PAKISTAN B2C E-COMMERCE MARKET 2015
January 2015
Pakistan B2C E-Commerce Market 2015
General Information
Product Details
Language: English
Format: PDF & Power Point
Number of Pages/Charts: 69
Covered Countries/Regions: Pakistan
Prices
Single User License: € 950 (excl. VAT)
Site License: € 1,425 (excl. VAT)
Global Site License: € 1,900 (excl. VAT)
Questions Answered in This Report
What are the prospects of the B2C E-Commerce market in Pakistan? What socio-economic, regulatory, payment and logistics factors influence the development of online retail in this country? Who are the major E-Commerce players in Pakistan?
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Pakistan B2C E-Commerce Market 2015
Key Findings
Pakistan Shows Potential for Online Retail Sales Expansion
Pakistan is the sixth largest country worldwide and has one of the highest growth rates among the economies in South Asia. Though Internet penetration of just above 10% lags behind many of its neighbors, mobile Internet and especially 3G/4G connections are spreading fast. E-Commerce is at the early stages of development in Pakistan, and connectivity share there falls significantly behind other countries of its income group in Asia-Pacific. However, as the number of Internet users grows, with young consumers accounting for over 60% of web connected individuals, they are beginning to grasp the benefits of online shopping.
Surveys have shown that Internet users in Pakistan shop online because it gives them more variety in products and saves time. The majority of online shoppers make their purchases on local sites, while close to a third buy from both local and international sites. Despite global E-Commerce merchants Amazon and eBay not offering direct delivery to Pakistan, these websites are among the most popular in the country as consumers turn to third-party operators to organize import of their orders from these merchants. China- based Alibaba, on the contrary, takes direct advantage of the growing market in Pakistan offering swift and often free delivery to this country from its websites Alibaba.com and Aliexpress.com. Prominent local E-Commerce players include online retailers and marketplace operators such as HSN (Homeshopping.pk), Symbios.pk, Daraz.pk, Shophive.com and Kaymu.pk.
One of the biggest challenges that these merchants have to work with in Pakistan is the underdeveloped online payment infrastructure. Cash remains the most used and the most offered payment method in both online and offline retail, as card penetration is low and electronic payment processing has sparse local offering. Moreover, online retailers have to win over the trust of consumers, as a third of them did not shop online because they found information about products displayed to be insufficient. With these obstacles overcome, Pakistan could become one of the future hotspots of emerging B2C E-Commerce.
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Pakistan B2C E-Commerce Market 2015
Table of Contents (1 of 3)
1. MANAGEMENT SUMMARY
2. OVERVIEW & INTERNATIONAL COMPARISONS
Overview of B2C E-Commerce, 2014 Overview of Economic and Political Environment, 2014 Ranking among Selected Countries, by Socio-Economic Indicators, 2013 Ranking among Selected Countries, by in % Internet Penetration, 2013 Ranking among Selected Countries, by in % Mobile Subscription Penetration, 2013 Ranking among Selected Countries, by Logistics Performance Index, 2014 Ranking among Selected Countries, by Ease of Doing Business, June 2013 Ranking among Selected Countries, by E-Commerce Sales, in USD million, 2013
3. TRENDS
Breakdown of E-Commerce Sales, by Major Cities, in %, 2013 Overview of Cross-Border B2C E-Commerce, 2014 Online Shopping Destinations, by Local Sites, International Sites and Both, in % of Online Shoppers, 2013 Penetration of Online Shopping on International Sites, by Income Groups, by Shopping Sometimes and Shopping Mostly on International Sites, in % of Online Shoppers in Urban Areas, 2013 Overview of Top 3 International E-Commerce Websites Selling to Pakistan Across the Borders, by Website Rank, January 2015 Mobile Phone and Smartphone Penetration, in % of Individuals, May 2013 Mobile Phone Penetration on Households and Breakdown of Mobile Phones Owned, by Brands, in %, October 2014 Breakdown of Devices Used to Access the Internet, in % of Internet Users, July 2013 Overview of Regulation Related to E-Commerce, 2014
4. SALES & SHARES
E-Commerce Sales, by Comparative Estimates, in PKR billion, 2013 & 2018f Share of E-Commerce on Total Retail Sales, in %, 2013
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Pakistan B2C E-Commerce Market 2015
Table of Contents (2 of 3)
5. USERS & SHOPPERS
Internet Penetration, in % of Individuals, 2009 – 2013 Number of Internet Users, by Total and Mobile Internet, in millions, October 2014 Breakdown of Internet Users, by Age Group, in %, July 2013 Breakdown of Internet Users, by Gender, in %, July 2013 Number of Broadband Subscribers, by Technology and Total, in thousands, FY 2009/2010 - 2013/2014 & October 2014 Number of 3G/4G Subscribers, in thousands, July 2014 - November 2014 Online Activities, in % of Internet Users, incl. Online Banking, November 2013 Main E-Commerce Activities, in % of Internet Users, 2013 Online Shopper Penetration, in % of Internet Users, by Frequency of Purchase, November 2013 Breakdown of Frequency of Online Shopping, in % of Internet Users, July 2013 Share of Individuals Who Have Shopped Online, in %, by Socio-Demographic Groups, March 2013 Breakdown of Reasons for Shopping Online, in % of Online Shoppers, March 2013 Breakdown of Reasons for Not Shopping Online, in % of Individuals Who Do Not Shop Online, March 2013 Resources Used to Gather Information about Purchase, Compare and Make Buying Decision, incl. Internet, in % of Consumers, November 2013
