45) BEST OVERALL SPONSORSHIP PROGRAM
Rutgers 250 Sponsorship Program and Effort
Overview Information:
● Introduction & description of main event
Rutgers' 250th Anniversary was a yearlong celebration and an opportunity for Rutgers to rededicate itself to its core values while providing a context for the University to shine as a leader among the nation’s public higher education institutions.
Additionally, we pursued the 250th as a way to celebrate Rutgers' long and distinguished history, including who we are now as well as our future. We used the anniversary to catalyze and strengthen the Rutgers' brand while also expressing our thanks to all of the constituencies who have supported the university over the centuries.
● List of all current sponsors for event; levels of support; longevity of each
Sponsors of the Celebration where sponsors for the entire year long event and included Johnson & Johnson, International Brotherhood of Electrical Workers 456, Plymouth Rock Assurance, DCH Automotive Group, and PSE&G (Electric & Gas company of New Jersey). Advertising and marketing sponsorships were also established with NJBiz Magazine and the Philadelphia Business Journal. Additionally, institutional agreements with major vendors were opened for co-branding opportunities and resulted in the placement of the Rutgers 250 marks on products and marketing by Pepsi Cola and Coca Cola.
● Available benefit packages and valuation formulas
Sponsorship levels were determined based on the number of events, outreach to promote the events and assets made available to the Celebration including the Alumni Association and their emails and website, student affairs with the RU-TV network and other university groups that participated.
● Description of sponsor research targeting and sales process
Potential sponsors were identified utilizing University policies limiting agreements with groups involved with alcohol, tobacco, gambling, etc., while also identifying the top companies with the deepest New Jersey roots and likely interest in co-branding with the State University of New Jersey. This effort was led by our sponsorship broker, Fox Run Corporation, and outreach was begun to marketing and promotional areas of identified groups once lists were reviewed and approved by Rutgers.
● Description of sponsor service team and steps taken when new agreement is signed
Coordination of all sponsorship negotiations and agreements was centered with the Rutgers 250 Office in cooperation with Fox Fun, our sponsorship broker. Standard agreements were developed and used with each sponsorship and once they were signed the specific benefits were added to a master sheet of benefits to be tracked for each sponsor. The key groups involved with managing benefit implementation and verification tracking included Rutgers 250, Fox Run, Creative Services in University Communications and Marketing, Student Affairs and Alumni Communications. Representatives from each group communicated and coordinated through the Rutgers 250 celebration to ensure that all benefits were properly received, verified and implemented. Contact and coordination with the sponsors was lead by Fox Run in direct support of Rutgers 250. A page of the sponsorship implementation and tracking forms has been included as part of the supporting materials in the binder.
● Describe current sponsor renewal process & retention rate
As year long event there is no renewal process or a retention plan developed. However, each of the sponsors for Rutgers 250 indicated an interest in any new opportunities of working again with the University.
● Overall effectiveness / success of the program
The Rutgers 250 sponsorship program was more successful and helpful than we had hoped it would be as part of the anniversary effort. The campus community responded very positively and strongly to the co-branding opportunities that the sponsorship program presented and working with our sponsors produced several opportunities like the RevolUtionary Monument developed by Johnson & Johnson and ads underwritten by NJBiz and the Philadelphia Business Journal. Neither of these would have been possible or developed without the sponsorship program being in place. The co-branding alone was a powerful and effect additional marketing tool as part of the anniversary. It seemed to raise the effort to a higher level. Additionally the extra funds were most helpful and welcomed as a state funded institution, plus the sponsorship success was viewed positively by leadership and helped to increase support and encouragement for the entire Rutgers 250 effort.
Supporting question:
● “What challenges / obstacles did you foresee / encounter in creating the program, and how did you handle them?”
The Rutgers 250 sponsorship program was entirely new and required careful research and planning to be developed appropriately within our highly bureaucratic and complex organization structures. Not only was the nature of sponsorship confused at first with the work of our institution Foundation but there was no experience with a centralized and directed sponsorship program outside of our intercollegiate athletics areas. Finding an appropriate enterprise partner who could provide sponsorship brokerage support while understanding the unique requirements and expectations of higher educational institutions was not simple and required education efforts direct both our colleagues within Rutgers and Fox Run, the eventual sponsorship broker for Rutgers 250. Sponsors themselves were unaware of the options and opportunities presented by Rutgers 250 that transcended the traditional opportunities provided by intercollegiate athletics. This required careful and deliberate informational materials as part of the outreach effort and increased the complexity and difficulty or the sponsorship program markedly. Although work on the Rutgers 250 sponsorship program had started 3 years prior we were always short of time and believe that we could have accomplish more with an additional 6 to 8 months available to us for recruiting potential sponsors. But even with this limitation we were very happy with the final outcome of the Rutgers 250 sponsorship program. Lastly there were no implementation processes or verification systems in place at the beginning of our sponsorship program and they needed to be developed on professional level as quickly as possible with a number of units outside of the direct responsibly for Rutgers 250. Fortunately the anniversary was of interest across our institution and folks were willing to work collaboratively and productively to complete these complex tasks in a successful manner. Rutgers 250
Rutgers. Revolutionary for 250 Years.
Angelo Scialfa 609-216-4664 [email protected] Rutgers 250
Rutgers' 250th Anniversary is a yearlong celebration and an opportunity for Rutgers to rededicate itself to its core values while providing a context for the University to shine as a leader among the nation’s public higher education institutions.
Additionally we are pursuing the 250th as a way to celebrate Rutgers' long and distinguished history, including who we are now as well as our future. We want to use the anniversary to catalyze and strengthen the Rutgers' brand while also expressing our thanks to all of the constituencies who have supported the university over the centuries. Rutgers’ President on Rutgers 250 Celebration Rutgers 250
Dear Members of the Governing Boards:
As you may know, Rutgers will be officially marking its 250th anniversary with a yearlong series of events beginning in November 2015 and extending to November 2016, under the theme, “Revolutionary for 250 Years.” With pride in our founding as the nation’s eighth oldest college and in the remarkable public research institution Rutgers has become, we are developing and implementing programs across the University, helped by a university wide planning committee and teams designated by each chancellor.
Even sooner, you will begin to see evidence of this significant anniversary. With input from the University Senate’s Student Affairs Committee and the Rutgers University Alumni Association board, we have updated our University Shield, first created for our 1966 bicentennial, with a simplified and much sleeker design. Rich in symbolism, the shield honors our founding as Queen’s College in 1766, our commitment to knowledge and scholarship, and our service to New Jersey. The new shield, shown above, will appear on pole banners, exterior markers, merchandise, and other University materials. You can learn more about the shield at rutgers.edu/about/rutgers- shield
Two books are being released in recognition of the 250th anniversary. Professor Paul Clemens has written Rutgers since 1945: A History of the State University of New Jersey, which includes an essay on Rutgers architecture by Professor Carla Yanni. In addition, the University has produced Rutgers: A 250th Anniversary Portrait, a beautifully designed and illustrated coffee-table book filled with archival photos and essays written by Rutgers faculty, students, alumni, and administrators. Both books will be available later this summer at Rutgers University Press, at university bookstores, and through major online booksellers. You can order Rutgers: A 250th Anniversary Portrait at a reduced price at bookstore.tmiltd.com/products/rutgers
The coming year will be an exciting period of celebration and pride for Rutgers. In fact, it has already begun. On May 31, our world-class Glee Club performed a special concert at the University of Utrecht in the Netherlands, from which our university’s formal seal and motto were derived. At the concert, senior vice president for academic affairs Barbara Lee and vice president for international and global affairs Joanna Regulska presented a plaque to the Utrecht president commemorating the historic bond between our universities as we approach our 250th anniversary.
