** Day ADVERTISING RATES • EFFECTIVE SEPTEMBER 1, 2011 RATES ADVERTISING Part of Your Day Every Part of Your 8 out of 10 newspaper readers 8 out of 10 newspaper readers choose the Citizen each week.choose the Ottawa Citizen each week.choose the Ottawa Citizen each week.

PRINT ADVERTISING RATECARD 2011/2012 ADVERTISINGPRINT RATECARD 10561077 must be quarter-folded. inches

8 inches Flyer Force 1230 Old Innes Road Ottawa, Ontario K1B 3V3 Bay 6 & 7 8 a.m. - 3 p.m. 12 inches 5 inches 11.5 FLYER FORCE EMC & RURAL DELIVERY FLYER Back Cover Full Page, Full Colour 145 agate lines x 10 columns 10.357”d x 10.5”w 177 mm 303 mm 126 mm 316 mm over 11.5 inches wide Space & Material Deadline: 4:00 p.m. Wednesday Deadlines & Specifications Deadlines Front Cover Full Colour Banner 55 agate lines x 10 columns 5.214”d x 10.5”w Minimum Width OTTAWA CITIZEN* OTTAWA Ottawa Citizen 1101 Baxter Road Ottawa, Ontario K2C 3M4 EAST DOCK NORTH 8 a.m. - 3 p.m. *Flyers must be separated and individually delivered to the Citizen and Flyer Force Broadsheet: (4-pages minimum, 48-pages maximum) Broadsheet: (4-pages minimum, 48-pages Maximum Length Note: Reservations: days prior to insertion date Ten Delivery/Receiving (Ottawa Citizen): Minimum 3 p.m., five (5) working days prior to insertion date. Minimum Length Maximum Width Truthful In good taste In conformance with existing laws Not offensive or detrimental to individuals, groups or other businesses Legitimate in purpose a. b. c. d. e. The advertiser agrees that the Publisher shall not be liable for damages arising out of errors in advertisements beyond the amount charged for the space actually occupied by that portion of the advertisement in which the error occurred, whether such error is due to the negligence of its servants or otherwise. non-insertion of any advertisement There shall be no liability for beyond the amount paid for such advertisement. The Publisher reserves revise or reject any advertisement. the right to censor, The Publisher reserves the word ‘’Advertisement’’ the right to add to any or all advertisements. or the abbreviation ‘’advt’’ ADVOCACY ADVERTISING Advocacy advertising is subject to standards provided in the Ottawa Citizen Advocacy Advertising Policy which outlines advertiser obligations and general guidelines. PLAGIARISM All property rights including copyright in the advertisement shall be vested in and be the property of the newspaper. No such advertisement or any part thereof may be reproduced without the prior written consent of the newspaper. ADVERTISING ETHICS ADVERTISING of its readers A successful advertising medium must have the confidence Citizen therefore if it is to produce results for its advertisers. The Ottawa expects that advertisements offered are: TERMS AND CONDITIONS for contractual purposes. Credit approval from the Ottawa Citizen is required net 30 days, weekly, Where credit approval is given, invoicing will be rendered otherwise are cash in advance. Note that Terms and 2% per month thereafter. The Ottawa Citizen shall all net rates quoted herein are exclusive of any taxes. as it may be collect from the advertiser such taxes or other assessments The advertiser agrees to reimburse the Ottawa Citizen obliged to do by law. of taxes for any payments made by the Ottawa Citizen on account provided or assessments imposed in relation to the advertising for and published in accordance with this rate