2018-SVVGA-Associate-Membership

2017 Board of Directors Greetings,

I would like to extend a warm invitation on behalf of our Board of Directors and staff to join Kenneth Juhasz, President your colleagues and be a part of the Sonoma Valley Vintners and Growers Alliance, to promote, protect and enhance the Sonoma Valley region and appellations as the premier Alan Ross, winegrowing region worldwide. Vice President Four decades after being formed and now more than 110 wineries, 140 growers and 250 Bill Hooper, Treasurer associate members strong, the Sonoma Valley Vintners and Growers Alliance carries on the vison of its founders and the collective efforts of our members today to have an impactful Lauren Benward Krause, presence in the marketplace. The Sonoma Valley wine community is recognized for its Secretary collaboration which we promote through our work to: strengthen the appellation and

Prema Behan engage winery/vineyard principals, provide relevant education, resources and Marketing Committee communications to members and by our striving for excellence in all we do as an Chair organization. Additionally, we tell the Sonoma Valley story, engage key audiences and build

Gary Buffo equity for the Sonoma Valley wine brand. Erich Bradley Rick Corcoran 2018 is an exciting year for Sonoma Valley Vintners and Growers Alliance. The Board of Richard Idell Directors along with members of the Marketing Committee and staff have been working Jon Parker diligently to develop a strategic three-year plan for the organization. 2018 kicks off the first Steven Sangiacomo Jonny Westom year of ‘SVVGA 2.0, a Vision for the Future’ where the core focus is to re-establish a Dan Zepponi renowned reputation for Sonoma Valley’s vineyards and wines on a global scale of wine excellence and distinction. Alliance Staff Please take a moment to review the enclosed packet for membership details and benefits. Maureen L. Cottingham, Now more than ever, Sonoma Valley Vintners and Growers is committed to bringing value Executive Director to your brand by elevating Sonoma Valley’s reputation for quality and excellence. Please contact us with any questions you may have regarding membership. Abigail Taylor, Marketing and Events We appreciate your consideration, and we look forward to hearing from you! Coordinator

Lori McGovern, Sincerely, Project Manager

Maureen L. Cottingham Executive Director

SONOMA VALLEY VINTNERS & GROWERS ALLIANCE 783 BROADWAY SONOMA, CA 95476 707.935.0803 WWW.SONOMAVALLEYWINE.COM

MEMBERSHIP OVERVIEW THE SONOMA VALLEY VINTNERS & GROWERS ALLIANCE

The Sonoma Valley Vintners & Growers Alliance (SVVGA) comprises hundreds of member wineries and grape growers as well as associate members who work together to promote awareness of the Sonoma Valley and its extraordinary wines and grapes, its incomparable climate, and its richly diverse terrain and terroir.

The organization was formed in 1992 by merging the Sonoma Valley Vintners Association and the Sonoma Valley Grape Growers Association. Because it is a collaboration of vintners and growers, it is a unique organization that shares a mission to promote Sonoma Valley wines and grapes, support cooperation and collaboration among Valley vintners and growers, and develop community awareness of the industry and its contributions to the unique lifestyle in Sonoma Valley.

By becoming a member you contribute to a collective pool of resources that allows the SVVGA to build awareness of and appreciation for the Sonoma Valley wine region. Along the way we will help tell YOUR stories, advocate for you on key industry issues, and provide numerous opportunities to collaborate with your peers on best practices. 2017 BOARD OF DIRECTORS

Prema Behan Three Sticks Wines

Lauren Benward Krause Secretary Beltane Ranch

Erich Bradley Pangloss Cellars, Repris Wines, Sojourn Cellars

Gary Buffo Pure Luxury Transportation

Rick Corcoran Fairmont Sonoma Mission Inn & Spa

Bill Hooper Treasurer Tyge William Cellars

Richard Idell Idell Family Vineyards

Kenneth Juhasz President Auteur Wines

Jon Parker Highway 12 Vineyards & Winery

Alan Ross Vice President Ross Vineyard

Steven Sangiacomo Sangiacomo Vineyards

Jonny Westom Sonoma Valley Visitors Bureau

Dan Zepponi Madrone Vineyards Estate THE SONOMA VALLEY VINTNERS & GROWERS ALLIANCE MISSION: Promote Sonoma Valley grapes and wine, support cooperation and collaboration among vintners and growers, and develop community awareness of the industry and its contributions to the lifestyle in Sonoma Valley.