6. PRODUCTS
Major Product Categories Purchased in B2C E-Commerce, by Recently Purchased and Planned to Purchase, November 2013
7. PAYMENT & DELIVERY
Overview of Payment Environment, October 2014 Breakdown of Payment Methods Most Used in E-Commerce, in % of Online Shoppers, 2013e Payment Methods Used in E-Commerce, in % of Frequent Online Shoppers in Urban Areas, 2013 Payment Methods Used in E-Commerce, in % of Frequent Online Shoppers in Urban Areas, by Income Groups, 2013 Payment Methods Offered by Selected E-Commerce Websites, May 2014 Number of Bank Cards, in millions, by ATM Only Cards, Credit Cards and Debit Cards, Q1 2013 - Q3 2014 Share of Mobile Phone Owners Who Use Their Devices Regularly to Send or Receive Payments, in %, May 2013 Overview of B2C E-Commerce Delivery, 2014
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Pakistan B2C E-Commerce Market 2015
Table of Contents (3 of 3)
8. PLAYERS
Leading Websites Used for Online Shopping, in % of Internet Users, 2013 Overview of Top 5 Local E-Commerce Websites, by Website Rank, January 2015 List of Major E-Commerce Startups, by Category, July 2014 Profile of Homeshopping.pk, January 2015 Profile of Symbios.pk, January 2015 Profile of Daraz.pk, January 2015 Profile of Shophive.com, January 2015 Profile of Shopdaily.pk, January 2015
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Pakistan B2C E-Commerce Market 2015
Samples
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Pakistan B2C E-Commerce Market 2014
Methodology
General Methodology of our Market Reports:
This report includes the results of secondary market research: By using various sources we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. This report covers the B2C E-Commerce market. It takes into account a wide definition of B2C E-Commerce, and might include mobile commerce and social commerce. Cross referencing of data was conducted in order to ensure validity and reliability. Besides providing information on the specific topic, every chart contains an Action Title, which summarizes the main statement of the chart and a Sub Title, which gives information about the country, the topic, the unit or currency, and the time period the data on the chart refers to. Furthermore, the source of information and its release date are provided on every chart. It is possible that the information included in one chart is derived from several sources. Then, all sources are mentioned on the chart. This report also includes rankings. Within these rankings, it is possible that the total amount adds up to more than 100%. If this is the case, multiple answers were possible, and this is then mentioned in the note of the chart. If available, additional information about the data collection, for example the time of survey and number of people asked, is provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data. When providing information about amounts of money, local currencies were mostly used. When referencing them in the Action Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used. This report contains a Management Summary, summarizing the main information provided in each chapter. This report includes mainly data from the last 12 months. The exact publication dates are mentioned in every chart. Methodology for our Pakistan B2C E-Commerce Market report:
The opening chapter of this report gives an overview of E-Commerce development and compares the relevant country to other countries in the region and worldwide by relevant parameters. Moreover, it gives an overview of overall socio-economic and business environment in this country. The trend section includes an overview of trends on the B2C E-Commerce market, including the potential for M- Commerce, Cross-Border E-Commerce and regulation. The chapter on regulation is devoted to regulatory trends relevant for the E-Commerce market. The sales and shares section focuses on sales estimates and the share of E-Commerce on total retail market. In the users and shoppers section, we included a review of the development of Internet users and share of online shoppers. Also more in-depth information about users is included, such as breakdown by age and gender. Afterwards, the section “Products” shows the leading product categories purchased by online shoppers. The payment section covers payment methods used in E-Commerce. Delivery section follows with overview of delivery-related issues in the country’s online market. Finally, the players section includes information about the leading E-Commerce players, with the top players reviewed in detail in company profile, featuring information such as year established, headquarters, growth and other metrics, payment and delivery methods offered, return policy, social media presence, product categories,
digest of recent important news.