card. RATES OF APPLICATION rates are available It is expressly understood and agreed that contract subsidiaries. to principal advertisers, and their majority owned General Information General CONTRACTS reservesThe Publisher stipulated herein at any right to increase the rate the and void will be considered null (30) days’ notice. Contracts time on thirty declares are fact. The advertiser the following conditions when either of act. under the bankruptcy advertiser makes a proposal bankruptcy; the contracts All space or unfilled run their full term as specified. Contracts must right to cancel The Publisher has the at the regular flat rate. will be pro rated at any time by giving sixty (60) days notice in writing a contract without cause dollar must be used within 12 months. The earned Contract to the advertiser. to contracts not attaining the signed dollar volume volume rate will be applied Dollar volume contracts must be signed within during the 12 month period. otherwise30 days of FIRST insertion; volume rates will not be applied dollar of signing. All dollar expenditures for Ottawa to linage used prior to date Citizen products and services will accrue to the dollar volume contracts. Times, T.V. classified space, color and premiums, This includes display and Citizen and Flyer Force, AdZone, special sections insert distribution by Ottawa Citizen Online services.and publications, and Ottawa Ottawa, Ontario 1101 Baxter Road 1101 Baxter Inc. Postmedia Network K2C 3M4 K2C 3M4 Ottawa Citizen a Division of Citizen a Division Ottawa

Approximate column sizes: 1 column 2 column 3 column 4 column 5 column 6 column 7 column 8 column 9 column 10 column 155

CITIZEN & FLYER 150 Display Advertising Rates NET RATES Online Advertising Flyer Distribution Rates FORCE NET RATES Mechanical RATES BASED ON VOLUME CONTRACT ONLINE ADVERTISING OPPORTUNITIES RATES BASED ON QUANTITY 50 grams or less Requirements 145 VOLUME SUN-FRI SAVINGS SAT. SAVINGS Net $/1000 Net $/1000 for EMC* Net $/1000 DISPLAY BROADSHEET Number of pieces (zoned) (zoned) Full Dist. 140 Transient $ 9.09 $12.22 Less than 50,000 $ 59 $ 59 $ 57 1O COLUMN FORMAT $ 2,500 $ 5.30 41.7% $ 7.13 41.7% Page Depth: 50,001 to 250,000 $ 56 $ 56 $ 54 135 $ 5,000 $ 4.85 46.6% $ 6.49 46.9% 250,001 to 500,000 $ 49 $ 49 $ 47 310 agate lines (22.143”) $ 10,000 $ 4.34 52.3% $ 5.84 52.2% Advertise your career opportunities in the Ottawa Citizen’s working section: the most 500,001 to 1,000,000 $ 47 $ 47 $ 45 Column Width: 0.9375” DISPLAY $ 20,000 $ 4.23 53.5% $ 5.70 53.4% effective, multimedia recruitment resource in the Nation’s Capital. The Citizen offers 1,000,001 to 2,000,000 $ 45 $ 45 $ 43 Space between columns: 0.0625” 130 $ 25,000 53.9% $ 5.65 53.8% $ 4.19 an unbeatable package to help your company find the best people. With the Citizen’s More than 2,000,000 $ 43 $ 43 $ 41 Minimum column size: $ 35,000 $ 5.51 $ 4.15 54.3% 54.9% Career Package, your opportunity will be advertised in the newspaper plus your ad is Rural Delivery — $ 59 $ 57 15x1 (Classified only), $ 50,000 55.3% $ 5.45 55.4% 125 advertising $ 4.06 posted on working.com, our leading edge, interactive career website, for 28 days. Pricing for inserts over 100 grams subject to excess weight surcharge. 