3 YEAR STRATEGIC PLAN In delivering this mission, 3. Sport Delivery - Deliver high we remain steadfast to our quality, exciting and relevant values of integrity, innovation, competitions and events excellence and inclusion, which 4. Commercial - Develop and form the foundation of every deliver commercial value to decision we make. Beginning grow the sport with an identification of the challenges and risks facing 5. One Sport - Lead and deliver our sport, the first step was to a seamless experience for our consolidate our overarching athletics community vision. This vision is to create The formation of this strategic one sport with well-supported, plan was not only about looking MARK ARBIB seamlessly connected forward - it also involved Athletics (AA), in competitions, events and looking back on what we have consultation with its staff and programs to deliver athletics to done and building upon our key partners, has developed the every Australian, regardless of previous plan. This entailed 2018-2021 strategic plan to lead age, ability or location. analysing what needed to the in Australia From this, change in the sport, while also to future growth and success. We prioritised its aims, creating acknowledging our strengths would particularly like to thank tangible goals from which we and successes. Consultation our Member Associations for could benchmark our progress conducted in the formulating their input and feedback in the over the next four years. What the 2030 Vision for Athletics formation of this plan. resulted was the following five was also considered and together has provided the Throughout this process, key pillars and objectives, which in the plan are further broken backbone for this revised Athletics Australia’s mission 3 year plan. has been forefront of mind, with down into smaller initiatives and our commitment to the health broad measures of success: We are a sport with a rich of all Australians by building 1. High Performance - Create tradition as well as huge and connecting Australian an environment for our HP potential, and it is an exciting Sport’s largest and most active athletes and coaches to achieve time for athletics to capitalise participation base. Furthermore, international success on the success of our home and as we work through the current 2. Participation - Build on our Olympiad, we will provide maintain its place in the heart of connection with Australian sport’s Australians. unwavering support to our high largest participation base performance athletes to ensure they achieve international success. OUR MISSION to the health of all Australians by building and connecting Australian sport’s largest and most active participation base and dedicated to supporting our High Performance Athletes and Coaches to achieve international success. OUR VISION with well-supported, seamlessly connected competitions, programs and events delivering athletic activities to all Australians. OUR VALUES INCLUSION

INTEGRITY INNOVATION EXCELLENCE OUR PILLARS & OBJECTIVES

HIGH CREATE an environment for our HP athletes PERFORMANCE and coaches to achieve international success

BUILD on our connection with Australian PARTICIPATION sport’s largest participation base

SPORT DELIVER high quality, exciting and DELIVERY relevant competitions and events

DEVELOP and deliver commercial COMMERCIAL value to grow the sport

LEAD and deliver a seamless ONE SPORT experience for the athletics community HIGH PERFORMANCE INITIATIVES

• Deliver world class support to our athletes and coaches that are most likely to contribute to HP targets • Increase investment in Para athletics to deliver sustainable international success • Identify and support our emerging HP athletes • Build a best practice athlete and coach welfare program • Provide opportunities for enhanced athlete performance through access to appropriate competitions

WHAT DOES SUCCESS LOOK LIKE?

• 1-3 Medals and 6-10 top 8 placings at able body benchmark events HIGH PERFORMANCE • 20-24 Medals including 4-8 Gold Medals at Para-athletics benchmark events PARTICIPATION INITIATIVES

• Build a more meaningful connection with the recreational running community • Evolve our coach education and development framework • Influence the delivery of a positive athletics experience in schools, for students and teachers • Lead the development of new team based athletics products • Ensure the athletics experience is inclusive of all Australians

WHAT DOES SUCCESS LOOK LIKE?

Increasing our participation reach to: PARTICIPATION • 60,000 Athletics Members • 800,000 participation connections SPORTS DELIVERY INITIATIVES

• Construct a compelling, annual, whole of sport event structure • Grow the athletics audience through innovative and engaging competition formats • Invest in our officials and volunteers to support their contribution to our sport • Deliver competitions that provide a superior athlete experience

WHAT DOES SUCCESS LOOK LIKE?

• 30% growth of the audience engaging with competitions and events (including participants and crowds at events, live streaming and social SPORT DELIVERY channels) COMMERCIAL INITIATIVES

• Build a suite of assets that deliver commercial value • Develop a brand strategy that increases the profile of athletes and our sport • Deliver a digital experience that engages and grows athletics’ audience • Invest in events that provide a commercial return and grow participation • Leverage donations to our foundation to allow greater investment in the sport’s outcomes

WHAT DOES SUCCESS LOOK LIKE?

• 20% growth in commercial revenue • 50% growth in the audience connecting through our COMMERCIAL digital platforms ONE SPORT INITIATIVES

Evolve, in conjunction with state member associations, our partnerships with other deliverers of athletics to: • Remove barriers to allow seamless accessibility to athletics at all ages • Identify and implement opportunities for shared resourcing for efficient delivery of athletics • Identify and activate opportunities for aligned events and competitions with our partners

WHAT DOES SUCCESS LOOK LIKE?

• Agreed operating models in place with key athletics ONE SPORT partners to align delivery of the sport FOUNDATIONS PEOPLE & CULTURE

GOVERNANCE

SYSTEMS & PROCESSES