Many units across the University are preparing materials for the coming year that embrace the anniversary—for example, the Byrne First-Year Student Seminars
You will hear more about Rutgers 250 as we move into the academic year. If you have any questions in the meantime, please visit 250.rutgers.edu
Sincerely,
Bob Barchi, President Rutgers , The State University of New Jersey Rutgers 250 Calendar of Activities and Programs
Rutgers 250 Marquee Event Timeline. Rutgers 250 on University Calendar – Live calendar with a designation for Rutgers 250 events, programs and activities. (http://ruevents.rutgers.edu)
Available, Highlighted & Sortable on: • Rutgers 250 Website • Rutgers 250 App
Events Include: Marketing Includes: • Anniversary Kickoff Events • Rutgers Magazine Commemorative Issue • Exhibits and Conferences • Rutgers 250 Website (250.Rutgers.edu) • Rutgers Day 250 (All Campuses) • Rutgers 250 TV Spots and Billboards • Rutgers: A 250th Anniversary Portrait (book) • Rutgers 250 Mobile Application • Homecoming 250 (All Campuses) • Rutgers Hall of Distinguished Alumni • Rutgers Hall of Distinguished Alumni • Heritage Merchandise • Revolutionary Thinkers Lecture Series • Faculty, Student, Alumni Stories Video • 250th Anniversary Commencement • Rutgers 250 Social Media Campaign • November 10, 2016 Celebration Events • Alumni Leaders Conference • Student Events & Programs • Rutgers 250 Print and Web Ads • Alumni Leaders Conference • Rutgers 250 Give Aways Rutgers 250
Tagline Use • Campus Buses • 7500 Orientation Backpacks
Book Publications • Rutgers: A 250th Anniversary Portrait • Rutgers Since 1945
Digitizing Primary RU Sources • Yearbooks, student newspapers
• yearbooks.libraries.rutgers.edu 5 Rutgers 250
Banner Program • Street Pole Banners & Building Banners • All Major Campuses
Website • 250.rutgers.edu • Info, Marketing & Promos • Books • Merchandise • Alumni Stories • Calendar (Checkoff) • Videos TV Spot • Historical Links • Revolutionary for 250 Years Rutgers 250
Rutgers 250 & Dining Services • Marks on Plates, Napkins, Cups • Historic Food Options Catering Menus
Rutgers 250 Historic Foods Class/ Events • Multiple Classes • Dining Services & NJAES Involvement
“Simeon DeWitt: Mapping the Revolution” • Zimmerli Art Museum Exhibit • Queens College, 1776 • Surveyor General, Continental Army Rutgers 250
Past and Present Rutgers Campus Master Plans • Bloustein School Exhibit • Year-Long Lecture Series
Rutgers 250 Mobile Application • History Tours, Today in History, Events, Interactivity, Merchandise • Student Focused Rutgers Mobile App Dev Group Public History Class Project Graphic Design Class Project Rutgers 250
Rutgers 250 Kick-Off Planning • Building Illuminations • Old Queens Bell Ringing • Building Dedications • Celebration of a Global Rutgers • Rutgers’ International Ambassadors Programs Rutgers 250
Surrounding Rutgers 250 Kick-off • Rutgers 250 Merchandise • Rutgers 250 Video Released • Social Media Activities Begin ✓ Viral Video Competition and Twitter Hashtag Contributions Rutgers 250
“250 Years of Artifacts: A Celebration of Rutgers Heritage” • Library Exhibit • Showing Original Materials • Multimedia • Kinescopes • Films • Music and Speeches Rutgers 250
Historic New Brunswick Rutgers 250 Edition Great Photo Book Published Things to Know… • Jim Hughes - Author • Celebration of EJB 25th and Rutgers 250
“Making History: Rutgers in 2016” • Zimmerli Exhibit • Entire Rutgers Community Invited • Crowd-sourced Photo Exhibition • Rutgers in 2016 • Grow Week To Week • Events celebrating participants • Top 250 in Exhibit Book Rutgers 250
Rutgers 250 Online Class • Credit for Students • Certification for Alumni • University-wide in scope • Historic, Current & Future
Revolutionary Thinkers Lecture Series • 5 - 7 Lectures • All Campuses • Inspiring Individuals with Rutgers connections Rutgers 250
Hall of Distinguished Alumni 2016 • Special and expanded gala event
Rutgers Day 250 • University-wide in scope • Alumni Weekend • Statewide Marketing Rutgers 250
Rutgers 250 Graduation • Special honorary degree recipients • Acknowledgement of our historic connections to other institutions.
Rutgers Hosts Overseas Assoc. for College Adm. Counseling • Themed to Rutgers 250 & Helped Win Bid for Rutgers • Summer 2016 in New Brunswick • 1200 Admissions Professionals from more than 90 Countries Rutgers 250
Rutgers 250 Gardening and Nursery Products
Faculty & Staff Appreciation • All Campuses • Build on Existing Programs in Newark/Camden • Unique commemorative items • Day of Celebration and Thank you Rutgers 250
Host City Activities and Programs • Connect campus with host community • Exploring creative ideas and concepts
Celebrating Rutgers at New Jersey County Fairs • Interactive and Staffed Fair Booth • Tied to Rutgers 250 Social Media • “Rutgers in Your County” • Raffles and Giveaways • Serving NJ for 250 Years Fair Workshop full day of interactive activities led by Cooperative Extension Faculty Rutgers 250
Rutgers Around the World Streaming & Video Special • Celebration of Rutgers Global Reach • Scholars, Alumni & Partners Connected with Activities on Campus
Rutgers 250 Tour of UN • New Rutgers Relationship With UN • Special Access and Overview
Rutgers 250 Alumni Leaders Conference • Enhanced for Rutgers 250 • Return to Campus for Education and Reconnection Rutgers 250
Rutgers 250 Homecoming • All Campuses • Rutgers 250 Theme • Special Events and Activities
Rutgers 250 Special Edition Rutgers Magazine • Commemorative Rutgers 49th Annual Conference on Edition Reading and Writing • Special Features • 1100+ New Jersey Teachers • Rutgers 250 Theme • Special Events and Activities Rutgers 250
Outdoor Spaces • All Three Campuses • Part of Current Projects • Link Rutgers Together • Themed and Branded • Common Iconic Element • Unique items from each campus Rutgers 250
University of Utrecht • New Exchange/ Cooperation Agreement • Refereed conference for Graduate Students between sister universities with published journal article
250 Year History of Rutgers Libraries • From Oldest Books to Modern Databases • University-wide Libraries Involvement • Celebrating from The Beginning of Rutgers
Rutgers 250 Academic Symposiums • Two Symposiums During 2016 • Topics of Great Interest or Concern to Community
Rutgers 250 Student Convocation • Start of the Fall 2016 Semester • Top Speaker to Attract Students • Potentially broadcast University-wide Rutgers 250
Rutgers 250/ Michigan Bicentennial Recognition • Oldest and Second Oldest Members of B1G • 8 Oct 2016 Rutgers vs Michigan at Home • Rutgers 2016 & Michigan 2017 - Passing Torch
Rutgers 250 Student Mentoring Network • Flexible & Far-reaching Program • Students with Faculty & Alumni • Tap Knowledge & Experience of Scholars and Graduates
Rutgers Change Makers Innovation Program • TEDx in Style • Most Fascinating Campus Thinkers & Doers • Share Discoveries, Research and Knowledge Rutgers 250
250th Anniversary Celebrations - Nov. 2016 • Ideas Being Explored • Representatives from B1G, AAU, Colonial Schools, Land Grants, International Schools • Empire State Building Lights • Rutgers Crossword Distribution • Building Illuminations Sponsorship Programs Rutgers 250
Elements 250 Revolutionary Scarlet Rights to 250 logo for Sponsor Promotion of 250 Celebration • • • Name/Logo in 250 PR Communications, Emails, Print, Releases, etc. • • as Determined by Rutgers Sponsor Ad on RU-TV for 2016 520x 416x 260x Name or Logo in Co-Branded 250 Media Partner Commercials • • Logo on Select Premium Give Away • Sponsor Ad on Rutgers 250 Website 470x380 225x180 Sponsor Ad on Rutgers 250 App • • Sponsor Ad in Rutgers Magazine (Winter ‘15, Spring ‘16, Fall ‘16) FP/3 issues 1/2page 3 ¼ 3 issues issues Logo Included in Rutgers 250 Crossword Puzzle • Logo Included in Signage for Select 250 Events • • • 10’x10’ Display/Sampling/Give Away at Student Convocation BBQ • • • 2016 (Rutgers Prior Approval) Name and Logo Recognition in Communications to Alumni about • • Rutgers 250 Logo Inclusion in Signage Package for Rutgers 250 Alumni Events • • Logo Inclusion in Promos for Hall of Distinguished Alumni 2016 • • Sponsorship Programs Rutgers 250
