hTrademark Microformat
hTrademark Microformat Proposal Presentation & Demo
WIPO-SCIT-Geneva, 21th November 2008.
[email protected] Head of IT Architecture & Standards Sector Information Technology Department OHIM (Alicante)
OHIM – WIPO-SCIT/SDWG 10tth Session – hTrademark Microformat – Geneva, 21th November 2008. Slide 1 of 9 Agenda
A Simple “Semantic Annotation” in a Web Page for Trademark
1 hTrademark Microformat Definition
2 Wiki Pages & Demo
3 hTrademark Success Factors
hTrademark 4 Q & A
Geneva, 21th November 2008
OHIM – WIPO-SCIT/SDWG 10tth Session – hTrademark Microformat – Geneva, 21th November 2008. Slide 2 of 9
What are Microformats?
MicrofMicroformatsormats areare a a Set Set of of Simple, Simple, AA Microformat Microformatisis a a Web-based Web-based OpenOpen Data Data formats formats Built Built upon upon ApproaApproachch to to Semantic Semantic Markup Markupbyby Existing & Widely Adopted defining some HTML Tagging Existing & Widely Adopted defining some HTML Tagging Standards:Standards: HTML-XHTML HTML-XHTML Conventions.Conventions. microformats.org en.wikipedia.org/wiki/Microformats
OHIM – WIPO-SCIT/SDWG 10tth Session – hTrademark Microformat – Geneva, 21th November 2008. Slide 3 of 9 First Microformats Defined/Used
rel-license rel-tag rel-nofollow VoteLinks XFN geo adr 9 hCard 9 hCalendar hResume hAtom + hTrademark
OHIM – WIPO-SCIT/SDWG 10tth Session – hTrademark Microformat – Geneva, 21th November 2008. Slide 4 of 9 hTrademark Microformat Examples
Google (TM) hTrademark Examples Wikipedia™ Apple ® W3C [tm] Word Mark
Figurative Mark
OHIM – WIPO-SCIT/SDWG 10tth Session – hTrademark Microformat – Geneva, 21th November 2008. Slide 5 of 9 hTrademark Pages at TM-XML-Wiki.org
hTrademark
9 Specifications 9 Examples 9 Tools 9 FAQ
OHIM – WIPO-SCIT/SDWG 10tth Session – hTrademark Microformat – Geneva, 21th November 2008. Slide 6 of 9 hTrademark Demo
OHIM – WIPO-SCIT/SDWG 10tth Session – hTrademark Microformat – Geneva, 21th November 2008. Slide 7 of 9 hTrademark Success Factors
Definition & Communication (IP Office, Community, Wiki, etc.)
No/Low Barrier of Entry (Simple, Browser Plugin) A Big Potential For Trademark Adoption by User/Industry (Websites) Promotion & Awareness Use by Search/Semantic Engines
Enrich by IP Offices Web Services (TMView + IP Resource Bus?) Mash-up, Serendipity?
Proposal - Recommendation Adoption of Microformats by Office Websites: hCard, hCalendar and hTrademark.
OHIM – WIPO-SCIT/SDWG 10tth Session – hTrademark Microformat – Geneva, 21th November 2008. Slide 8 of 9 Q & A
Thank You
OHIM – WIPO-SCIT/SDWG 10tth Session – hTrademark Microformat – Geneva, 21th November 2008. Slide 9 of 9