Harris Buzz Report Report #20 October 2012 Early October 2012 Fieldwork

contact Steve Evans technology & entertainment [email protected] +44 (0)7849 172 341

Harris Buzz Report Report #20 October 2012 Early October 2012 fieldwork

follow us our contact details Steve Evans – entertainment & technology [email protected] 07849 172 341 Tom Perrott – telecoms [email protected] 07989 392 256 Lee Langford – technology & telecoms [email protected] 07966 339 606 Denholm Scotford – business development (tmte) [email protected] 07989 388 164 Pete Cooke – sector head (tmte) [email protected] 07989 387 093 http://www.harrisinteractive.com/uk/ about us we are a full service research agency specialising in technology, telecoms, media, entertainment and the modern consumer we offer a full range of services for both quant and qual research, including:  concept testing  product/service launching, including pack testing  new product development  pathways to purchase  product/service configuration  communications testing and tracking  brand equity / extension / tracking  satisfaction, loyalty & stakeholder relationships  segmentation  market sizing / share / opportunities  youth and kids research  employee research  global omnibus research  state-of-the-art qualitative techniques other free reports available from

our report on connected TV a major report on tablets and our new monthly series of Brand download here smartphones, how they are used Buzz reports looking at consumers’ and a look to the near future connection with the biggest download here brands in technology, media, telecoms and entertainment download here

and all prior editions of Harris Buzz can be downloaded here download here 4 what is “Buzz”? each month, we find out the “buzz” of a dozen or so recent or upcoming releases/products for in this report, we look at: technology, telecoms, media and Amazon announce a new range of Kindle Fire tablets for sale in the entertainment UK for the first time Apple release iPhone 5 we find out 3 key buzz metrics per BBC iPlayer to allow direct downloads on smartphones and tablets news item/release/product: to watch on-the-go FIFA 13 video game 1. level of awareness & HTC unveils Windows Phone mobiles familiarity NBA 2K 13 video game Nokia Lumia 920 launched 2. degree to which it generates Resident Evil 6 video game discussion among peers Resident Evil: Retribution movie Sony slims down PS3 to help sales 3. degree of excitement it The Sweeney movie generates UK's music piracy download hotspots revealed World's first 'tweet store' opens The Harris Buzz study results disclosed in this report may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Interactive. Products and brand names are trademarks or registered trademarks of their respective owners.

5 methodology . robust quantitative method demographic unweighted base TM . conducted via the Harris Poll total 1,875 Online Omnibus all males 891 . 1,875 UK respondents this edition all females 984 16-24 year olds 255 . online fieldwork early October 2012 25-34 year olds 375 . data weighted to be representative 35-44 year olds 452 of UK national demographics aged 45-54 year olds 408 16-64 55-64 year olds 385 metric 1 of 3 awareness buzz how we asked the question 2 important things to note please take a look at this list of technology, 1. we gave no further information or mobile and entertainment topics, new images to respondents, we just products and services. Tell us how familiar showed them the text list as shown you are with each. on Page 5 of this report  extremely familiar 2. when considering all Buzz metrics,  very familiar one needs to bear in mind that some products/services have been  somewhat familiar launched, some earlier than others,  just know the name and nothing more and some are yet to be launched (see over for more detail)  never heard of this