Elements 250 Revolutionary Scarlet Name and Logo in All Communications, Emails, Mailings and Social • • Media for 2016 Alumni Weekend Four Invitations to All Ticketed Events for 2016 Alumni Weekend • Sponsor “Skyscraper” Ad Banner on 2016 Alumni Weekend • • • Webpage Name and Logo Recognition in All Communications, Emails, Social • • Media, etc. for 2016 Homecoming(s) Four Invitations to All Ticketed Events at 2016 Homecoming(s) with • Exception of Athletic Events Sponsor “Skyscraper” Ad Banner on 2016 Homecoming(s) websites • • • for Each Campus Logo in Newspaper and Magazine Ads for Rutgers Day 250 • • Logo Prominently Displayed in Rutgers Day 250 Program That is • • Downloadable from Website Sponsor Banner Ad in the Rutgers Day 250 App • • Logo on Electronic Flyer for Distribution to New Jersey Residents • • • Name, Logo and 25 Word Text on Rutgers Day 250 Website • • Thank you Recognition in Spring 2016 Issue of Rutgers Magazine to • • • 426,000 Alumni Sponsorship Programs Rutgers 250
Elements 250 Revolutionary Scarlet Logo on T-Shirts Worn by Rutgers Day Staff • Logo Prominently Displayed on Main Stage Signage at Rutgers Day • • 250 Logo Prominently Displayed in Relevant Area of Rutgers Day 250, • • • i.e.. Kids Zone, Voorhees Mall, etc. 10’x10’ Display in a High Traffic, High Visibility Area on the Campus • • • of Your Choice for Rutgers Day 250 (sampling/giveaways with Rutgers approval) Logo Prominently Displayed in Rutgers 250 Exhibit at Rutgers Day • • • Assigned Guest Parking for Rutgers Day 250 • • • Sponsor Ad in Rutgers Day 250 Events Brochure, Inside Back Cover • Logo in advertisement for Revolutionary Thinkers Lecture Series • • placed in The Targum Student Newspaper Logo on electronic flyer for Revolutionary Thinkers Lecture Series • • sent to all students, administrators, faculty and staff at Rutgers Logo displayed on Revolutionary Thinkers stage signage • • Verbal thank you during introductory remarks • • Six (6) invites to Revolutionary Thinkers Speakers Series • • Invites to select VIP events for Revolutionary Thinkers Series • • Sponsorship Programs Rutgers 250
Elements 250 Revolutionary Scarlet Name and logo recognition in emails from Alumni Association • promoting Rutgers 250 Full page ad in program for Hall of Distinguished Alumni gala 2016 •
Logo included in emails promoting Alumni Weekend 250 •
Four (4) invitations to all ticketed events for 250 Alumni Weekend • Logo included in emails, social media and communications • promoting Homecoming 250 events Tickets to all non-athletic Homecoming 250 events • •
Investment $150,000 $75,000 $25,000 1 sponsors 4 Sponsors Up to 10 sponsors
Notice: • Rutgers 250 Celebration is an evolving series of events and subject to change without notice. • All events described in this presentation are to demonstrate the scope of the celebration and do not indicate sponsors inclusion in all events. • Media Partners and media partner assets are to be determined once partners are secured • Presentation and pictures are for discussion purposes and actual events will vary.
Fox Run Group is the exclusive sponsorship representative of Rutgers 250
Angelo Scialfa Fox Run Group 609-216-4664 [email protected]
RUTGERS 250: SPONSORSHIP CONTRACT
This shall confirm the agreement reached by and between INSERT NAME OF SPONSOR (“Sponsor”) and Rutgers, The State University of New Jersey (“Rutgers”), for sponsorship of the Rutgers 250th Anniversary.
I. SPONSORSHIP BENEFIT ELEMENTS
NAME & LOGO (subject to review as outlined in Section VI)
ADVERTISEMENTS & RECOGNITION
ACCESS
INSERT SPONSOR BENEFITS FROM APPROPRIATE SPONSORSHIP PACKAGE.
II. SPONSORSHIP FEES
In consideration of all rights granted hereunder, Sponsor shall provide Rutgers a cash value of INSERT CONSIDERATION. Checks should be made payable to “Rutgers University.”
III. TERMINATION The University shall have the option to terminate this agreement upon written notice to Sponsor if it determines that continued affiliation with the Sponsor is inconsistent with the University’s mission and philosophy and/or adversely affects the reputation of the University. In case of such termination, Rutgers’ only obligation shall be to return to Sponsor the fee paid less any direct out-of-pocket expenses incurred by Rutgers prior to the date of termination.
IV. SUBSTITUTION
In the event Rutgers is unable to fulfill one or more sponsor benefits, Rutgers retains the rights to substitute a benefit of comparable value which shall be determined by Rutgers.
V. TRADEMARKS
rutgers250.rutgers.edu
All uses of Sponsor’s trademarks and logos by Rutgers are subject to prior written approval. Rutgers agrees to submit samples of all material using Sponsor’s trademarks and logos to Sponsor for its approval, and the Sponsor shall have up to five (5) business days to approve or disapprove such material, provided the submission deadline for artwork allows.
All uses of Rutgers trademarks and logos by Sponsor and/or its advertisers are subject to prior written approval. Sponsor agrees to submit samples of all material using Rutgers trademarks and logos, including material produced by advertisers, to Rutgers for approval, and Rutgers shall have up to five (5) business days to approve or disapprove such material. If Sponsor uses an ad agency or other organization to purchase, create, format, manage or produce its advertising, advertising opportunities, advertising placements or artwork associated with its advertising, Sponsor shall be responsible for payment of any fees or commissions due that agency or organization, and Rutgers shall have no such obligation.
VI. NOTICES
All correspondence directed to Rutgers shall be sent to:
Matt Weismantel Senior Director, Rutgers 250 Rutgers, The State University of New Jersey 96 Davidson Road Piscataway, NJ 08854 [email protected] 848-445-1925
And courtesy copy to:
Angelo Scialfa President Fox Run Group P.O. Box 105 Allentown, NJ 08501
All correspondence directed to Sponsor shall be sent to:
INSERT SPONSOR CONTACT INFORMATION
VII. MISCELLANEOUS
Each party represents and warrants that it is free to enter into this Agreement without violating the rights of any person, that its trademarks do not infringe the trademarks or trade names of any person, and that it will comply with all laws and regulations pertinent to its business. Sponsor shall indemnify and hold Rutgers harmless from any liability arising out of the use of your products.
rutgers250.rutgers.edu
The parties shall indemnify, defend and hold the other party, its subsidiaries, and affiliates and each of their respective officers, directors, employees, agents, and contractors harmless from and against any an all claims, demands, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees and court costs) of any kind or nature whatsoever arising out of or relating to the breach by such party of any of its representations, warranties or obligations hereunder; provided, that such claim, demand, loss, liability, cost or expense is not due to the negligence or willful misconduct of such party or any of the party’s employees, agents, servants or contractors or product liability with respect to the party’s products or services.
This Agreement does not constitute a partnership or joint venture or principal agent relationship between Rutgers and Sponsor. This Agreement may not be assigned by either party. It shall be governed by the laws of the State of New Jersey and any claim arising out of this agreement or its performance shall be filed in the state or federal court located in New Jersey. This agreement constitutes the entire agreement between the parties, and any modification or amendment must be in writing and signed by both parties. The signatories below acknowledge that they are authorized to execute this agreement.
If this accurately sets forth the agreement between Rutgers and Sponsor, please sign below and return an original copy.
Agreed and accepted this ______day of ______, 2015.
______INSERT SPONSOR SIGNATORY
Agreed and accepted this ______day of ______, 2015.