15x2, 20x3, 25x4, 30x5, $ 75,000 $ 3.99 56.1% $ 5.33 56.4% 35x6, 40x7, 45x8, For more details on working in print or online please call 613-596-3658 or email $ 100,000 $ 3.93 56.8% $ 5.23 57.2% (9 is not available in display), 120 $ 125,000 $ 3.89 57.2% $ 5.17 57.7% [email protected]. Ad Zone Rates NET RATES 60x10. $ 150,000 $ 3.81 58.1% $ 5.13 58.0% 8½” x 11”, 2 COLOURS BANNERS† $ 200,000 $ 3.77 58.5% $ 5.06 58.6% Advertisements over 279 lines 115 Place your message on the editorial front of a section with a high impact Banner Ad. $ 250,000 $ 3.74 58.9% $ 5.00 59.1% One side exclusive 5,000-10,000 10,000-20,000 20,000- 50,000 50,000+ of column depth will be charged at 100% of This high visibility position is available on regular daily sections (Front, City, Arts $ 350,000 $ 3.72 59.1% $ 4.99 59.2% Bond $ 197/m $ 139/m $ 109/m $ 86/m 310 lines of column depth. 110 and Business) and some special focus weekly sections. $ 500,000 $ 3.68 59.5% $ 4.94 59.6% Offset $ 198/m $ 140/m $ 111/m $ 88/m $ 1,000,000 $ 3.67 59.6% $ 4.93 59.7% Complement your in-paper advertisements with an online ad on driving.ca. Gloss $ 208/m $ 149/m $ 119/m $ 95/m FRONTa PAGE: Full colour (30 lines x 10 columns / 2.143”d x 10.5”w) $ 1,500,000 $ 3.64 60.0% $ 4.88 60.1% DOUBLE TRUCKS 105 Opportunities available for commercial and private party advertisers. Two side exclusive 5,000-10,000 10,000-20,000 20,000- 50,000 50,000+ 40% premium on earned line rate $ 2,000,000 $ 3.61 60.3% $ 4.80 60.7% Broadsheet: 22.143”d x 22”w (plus full colour charge) Bond $ 251/m $ 169/m $ 122/m $ 94/m Offset $ 253/m $ 170/m $ 124/m $ 97/m Surcharge: one column SECTION FRONT: (40 lines x 10 columns / 2.875”d x 10.5”w) 100 COLOUR SUBJECT TO AVAILABILITY Gloss $ 262/m $ 179/m $ 131/m $ 103/m Minimum Size: 1670 lines 35% premium on earned line rate (plus colour charges where applicable) Colour: Regular Display colour SUN-FRI SATURDAY 8½” x 11”, FULL COLOUR rates apply (charged 2x if colour 95 SPORTS STATS PAGE: (30 lines x 10 columns / 2.143”d x 10.5”w) Black plus one colour $ 2,650 $ 3,548 on both pages) 35% premium on earned line rate Black plus two colours $ 3,713 $ 4,965 Find a great place to live. One side exclusive 5,000-10,000 10,000-20,000 20,000- 50,000 50,000+ Bond $ 244/m $ 165/m $ 120/m $ 91/m 90 †All banners subject to availability, some booking restrictions apply. Black plus three colours $ 5,303 $ 7,093 Complement your in-paper advertisements with an online ad on househunting.ca. DISPLAY BROADSHEET Offset $ 246/m $ 167/m $ 121/m $ 92/m Opportunities available for commercial and private party advertisers. PAGE SIZE Gloss $ 256/m $ 176/m $ 129/m $ 100/m 85 †† EARLUGS RETAIL REPORT/BUSINESS PROFILE PAGE Two side exclusive 5,000-10,000 10,000-20,000 20,000- 50,000 50,000+ COLUMNS INCHES PICAS This feature page offers advertisers the opportunity to be on a full page Bond $ 310/m $ 202/m $ 140/m $ 105/m 1* 0.9375” 5.1 Rise to the top with these high visibility section front locations. 80 with advertorial content. Based on availability, on most section fronts. Offset $ 311/m $ 204/m $ 141/m $ 106/m 2 2” 12.2 ††Limited availability Gloss $ 322/m $ 213/m $ 149/m $ 114/m 3 3.0625” 18.6 4 4.125” 24.1 75 - Size: 20 lines x 2 columns (1.5” deep by 2” wide) Earlugs Stories, pictures and tributes to life. 11” x 17” (2 sides, Single Sheet) Folds to 8½ " x 11", 4 page 5 5.1875” 31.3 MISCELLANEOUS SUN-FRI SATURDAY Complement your in-paper advertisement with an online ad. 6 6.25” 37.7 70 • Upon request, commissionable rate invoicing is available Two Colour 5,000-10,000 10,000-20,000 20,000- 50,000 50,000+ 13x...... $ 711 $ 927 Bond $ 364/m $ 241/m $ 175/m $ 132/m 7 7.3125” 43.1 to duly accredited advertising agencies. 