INVESTOR PRESENTATION APRIL 2011 Agenda
• Ford Otosan Overview
• Turkish Automotive Industry Overview
• Competitive Advantages
• Key Operating Data
• ISE Performance Investor Presentation April 2011
FORD OTOSAN OVERVIEW Company Overview
Mfg. & Assy. Facilities Kocaeli Assembly Inonu Powertrain and Cargo Assembly Parts Distribution Kartal Engineering Facility Gebze Blue Collar Employees 6,840+ White Collar Employees 1,910+ Ownership 41% Ford Motor Company 41% Koc Holding 18% Publicly-owned
2010 Net Sales $ 4.9 Billion Market Cap (as of Mar. 31, 2011) $ 3.2 Billion A Brief History • 1928 – Vehbi Koc assigned as Ankara Ford dealer • 1959 – Otosan founded as Ford assembler in Turkey • 1966 – First passenger car (Anadol) production in Turkey • 1967 – Production of Transit minibus launched • 1975 – Transit van and pick-up added to range • 1977 – License agreement with Ford signed • 1982 – İnönü plant launched truck and engines • 1983 – Ford assumes 11% ownership in Otosan • 1987 – Ford increases ownership to 30% • 1994 – Ford Escort production launch • 1997 – Ford assumes 41% equity in “Ford Otosan” • 2001 – Kocaeli plant launched with Transit production • 2002 – Transit Connect production launched • 2003 – New Heavy Truck introduced • 2004 – Transit export launch • 2006 – New Transit launch • 2007 – Gebze Engineering Centre opened • 2010 – Ford Otosan celebrated its 50th Year Anniversary Achievements
3rd biggest Turkish exporter company in 2010 Domestic Market Leader for the 9th consecutive year As of year-end, market share improvement in domestic industry “Truck of the Year” Award in North America One of the most profitable and highest dividend paying companies in İstanbul Stock Exchange “ ehabettin Bilgisu Environment” Award (Kocaeli Chamber of Industry, 2010) Chairman’s Leadership Award for Diversity, 2010 (“Let’s Remove Barriers” project) “Environmental Leadership” Award (Ford - 2010) (Sludge drying unit at wastewater treatment plant) Plant Locations
İnönü Plant - 1981
Parts Distribution Center 1998
Kocaeli Plant - 2001 • Plants Kocaeli Plant Best Ford Brand Assembly Plant in Europe (*) since 2002
• Transit & Transit Connect production • Sea front location, integrated pier/terminal covering exports & BU imports • 320,000 units annual production capacity ISO ISO 9001 14001
İnönü Plant Best Ford Powertrain Plant Worldwide (*) since 2005 • Heavy truck, engine and powertrain production
• Annual capacity
- 10,000 trucks ISO ISO - 66,000 powertrains 9001 14001
(*) Ford Production System Ratings • Facilities Kartal Parts Distribution Centre
• Marketing, Sales, Parts Operations, Warranty, Field Operations, Dealer Training and Customer Relations Center are located at this site Gebze Engineering Facility
• Engineering services for Ford Otosan and Ford of Europe’s Product Development Centres • 465+ Engineers Capacity • Located in a Technopark Area and Free Zone near İstanbul Transit
Domestic Market Leader in 2010: 36.9% market share 123K units exported in 2010 International Van of the Year 2007 Award Transit Connect Domestic Market Share in 2010: 19.5% 52K units exported in 2010 Exports to North America North America - Truck of the Year Cargo Domestic Market Share in 2010: 18.3% Exported to various markets A Full Line of Cars 2nd in the Domestic Market in 2010: 10.8% market share Investor Presentation April 2011
TURKISH AUTOMOTIVE INDUSTRY OVERVIEW Turkish Automotive Industry
3M 2010 / 3M 2011 Automotive Industry Automotive Industry 792 800 741 766 210 192 668 633 180 600 574 524 150 %79
393 120 107 400
(000) Units (000) 90 Ford Otosan (000) Units Domestic Sales 203 200 177 60 %75 28 30 16