______Kimberly Manning, Vice President for University Communications and Marketing Rutgers, The State University of New Jersey
rutgers250.rutgers.edu Final Sponsor's Report
RevolUtionary Monument
• Monument displayed in 12+ different locations across New Brunswick, Newark, Camden, and Trenton during Anniversary Year
• Special Recognition in Rutgers 250th Anniversary Documentary (10,000 impressions)
• Rutgers Donate a Photo received 24,758 photos from 7,077 participants Total Impressions - Significant and Hard to Quantify
Rutgers 250 E-Newsletter
• Nine issues between December 2015 – January 2016 • 280,000 impressions per issue • 2,520,000 total impressions 250.Rutgers.Edu • October 19th, 2015 – November 30th, 2016 • 89,000 unique visitors • 201,000 total page views Rutgers 250 Mobile App • Rotating add in Rutgers 250 Mobile App – 7,000 impressions Additional Placements
• 2015 Kick Off • The Daily Targum Newspaper – 12,000 impressions Bookmark front
• Rutgers 250 Bookmarks – Bookmark back 4,000 produced • 16,000 total impressions Rutgers Day - 2016 • Newspaper and Magazine Ads Day-of Placement • Rutgers Magazine – 450,000 impressions • 90,000 attendees • Star Ledger – 456,000 • Multiply tent and • Home News Tribune – 49,000 event signage • Asbury Park Press – 91,000 • Downloadable • Inside Jersey – 95,000 Program – 8,000 • Desi Talk – 18,000 • Printed Program – • Epoch Times – 35,000 15,000 • New Brunswick Today –7,000 • Rutgers Day • TAPinto South Brunswick – Backpack – 500 3,000 • Daily Targum/Newark Observer – 13,000 1,452,500 impressions total Placement Example Placement Examples Rutgers Day Placements A Day of Revolutionary Thinking and 250th Birthday Celebration
• Signage at speaker venues – 1,200 impressions • Signage at Student Birthday Celebration – 5,500 impressions • The Daily Targum, Observer, and Gleaner Placement – 18,000 • Placement in comm. to faculty, students, and staff – 60,000 • Placement in program booklets – 500 • Additional signage – 1,000 86,200 total impressions Alumni Association Placements • Homecoming • Webpage – Total Impressions 7,000 • Three Communication Emails – 180,000 impressions (540,000 total) • 540,000 total impressions • Alumni Weekend • Webpage – Total Impressions 5,000 • Three Communication Emails – 180,000 each (540,000 total) • Extra Placement - Reunion Signage 400 • 540,000 total impressions 1,092,400 total impressions Alumni Placements Alumni Placements Alumni Placements
• Think Scarlet e-newsletters – 11 issues (180,000 impressions each) • 1,980,000 total impressions Additional Placements • Thank You Sign at Zimmerli Art Museum during Kick Off – November 10th – 300 • Thank You Sign at Student Convocation – September, 2016 – 3,000 impressions • Thank You Sign at Congressional Reception – March, 2016 – 400 impressions • Placement of Logos in Programs • 250th Anniversary Gala – April 9th – Nicholas Music Center – 800 impressions • 250th Anniversary Gala Concert – Lincoln Center, NYC – Playbill – 1,700 impressions • 6,200 total impressions Additional Placements Print Placements • NJ Biz • 12 issues between December 2015 - December 2016 • Five additional placements • 187,200 total impressions • Positive Community Magazine • September 9th, 2016 • 40,000 total impressions • Philadelphia Business Journal • September 30th, 2016 • 12,700 total impressions • 239,900 total impressions Rutgers Magazine
• Spring 2016 • Thank You recognition (450,000) • Full Page Ad (450,000) • • Winter 2016 • Thank You Recognition (450,000)
• 1,350,000 total impressions Additional Placements • 2015 Kick Off • Thank You Sign at Zimmerli Art Museum during Kick Off – November 10th - 300 • The Daily Targum – 12,000 impressions • Rutgers 250 Bookmarks – 4,000 produced
• Thank You Sign at Student Convocation – September, 2016 – 3,000 impressions
• Thank You Sign at Congressional Reception – March, 2016 – 400 impressions
• Placement of Logos in Programs • 250th Anniversary Gala – April 9th – Nicholas Music Center – 800 impressions • 250th Anniversary Gala Concert – Lincoln Center, NYC – Playbill – 1,700 impressions • 22,200 total impressions Additional Placements Final Count • Total impressions received between October 2015 and December 2016: 8,973,400 + This does not include the monument impressions
Thank You! Impressions Plym Date Done J&J Date Done IBEW Date Done RWJUH Date Done PSE&G Date Done DCH Date Done Items Provided by Sponsor EPS Color Logo - * 10/1/2015 * 10/22/2015 * 10/22/2015 * * • 10/21/2015 • 3/1/2016 Official Full Name - * 12/9/2015 * * * * * * • 10/21/2015 • 3/1/2016 Official Shorter Name - * - * J&J * 12/23/2015 * none • 10/21/2015 • 3/1/2016 1/4 Page Sponsor Designed Advertisement in 2 Issues Rutgers Magazine 450,000 [1] - - - - * 12/15/2015 ------1/2 Page Sponsor Designed Advertisement in 2 Issues Rutgers Magazine 450,000 * - - - - - * 12/23/2015 - - - - Full Page Sponsor Designed Advertisement in 2 Issues Rutgers Magazine 450,000 - - * Canceled - - - - • - • 3/17/2016 Full Page Sponsor Designed Ad in HDA 2016 Program (Due Feb. 22, 2016 - Specs Below) TBD - - - - * 12/23/2015 * 12/23/2015 - - - - 8.5" x 6" Final Trim Size ------CMYK color build, Red: 0,100,81,4 - Gray: 60%K - Blacks: 100%K ------Built with bleeds and crop marks incorporated into press-ready PDF ------The book will incorporate color photos, red, gold, and black as the main colors. ------The ad can be designed to complement those design choices. ------Include packaged native files if possible (Indesign, Ai, etc.) ------Sponsor created advertisement on Rutgers 250 App, 320x50 6,000 - - * 1/5/2016 - - 1/5/2016 • 1/28/2016 • 3/3/2016 Sponsor created advertisement on Rutgers 250 Website 225x180 200,000 * 10/1/2015 - - * * * 10/1/2015 • 12/11/2015 • 2/29/2016 Sponsor Designed Skyscraper Ad Banner (120x400) on Homecoming 2016 Web Page TBD - - - - * * 1/5/2016 - - - - Sponsor Designed Skyscraper Ad Banner (120x400) on Alumni Weekend 2016 Web Page TBD - - - - * 11/10/2015 * 1/5/2016 - - - - Sponsor Designed Advertisement (225x180) for bottom of Rutgers 250 Website 200,000 * 10/1/2015 - - - - * 10/1/2015 - - • 3/1/2016 Sponsor Designed Advertisement (225x180) for