BESPOKE AUGUST 2019 SURVEY RESEARCH LOW COST VOLUME 15

KEY TAKEAWAYS: BESPOKE MARKET INTELLIGENCE

LOW COST RETAIL OVERALL

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NET POPULARITY CHANGE (% WHO SAID GAINING MINUS % WHO SAID LOSING)

Net popularity change (% who said gaining minus % who said losing)

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NET PLANS IN SHOPPING EXPECTATIONS (% WHO SAID INCREASE MINUS % WHO SAID DECREASE)

Net plans in shopping expectations (% who said increase minus % who said decrease)

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SENTIMENT TOWARD PRICING

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WHEN YOU LAST VISITED, DID YOU NOTICE ANY CHANGES TO PRODUCT PRICES?

WALMART

TARGET

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FROM YOUR EXPERIENCE, ARE PRICES ON THE WAL-MART SITE DIFFERENT THAN THE PRICES IN-STORES

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CONJOINT ANALYSIS – THOSE WHO SHOP WAL-MART, , AND TARGET

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WHICH IS BETTER?

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CONJOINT RESULT

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WAL-MART DEEP DIVE

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ALL CONSUMERS: LAST TIME PURCHASING FROM WAL-MART

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WAL-MART CUSTOMERS: SHOPPING FREQUENCY IN-STORES AT WAL-MART

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WAL-MART CUSTOMERS: SHOPPING FREQUENCY ONLINE AT WAL-MART

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WAL-MART CUSTOMERS: DID YOU USE EITHER OF THESE WHEN YOU MOST RECENTLY SHOPPED AT WAL-MART ONLINE? (SELECT ALL THAT APPLY)

DO THESE FEATURES MAKE YOU MORE LOYAL TO WAL-MART.COM FOR FUTURE PURCHASES?

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WAL-MART CUSTOMERS: WHAT THEY TYPICALLY BUY FROM WAL-MART

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WAL-MART CUSTOMERS: WHAT THEY TYPICALLY BUY FROM WAL-MART (Y/Y CHANGE)

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WAL-MART CUSTOMERS: AVERAGE SPEND PER VISIT

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WAL-MART CUSTOMERS: IS AMAZON IMPACTING YOUR SHOPPING AT WAL- MART?

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WAL-MART CUSTOMERS: CHANGES IN RECENT SHOPPING FREQUENCY

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WAL-MART CUSTOMERS WHO ARE SHOPPING LESS: WHERE ARE YOU GOING INSTEAD?

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WAL-MART: JET.COM

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AWARENESS OF JET.COM

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ENGAGEMENT WITH JET

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TARGET DEEP DIVE

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ALL CONSUMERS: LAST TIME PURCHASING FROM TARGET

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TARGET CUSTOMERS: SHOPPING FREQUENCY IN-STORES AT TARGET

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TARGET CUSTOMERS: SHOPPING FREQUENCY ONLINE AT TARGET

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WHAT CUSTOMERS TYPICALLY BUY FROM TARGET

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WHAT CUSTOMERS TYPICALLY BUY FROM TARGET (Y/Y CHANGE)

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TARGET CUSTOMERS: AVERAGE SPEND PER VISIT

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TARGET CUSTOMERS: IS AMAZON IMPACTING YOUR SHOPPING AT TARGET?

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TARGET CUSTOMERS: CHANGES IN RECENT SHOPPING FREQUENCY

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TARGET CUSTOMERS WHO ARE SHOPPING LESS: WHERE ARE YOU SHOPPING INSTEAD?

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LOW COST RETAIL: ONLINE SHOPPING

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HAVE YOU NOTICED ANY CHANGES IN THE ONLINE SHOPPING EXPERIENCE AT THESE WEBSITES?

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ALL CONSUMERS: LAST TIME SHOPPING ONLINE AT TARGET

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ALL CONSUMERS: LAST TIME SHOPPING ONLINE AT WAL-MART

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ALL CONSUMERS: LAST TIME SHOPPING ONLINE AT

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ALL CONSUMERS: LAST TIME SHOPPING ONLINE AT

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ALL CONSUMERS: LAST TIME SHOPPING ONLINE AT

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ALL CONSUMERS: LAST TIME SHOPPING ONLINE AT

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ALL CONSUMERS: LAST TIME SHOPPING ONLINE AT

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ALL CONSUMERS: LAST TIME SHOPPING ONLINE AT AMAZON

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