0 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 3M 2010 3M 2011 3M 2010 3M 2011
Car Light Commercial Vehicle Car Light Commercial Vehicle Medium Commercial Vehicle Heavy Commercial Vehicle Medium Commercial Vehicle Heavy Commercial Vehicle 2011 Outlook
2011 Market Outlook Market Share Forecast for 1000 2011 FY 792 823 800 4% 15.4 % 600 Ford Otosan Domestic Sales 400 (000) Units (000)
200 124 2% 127
0 Ford Otosan Others 2010 2011F 2010 2011F
Car Light Commercial Vehicle Medium Commercial Vehicle Heavy Commercial Vehicle Ford Otosan Market Share
20% 17.0% 17.1% 16.8% Transit 15.6% 15.3% 15.5% 16% Connect 15.1% 15.4% 14.7% 11.9% 13.7% Jumbo 12% 11.3% 9.6% 9.4% 11.2% New Escort 9.6% Transit Cargo 8% 7.2% Focus 4.0% 4% 5.0% VE 83 0%
3 4 5 6 7 8 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '0 '0 '0 '0 '0 '0 '09 '10 '11F Market Shares
March YTD 2011 2010 FY
Market Rank Market Rank Share Share
Total Automotive Industry 14.6% 1 15.6% 1
Passenger Car 9.8% 2 10.8% 2
LCV 18.5% 2 19.5% 2
MCV 31.9% 1 36.9% 1
Heavy Truck 23.3% 2 18.3% 2 Market Share in Total Automotive Industry March YTD 2011
14.6% FORD 49.0% 13.1% OTOSAN
Market Share 0.5 Pts. YoY 13.4%
9.9%
Ford Fiat Renault VW Others Market Shares March YTD 2011
Passenger Car Light Commercial Vehicle
16.0% 9.8% 18.5% 7.7% 9.7% 38.2% 8.8%
11.9% 22.6% 56.8%
Fiat Ford Citroen Hyundai Renault Ford VW Others VW Others
0.3 Pts. YoY 2.6 Pts. YoY Market Shares March YTD 2011
Medium Commercial Vehicle Heavy Truck
31.9% 6.6% 36.2% 12.4% 12.4%
8.4% 23.3%
40.7% 28.1%
Ford Mitsubishi VW Mercedes Others Mercedes Scania Ford Others
0.9 Pts. YoY 10.1 Pts. YoY Taxes on Vehicle
Passenger Cars Commercial Vehicles Engine Size Model VAT* SCT** TOTAL Engine Size Model VAT* SCT** TOTAL <3000 cm 3 Fiesta Transit <1600 cm 3 Fusion Van Connect 18% 4% 23% Focus 37% 62% Van C-Max 18% Mondeo(1.6) Ranger Minibus 18% 9% 29% 1601- 2000 Mondeo(2.0) 18% 60% 89% Transit Combi >2000 18% 84% 117% 18% 10% 30% Connect Combi * VAT: Value Added Tax Truck ** SCT: Special Consumption Tax Cargo 18% 4% 23% Commercial Vehicles are Taxed Lower than Cars Investor Presentation April 2011
COMPETITIVE ADVANTAGES Competitive Advantages
Large - Scale Export Program
Strong & Committed JV Partner Support
Strong Distribution Network
Low Cost, Flexible Manufacturing
Commercial Vehicle Product Development and Engineering Capabilities
Experienced and Skilled Workforce
Strong Corporate Governance Activities Large-Scale Export Program
250 4.0 222 219 Revenue Export (US$ Billion) 3.7 3.5 200 185 3.4 164 177 3.0 2.7 150 141 2.4 129 2.5 2.1 2.1 2.0 100 75 1.8 1.5 1.0 50 1.0
Export Volume (000 Units) Export (000 Volume 0.5 0 0.0 2003 2004 2005 2006 2007 2008 2009 2010
Transit Connect Transit Cargo & Other Export Revenue (US$ Billion)
Less Dependent on Domestic Market Economies of Scale Strong & Committed JV Partner Support
Technological capability
Strong and widespread position in the local market
Know-How
Turkey’s largest and most reputable group Strong Distribution Network
Sales: 116 After-Sales: 160 Total Dealer: 211 Kocaeli Plant Capacity Utilisation Rate
350 117% 320 320 120% 112% 320 320 106% 300 300 104% 250 100% 250 85% 80% 200 200 82% 200 80% 74% 150 140 60% 54% 100
40% Capacity UtilisationRate
Year-endCapacity (000 Units) 50
0 20% 2003 2004 2005 2006 2007 2008 2009 2010 2011F
Year-end Capacity Capacity Utilisation Rate Commercial Vehicle Product Development and Engineering Capabilities Gebze Engineering Facility in Turkey • Ford Otosan is integrated into Ford’s global PD organisation • This facility underlines Ford’s commitment to Turkey as an excellent environment for business and a rich source of well-educated engineering talent • Ford Otosan’s PD operations have further planned expansion Experienced and Skilled Workforce
