: JICREG, November 2016 edition offers Age 35 to 44 15% advertisers unbeatable Age 45 to 54 18% 32,619 coverage, with DAILY READERS (EXCEPT THURS) a paid/free Age 55 to 64 14% Source: JICREG, November 2016 combination of 25,000 copies Age 65 to 74 12% 54,365 stretching along Age 75+ 11% DAILY UNIQUE BROWSERS the coast. Source: ABCe Jan to June 2016 ABC1 69%

Extra distribution every Thursday C2DE 31%

Every Thursday an extra 5,000 copies of The Argus are distributed AB 40% within the work places of key employers in and around Brighton, which puts the paper in the hands of a younger audience with a higher C1 29% disposable income. C2 16% The paper is also distributed hand-to-hand at . In addition, 7,000 copies of The Argus are available across the DE 14% district, free to pick up at supermarkets and other high- footfall locations, offering greatly enhanced penetration in the area. Source: JICREG, May 2016

T 01273 021426 The Argus SUPER THURSDAYS 25,000 paid-for, free pick-up and hand-to-hand copies every week

Free copies of The Coupled with our Argus are available in Worthing, huge online audience, Goring and Littlehampton. The Argus on “Super

Extending the reach of local advertisers in key areas of commerce Thursday” is the go- to media for any local Each Thursday, The Argus offers greatly extended By extending our distribution in this way, The Argus coverage across a number of key areas. reaches a new audience each week, generating business wishing fresh response for our advertisers. 5,000 additional copies are freely distributed across to maximise return —hand to hand at Brighton These copies are largely picked up by readers who railway station, within the workplaces of key do not usually buy a newspaper and are generally on their advertising employers in the city, and at a number of additional younger than our core readership. investment high-footfall locations. We know that there are strong links between A further 7,000 copies are freely distributed in Brighton and Worthing, with residents in each area Worthing, Goring and Littlehampton. They are looking to the other for work and leisure. As such, available to pick up through supermarkets, leisure Thursday offers the ideal platform for businesses centres and coffee shops. wishing to attract customers from both areas.

T 01273 021426 The Argus DID YOU KNOW? PLATFORMS

Popular features Different editorially-led sections throughout the week give advertisers the ideal platform for telling their story.

Local media—in print and online—is the most effective combination for driving consumer action

Consumer Catalyst 2014

T 01273 021426 The Argus IT WORKS DID YOU ...but don’t take our word for it KNOW?

65% of local readers The Winter Garden one of believe the adverts in three theatres that together make their local paper help up Eastbourne Theatres them make decisions and 64% of readers “Far more cickthroughs to our website” notice the ads We were new to online online clickthroughs to the advertising so had no real relevant page on our website preconceptions but, if honest, than any offline we do. GB TGI, Q3 2015 were a little sceptical. We have even been given extra After a huge success from an budget to spend by several initial two-day trial we booked shows as a result of the success some online Argus ‘skins’ for they experienced with these last some of the bigger musicals time they came to town. coming to town... and haven’t stopped since! Sharon Thompson These skins produce far more Eastbourne Theatres

T 01273 021426 The Argus