8 UK launch/news date details

Amazon announce a new range of Kindle Fire tablets for sale in the Announced earlier, but on sale in UK in mid-October UK for the first time Apple release iPhone 5 Revealed mid-September 2012 BBC iPlayer to allow direct downloads on smartphones and tablets Released early-September 2012 to watch on-the-go FIFA 13 video game Released late-September 2012 HTC unveils Windows Phone mobiles News item mid-September 2012 NBA 2K 13 video game Released early-October 2012 Nokia Lumia 920 launched News item late-September 2012 Resident Evil 6 video game Released early-October 2012 Resident Evil: Retribution movie Released mid-September 2012 Sony slims down PS3 to help sales News item mid-September 2012 The Sweeney movie Released mid-September 2012 ‘Tweet store’ opens in London Opened late-September 2012 UK's music piracy download hotspots revealed News item mid-September 2012 awareness buzz extremely familiar very familiar somewhat familiar know name only never heard of The announcement and release of the new iPhone 5 tops our iPhone 5 15% 18% 27% 28% 13% awareness list in October, with 3 FIFA 13 video game 10% 11% 16% 26% 38% out 5 people being at least ‘somewhat familiar’ BBC iPlayer direct downloads 9% 10% 23% 21% 37% The publicity surrounding the iPhone 5 Kindle Fire UK release 7% 11% 25% 24% 33% is huge compared to other handsets. Over 75% of the population are 6% 9% 29% 32% 24% The Sweeney movie unfamiliar with both the Nokia Lumia Resident Evil 6 video game 6% 9% 13% 28% 45% 920 and the HTC Windows phones. 6% 7% 18% 27% 42% The BBC iPlayer app update that allows Resident Evil: Retribution movie people to download ‘on-the-go’ is third Playstation 3 slimmed down 5% 7% 16% 18% 54% on the awareness list with 16-24 year olds being more aware than any other HTC Windows phones 3% 7% 17% 20% 53% age category. Nokia Lumia 920 3%6% 16% 22% 54% Out of the three video games included in this wave, consumers are most aware UK's piracy hotspots 3%5% 15% 16% 61% of FIFA 13, followed by Resident Evil 6 3%3% 8% 13% 73% and then NBA 2K 13. FIFA 13 is one of NBA 2K 13 video game the most highly anticipated games of World's first tweet store 2%3% 7% 10% 77% the year – only Call of duty: MW3 scores

base: all GB 16-64 (1,875) higher on our all-time list.

© Harris Interactive Harris © 1010 © Harris Interactive NBA 2K13 Lumia 920 Kindle Fire UK iPlayer d-loads iPhone 5 HTC Windows FIFA 13 Base Never Never heard of Just know name Somewhat Very Extremely Never Never heard of Just know name Somewhat Very Extremely Never heard of Just know name Somewhat Very Extremely Never heard of Just know name Somewhat Very Extremely Never heard of Just know name Somewhat Very Extremely Never Never heard of Just know name Somewhat Very Extremely Never Never heard of Just know name Somewhat Very Extremely

size familiar familiar familiar familiar familiar familiar familiar

familiar familiar familiar familiar familiar familiar familiar

1,875 Total 53% 20% 17% 33% 24% 25% 11% 37% 21% 23% 10% 13% 28% 27% 18% 15% 38% 26% 16% 11% 10% 73% 13% 54% 22% 16% 7% 3% 7% 9% 8% 3% 3% 6% 3%

Male 45% 22% 20% 26% 24% 29% 13% 32% 20% 26% 12% 10% 10% 24% 27% 21% 19% 30% 26% 17% 14% 13% 65% 16% 11% 46% 23% 20% 891 9% 4% 9% 4% 4% 7% 3%

62% 19% 13% 40% 25% 21% 42% 22% 21% 15% 32% 26% 14% 12% 45% 26% 15% 81% 10% Fem 61% 21% 11% 984 5% 2% 9% 5% 8% 7% 8% 7% 5% 2% 3% 6% 2%

16 42% 14% 19% 17% 35% 14% 24% 17% 10% 31% 15% 28% 14% 14% 12% 19% 16% 21% 33% 15% 19% 19% 24% 23% 53% 15% 16% 10% 42% 18% 24% 10% 255 8% 7% 6% - 24

25 43% 22% 22% 21% 25% 11% 11% 12% 20% 32% 18% 19% 31% 20% 26% 12% 11% 31% 27% 18% 24% 15% 15% 56% 18% 17% 41% 27% 20% 10% 375 9% 5% 7% 4% 3% - 34

35 58% 19% 16% 39% 21% 24% 11% 45% 14% 22% 11% 26% 28% 22% 13% 10% 33% 29% 19% 75% 16% 57% 20% 16% 452 5% 2% 6% 9% 9% 8% 5% 2% 2% 4% 3% - 44

45 57% 23% 16% 32% 27% 27% 38% 26% 22% 12% 35% 30% 13% 10% 48% 32% 11% 86% 60% 22% 12% 408 4% 1% 8% 5% 9% 6% 6% 4% 9% 4% 1% 0% 6% 0% - 54

55 64% 22% 10% 27% 38% 24% 37% 30% 21% 17% 38% 25% 13% 61% 30% 91% 65% 24% 385 2% 1% 8% 2% 8% 6% 7% 1% 2% 6% 8% 1% 0% 1% 8% 2% 1% - 64