PROMOTE: The SVVGA continues to be at the forefront of consistently communicating Sonoma Valley’s unique attributes in a way that powerfully promotes this world-class wine region.  Branding & PR: Maintain, enhance, and champion a consistent messaging and positioning platform for the region.  Events: Develop and execute compelling consumer events like Signature Sonoma Valley that drive quality wine visitor traffic and elevate marketplace perceptions of the region.  Online: Position SonomaValleyWine.com as THE premier online portal for information on the region, and a gateway to the members’ own websites.  Road Shows: Take the Sonoma Valley story on the road to top wine markets via programs like Sonoma in the City.  Social Media: Leverage robust Social Media presence to engage with consumers, share member stories, promote member news and events, and spur visitor traffic.  Content Development: Share member stories via our online blog—The Blackboard—and its e- newsletter distributed to over 25,000 consumers.  Drive Traffic: Production of the popular Sonoma Valley Wine Map and the iconic roadside arrows. Facilitate member connections with the bay area concierge community.

ADVOCATE: From winery event regulations and groundwater use to farmworker housing and sustainability, the SVVGA keeps members fully informed on community issues that effect them, while actively advocating on their behalf for industry friendly solutions.

COLLABORATE: The SVVGA actively cultivates the sense of community that the Sonoma Valley is known for, creating numerous opportunities for members to engage, socialize and learn from each other:  Annual State of the Alliance meeting  Quarterly Membership Mixers hosted at member wineries  Vineyard Crawls, an educational deep-dive into a member vineyard to share peer-to-peer insights and best practices on grape growing and winemaking in the Valley  Annual Member Summer Barbeque  Annual Holiday Party POSITIONING SONOMA VALLEY

BRAND PROMISE As the birthplace of world class California wine, Sonoma Valley provides the most fulfilling connection to our rich history and to a deeply rooted community of spirited vintners and growers who invite you to engage your heart, your mind and your palate.

BRAND CHARACTER

• Embracing – Sonoma Valley people and brands are active in making others welcome – it’s a welcome with open arms. They are warm and friendly, and the whole community extends the invitation to freely explore the wines, wineries, roads, restaurants, hospitality and features of Sonoma Valley with nothing closed off to experience seekers. • Authentic – Everything about Sonoma Valley is genuine. There is no glitz and no flash. We share true stories about people and businesses with deep roots and real family and community ties. • Passionate - Our commitment to wine and grape farming and to our Sonoma Valley community is a spirited and continuous search for innovation, improvement and ultimate quality.

THE LOGO

• The Sonoma Valley Wine logo was designed to embody several of the region’s most compelling and memorable attributes. The historical reference dates back to the town of Sonoma in 1846, drawing on California’s state flag and the original Bear Flag Revolt.

• The peak supporting the bear symbolizes the mountains that bring stunning natural beauty and an exceptional climate for winegrowing. Rising behind the mountain is a crescent representative of The Valley of The Moon, a term that has long been used to describe Sonoma Valley. IN SONOMA VALLEY THE ROOTS RUN DEEP HISTORY THE BIRTHPLACE OF CALIFORNIA WINE PROXIMITY JUST 45 MILES FROM SAN FRANCISCO DIVERSITY WIDE RANGE OF MIRCRO-CLIMATES, VARIETALS AND WORLD-CLASS WINES LEGACY HOME TO MANY MULTI-GENERATIONAL FAMILY-RUN WINERIES & VINEYARDS ONE VALLEY: 6 AVAS HOME TO 6 DISTINCT GROWING REGIONS ASSOCIATE MEMBERSHIP DUES

Associate membership is designed for businesses or individuals who benefit from the success of the Sonoma Valley Vintners & Growers Alliance and its wine industry members, including industry suppliers and community businesses. A prospering wine industry has a direct and immediate impact on the health of associated businesses in the region, and your investment in the SVVGA helps keep this vital economic engine thriving.

ANNUAL DUES Annual dues for Associate membership range from the $500 Culinary and Enthusiast levels to the $1,500 Aficionado level depending on the benefit package selected. Custom tailored packages beyond these investment levels are also available upon request.

