BESPOKE INTEL AUGUST 2019 SURVEY RESEARCH LOW COST RETAIL VOLUME 15
KEY TAKEAWAYS: BESPOKE MARKET INTELLIGENCE
LOW COST RETAIL OVERALL
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NET POPULARITY CHANGE (% WHO SAID GAINING MINUS % WHO SAID LOSING)
Net popularity change (% who said gaining minus % who said losing)
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NET PLANS IN SHOPPING EXPECTATIONS (% WHO SAID INCREASE MINUS % WHO SAID DECREASE)
Net plans in shopping expectations (% who said increase minus % who said decrease)
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SENTIMENT TOWARD PRICING
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WHEN YOU LAST VISITED, DID YOU NOTICE ANY CHANGES TO PRODUCT PRICES?
WALMART
TARGET
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FROM YOUR EXPERIENCE, ARE PRICES ON THE WAL-MART SITE DIFFERENT THAN THE PRICES IN-STORES
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CONJOINT ANALYSIS – THOSE WHO SHOP WAL-MART, AMAZON, AND TARGET
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WHICH IS BETTER?
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CONJOINT RESULT
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WAL-MART DEEP DIVE
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ALL CONSUMERS: LAST TIME PURCHASING FROM WAL-MART
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WAL-MART CUSTOMERS: SHOPPING FREQUENCY IN-STORES AT WAL-MART
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WAL-MART CUSTOMERS: SHOPPING FREQUENCY ONLINE AT WAL-MART
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WAL-MART CUSTOMERS: DID YOU USE EITHER OF THESE WHEN YOU MOST RECENTLY SHOPPED AT WAL-MART ONLINE? (SELECT ALL THAT APPLY)
DO THESE FEATURES MAKE YOU MORE LOYAL TO WAL-MART.COM FOR FUTURE PURCHASES?
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WAL-MART CUSTOMERS: WHAT THEY TYPICALLY BUY FROM WAL-MART
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WAL-MART CUSTOMERS: WHAT THEY TYPICALLY BUY FROM WAL-MART (Y/Y CHANGE)
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WAL-MART CUSTOMERS: AVERAGE SPEND PER VISIT
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WAL-MART CUSTOMERS: IS AMAZON IMPACTING YOUR SHOPPING AT WAL- MART?
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WAL-MART CUSTOMERS: CHANGES IN RECENT SHOPPING FREQUENCY
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WAL-MART CUSTOMERS WHO ARE SHOPPING LESS: WHERE ARE YOU GOING INSTEAD?
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WAL-MART: JET.COM
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AWARENESS OF JET.COM
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ENGAGEMENT WITH JET
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TARGET DEEP DIVE
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ALL CONSUMERS: LAST TIME PURCHASING FROM TARGET
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TARGET CUSTOMERS: SHOPPING FREQUENCY IN-STORES AT TARGET
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TARGET CUSTOMERS: SHOPPING FREQUENCY ONLINE AT TARGET
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WHAT CUSTOMERS TYPICALLY BUY FROM TARGET
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WHAT CUSTOMERS TYPICALLY BUY FROM TARGET (Y/Y CHANGE)
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TARGET CUSTOMERS: AVERAGE SPEND PER VISIT
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TARGET CUSTOMERS: IS AMAZON IMPACTING YOUR SHOPPING AT TARGET?
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TARGET CUSTOMERS: CHANGES IN RECENT SHOPPING FREQUENCY
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TARGET CUSTOMERS WHO ARE SHOPPING LESS: WHERE ARE YOU SHOPPING INSTEAD?
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LOW COST RETAIL: ONLINE SHOPPING
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HAVE YOU NOTICED ANY CHANGES IN THE ONLINE SHOPPING EXPERIENCE AT THESE WEBSITES?
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ALL CONSUMERS: LAST TIME SHOPPING ONLINE AT TARGET
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ALL CONSUMERS: LAST TIME SHOPPING ONLINE AT WAL-MART
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ALL CONSUMERS: LAST TIME SHOPPING ONLINE AT COSTCO
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ALL CONSUMERS: LAST TIME SHOPPING ONLINE AT FIVE BELOW
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ALL CONSUMERS: LAST TIME SHOPPING ONLINE AT FAMILY DOLLAR
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ALL CONSUMERS: LAST TIME SHOPPING ONLINE AT DOLLAR TREE
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ALL CONSUMERS: LAST TIME SHOPPING ONLINE AT DOLLAR GENERAL
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ALL CONSUMERS: LAST TIME SHOPPING ONLINE AT AMAZON
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