(alphabetical order) demographic breakdown awareness buzz Tweet store The Sweeney Res Evil 6 game Res Evil:Retrib PS3 slimmed Piracy hotspots Base Never Never heard of Just know name Somewhat Very Extremely Very Extremely Never Never heard of Just know name Somewhat Never Never heard of Just know name Somewhat Very Extremely Never heard of Just know name Somewhat Very Extremely Never heard of Just know name Somewhat Very Extremely Never heard of Just know name Somewhat Very Extremely

size familiar familiar familiar familiar familiar familiar

familiar familiar familiar familiar familiar familiar

1,875 Total 77% 10% 61% 16% 15% 24% 32% 29% 45% 28% 13% 42% 27% 18% 54% 18% 16% 7% 3% 2% 5% 3% 9% 6% 9% 6% 7% 6% 7% 5%

Male 73% 12% 53% 18% 17% 18% 30% 33% 11% 39% 25% 17% 12% 37% 25% 19% 10% 43% 19% 21% 10% 891 9% 4% 3% 7% 4% 8% 8% 9% 7%

82% 69% 14% 12% 29% 34% 25% 52% 31% 47% 28% 16% 64% 17% 12% Fem 984 9% 6% 3% 1% 3% 3% 7% 5% 9% 6% 3% 4% 4% 4% 3%

16 59% 14% 13% 47% 11% 22% 10% 10% 31% 21% 21% 15% 11% 30% 23% 15% 18% 15% 29% 18% 20% 14% 20% 35% 16% 21% 14% 15% 255 9% 6% -

25 64% 12% 16% 51% 19% 19% 27% 30% 29% 10% 32% 22% 23% 13% 27% 29% 27% 10% 42% 16% 25% 11% 375 5% 2% 6% 6% 5% 9% 7% 7% - 34

35 83% 60% 16% 16% 17% 34% 32% 41% 31% 15% 10% 40% 27% 19% 48% 23% 17% 452 9% 4% 2% 2% 7% 1% 8% 9% 4% 7% 7% 9% 3% - 44

45 87% 70% 18% 10% 20% 35% 32% 52% 33% 10% 52% 25% 16% 69% 16% 12% 408 7% 5% 1% 1% 2% 1% 8% 6% 3% 2% 5% 2% 2% 2% - 54

55 89% 10% 76% 15% 25% 38% 29% 70% 28% 61% 33% 72% 20% 385 1% 0% 0% 7% 1% 1% 6% 2% 2% 1% 0% 5% 2% 0% 6% 1% 1% - 64

