Retail Guide Establishment Guide Helsingborg City 2019

RETAIL GUIDE ESTABLISHMENT GUIDE HELSINGBORG CITY 2019

businesshelsingborg.com

1 We are Helsingborg The city centre offers an impressive concentration of shopping, flavours, scents and experiences – all brought together in one place. Close by, are harbourside walks and sandy beaches, with the silhouette of Denmark ever-present in the background.

Helsingborg city in numbers

19 hotels 2 500 114 year-old café employees in the centre’s metre-long 474 shops retail trade 950 pedestrian street, Sweden’s oldest 10 000 143 restaurants employees in the city in total 212 323 theatre performances 277 or 40% of all of trees lit up in winter Sweden’s industries 4 133 playgrounds steps up to Kärnan Tower ferry departures to 700 91 Helsingör every day 1 metres of sandy beach marathon per year

22 Key figures Helsingborg and the Greater Copenhagen Region

Population 262,400 Companies Median income Helsingborg 145 000 Helsingborg 14 500 Greater Helsingborg 351 000 20 years and older, 2016 Greater Helsingborg 31 800 Greater Copenhagen Region 4 million Greater Copenhagen Region 250 000 165 40,7 years Nationalities Average age in Helsingborg 71, 000 Skåne 40,9 years, Sverige 41,2 years Workforce in Helsingborg 2017 14% increase 2010-2017 Age distribution 4 200 80-89 år 90+ år 2.8 Students 4,0% 1,0% 0-9 år 70-79 år 12,2% 2.8 new companies per day in Helsingborg Campus Helsingborg is 8,6% 2018 around 10% of Lund University

10-19 år 60-69 år 11,0% SEK 417 thousand 10,6% GRP per inhabitant Helsingborg

50-59 år 20-29 år 12,7% 14,0%

40-49 år 30-39 år 13,1% 12,9% Commuting + 6 687 Demography and population forecast 2035 Net commuters

180000 25 301 170000 Inbound commuters 160000

150000 18 614 Outbound commuters 2017 140000

130000 30% increase in 10 years 120000

110000

100000 1995 2000 2005 2010 2015 2020 2025 2030 2035 3 2 000 000 Halmstad potential buyers 50 min within one hour

1 h Stockholm 1,5 h Gothenburg

Ängelholm 7 335 000 23 min travellers 2017 (Port of Helsingborg)

20 min 91 round-the-clock departures Helsingborg Helsingör E6

10 min

E47 Landskrona

1 h ESS/Max IV 30/40 min

E22 Lund Copenhagen 1 h Malmö

4airports Around 1 hour

44 A well-visited city undergoing substantial development

There is a lot happening in Helsingborg. The city is growing quickly on all fronts: more residents, more businesses and more visitors. The city plans for sustainable growth and is adapting and evolving to cater for the projected 40,000 new citizens of Helsingborg who are estimated to have moved here by 2035. There are many projects in the works, which involve, among other things, the construction and enabling of more housing, business venues, office spaces, and a greener city. The conditions exist, and are ever evolving, to cater for exponential growth in population, trade and the construction of an even more attractive Helsingborg!

Groceries billion 4,6 billion SEK SEK Luxury goods 12,2 { 6,5 billion SEK retail trade turnover in Helsingborg municipality in 2017. An increase of 4.9% from the previous year.

Retail 2,1 billion SEK billion Hotel & restaurant 1,5 billion SEK { 3,6 SEK turnover of retail trade in Helsingborg city 2017. Trade structure in the city An increase of 2.1% from the previous year.