26x...... $ 658 $ 862 Offset $ 366/m $ 243/m $ 180/m $ 137/m 8 8.375” 50.3 65 • International rates available upon request 52x...... $ 614 $ 802 Gloss $ 384/m $ 260/m $ 194/m $ 151/m 9* 9.4375 56.7 • All rates quoted are for camera-ready material Full Colour 5,000-10,000 10,000-20,000 20,000- 50,000 50,000+ 10 10.5” 63.0 Bond $ 438/m $ 281/m $ 207/m $ 159/m *Available in classified only. 60 • All rates quoted in Canadian funds SPECIAL CLASSIFICATIONS Share the joy. Tell the world. Offset $ 440/m $ 283/m $ 209/m $ 162/m • All advertising should be ordered with minimum of two options when requesting Gloss $ 459/m $ 299/m $ 224/m $ 177/m ELECTRONIC FILES Complement your in-paper advertisement with an online ad. 55 section placement. A 25% surcharge applies to guaranteed section placement. APPOINTMENT NOTICE $ 7.00 Additional to Fold 8.5" x 11"....ADD: $ 8/m Electronic files can be submitted • Guaranteed page positions subject to a surcharge of 35% CAREERS / EMPLOYMENT $ 7.00 Colour Paper: (Fusion)...... ADD: $ 25/m by email to [email protected] LEGAL NOTICE $ 7.00 with a size limit of 5 mb. 50 • Mass impact sections may qualify for discount off applicable line rate CHURCH NOTICES $ 2.32 MISCELLANEOUS For files larger than 5 mb BOX CHARGE $ 50.00 Specialty Items Rates use our web upload site: 45 • Print and deliver any size paper, booklet, digest, magazine, tabloid, poster, etc. addrop.ottawacitizen.com POST-IT NOTE ADVERTISING Call your Account Executive for quote • Reservation deadline is 15 days prior to insertion delivery date We accept the • Placed on the front of the newspaper, your message can be printed and delivered following file formats: 40 by the Ottawa Citizen • Proofs must be cleared 9 days prior to insertion delivery date • Surcharge for Ad Zones with 5 plus photos or high end resolution separations • Adobe Acrobat PDF • Ad Zones cleared after deadline subject to delivery date change or printing surcharge (Press Optimized) 35 TAG ADVERTISING • Print quotes for under 5,000 available • Adobe Illustrator (Saved in EPS format) • Elasticized around the newspaper, your message can be printed and delivered • All insert/Ad Zone revenue applies to dollar volume contracts 30 for as low as $170/1000, based on volume • Subject to paper cost fluctuations • Adobe Photoshop • Inserts require alternative delivery days (CMYK with 35% dot gain, EPS, 200 dpi) OTHER ITEMS • Adobe InDesign 25 • Also available: Belly Band, Polybag, and Door Hanger. Before uploading, Ask your representative for details. please check: 20 1) That all graphics and fonts are included (unless fonts 15 have been converted to paths) 2) That all files are compressed (e.g.: Stuffit, ZIP) 10

*Source: NADbank 2010. Over 80% of Ottawa adults (18+) who read Call 613-726-5802 5 English language daily newspapers read the Ottawa Citizen each week. if you require further assistance. Agates 155