bottom of Rutgers 250 E-Newsletter 280,000 * 10/1/2015 ------• 3/1/2016 25 Word Text Statement for Digital Placement on Rutgers Day Website (Due Feb 12, 2016) TBD - 1/4/2016 * 1/28/2016 - - * 12/22/2015 • 1/28/2016 • 2/22/2016 Sponsor Dev. and Produced Video Ad. of Up to 15 Secs. Identifying Rutgers 250 Connection - * - - - - - * - - - - - Sponsor Dev. and Produced Video Ad. of Up to 10 Secs. Identifying Rutgers 250 Connection ------• Social Media Assets/Handles and Information ------12/23/2015 * 1/5/2016 - - Items Provided by Rutgers Access to Rutgers 250 Marks for Promotion of Sponsorship - * 10/1/2015 * 10/1/2015 * * * 12/9/2015 • 12/11/2015 3/1/2016 Access to Rutgers 250 Marks for Promotion of Sponsorship (Honda or Toyota Only) ------• 3/1/2016 EPS Rutgers 250 Marks - * 10/1/2015 * 10/1/2015 * * * 12/9/2015 • 12/11/2015 - 3/1/2016 Rutgers 250 Tag Line Graphic - * 10/1/2015 * 10/1/2015 * * * 12/9/2015 • 12/11/2015 - - Use of Rutgers 250 Logo for promotion of sponsorship of Rutgers 250 - * 10/1/2015 * 10/1/2015 * * • 12/9/2015 • 12/11/2015 - - UCM Implementation Plym Date Done J&J Date Done IBEW Date Done RWJUH Date Done PSE&G Date Done DCH Date Done Signage Name or Logo Placed in Selected Rutgers 250 Event Signage x * - * - * - * - • - - - Table Top Thank You Signage at Zimmerli Kickoff Reception 300 - 11/10/2015 - 11/10/2015 - 11/10/2015 - 11/10/2015 - 11/10/2015 - - Design and Placement of Name or Logo in 10' x 10' Display Space at Rutgers 250 Stud. Conv. NB 3,000 ------* • - - - Design of Sponsor Signage Package for Rutgers 250 Events ------* - - - - - Name of Logo Placed in A Day of Revolutionary Thinking Signage 11x17 500 - 11/10/2016 - 11/10/2016 - 11/10/2016 - 11/10/2016 - 11/10/2016 - - Ackowledgements Arrange for Verbal Thank You During Selected Rutgers 250 Events ------* - - - - - Presidential Verbal Thank You During Zimmerli Kickoff Presentation 200 - 11/10/2015 - 11/10/2015 - 11/10/2015 - 11/10/2015 - 11/10/2015 - - Acknowledgement of Exclusive Rutgers 250 Sponsorship in Specific Catagory ------Invitation to Selected VIP Rutgers 250 Events, Programs and Activities - * - * - * - * - • - • - Invitation to attend VIP Reception at Zimmerli for Rutgers 250 Kickoff (Unlimited Invites) - - 11/10/2015 - 11/10/2015 - 11/10/2015 - 11/10/2015 - 11/10/2015 - - Invitation to attend Nov 10th A Day of Revolutionary Thinking VIP Reception at Honors College ------Not participating - - Name or Logo In Selected Marketing Materials Placed in Targum for Rutgers 250 ------* - - Sponsor Name Featured at Bottom of Full Page Targum Kickoff Ad 12,000 x 11/5/2015 x 11/5/2015 x 11/5/2015 x 11/5/2015 x 11/5/2015 - - Thank you included on Rutgers 250 Bookmarks designed for Kickoff and Used Elsewhere 4,000 - 11/10/2015 11/10/2015 - 11/10/2015 11/10/2015 11/10/2015 - - 2 Tickets to Attend Rutgers 250 Gala Concert at NYC or New Brunswick - x 2/22/2016 - 2 tickets x 2/22/2016 - 0 tickets - 2/22/2016 - 0 tickets 2/22/2016 - 0 tickets 2/22/2016 - 0 tickets 2/22/2016 - 4 tickets Rutgers 250 Documentary Inclusion - RevolUtionary Monument 3,000 - - 11/17/2016 ------Media Partners and Advertisements Design Co-Branded Advertisement or Commercial with Sponsor and Rutgers 250 ------* - - - - - Place Co-Branded Ad. or Commercials Distributed by Rutgers 250 Media Partners - - - * - - - * - • - - 2/12/2016 12/21/15 NJ Biz Ad (Merchandise and Thank You to Sponsors) 15,600 * 1/20/2016 * 1/20/2016 * 1/20/2016 * 1/20/2016 * 1/20/2016 - 1/20/2016 3/7/2016 NJ Biz Ad (Exhibits Promotion) 15,600 * 3/7/2016 * 3/7/2016 * 3/7/2016 * 3/7/2016 * 3/7/2016 * 3/7/2016 3/21/2016 NJ Biz Ad (Presidential Symposium & Gala Concert) 15,600 * 3/21/2016 * 3/21/2016 * 3/21/2016 * 3/21/2016 * 3/21/2016 * 3/21/2016 4/4/2016 NJ Biz Ad (Julia Baxter Bates & Camden Girls of Color Conference) 15,600 * 4/4/2016 * 4/4/2016 * 4/4/2016 * 4/4/2016 * 4/4/2016 * 4/4/2016 4/25/2016 NJ Biz Ad (Rutgers Day) 15,600 * 4/25/2016 * 4/25/2016 * 4/25/2016 * 4/25/2016 * 4/25/2016 * 4/25/2016 5/16/2016 NJ Biz Ad (Merchandise) 15,600 * 5/16/2016 * 5/16/2016 * 5/16/2016 * 5/16/2016 * 5/16/2016 * 6/6/2016 6/6/2016 NJ Biz Ad (County Fairs) 15,600 * 6/6/2016 * 6/6/2016 * 6/6/2016 * 6/6/2016 * 6/6/2016 * 6/6/2016 9/6/2016 NJ Biz Amanda O'Keefe Ad (Sponsor Logos) 15,600 x 9/6/2016 x 9/6/2016 x 9/6/2016 x 9/6/2016 x 9/6/2016 x 9/6/2016 9/19/2016 NJ Biz 15,600 x 9/19/2016 x 9/19/2016 x 9/19/2016 x 9/19/2016 x 9/19/2016 x 9/19/2016 11/7/2016 NJ Biz Ad (Birthday) 15,600 x 11/7/2016 x 11/7/2016 x 11/7/2016 x 11/7/2016 x 11/7/2016 x 11/7/2016 11/10/2016 NJ Biz Ad Promoting Birthday Celebration 15,600 x 11/10/2016 x 11/10/2016 x 11/10/2016 x 11/10/2016 x 11/10/2016 x 11/10/2016 12/2016 NJ Biz Ad Promoting Anniversary 15,600 x 12/2/2016 x 12/2/2016 x 12/2/2016 x 12/2/2016 x 12/2/2016 x 12/2/2016 - September 9, 2016 Positive Community Julia Baxter Bates ad (Sponsor Logos) 40,000 x 9/7/2016 x 9/7/2016 x 9/7/2016 x 9/7/2016 x 9/7/2016 x 9/7/2016 Placement of Name or Logo Recog. in 50% of co-branded 250 Media Partner Commercials. - * ------Placement of Spon. Dev. and Produced 15 Sec. Video Ad on RU-tv (416 Times over 2016) 35,000 ------* - - - - - Placement of Spon. Dev. and Produced 10 Sec. Video Ad on RU-tv (416 times over 10 months) 31,000 ------• - Placement of Spon. Dev. and Produced 15 Sec. Video Ad on RU-tv (208 Times over 2016) 35,000 [2] * ------Placement of Spon. Dev. and Produced 30 Sec. Video Ad on RU-tv (416 times between Sept 7-Dec 14 2016) ------* 9/2016 - - - - 11/10/2016 Rutgers Camden Gleaner Ad Promoting Birthday Celebration 3,000 x 11/10/2016 x 11/10/2016 x 11/10/2016 x 11/10/2016 x 11/10/2016 x 11/10/2016 11/10/2016 Rutgers Newark Observer Ad Promoting Birthday Celebration 3,000 x 11/10/2016 x 11/10/2016 x 11/10/2016 x 11/10/2016 x 11/10/2016 x 11/10/2016 11/10/2016 Rutgers New Brunswick Daily Targum Ad Promoting Birthday Celebration 12,000 x 11/10/2016 x 11/10/2016 x 11/10/2016 x 11/10/2016 x 11/10/2016 x 11/10/2016 Plym Date Done J&J Date Done IBEW Date Done RWJUH Date Done PSE&G Date Done DCH Date Done Rutgers Magazine Thank you recognition in Spring 2016 issue of Rutgers Magazine 450,000 * 6/2016 * 6/2016 * 6/2016 * 6/2016 • 6/2016 • 6/2016 Thank you recognition in Winter 2016 issue of Rutgers Magazine 450,000 x 2/16/2016 x 2/16/2016 - - - 2/16/2016 - 2/16/2016 - - 1/4 Page Sponsor Designed Advertisement in 2 Issues Rutgers Magazine 900,000 - - - - * ------1/4 Page Sponsor Designed Advertisement in Spring 2016 issue of Rutgers Magazine - - - - - x 6/1/2016 ------1/4 Page Sponsor Designed Advertisement in Winter 2016 issue of Rutgers Magazine - - - - - x 2/16/2016 ------1/2 Page Sponsor Designed Advertisement in 2 Issues Rutgers Magazine 900,000 * x - - - - * - - - - - 1/2 Page Advertisement in Winter 2016 Issue of Rutgers Magazine - x 2/16/2016 - - x 2/16/2016 x 2/16/2016 - 2/16/2016 - - 1/2 Page Advertisement in Spring 2016 Issue of Rutgers Magazine - x 6/016 - - - - x 6/1/2016 - - - - Full Page Sponsor Designed Advertisement in 2 Issues Rutgers Magazine 900,000 - - * Canceled - - - - • - • - Full Page Advertisement in Winter 2016 issue of Rutgers Magazine ------Full Page Advertisement in Spring 2016 issue of Rutgers Magazine - - - x 6/2016 - - x 6/2016 - 6/2016 - 6/2016 Full Page Advertisement in Winter 2017 issue of Rutgers Magazine (PSE&G) ------2/2017 - 2/2017 Rutgers Day 10' x 10' Rutgers Day 2016 Outdoor Display Space 20,000 - - - - * Not Participating * 4/30/2016 - - - - 10x10 display and display an automobile at high traffic area at New Brunswick Campus 30,000 ------• 4/30/2016 Permiting and increase to 2 vehicles ------4/20/2016 4 Assigned Parking Spots for Rutgers Day 2016 - - - - - * Not Requested * 5/1/2016 • Not Requested - - 2 Assigned Parking Sports for Rutgers Day 2016 ------• 4/6/2016 Name or Logo Placed in Rutgers Day 2016 Newspaper and/or Magazine Ads - * Complete - - - - * Complete - - - - Full Page Rutgers Day Advertisement in Winter 2016 Issue of Rutgers Magazine 450,000 x 2/16/2016 x 2/16/2016 x 2/16/2016 x 2/16/2016 x 2/16/2016 x 2/16/2016 Full Page Rutgers Day Advertisement in Newark Observer 1,000 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 1/2 Page Rutgers Day Advertisement in Gannett Papers (APP & HNT) 140,000 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 Full Page Rutgers Day Advertisement in Star Ledger B&W 114,000 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 Full Page Rutgers Day Advertisement in Star Ledger Full Color 114,000 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 1/4 Page Rutgers Day Advertisement in Star Ledger B&W 114,000 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 1/4 Page Rutgers Day Advertisement in Star Ledger Full Color 114,000 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 2 Page Inside Jersey Spring Full Color 95,000 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 Full Page Rutgers Day Advertisement in Desi Talk 18,000 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 Daily Targum Rutgers Day Wrap for April 30, 2016 12,000 x 4/30/2016 x 4/30/2016 x 4/30/2016 x 4/30/2016 x 4/30/2016 x 4/30/2016 Advertisement in Epoch Times 35,000 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 x 4/1/2016 Name or Logo in Rutgers Day 2016 Downloadable Program 8,000 * 4/21/2016 - 4/21/2016 - 4/21/2016 * 4/21/2016 • 4/21/2016 • 4/21/2016 On Downloadable Program for Camden - x 4/21/2016 - 4/21/2016 - 4/21/2016 - 4/21/2016 - 4/21/2016 - 4/21/2016 On Downloadable Program for Newark - x 4/21/2016 - 4/21/2016 - 4/21/2016 - 4/21/2016 - 4/21/2016 - 4/21/2016 Logo on Rutgers Day 2016 Printed Program 15,000 x 5/1/2016 - 5/1/2016 - 5/1/2016 - 5/1/2016 - 5/1/2016 - 5/1/2016 Logo on Printed Program for Camden - x 5/1/2016 - 5/1/2016 - 5/1/2016 - 5/1/2016 - 5/1/2016 - 5/1/2016 Logo on Printed Program for Newark - x 5/1/2016 - 5/1/2016 - 5/1/2016 - 5/1/2016 - 5/1/2016 - 5/1/2016 Name or Logo on Rutgers Day 2016 "Backpack" Flyer Dist. to NJ 500 x 5/1/2016 x 5/1/2016 x 5/1/2016 * 5/1/2016 • 5/1/2016 - 5/1/2016 Placement of Name or Logo and 25 Word Text on Rutgers Day 2016 Website - * 4/15/2016 * 4/15/2016 * 4/15/2016 • 4/15/2016 Logo on bottom of the Rutgers Day 2016 Website TBD 4/15/2016 - 4/15/2016 4/15/2016 4/15/2016 4/15/2016 4/15/2016 Name or Logo in Relevant Areas of Rutgers Day 2016 in NB 90,000 * 5/1/2016 - - * 5/1/2016 • 5/1/2016 "Thank You To Our Generous Sponsors" at all Info Tents (NB) 14 - x 5/1/2016 x 5/1/2016 x 5/1/2016 x 5/1/2016 x 5/1/2016 x 5/1/2016 "Thank You to Our Rutgers 250 Sponsors" 48" x 24" Sign (3) - x 5/1/2016 x 5/1/2016 x 5/1/2016 x 5/1/2016 x 5/1/2016 x 5/1/2016 "Thank You to Our Rutgers 250 Sponsors" 48" x 36" Sign - x 5/1/2016 x 5/1/2016 x 5/1/2016 x 5/1/2016 x 5/1/2016 x 5/1/2016 Name or Logo Displayed at Performance Locations Rutgers Day 2016 in NB - x 5/1/2016 x 5/1/2016 x 5/1/2016 * 5/1/2016 x 5/1/2016 x 5/1/2016 Name of Logo Displayed at 3 Primary Perf. Locations Rutgers Day 2016 in NB - * 5/1/2016 x 5/1/2016 x 5/1/2016 x 5/1/2016 • 5/1/2016 • 5/1/2016 "Thank You To Our Generous Sponsors" at all Performance Locations (NB) 3 - x 5/1/2016 x 5/1/2016 x 5/1/2016 x 5/1/2016 x 5/1/2016 x 5/1/2016 Name or Logo Placement in Rutgers 250 Exhibit During Rutgers Day 2016 - * 5/1/2016 x 5/1/2016 x 5/1/2016 x 5/1/2016 • 5/1/2016 x 5/1/2016 "Thank You To Our Generous Sponsors" at Rutgers 250 Tents (NB) 1 (Possible N & Cmd) - x 5/1/2016 x 5/1/2016 x 5/1/2016 x 5/1/2016 x 5/1/2016 x 5/1/2016 Name in News Articles about Rutgers Day ------New Brunswick Today Article on Rutgers Day Published 4/27/2016 7,000 [3] x 4/27/2016 x 4/27/2016 x 4/27/2016 x 4/27/2016 x 4/27/2016 x 4/27/2016 Tap Into South Brunswick - Cranbury Article on Rutgers Day Published 4/27/2016 5,000 x 4/27/2016 x 4/27/2016 x 4/27/2016 x 4/27/2016 x 4/27/2016 x 4/27/2016 - Plym Date Done J&J Date Done IBEW Date Done RWJUH Date Done PSE&G Date Done DCH Date Done Day of Revolutionary Thinking - 4 Invitations to Revolutionary Day of Thinking ------• - - - 6 Invitations to Revolutionary Day of Thinking - - - - - * ------Name or Logo Placement on Selected Revolutionary Thinking Signage 1,200 x 11/10/2016 * 11/10/2016 * 11/10/2016 * 11/10/2016 • 11/10/2016 - 11/10/2016 Name or Logo Placement on Sel. Rev. Thinking Signage - 7 to 10 Large Venues in NB - * 11/10/2016 x 11/10/2016 x 11/10/2016 x 11/10/2016 x 11/10/2016 