NUMBER OF OVERNIGHT STAYS IN HOTELS (IN THOUSANDS)

771 761

708 38% Luxury goods Restaurants Increase in the number of 653 157 143 commercial overnight stays 608 between 2012-2017. 558 Other services (beauty, travel, culture) Commodities Hotels 222 95 19

82,2% 2012 2013 2014 2015 2016 2017 Of Helsingborg’s visitors Increasing employment are satisfied or very 135 satisfied with their visit. OCCUPANCY MON-SUN (IN PER CENT) 130

125 65,3

120 59,7 58,3 771 000 115 The total number of overnight stays in 2017. 110

105

100

Skåne 2000 2003 2006 2009 2012 2015 2017 Sweden employeesFörvärvsarbetande populationBefolkning 16-74 16-74 Helsingborg

5 * Source: HUI D

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an M gat ps a tor l uru m F ö le d e n B Studentcentrum r e d g a t 66 a n Sweden’s nicest city

The vision for the city is that more people should visit the town more often, stay longer and experience so- mething that is worth telling. Helsingborg has a wonderfully diverse range of shopping, with both premium brands and large retail chains available. The town is characterized by several smaller, more eclectic shopping areas, each of which has a unique identity and its own varied range. From north to south you can experience everything from well-known international brands, national chains and small local boutiques. The city is joined together by the green space of our city park, a meeting-place and playground for adults and children alike, with culture and wi-fi freely available.

Drottninggatan Maria torg / Bruksgatan Helsingborg’s grand boulevard with large spacious areas, Maria Square is Helsingborg’s restaurant square, beautifully where busy people stop to meet friends and colleagues at orchestrated around the medieval St Maria Church. During the outdoor restaurants. This stretch is lined with new modern summer, the outdoor cafés are buzzing with visitors. Next to bus stops and several of the city’s large cultural centres, such the square is Bruksgatan, a cosy shopping street with small as the theatre, concert hall and Dunkers cultural hub. Here shops, restaurants and lovely atmosphere. In the evening, the you’ll find critically acclaimed restaurants mixed with luxury area turns into a centre for nightclubs and bars. stores. Exclusive home decor stores and premium electronics outlets sit alongside small cosy restaurants, speciality stores Examples of businesses: Bruksgatans Ost, Lakritsboden, Pin- and grocery stores. chos, Thai Corner, Ebbas Fik, Gymgrossisten, Creo and Gents, one of Sweden’s first barber shops. Olson’s Skafferi, Freakin Examples of businesses: Fabform, Bang Olufsen, Norrahh and Fries, Maria Tapas Bar, Cafe Viva, Mezo and Bishops Arms. Janssondata. This is where you can find both Systembolaget and Ica Nära, and local concepts within food and delicacies Norra- och Södra storgatan such as Chocolatte, Zoégas, Ålgrändens Ost & Delicatesser. A street packed full of restaurants that comes to life at night with small unique concepts, well-stocked outdoor cafés and Järnvägsgatan trendy bars. Hotel Mollbergs, V Hotel and the newly-opened At the iconic town hall, Järnvägsgatan meets Drottninggatan The Vault Hotel are located along this street. At night, this and the two join to make up the beautiful boulevard that runs stretch is transformed into Helsingborg’s most important the length of the city centre. At this end of the route, the focus artery. is on service facilities as it is right next to Helsingborg’s central station. The inner harbour area offers a town centre sea Examples of businesses: Château Forêt, KOL & Cocktails, view and an open, sunny spot for outdoor eating. Friskis & Svettis, Larsson & Lange, Madame Moustache, Bara Vara and Brewski Bar. Examples of businesses: Pressbyrån, Coop, Apoteket, Espres- so House, Das Backhaus, Salads & Smoothies, Harrys, Gastro, Söder Hamnkrogen, Vegeriet and Lindri. A young, lively part of the city with a focus on culture, experiences, groceries and meeting places, with food from all cor- Kullagatan ners of the world. There is also a popular market, Kulturhotel- At St Jörgen’s Square, you’ll find the entrance to Sweden’s ol- let cultural hub, a swimming pool, two gyms and a large flow dest pedestrian street, Kullagatan, a 470-metre shopping zone of students. The SöDER centre attracts many to its newly-ope- that stretches all the way to the main square at Stortorget. In ned Filmstaden cinema, bowling and individual restaurants. the middle of Kullagatan, families with children congregate The area is lined with small international stores, and together around the playground at Konsul Olsson’s Square. Famous with larger supermarkets such as ICA Kvantum, Alfo Gross international brands are represented in exclusive boutiques, and Hemköp, Söder attracts many visitors every day. while well-known chains attract a large flow of visitors. Along with Sweden’s first perfumery and family-owned luxury busi- Examples of businesses: Filmstaden, Lådan, Söderport Coffee nesses, a varied shopping range is on offer here. & Tea, Alfo Gross, Hemköp, Ica Kvantum, Charles Dickens, Normal. Examples of businesses: Cenino Donna, Scorett, Trampolin, Store, Åhléns, H&M, Lindex, KappAhl, CarlHoff, Löplabbet, Avoi, White Guide in Ica Nära, Style and Living, Sand och Lin, Gina Tricot, Joy, Kicks, Helsingborg city Hemmakväll, Fahlmans, Clas Ohlson, Twilfit, Yves Rocher, Sta- dium, Gant, Body Shop and Hemtex.Stadium,Gant, Body Shop Barrica Mat & Vinbar och Hemtex. Café Château Forêt Restaurang Creo Drottninggatan 35 Fahlmans Konditori Gastro Restaurang Kristall HBG Pålsjö krog Sillen & Makrillen 7 Tokyo 15 Brewski bar A Clarion Hotel SeaU Helsingborg A new meeting point in the city, by the sea. A lively neighbourhood with five buil- dings of 5-9 storeys high, which hold 155 homes, as well as a hotel and congress facility with 250 hotel rooms and a congress capacity of at least 1200 people. The location will also be host to a number of restaurants, cafés and shops. The residential areas are expected to be ready in 2019 and the hotel and congress facilities in 2020.