CITIZEN & FLYER 150 Display Advertising Rates NET RATES Online Advertising Flyer Distribution Rates FORCE NET RATES Mechanical RATES BASED ON VOLUME CONTRACT ONLINE ADVERTISING OPPORTUNITIES RATES BASED ON QUANTITY 50 grams or less Requirements 145 VOLUME SUN-FRI SAVINGS SAT. SAVINGS Net $/1000 Net $/1000 for EMC* Net $/1000 DISPLAY BROADSHEET Number of pieces (zoned) (zoned) Full Dist. 140 Transient $ 9.09 $12.22 Less than 50,000 $ 59 $ 59 $ 57 1O COLUMN FORMAT $ 2,500 $ 5.30 41.7% $ 7.13 41.7% Page Depth: 50,001 to 250,000 $ 56 $ 56 $ 54 135 $ 5,000 $ 4.85 46.6% $ 6.49 46.9% 250,001 to 500,000 $ 49 $ 49 $ 47 310 agate lines (22.143”) $ 10,000 $ 4.34 52.3% $ 5.84 52.2% Advertise your career opportunities in the Ottawa Citizen’s working section: the most 500,001 to 1,000,000 $ 47 $ 47 $ 45 Column Width: 0.9375” DISPLAY $ 20,000 $ 4.23 53.5% $ 5.70 53.4% effective, multimedia recruitment resource in the Nation’s Capital. The Citizen offers 1,000,001 to 2,000,000 $ 45 $ 45 $ 43 Space between columns: 0.0625” 130 $ 25,000 53.9% $ 5.65 53.8% $ 4.19 an unbeatable package to help your company find the best people. With the Citizen’s More than 2,000,000 $ 43 $ 43 $ 41 Minimum column size: $ 35,000 $ 5.51 $ 4.15 54.3% 54.9% Career Package, your opportunity will be advertised in the newspaper plus your ad is Rural Delivery — $ 59 $ 57 15x1 (Classified only), $ 50,000 55.3% $ 5.45 55.4% 125 advertising $ 4.06 posted on working.com, our leading edge, interactive career website, for 28 days. Pricing for inserts over 100 grams subject to excess weight surcharge. 15x2, 20x3, 25x4, 30x5, $ 75,000 $ 3.99 56.1% $ 5.33 56.4% 35x6, 40x7, 45x8, For more details on working in print or online please call 613-596-3658 or email $ 100,000 $ 3.93 56.8% $ 5.23 57.2% (9 is not available in display), 120 $ 125,000 $ 3.89 57.2% $ 5.17 57.7% [email protected]. Ad Zone Rates NET RATES 60x10. $ 150,000 $ 3.81 58.1% $ 5.13 58.0% 8½” x 11”, 2 COLOURS BANNERS† $ 200,000 $ 3.77 58.5% $ 5.06 58.6% Advertisements over 279 lines 115 Place your message on the editorial front of a section with a high impact Banner Ad. $ 250,000 $ 3.74 58.9% $ 5.00 59.1% One side exclusive 5,000-10,000 10,000-20,000 20,000- 50,000 50,000+ of column depth will be charged at 100% of This high visibility position is available on regular daily sections (Front, City, Arts $ 350,000 $ 3.72 59.1% $ 4.99 59.2% Bond $ 197/m $ 139/m $ 109/m $ 86/m 310 lines of column depth. 110 and Business) and some special focus weekly sections. $ 500,000 $ 3.68 59.5% $ 4.94 59.6% Offset $ 198/m $ 140/m $ 111/m $ 88/m $ 1,000,000 $ 3.67 59.6% $ 4.93 59.7% Complement your in-paper advertisements with an online ad on driving.ca. Gloss $ 208/m $ 149/m $ 119/m $ 95/m FRONTa PAGE: Full colour (30 lines x 10 columns / 2.143”d x 10.5”w) $ 1,500,000 $ 3.64 60.0% $ 4.88 60.1% DOUBLE TRUCKS 105 Opportunities available for commercial and private party advertisers. Two side exclusive 5,000-10,000 10,000-20,000 20,000- 50,000 50,000+ 40% premium on earned line rate $ 2,000,000 $ 3.61 60.3% $ 4.80 60.7% Broadsheet: 22.143”d x 22”w (plus full colour charge) Bond $ 251/m $ 169/m $ 122/m $ 94/m Offset $ 253/m $ 170/m $ 124/m $ 97/m Surcharge: one column SECTION FRONT: (40 lines x 10 columns / 2.875”d x 10.5”w) 100 COLOUR SUBJECT TO AVAILABILITY Gloss $ 262/m $ 179/m $ 131/m $ 103/m Minimum Size: 1670 lines 35% premium on earned line rate (plus colour charges where applicable) Colour: Regular Display colour SUN-FRI SATURDAY 8½” x 11”, FULL COLOUR rates apply (charged 2x if colour 95 SPORTS STATS PAGE: (30 lines x 10 columns / 2.143”d x 10.5”w) Black plus one colour $ 2,650 $ 3,548 on both pages) 35% premium on earned line rate Black plus two colours $ 3,713 $ 4,965 Find a great place to live. One side exclusive 5,000-10,000 10,000-20,000 20,000- 50,000 50,000+ Bond $ 244/m $ 165/m $ 120/m $ 91/m 90 †All banners subject to availability, some booking restrictions apply. Black plus three colours $ 5,303 $ 7,093 Complement your in-paper advertisements with an online ad on househunting.ca. DISPLAY BROADSHEET Offset $ 246/m $ 167/m $ 121/m $ 92/m Opportunities available for commercial and private party advertisers. PAGE SIZE Gloss $ 256/m $ 176/m $ 129/m $ 100/m 85 †† EARLUGS RETAIL REPORT/BUSINESS PROFILE PAGE Two side exclusive 5,000-10,000 10,000-20,000 20,000- 50,000 50,000+ COLUMNS INCHES PICAS This feature page offers advertisers the opportunity to be on a full page Bond $ 310/m $ 202/m $ 140/m $ 105/m 1* 0.9375” 5.1 Rise to the top with these high visibility section front locations. 80 with advertorial content. Based on availability, on most section fronts. Offset $ 311/m $ 204/m $ 141/m $ 106/m 2 2” 12.2 ††Limited availability Gloss $ 322/m $ 213/m $ 149/m $ 114/m 3 3.0625” 18.6 4 4.125” 24.1 75 - Size: 20 lines x 2 columns (1.5” deep by 2” wide) Earlugs Stories, pictures and tributes to life. 11” x 17” (2 sides, Single Sheet) Folds to 8½ " x 11", 4 page 5 5.1875” 31.3 MISCELLANEOUS SUN-FRI SATURDAY Complement your in-paper advertisement with an online ad. 6 6.25” 37.7 70 • Upon request, commissionable rate invoicing is available Two Colour 5,000-10,000 10,000-20,000 20,000- 50,000 50,000+ 13x...... $ 711 $ 927 Bond $ 364/m $ 241/m $ 175/m $ 132/m 7 7.3125” 43.1 to duly accredited advertising agencies. 26x...... $ 658 $ 862 Offset $ 366/m $ 243/m $ 180/m $ 137/m 8 8.375” 50.3 65 • International rates available upon request 52x...... $ 614 $ 802 Gloss $ 384/m $ 260/m $ 194/m $ 151/m 9* 9.4375 56.7 • All rates quoted are for camera-ready material Full Colour 5,000-10,000 10,000-20,000 20,000- 50,000 50,000+ 10 10.5” 63.0 Bond $ 438/m $ 281/m $ 207/m $ 159/m *Available in classified only. 60 • All rates quoted in Canadian funds SPECIAL CLASSIFICATIONS Share the joy. Tell the world. Offset $ 440/m $ 283/m $ 209/m $ 162/m • All advertising should be ordered with minimum of two options when requesting Gloss $ 459/m $ 299/m $ 224/m $ 177/m ELECTRONIC FILES Complement your in-paper advertisement with an online ad. 55 section placement. A 25% surcharge applies to guaranteed section placement. APPOINTMENT NOTICE $ 7.00 Additional to Fold 8.5" x 11"....ADD: $ 8/m Electronic files can be submitted • Guaranteed page positions subject to a surcharge of 35% CAREERS / EMPLOYMENT $ 7.00 Colour Paper: (Fusion)...... ADD: $ 25/m by email to [email protected] LEGAL NOTICE $ 7.00 with a size limit of 5 mb. 50 • Mass impact sections may qualify for discount off applicable line rate CHURCH NOTICES $ 2.32 MISCELLANEOUS For files larger than 5 mb BOX CHARGE $ 50.00 Specialty Items Rates use our web upload site: 45 • Print and deliver any size paper, booklet, digest, magazine, tabloid, poster, etc. addrop.ottawacitizen.com POST-IT NOTE ADVERTISING Call your Account Executive for quote • Reservation deadline is 15 days prior to insertion delivery date We accept the • Placed on the front of the newspaper, your message can be printed and delivered following file formats: 40 by the Ottawa Citizen • Proofs must be cleared 9 days prior to insertion delivery date • Surcharge for Ad Zones with 5 plus photos or high end resolution separations • Adobe Acrobat PDF • Ad Zones cleared after deadline subject to delivery date change or printing surcharge (Press Optimized) 35 TAG ADVERTISING • Print quotes for under 5,000 available • Adobe Illustrator (Saved in EPS format) • Elasticized around the newspaper, your message can be printed and delivered • All insert/Ad Zone revenue applies to dollar volume contracts 30 for as low as $170/1000, based on volume • Subject to paper cost fluctuations • Adobe Photoshop • Inserts require alternative delivery days (CMYK with 35% dot gain, EPS, 200 dpi) OTHER ITEMS • Adobe InDesign 25 • Also available: Belly Band, Polybag, and Door Hanger. Before uploading, Ask your representative for details. please check: 20 1) That all graphics and fonts are included (unless fonts 15 have been converted to paths) 2) That all files are compressed (e.g.: Stuffit, ZIP) 10

*Source: NADbank 2010. Over 80% of Ottawa adults (18+) who read Call 613-726-5802 5 English language daily newspapers read the Ottawa Citizen each week. if you require further assistance. Agates 1 column General Information PRINT ADVERTISING RATECARD 2011/2012

Approximate column sizes: Ottawa Citizen a Division of CONTRACTS Deadlines & Specifications Postmedia Network Inc. The Publisher reserves the right to increase the rate stipulated herein at any NEWSPAPER BOOKING & COPY DEADLINES time on thirty (30) days’ notice. Contracts will be considered null and void Monday’s paper: 4:00 p.m. Wednesday 1101 Baxter Road when either of the following conditions are fact. The advertiser declares Tuesday’s paper: 4:00 p.m. Thursday Ottawa, Ontario bankruptcy; the advertiser makes a proposal under the bankruptcy act. Wednesday’s paper: 4:00 p.m. Friday 2 column K2C 3M4 Canada Contracts must run their full term as specified. All space or unfilled contracts Thursday’s paper: 4:00 p.m. Monday will be pro rated at the regular flat rate. The Publisher has the right to cancel Friday’s paper: 4:00 p.m. Tuesday a contract without cause at any time by giving sixty (60) days notice in writing Saturday’s paper: 4:00 p.m. Tuesday DISPLAY paper: 4:00 p.m. Wednesday OR ONLINE to the advertiser. Contract must be used within 12 months. The earned dollar Sunday’s volume rate will be applied to contracts not attaining the signed dollar volume Tel.: 613-596-3590 during the 12 month period. Dollar volume contracts must be signed within Fax: 613-726-5895 30 days of FIRST insertion; otherwise dollar volume rates will not be applied 3 column [email protected] to linage used prior to date of signing. All dollar expenditures for Ottawa TV TIMES AD SIZES Citizen products and services will accrue to the dollar volume contracts. This includes display and classified space, color and premiums, T.V. Times, FLYER PRINTING insert distribution by Ottawa Citizen and Flyer Force, AdZone, special sections AND and publications, and Ottawa Citizen Online services. SPECIALTY ITEMS Allen Hughes TERMS AND CONDITIONS 4 column Tel.: 613-596-3616 Credit approval from the Ottawa Citizen is required for contractual purposes. Where credit approval is given, invoicing will be rendered weekly, net 30 days, [email protected] Front Cover Back Cover and 2% per month thereafter. Terms are otherwise cash in advance. Note that Full Colour Banner Full Page, Full Colour all net rates quoted herein are exclusive of any taxes. The Ottawa Citizen shall 55 agate lines x 10 columns 145 agate lines x 10 columns FLYER collect from the advertiser such taxes or other assessments as it may be 5.214”d x 