x 11/10/2016 - Signage at the Student Birthday Celebration at Deiner Park 5,500 x 11/10/2016 x 11/10/2016 x 11/10/2016 x 11/10/2016 x 11/10/2016 x 11/10/2016 Name or Logo Placement in Advertising for Revolutionary Thinking Placed in Targum 12,000 * 11/10/2016 x 11/10/2016 x 11/10/2016 x 11/10/2016 x 11/10/2016 x 11/10/2016 Logo included in Electronic Flyer for Rev. Thinking Sent to Fac., Staff and Stud. 60,000 * 11/10/2016 x 11/10/2016 x 11/10/2016 x 11/10/2016 x 11/10/2016 x 11/10/2016 Additional Signage/Flyering including thanks to Sponsors 10/31, (SERC, Busch Campus) 1,000 x 10/31/2016 x 10/31/2016 x 10/31/2016 x 10/31/2016 x 10/31/2016 x 10/31/2016 Two Invitations to A Day of Revolutionary Thinking Reception - Declined offer Accepted offer (2) Accepted offer (2) Declined offer Declined offer Accepted offer (2) Website, E-Newsletter & App - Name or Logo Placed in Sel. Rutgers 250 Marketing Com., Emails, Print and Announ. TBD x Yearlong * Yearlong * Yearlong * Yearlong • Yearlong x Yearlong Name or Logo Placed in Sel. Rutgers 250 Marketing Com., Emails, Print and Announ. ONCE TBD * Yearlong x Yearlong x Yearlong x Yearlong x Yearlong x Yearlong Name or Logo in Rutgers 250 Electronic Newsletter Sent to Rutgers Community 280,000 x x x - x * x x Sponsored Designed Ad (225x180) at bottom of Rutgers 250 e-newsletter (10 Times) - x x x - x x x • 3/3/2016 Sponsored Deisigned Ad (225x180) at Bottom of Rutgers 250 e-newsletter (6 Times) - * - December 2015 Rutgers 250 E-Newsletter Bottom Sponsor Names 280,000 [4] x 12/2/2015 x 12/2/2015 x 12/2/2015 x 12/2/2015 x 12/2/2015 - - - January 2016 Rutgers 250 E-Newsletter Bottom Sponsor Marks 280,000 [5] x 1/28/2016 x 1/28/2016 x 1/28/2016 x 1/28/2016 x 1/28/2016 - - - March 2016 Rutgers 250 E-Newsletter Bottom Sponsor Marks and Ads 280,000 [6] x 3/3/2016 - - - - x 3/3/2016 - - x 3/3/2016 - April 2016 Rutgers 250 E-Newsletter Bottom Sponsor Marks and Ads 280,000 [7] x 4/1/2016 - - - - x 4/1/2016 - - x 4/1/2016 - May 2016 Rutgers 250 E-Newsletter Bottom Sponsor Marks and Ads 280,000 [8] x 5/5/2016 - - - - x 5/5/2016 - - x 5/5/2016 - May 2016 Special Commencement Edition Rutgers 250 E-Newsletter (Broad Distribution/Obama)280,000 [9] x 5/26/2016 - - - - x 5/26/2016 - - x 5/26/2016 - September 2016 Rutgers 250 E-Newsletter Bottom Sponsor Marks and Ads 280,000 [10] x 9/8/2016 - - - - x 9/8/2016 - - x 9/8/2016 - First October 2016 Rutgers 250 E-Newsletter Bottom Sponsor Marks and Ads 280,000 [11] x 10/11/2016 - - - - x 10/11/2016 - - x 10/11/2016 - Second October 2016 Rutgers 250 E-Newsletter Bottom Sponsor Marks and Ads 280,000 [12] x 10/27/2016 - - - - x 10/27/2016 - - x 10/27/2016 - First November 2016 Rutgers 250 E-Newsletter Bottom Sponsor Marks and Ads 280,000 [13] x 11/3/2016 - - - - x 11/3/2016 - - x 11/3/2016 - Second November 2016 Rutgers 250 E-Newsletter Bottom Sponsor Marks and Ads 280,000 [14] - 11/7/2016 - - - - - 11/7/2016 - - - 11/7/2016 Sponsor created advertisement on Rutgers 250 App, 320x50 - - - * - - - 1/5/2016 • 1/28/2016 • 3/3/2016 Sponsor created advertisement on Rutgers 250 Website 225x180 200,000 * 10/1/2015 - 10/1/2015 * 10/1/2015 * 10/1/2015 • 12/11/2015 • 2/29/2016 Sponsor Designed Skyscraper Ad Banner (120x400) on Homecoming 2016 Web Page TBD - - - - * - * 1/5/2016 - - - - Sponsor Designed Skyscraper Ad Banner (120x400) on Alumni Weekend 2016 Web Page TBD - - - - * - * 1/5/2016 - - - - Place Sponsor Designed Advertisement on Rutgers 250 Mobile App (320x50) Rotating ad in Today in History Section 1,000 x - * - x - * - x - • - Place Sponsor Designed Advertisement on Rutgers 250 Mobile App (320x50) Rotating ad in Today in History Section 1,000 x - * 2/26/2016 x - * 2/26/2016 x - x - Placement of Sponsor Designed Ad (225x180) at Bottom of Rutgers 250 Website 201,000 * 11/10/2015 x 11/10/2015 x 11/10/2015 * 11/10/2015 x 11/10/2015 • 11/10/2015 Placement of Sponsor Logos at Bottom of Rutgers 250 Website - x 11/10/2015 11/10/2015 11/10/2015 x 11/10/2015 x 11/10/2015 x 2/17/2016 Banner on J&J and Monument Promoting DAP on Rutgers 250 site TBD - -- x 11/12/2015 ------DAP Webpage on Rutgers 250 Site http://250.rutgers.edu/donateaphoto TBD - - x 11/11/2015 ------Sponsor Logo Linked to Company Website - x 11/10/2015 x 11/10/2015 x 11/10/2015 x 11/10/2015 x 11/10/2015 x 2/17/2016 - Plym Date Done J&J Date Done IBEW Date Done RWJUH Date Done PSE&G Date Done DCH Date Done Unique Items to Specific Agreement - J&J Logo displayed on Revolutionary Monument base. - - - * 11/10/2015 ------Monument displayed in at least six locations during the anniversary year - - - * ------Monument displayed at Old Queens Campus - - - x 11/10/2015 ------Monument displayed at Voorhees Mall (CAC) - - - x 1/19/2016 ------Monument displayed at NJ State House (Trenton, NJ) - - - x 3/14/2016 ------Monument displayed at Norman Samuel Plaza (RUN) - - - x 3/15/2016 ------Monument displayed at Rutgers Day on Busch Campus - - - x 5/1/2016 ------Monument displayed at 250th Anniversary Commencement (Rutgers Stadium) - - - x 5/14/2016 ------Monument displayed at Foundation Momentum Event (Voorhees Mall) - - - x 5/21/2016 ------Monument displayed on Livingston Campus (International Admissions Meeting and Orientations) - - - x May -July 2016 ------Recognition as presenting spon. of Rutgers' first 250th ann. gift at Kick-off Celebration - - - * 11/10/2015 ------10x10 display and display an automobile (approved by RU) at 2016 Convocation BBQ 3,000 ------10x10 display and display an automobile (approved by RU) at 2016 Involvement Fair 3,000 ------* Updates to Sponsors by FoxRun Group Throughout the Year - x * x * x * x * x * x * Distribution of March Rutgers 250 Campus Email - x 3/3/2016 x 3/3/2016 x 3/3/2016 x 3/3/2016 x 3/3/2016 x 3/3/2016 Note about RU-tv Special - x 3/5/2016 x 3/5/2016 x 3/5/2016 x 3/5/2016 x 3/5/2016 x 3/5/2016 Congressional Reception Rutgers 250 Sponsors Thank You Sign 400 x 3/21/2016 x 3/21/2016 x 3/21/2016 x 3/21/2016 x 3/21/2016 x 3/21/2016 April 2016 Version - x 4/8/2016 x 4/8/2016 x 4/8/2016 x 4/8/2016 x 4/8/2016 x 4/8/2016 Placement of Logos in Concert Programs - x - x - x - x - x - x - 250th Anniversary Gala