B SöDER “Helsingborg is one of A vibrant point in central Helsingborg, with a Sweden’s most beautiful ci- focus on food, drink and entertainment experiences, as well as service and everyday af- ties and I am very proud that fairs. Opened at the end of October 2018, this we at Nordic Choice Hotels new meeting place is alive from early morning will be able to participate in to late at night, with Sweden’s most modern this project. A project that we cinema, restaurants, cafés and shops built will address with great humi- on a total commercial area of 12,000 square metres. The estimated number of visitors for ”lity and create together with 2019 is approximately 2.3 million. In addition, those who live in the city and an 18-storey, 65-metre-high residential buil- in the area.” ding is under construction, with all apartments boasting fantastic sea views, direct access to - Petter A Stordalen, SöDER and garaging for 300 cars. Occupancy owner of Nordic Choice Hotels is preliminarily expected to be in 2020.

C H+ and Oceanhamnen The largest urban renewal project in Helsingborg in modern ti- mes. By 2035, 1 million square metres of old harbour and indu- strial land will provide space for 5,000 homes, office premises, schools, shops, restaurants and meeting places. Oceanhamnen will be an urban archipelago, a neighbourhood built on islands with extraordinary features, which will expand the city centre with attractive waterfront homes and offices. All this in specta- cular locations with a direct link to the central station via a new pedestrian and bicycle bridge. 350 new homes are being built initially and a new business district is developing in parallel. The project time for Oceanhamnen is 2017-2021.

D Inner harbour The inner harbour could be developed with more trees, lowered wooden decks, bridges, open spaces and seating areas to become a more attractive and dyna- mic area. There are several existing pro- posals that could create a more beautiful and safer place. An important question is, of course, how the harbour can be cli- mate-proofed and protect the city from storms and rises in sea-level. Today the water level rests two meters below the quayside; this drop needs to increase to at least three metres, which could be sol- ved with terrace-like raising.

8 A B C D See map on p.6 Welcome! We hope that we have aroused your curiosity and that you want to contribute to Helsingborg continuing to be one of Sweden’s most attractive cities by establishing your business here. If you have questions about location, vacant premises or seek to make contact with property ow- ners in Helsingborg, you are very welcome to contact one of us so that we can assist you.

See you in Helsingborg!

helsingborgcity.se Hanna Candell CEO, Helsingborg City businesshelsingborg.com Email: [email protected] Ph: +46 768 36 12 80

Malin Wallett Business Development & Investment Promotion Executive Management Office, Economic Development and Marketing Email: [email protected] Ph: +46 722 10 74 82

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