Please consider launch/fieldwork dates to place results into proper context awareness buzz NYR = not yet released at time of fieldwork; this edition’s items are highlighted green all time list news field familiar news field familiar news field familiar news field familiar London 2012 7/12 8/12 89% Call of Duty: MW3 11/11 11/11 51% Google Cloud music 5/11 5/11 32% Google search ranking 8/12 9/12 22% Phone hacking 6/11 7/11 89% Ice Age 4 7/12 8/12 51% Google Chromebooks 5/11 5/11 32% “ACTA” rejection 7/12 7/12 22% Michael Jackson’s doctor 10/11 11/11 88% iPhone secretly tracking 4/11 5/11 50% Nokia/MS partnership 2/11 4/11 32% Flame virus 6/12 6/12 22% Olympic torch relay 5/12 5/12 86% Netflix in UK 10/11 2/12 49% Windows 8 7/12 8/12 32% Official Charts streams 5/12 5/12 22% Murray loses 7/12 7/12 83% Facebook plan to float 2/12 2/12 49% Res Evil: Retribution 9/12 10/12 31% Max Payne 3 NYR 4/12 22% Oscars 1929 2/12 83% BT Vision 12/06 11/10 47% MacBooks revamped NYR 6/12 31% HP to focus on software 8/11 9/11 22% Steve Jobs dies 10/11 10/11 82% Rock of Ages movie 6/12 6/12 46% Microsoft Surface tablets 6/12 6/12 31% HP to focus on software 8/11 9/11 22% Final Harry Potter 7/11 7/11 82% Star Wars films on BD 9/11 9/11 46% Asteroid mining 4/12 5/12 31% Portal 2 video game 6/11 6/11 22% EURO 2012 6/12 6/12 81% Firefox 4 launched 3/11 5/11 46% Kinect for PCs launch 2/12 2/12 31% PS Vita unveiled NYR 6/11 22% Stars at jubilee concert 6/12 6/12 81% iPad 6/10 7/10 46% HP TouchPad 7/11 7/11 31% Fable III video game 6/11 6/11 22% London 2012 tickets 6/11 7/11 81% The Sweeney 9/12 10/12 45% Nintendo unveil ‘Wii U’ 6/11 6/11 31% “.xxx” sex domain 4/11 4/11 22% Baftas 1947 2/12 80% Google new privacy policy 3/12 3/12 44% Nexus 7 tablet 6/12 7/12 30% UK Radioplayer 3/11 4/11 22% Brits 1977 2/12 80% Windows 7 Mobile 11/10 2/11 44% Windows 8 preview NYR 3/12 30% Google TV 10/10 11/10 22% Murdoch questions 10/11 11/11 77% iPhone4 reception issue 6/10 8/10 44% Megaupload taken down 1/12 2/12 30% Steam (gaming service) 2002 8/10 22% Jimmy Carr tax 6/12 7/12 76% Bing 6/09 8/10 44% PM backs UK film wins 1/12 2/12 30% Microsoft SmartGlass 6/12 6/12 21% Facebook shares 5/12 5/12 76% Kindle Fire UK 9/12 10/12 43% Batman: Arkham City 10/11 11/11 30% Digital Economy Act delay 4/12 5/12 21% Britain’s Got Talent 2/12 4/12 74% Digital display screens 2009 8/10 43% Apple-Samsung battle 8/11 9/11 30% 60s/70s Absolute Radio 10/11 11/11 21% BlackBerry outage 10/11 10/11 74% iPlayer downloads 9/12 10/12 42% “Quick Tap” 6/11 6/11 30% ‘The Daily’ on iPad NYR 2/11 21% PS3 accounts hacked 4/11 5/11 74% Amazon Kindle Fire NYR 10/11 42% Nokia E7 smartphone 2/11 5/11 30% Apple TV 9/10 11/10 21% Golden Globes 1944 2/11 74% BBC News site redesign 7/10 8/10 42% MS Outlook 8/12 8/12 29% Samsung Galaxy 4/10 8/10 21% Prince Harry naked 8/12 9/12 72% Expendables ll 8/12 9/12 41% Wii U console revealed NYR 6/12 29% Apple Mountain Lion 7/12 8/12 20% The Voice 3/12 4/12 70% Samsung Galaxy Note 8/12 9/12 41% O2 mobile wallet 4/12 5/12 29% Virgin Media Tube wi-fi 3/12 3/12 20% Men In Black 3 movie 5/12 5/12 68% Samsung Galaxy S3 5/12 5/12 41% Facebook app store 5/12 5/12 29% BBC TV download service NYR 3/12 20% Charlie Sheen in news 3/11 4/11 68% Hunger Games movie 3/12 4/12 41% PS3 Slimmed 9/12 10/12 28% Rage video game 10/11 10/11 20% Titanic 3D movie 1997 4/12 67% Google+ 6/11 7/11 41% Kinect: Star Wars game 4/12 4/12 28% Motorola Xoom 2/11 6/11 20% Crysis 2 3/11 4/11 20% Murdoch not a fit person 5/12 5/12 64% Smart TV 2010 4/11 41% Windows 8 unveiled NYR 9/11 28% Fallout: New Vegas 10/10 11/10 20% DAB Radio 1999 8/10 64% Stone Roses tour 6/12 6/12 40% Sonic the H-hog 20 years 1991 7/11 28% "Newport" Jay-Z spoof 