10.5”w 10.357”d x 10.5”w DISTRIBUTION obliged to do by law. The advertiser agrees to reimburse the Ottawa Citizen for any payments made by the Ottawa Citizen on account of taxes 5 column Jeff Stimpson TV TIMES DEADLINES or assessments imposed in relation to the advertising provided Publication: Tel.: 613-726-5814 for and published in accordance with this rate card. Runs every Sunday. [email protected] Space & Material Deadline: Alex Forbes APPLICATION OF RATES 4:00 p.m. Wednesday Tel.: 613-726-5815 It is expressly understood and agreed that contract rates are available [email protected] to principal advertisers, and their majority owned subsidiaries. 6 column AUTOMOTIVE & ADVERTISING ETHICS INSERT SPECIFICATIONS & DIMENSIONS REAL ESTATE A successful advertising medium must have the confidence of its readers Broadsheet: (4-pages minimum, 48-pages maximum) CONTRACTS if it is to produce results for its advertisers. The Ottawa Citizen therefore Maximum Length 303 mm 12 inches Tel.: 613-829-9321 expects that advertisements offered are: Minimum Length 126 mm 5 inches a. Truthful Maximum Width 316 mm 11.5 inches Fax: 613-596-3619 b. In good taste Minimum Width 177 mm 8 inches 7 column [email protected] c. In conformance with existing laws Note: Broadsheet over 11.5 inches wide must be quarter-folded. d. Not offensive or detrimental to individuals, groups or other businesses CAREERS & e. Legitimate in purpose

EMPLOYMENT BROADSHEET: TABLOID: WIDTH The advertiser agrees that the Publisher shall not be liable for damages arising LENGTH Tel.: 613-596-3658 out of errors in advertisements beyond the amount charged for the space WIDTH LENGTH actually occupied by that portion of the advertisement in which the error

8 column Fax: 613-596-3619 [email protected] occurred, whether such error is due to the negligence of its servants or INSERT DEADLINES otherwise. There shall be no liability for non-insertion of any advertisement Reservations: beyond the amount paid for such advertisement. The Publisher reserves Ten days prior to insertion date TV TIMES the right to censor, revise or reject any advertisement. Delivery/Receiving (Ottawa Citizen): Tel.: 613-596-3590 The Publisher reserves the right to add the word ‘’Advertisement’’ Minimum 3 p.m., five (5) working days prior to insertion date. Fax: 613-726-5895 or the abbreviation ‘’advt’’ to any or all advertisements. ADVERTISING RATES • EFFECTIVE SEPTEMBER 1, 2011

9 column SHIPPING ADDRESSES PLAGIARISM OTTAWA CITIZEN* FLYER FORCE EMC & RURAL DELIVERY Ottawa Citizen Flyer Force All property rights including copyright in the advertisement shall be vested 1101 Baxter Road 1230 Old Innes Road in and be the property of the newspaper. in North America: Ottawa, Ontario Ottawa, Ontario No such advertisement or any part thereof may be reproduced without K2C 3M4 K1B 3V3 1-800-267-6100 the prior written consent of the newspaper. NORTH EAST DOCK Bay 6 & 7 10 column Member: Advertising Advisory 8 a.m. - 3 p.m. 8 a.m. - 3 p.m. Board, Audit Bureau of Circulation, ADVOCACY ADVERTISING Advertising Standards Council, *Flyers must be separated and individually delivered to the Citizen and Flyer Force Canadian Newspaper Association Advocacy advertising is subject to standards provided in the Ottawa Citizen Advocacy Advertising Policy which outlines advertiser obligations www.ottawacitizen.com and general guidelines. Part of Your Day Every Day 10561077