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Pakistan B2C E-Commerce Market 2015
Frequently Asked Questions
WHAT SOURCES ARE USED FOR THE MARKET WHAT IS THE TARGET AUDIENCE FOR THE MARKET REPORTS? REPORTS? The reports are all based on reliable sources including national The target group of our B2C E-Commerce reports are decision and international statistical offices, industry and trade makers in top-management, for example from the departments associations, business reports, business and company databases, E-Commerce, Business Development, Strategy, Marketing, etc. journals, company registries, news portals and many other from large corporations worldwide. sources.
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Pakistan B2C E-Commerce Market 2014
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Travis Witteveen Steve Rotter Chief Operating Officer – Markets and Operations Vice President of Marketing Avira GmbH: Leading European Software Company Brightcove, Inc.: Leading Online Video Company
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Bonprix: Leading Online Shopping Company Iris Stöckl Director Investor and Public Relations “When we need the latest trends and statistics on Wirecard AG: Leading E-Banking Company the retail, homeshopping and e-commerce market, we turn to yStats.com. yStats.com turns “The flexibility that yStats.com offers ensures that the data into concise information that is objective we always receive analyses, data and reports that and reliable. yStats.com delivers a cost-efficient match our needs. Fast, objective and to the point!” and time saving research service for our company
Selected References
Internet, Consulting, Retail, Finance and Other Companies
Internet Consulting Finance
Google Boston Consulting Group Goldman Sachs Amazon Deloitte Credit Suisse eBay Bain & Company Morgan Stanley Avira Accenture Bank of America Merrill Lynch Skype Citigroup Digital River First Data Oppenheimer & Co. Citrix Online Wirecard Retail Other
1 & 1 OTTO Group Red Bull Skrill / Moneybookers Costco BASF Deutsche Telekom Tchibo Direct Lego CyberSource Diesel Beiersdorf bwin Interactive Entertainment Xerox Brightcove
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Pakistan B2C E-Commerce Market 2015
Selected Published Reports
Report Publication Date Price (excl. VAT)*
BRIC B2C E-Commerce Markets 2014 January 2015 € 2,450 Latin America B2C E-Commerce Market 2014 December 2014 € 2,450 Brazil B2C E-Commerce Market 2014 December 2014 € 950 Global Mobile Payment Methods 2014 December 2014 € 3,450 Latin America Online Payment Methods: Second Half 2014 December 2014 € 650 Global Online Payment Methods: Second Half 2014 December 2014 € 3,450 Europe Online Payment Methods: Second Half 2014 November 2014 € 1,450 Asia-Pacific Online Payment Methods: Second Half 2014 November 2014 € 950 Fraud in Global B2C E-Commerce & Online Payment 2014 October 2014 € 950 Eastern Europe B2C E-Commerce Market 2014 October 2014 € 2,950 The World’s Leading B2C E-Commerce Companies 2014 October 2014 € 450 Russia B2C E-Commerce Market 2014 October 2014 € 950 Global B2C E-Commerce Market 2014 October 2014 € 6,450 Global B2C E-Commerce & Online Payment Market 2014 October 2014 € 7,450 Global Luxury B2C E-Commerce Snapshot 2014 August 2014 € 950 Asia-Pacific B2C E-Commerce Market 2014 August 2014 € 5,450 South East Asia B2C E-Commerce Market 2014 July 2014 € 3,450 India B2C E-Commerce Market 2014 July 2014 € 950 Malaysia B2C E-Commerce Market 2014 July 2014 € 950 China B2C E-Commerce Market 2014 June 2014 € 1,450 Indonesia B2C E-Commerce Market 2014 June 2014 € 950 Vietnam B2C E-Commerce Market 2014 June 2014 € 950
Global Online Payment Methods: First Half 2014 May 2014 € 3,450 Europe Online Payment Methods: First Half 2014 May 2014 € 2,450 Global B2C E-Commerce Delivery 2014 May 2014 € 3,950 Europe B2C E-Commerce Delivery 2014 May 2014 € 2,450 Global Cross-Border B2C E-Commerce 2014 April 2014 € 3,450 Europe Cross-Border B2C E-Commerce 2014 April 2014 € 2,450 Global Clothing B2C E-Commerce Report 2013 July 2013 € 3,950 Europe Clothing B2C E-Commerce Report 2013 July 2013 € 2,450 Europe M-Commerce Snapshot 2014 April 2014 € 1,950 Global M-Commerce 2014: Smartphones & Tablets March 2014 € 3,450 Africa B2C E-Commerce Report 2013 December 2013 € 2,450 Europe B2C E-Commerce Report 2013 September 2013 € 3,950 *Single User License
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Pakistan B2C E-Commerce Market 2015
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Pakistan B2C E-Commerce Market 2014
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