INVOICING Dues will be invoiced upon approval of membership application and then annually at the start of the calendar year. ASSOCIATE MEMBER BENEFITS – BY LEVEL CULINARY ENTHUSIAST AFICIONADO $500 $500 $1,500 MEMBERSHIP ACCESS • Annual State of the Alliance meeting    • Quarterly Mixers    • Vineyard Crawls    • Summer Barbeque    • Holiday Party    • Educational seminars    • SVVGA membership roster    • Board Presentation Access  VINTNER & GROWER GOODWILL • Demonstrate support of the local wine industry in    direct, meaningful, and affordable way BRAND PROMOTION • Website listing    • SVVGA E-news submissions    • Fixed listing in SVVGA E-news  • 2 Dedicated Social Media promos  HOSPITALITY • Tickets (2) to SSV Bubbles & Brunch event 

CONTINUING EDUCATION (NETWORKING) • Farella Braun + Martel seminars    • ABC LEAD trainings    REGIONAL ADVOCACY • Strong regional representation on community    issues affecting the wine and grape industry INDUSTRY DISCOUNTS • Special offers from local service providers    • Winery Discount Card    THE SONOMA VALLEY VINTNERS & GROWERS ALLIANCE

MAUREEN L. COTTINGHAM EXECUTIVE DIRECTOR

ABIGAIL TAYLOR MARKETING & EVENTS COORDINATOR

LORI MCGOVERN SOCIAL MEDIA | COMMUNICATIONS

783 BROADWAY, SONOMA, CA 95476 707.935.0803 PHONE | 707.935.1947 FAX

WWW.SONOMAVALLEYWINE.COM

ASSOCIATE MEMBER BENEFITS—AFICIONADO LEVEL $1,500 ANNUAL MEMBERSHIP

MEMBERSHIP ACCESS

Associate membership offers direct access to over 100 vintner members and 140 grape growers ranging from small, family-run operations to large corporate entities. From principals and senior executives to hospitality staff, no other organization offers the depth and breadth of wine industry access in Sonoma Valley.  Associate members enjoy numerous opportunities to network with industry peers and business leaders through member-only events: o Annual State of the Alliance meeting o Quarterly Membership Mixers hosted at member wineries o Vineyard Crawls, an educational deep-dive into a member vineyard to share insights and best practices on grape growing in Sonoma Valley o Annual Member Summer Barbeque o Annual Holiday Gathering o Invitation to attend educational seminars and meetings held throughout the year  Associate members receive access to an electronic copy of the SVVGA membership roster (including vintners, growers and associate members).  Aficionado-level associates receive the opportunity to make a presentation at one of the monthly SVVGA board meetings. The SVVGA board is comprised of 13 Vintners, Growers, and community leaders.

HOSPITALITY

 SVVGA’s newest and most exciting initiative, Signature Sonoma Valley, is a flagship event aimed at creating a world-class, wine-centric experience that will appeal to serious wine enthusiasts. Aficionado-level members receive two complimentary tickets to Bubbles + Brunch on April 8th, 2018 - one of the six core Signature Sonoma Valley events.

VINTNER & GROWER GOODWILL

Associate membership offers an easy and affordable means to demonstrate your organization’s support for the local wine industry in a direct, meaningful, and highly visible way. SVVGA members are actively encouraged to support associate partners with their business. Be sure to proudly display your support of the industry with:  “Roots Run Deep” car license plate frames  Sonoma Valley Wine member window decals

BRAND PROMOTION

 Associate membership offers great opportunity to promote your organization to key industry leaders and decision makers who you want to reach.  Aficionado-level associate members receive direct listings in EVERY weekly member newsletter distributed to all members each Monday morning—52 Weeks a year. This newsletter enjoys a very high and consistent reader engagement level, with an average open rate of over 30% each week.  Associate members are also invited to make submissions to the weekly newsletter on topics of relevance to the SVVGA membership.  Associate Members receive a website listing on SonomaValleyWine.com which is actively promoted as THE premier site for information for the Sonoma Valley Wine region with annual traffic of over 42,000 visitors.  Aficionado-level associate members receive two dedicated promotional mentions annually, in addition to sharing of any relevant special events or activities via SVVGA’s robust Social Media channels. SVVGA’s social reach is substantial and continuously growing: o Facebook Over 23K+ Followers o Instagram Over 37K+ Followers o Twitter Over 3,200+ Followers

CONTINUING EDUCATION

 Farella Braun + Martel Seminars: SVVGA members have access to educational forums each year on issues of direct concern to the local industry.  ABC LEAD trainings are offered locally several times a year specifically for members. The mission of the LEAD Program is to provide high quality, effective and educationally sound training on alcohol responsibility and the law to California retail licensees and their employees.