Concert Nicholas Music Center April 9, 2016 800 x 4/9/2016 x 4/9/2016 x 4/9/2016 x 4/9/2016 x 4/9/2016 x 4/9/2016 250th Anniversary Gala Concert Lincoln Center, NYC, Playbill, April 9, 2016 1700 x 4/16/2016 x 4/16/2016 x 4/16/2016 x 4/16/2016 x 4/16/2016 x 4/16/2016 Sponsors' Names on Rutgers 250 Congressional Reception Welcome Signage April 19, 2016 - x 4/19/2016 x 4/19/2016 x 4/19/2016 x 4/19/2016 x 4/19/2016 x 4/19/2016 Distribution of Rutgers 250 Tomato Seed Packets - x 3/15/2016 x 3/15/2016 x 3/15/2016 x 3/15/2016 x 3/15/2016 x 3/15/2016 Alumni Implementation - Plym Date Done J&J Date Done IBEW Date Done RWJUH Date Done PSE&G Date Done DCH Date Done Homecoming - Place Spon. Designed Skyscraper Ad Banner (120x400) on Homecoming 2016 Web Page TBD x 9/8/2016 x 9/8/2016 * 9/8/2016 * 9/8/2016 x 9/8/2016 x 9/8/2016 Name or Logo in Sel. Homecoming 2016 Com., Emails, and Mailings at least Three Times 540,000 * 9/29/2016 x 9/29/2016 * 9/29/2016 * 9/29/2016 x x x x Name or Logo in Sel. Homecoming 2016 Soc. Media (Twitter, FB, Instagram) at least 6 Times 60,000 * ------Twitter, October 5th - x 10/5/2016 ------4 Tickets to Non-Athletic NB Homecoming 2016 Events - - - - - * Declined * Declined - - - - Rutgers Excellence in Alumni Leadership Awards email flyer with thank you and sponsor logos 180,000 x 10/14/2016 x 10/14/2016 x 10/14/2016 x 10/14/2016 x 10/14/2016 x 10/14/2016 Alumni Weekend (Rutgers Day) Place Spon. Designed Skyscraper Ad Banner (120x400) on Alumni Wkd 2016 Web Page TBD x 3/23/2016 - - * 3/23/2016 * 3/23/2016 - - - - Alumni Weekend University-wide Website Rutgers 250 Sponsor Logos at Bottom TBD x - - - - 3/23/2016 - 3/23/2016 - - - Name or Logo In Sel. Alumni Weekend 2016 Com., Emails, and Mailings at least 3 Times 540,000 * - - - * - * - - - - - Reunite Alumni Weekend Schedule Email 3/14/16 - x 3/14/2016 - - x 3/14/2016 x 3/14/2016 - - - - Craft beer tasting, Rutgers Day fun, and more during Alumni Weekend Email 4/11/16 - x 4/11/2016 - - x 4/11/2016 x 4/11/2016 - - - Name or Logo in Sel. Alumni Wkd 2016 Social Media (Twitter, FB, Instagram) at least 6 Times 60,000 * ------Twitter, April 28th - x 4/28/2016 ------4 Invitations to Ticketed Events for Alumni Weekend 2016 - - - - - * Not Requested ------Reunion Signage with Rutgers 250 Sponsors' Logos Listed TBD x 5/1/2016 x - x 5/1/2016 x 5/1/2016 x 5/1/2016 x 5/1/2016 Hall of Distinguished Alumni Name or Logo In Selected HDA 2016 Communications x - - - - * - * - - - - - HDA Award Winners Announcement on 26 Feb 2016 180,000 - - - - x 2/25/2016 x 2/25/2016 - - - - HDA Award Event Invitation Email on 23 March 2016 180,000 - - - - x 3/23/2016 x 3/23/2016 - - - - HDA Freelusion Dance Company Announcement Email on 15 April 2016 180,000 - - - - x 4/15/2016 x 4/15/2016 - - - - HDA Invitation Reminder Email 21 April 2016 180,000 - - - - x 4/21/2016 x 4/21/2016 - - - - HDA Reminder and McCourty Ad on 21 April 2016 180,000 - - - - x 4/21/2016 x 4/21/2016 - - - - HDA Final RSVP Email on 28 April 2016 180,000 - - - - x 4/28/2016 x 4/28/2016 - - - - Place Full Page Sponsor Designed Ad in HDA 2016 Program TBD x - x * 5/7/2016 x 5/7/2016 x - x - Rutgers 250 Sponsors' Section on HDA Website TBD - - - - x 3/23/2016 x 3/23/2016 - - - - Rutgers 250 Sponsors Thanked On Event Banner TBD - - - - x 5/7/2016 x 5/7/2016 - - - - General Items Name or Logo Placed in Rutgers 250 Communications To Alumni x * - - - - - * ------December 10, 2015 Think Scarlet Donate-A-Photo Promotion 180,000 x 12/10/2015 x 12/10/2015 x 12/10/2015 x 12/10/2015 x 12/10/2015 x 12/10/2015 - March 29, 2016 Think Scarlet Alumni News, Events and Benefits (Sponsor Logos) 180,000 x 3/29/2016 x 3/29/2016 x 3/29/2016 x 3/29/2016 x 3/29/2016 x 3/29/2016 - April 20, 2016 Think Scarlet Alumni News, Events and Benefits (Sponsor Logos) 180,000 x 4/20/2016 x 4/20/2016 x 4/20/2016 x 4/20/2016 x 4/20/2016 x 4/20/2016 - May 11, 2016 Rutgers 250 on the River, at the Fair, and in Cap and Gown E-Newsletter 180,000 x 5/11/2016 x x x 5/11/2016 x x 5/11/2016 - May 20, 2016 Think Scarlet Alumni News, Events and Benefits (Obama and Sponsor Logos) 180,000 x 5/20/2016 x 5/20/2016 x 5/20/2016 x 5/20/2016 x 5/20/2016 x 5/20/2016 - July 8, 2016 Rutgers 250 Mosaic Email (Sponsor Logos) 180,000 x 7/8/2016 x 7/8/2016 x 7/8/2016 x 7/8/2016 x 7/8/2016 x 7/8/2016 - July 29, 2016 Think Scarlet Alumni News, events, and Benefits (Sponsor Logos) 180,000 x 7/29/2016 x 7/29/2016 x 7/29/2016 x 7/29/2016 x 7/29/2016 x 7/29/2016
- September 1, 2016 Think Scarlet Alumni News, events, and Benefits (Sponsor Logos) 180,000 x 9/1/2016 x 9/1/2016 x 9/1/2016 x 9/1/2016 x 9/1/2016 x 9/1/2016 - September 29, 2016 Think Scarlet Alumni News, events, and Benefits - Homecoming (Sponsor Logos)180,000 x 9/29/2016 x 9/29/2016 x 9/29/2016 x 9/29/2016 x 9/29/2016 x 9/29/2016 - September 30, 2016 Philadelphia Business Journal Strip Ad (Sponsor Logos) 12,700 x 9/30/2016 x 9/30/2016 x 9/30/2016 x 9/30/2016 x 9/30/2016 x 9/30/2016 - October 27, 2016 Think Scarlet Alumni News (Sponsor Logos) 180,000 x 10/27/2016 x 10/27/2016 x 10/27/2016 x 10/27/2016 x 10/27/2016 x 10/27/2016 - November 7, 2016 Alumni E-Newsletter (Sponsor Logos) 180,000 x 11/7/2016 x 11/7/2016 x 11/7/2016 x 11/7/2016 x 11/7/2016 x 11/7/2016 Placement of Sponsor Signage Package for Rutgers 250 at Alumni Events x * - x - x - * - x - x - [1] 450,000 per issue, so 900,000 total
[2] All ads air every 15 minutes on RU-tv (or 35,000 times a year)
[3] not including online article views (150k/month)
[4] 90k original, +10k for parents, +180k for alumni = 280k
[5] 90k original, +10k for parents, +180k for alumni = 280k
[6] 90k original, +10k for parents, +180k for alumni = 280k
[7] 90k original, +10k for parents, +180k for alumni = 280k
[8] 90k original, +10k for parents, +180k for alumni = 280k
[9] 90k original, +10k for parents, +180k for alumni = 280k
[10] 90k original, +10k for parents, +180k for alumni = 280k
[11] 90k original, +10k for parents, +180k for alumni = 280k
[12] 90k original, +10k for parents, +180k for alumni = 280k
[13] 90k original, +10k for parents, +180k for alumni = 280k
[14] 90k original, +10k for parents, +180k for alumni = 280k