BLUE COLLAR WHITE COLLAR Primary & Ph.D. Secondary Others Vocational University 1 % School 8 % College 1 % High M.Sc. 8 % 16 % school 28 % 15 %
B.Sc. - B.A. Technical 63 % High school 60 % Strong Corporate Governance
Transparent Investor Relations
Meets Capital Market Board Governance Rules
Corporate Disclosure Policy
Executive and Audit Committees Investor Presentation April 2011
KEY OPERATING DATA Production Volume
400
300 286 280 258 269 243 242 %16 207 200 173 (000) Units 115 100
0 2003 2004 2005 2006 2007 2008 2009 2010 2011F
Light Commercial Vehicle Medium Commercial Vehicle Heavy Truck Wholesales Volume – Domestic / Export
400 340 350 325 295 298 294 303 300 255 %12 250 212 214 177 200 129 (000) Units 150
100 126 128 50 129
0 2004 2005 2006 2007 2008 2009 2010 2011F
Domestic Export Revenue - Domestic / Export
8,000
6,208 6,000 4,948 4,844 4,516 4,640 4,142 4,000 62% 3,702 47% 55% 69% 54%
US$ Million 47% 2,109 57% 2,000 46% 53% 45% 38% 46% 53% 43% 54% 31% 0 2003 2004 2005 2006 2007 2008 2009 2010
Domestic Export EBITDA AND EBITDA Margin
800 15% 13.5% 13.2% 692 700 11.5% 597 11.1% 12% 600 559 10.3% 534 11.7% 10.1% 500 535 508 9% 400 373
300 6%
200 EBITDA Margin
EBITDA (US$ Million) 3% 100
0 0% 2004 2005 2006 2007 2008 2009 2010
EBITDA EBITDA Margin Operating Profit and Operating Margin
700 9.5% 10%
600 8.8% 8.9% 556 8.7% 8.7% 8% 8.0% 500 424 401 405 7.0% 395 400 363 6%
300 258 4% 200 Operating Margin 2% 100 Operating Profit (US$ Million) 0 0% 2004 2005 2006 2007 2008 2009 2010
Operating Profit Operating Margin Margin Comparison with Peers at ISE 2010 15%
10% 10% 10% 8% 6% 7% 6% 5% 3% 0.4% 0.4% 0% Ford Otosan Isuzu Karsan Dogus Tofas -5% -5%
-10%
-15%
-20%
Operating Margin EBITDA Margin CAPEX
350 300 300
250
200 158 US$ Million 150 128 136 116 110 100 55 50 56 50
0 2003 2004 2005 2006 2007 2008 2009 2010 2011F
Capacity Increase New Products Maintenance & Others Investor Presentation April 2011
ISTANBUL STOCK EXCHANGE PERFORMANCE ISE & FROTO Index
1300 Ford Otosan ISE-100 1150 1000 850 700 Index 550 1059% 400 585% 250 Jul-10 Jul-09 Jan-11 Jan-10 Jan-09 Mar-11 Mar-10 Mar-09 Sep-10 Sep-09 Nov-10 Nov-09 May-10 May-09
2003 2004 2005 2006 2007 2008 2009 2010 31 Mar 2011 FROTO Cumulative Change(%) %241 %303 %510 %564 %671 %223 %611 %926 %1059 ISE-100 Cumulative Change(%) %97 %165 %323 %316 %490 %186 %462 %602 %585 High Dividend in the Last Years
2010 Dividend Yield: 10.6% 2009 Dividend Yield: 12.3%
280 $329 Million $320 Million $316 Million $330 Million $260 Million $267 Million
240 $215 $191 $205 $196 200 $176 $168 160 $141 $139 $128 $140
US$ Million US$ 120 $105 $99 80 $60 $55 40 0 1Q05 2Q05 3Q05 4Q05 1Q06 2Q06 3Q06 4Q06 1Q07 2Q07 3Q07 4Q07 1Q08 2Q08 3Q08 4Q08 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 4Q10 1Q11 Disclaimer
This presentation contains forward-looking statements that reflect the Company management’s current views with respect to certain future events. Although it is believed that the expectations reflected in these statements are reasonable, they may be affected by a variety of variables and changes in underlying assumptions that could cause actual results to differ materially. .
Neither Ford Otosan nor any of its directors, managers or employees nor any other person shall have any liability whatsoever for any loss arising from use of this presentation. Investor Presentation April 2011 Thank youyou......
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