REGIONAL ADVOCACY

 The SVVGA provides strong regional representation on community issues affecting the wine and grape industry. Recent examples include: o Winery event regulations (PRMD) o Groundwater use (GSA) o Farmworker housing o Glassy winged-sharpshooter containment  The SVVGA provides critical information and resources to support members during times of crisis and natural disaster by: o Maintaining a useful platform for real time updates and alerts for members. o Working with government officials to provide critical access and resources to members. o Collaborating with community leaders and supporting disaster relief efforts.  Sustainability—100% by 2019. The SVVGA is an active supporter of Sonoma County Winegrowers efforts to make Sonoma County the first 100% Sustainable wine region by 2019.  The SVVGA staff actively represents Sonoma Valley at various industry meetings and conferences hosted by the Wine Institute, Grape Growers Association, Wine Conferences, California State Tourism and the Unified Wine & Grape Symposium.

ADDITIONAL MEMBER BENEFITS

 SVVGA members enjoy special offers and benefits from the following service providers: Bright Event Rentals, Fairmont Sonoma Mission Inn & Spa, Pure Luxury Transportation, Office Depot, Rabobank N.A., Stolzle USA, and The Renaissance Lodge at Sonoma Resort & Spa.  All SVVGA members receive a winery discount card, entitling one to many discounts at participating Sonoma Valley wineries and SVVGA events.

ASSOCIATE MEMBER BENEFITS—ENTHUSIAST LEVEL $500 ANNUAL MEMBERSHIP

MEMBERSHIP ACCESS

VINTNER & GROWER GOODWILL

BRAND PROMOTION

 Associate membership offers great opportunity to promote your organization to key industry leaders and decision makers who you want to reach.  Associate members are also invited to make submissions to the weekly newsletter on topics of relevance to the SVVGA membership. This newsletter enjoys a very high and consistent reader engagement level, with an average open rate of over 30% each week.

 Associate Members receive a website listing on SonomaValleyWine.com which is actively promoted as THE premier site for information for the Sonoma Valley Wine region with annual traffic of over 42,000 visitors.

CONTINUING EDUCATION

REGIONAL ADVOCACY

ADDITIONAL MEMBER BENEFITS

ASSOCIATE MEMBER BENEFITS—CULINARY LEVEL $500 ANNUAL MEMBERSHIP

MEMBERSHIP ACCESS

VINTNER & GROWER GOODWILL

BRAND PROMOTION

CONTINUING EDUCATION

REGIONAL ADVOCACY

ADDITIONAL MEMBER BENEFITS

DATE

BILL TO:

ASSOCIATE MEMBERSHIP LEVELS:

Please select one: Culinary Level - $500 Enthusiast Level - $500 Aficionado Level - $1,500

AMOUNT DUE: ______

As a reminder, your membership is billed on an annual basis from the date we received your first dues payment.

Make checks payable to SVVGA and send with your form to: 783 Broadway, Sonoma, CA 95476

If you would like to pay with a credit card (3% processing fee will be applied) please call us at 707.935.0803.

CONTACT INFORMATION

BUSINESS NAME:

BUSINESS ADDRESS:

PRIMARY PHONE NUMBER: PRIMARY EMAIL ADDRESS:

Please provide contact information for each employee who you would like to be listed on your membership account:

1. EMPLOYEE NAME: _____ TITLE: ______

EMAIL: ______PHONE NUMBER: ______

2. EMPLOYEE NAME: _____ TITLE: ______

EMAIL: ______PHONE NUMBER: ______

3. EMPLOYEE NAME: _____ TITLE: ______

EMAIL: ______PHONE NUMBER: ______

4. EMPLOYEE NAME: _____ TITLE: ______

EMAIL: ______PHONE NUMBER: ______

Sonoma Valley Vintners & Growers Alliance is a 501(c) (6) Non-profit. Tax ID number is 94-2326273

783 Broadway, Sonoma, CA 95476 (707) 935-0803 FAX (707) 935-1947 [email protected] sonomavalleywine.com