Featured Programs Viewer Profile
Total Page:16
File Type:pdf, Size:1020Kb
VIEWER PROFILE TOP THREE TARGET LIFESTYLE GROUPS WATCHING THIS NETWORK BY INDEX*: Power Elite 126 or 26% more likely to watch (than the general population) Flourishing Families 133 or 33% more likely to watch Booming With Confidence 127 or 27% more likely to watch GENDER HOME OWNERSHIP Male: 75% Own Home: 71% Female: 25% Rent: 26% HOUSEHOLD INCOME AGE $100K+: 35% 18 – 34: 23% $75K - $99,999: 16% 35 – 54: 34% $50K - $74,999: 17% 55+: 43% $30K - $49,999: 19% PRESENCE OF CHILDREN EDUCATION 1+ Child in HH: 30% Graduated College: 35% Some College: 32% MARITAL STATUS Single (Never Married): 26% ESPN2 offers sports fans a wider variety Married: 59% of major live events and studio Source: Nielsen Scarborough USA Plus-MRI/Mosaic, Ja18-My19, Adults 18+, Cable Networks Watched Past 7 Days: ESPN2. *Lifestyle Groups are a part of Mosaic USA, a division of Experian that combines lifestyle and interest attributes to create audience groups used by marketers. A high-indexing audience segment for the network does not guarantee that this network will appear on a campaign built using Audience Intelligence for Local. Index will vary by geography; metrics shown here represent the US population. programming with the authority that FEATURED PROGRAMS they trust and the personalities that • Little League World Series • Get Up • NBA Programming they love. The secondary channel to • UFC • ESPN First Take • NFL Programming ESPN is nearly as essential as ESPN • SportsCenter • Golic and Wingo • E: 60 itself, offering up countless live games across all the sports you care about and Program list is a sample from the network. Shows may change or be cancelled without notice. Cancelled shows may still air in repeats. replays of your favorite ESPN programs..