8/10 8/10 20% Freeview HD 2010 7/10 64% Kindle eBook 10/09 11/10 40% Res Evil 6 game 10/12 10/12 27% Microsoft buy Yammer 6/12 7/12 19% New series of Dr Who 9/12 9/12 63% PS Vita 2/12 2/12 39% Apple Siri software 10/11 10/11 27% HTC Flyer tablet 6/11 6/11 19% 3D TV sets 1/10 5/11 63% Android-based tablets 6/10 2/11 39% Gears of War 3 9/11 9/11 27% Warner films on FB 3/11 4/11 19% Government email spying 4/12 4/12 62% The Times paywall 6/10 8/10 39% Sony Ericsson Xperia Play 4/11 4/11 27% Sony Move 9/10 11/10 19% iPhone 5 9/12 10/12 60% Google Chrome OS NYR 7/10 39% HTC Windows 9/12 10/12 26% Optimus 4X HD 8/12 9/12 18% Dark Knight Rises 7/12 8/12 60% Avengers Assemble 4/12 4/12 38% Muse Olympic song 6/12 7/12 26% Diablo 3 game 6/12 6/12 18% Fifty Shades of Grey 6/11 8/12 60% Sky 3D Channel 10/10 11/10 38% Nintendo ‘3DS XL’ 6/12 7/12 26% Homefront video game 3/11 4/11 18% Game chain bust 3/12 4/12 60% The Hobbit 7/12 8/12 37% Resident Evil 6 trailer 1/12 2/12 26% Project Glass 4/12 4/12 17% Children in Need concert 11/11 11/11 60% Madonna booed 7/12 8/12 37% Google Music in USA 11/11 11/11 26% Nokia 808 revealed NYR 3/12 17% The Bourne Legacy 8/12 09/12 59% Xbox Kinect 11/10 11/10 37% BT told block pirate sites 7/11 9/11 26% World of Warcraft free 6/11 7/11 17% Samsung fined 8/12 9/12 58% FIFA 13 game 9/12 10/12 36% HTC/Apple dispute 5/11 7/11 26% Madden NFL 13 8/12 9/12 16% Internet ‘trolls’ identified 6/12 6/12 58% Facebook buy Instagram 4/12 4/12 36% Myspace sold for £35M 6/11 7/11 26% Darksiders ll 9/12 9/11 16% Twitter super-injunctions 6/11 6/11 58% Samsung #1 smartphone 10/11 11/11 36% LA Noire video game 6/11 6/11 26% Deus Ex: HR game 8/11 9/11 16% IE9 launched 3/11 5/11 58% FIFA 12 video game 9/11 10/11 36% Google TV 6/12 7/12 25% BlackBerry music service 8/11 9/11 16% Amazon Kindle Touch 3/12 4/12 57% Skype on Facebook 6/11 7/11 36% HTC beat Apple 6/12 7/12 25% Google One Pass 2/11 4/11 16% The Sun on Sunday 2/12 3/12 57% Spotify 2/09 2/11 36% MDNA album 3/12 4/12 25% Google Buzz 2/10 8/10 16% The Inbetweeners Movie 8/11 11/11 57% UK’s first 4G network 8/12 9/12 35% SKY News Twitter use 2/12 2/12 25% Ubisoft patch 7/12 8/12 16% Big Brother re-launched 8/11 9/11 57% EMI sold to Universal 11/11 11/11 35% Blinkbox launched 2008 5/11 25% Sleeping Dogs video game 8/12 9/12 15% Murdoch’s BSkyB bid 6/10 2/11 57% 3D Wimbledon 7/11 7/11 35% Vevo launched 12/09 5/11 25% Guild Wars 2 video game 8/12 9/12 15% Amazing Spider-Man 7/12 7/12 56% Call of Duty: Black Ops 11/10 11/10 35% Halo: Reach 9/10 11/10 25% Sony touchless display NYR 3/12 15% Sites go offline for SOPA 1/12 2/12 56% HTC One launched 4/12 5/12 34% Lumia 920 9/12 10/12 24% Yahoo! put up for sale 9/11 9/11 15% Facebook new design 9/11 10/11 56% Warner Bros. Studio Tour 3/12 3/12 34% London 2012 video game 6/12 7/12 24% UK HuffPo launched 7/11 7/11 15% iPad 2 3/11 4/11 56% Battlefield 3 video game 10/11 11/11 34% YouView launch 7/12 7/12 24% Qriocity 3/11 4/11 15% Chris Moyles leaves 7/12 8/12 55% Samsung Galaxy Tab 11/10 6/11 34% Mass Effect 3 3/12 3/12 24% NBA 2K13 game 10/12 10/12 14% Goal-line technology 7/12 7/12 55% 3D Blu-ray players 2010 8/10 34% Google Play 3/12 3/12 24% Ouya Console 8/12 8/12 14% The New iPad 3/12 3/12 55% iPhone 4 6/10 7/10 34% Roaming costs capped 3/12 3/12 24% YouView NYR 11/10 13% iPhone 4S NYR 10/11 55% Nokia Lumia launched 5/12 5/12 33% YouTube movie rentals 10/11 10/11 24% Tweet Store 9/12 10/12 12% Facebook “Timeline” 1/12 2/12 54% PEGI Ratings 7/12 8/12 33% Google buy Motorola 8/11 9/11 24% Virgin Gaming 7/10 8/10 13% Microsoft buy Skype 5/11 5/11 54% Sony recall 1.6m TVs 10/11 10/11 33% Amazon Cloud Player 3/11 4/11 24% FA Cup on Facebook 8/11 9/11 12% Steve Jobs resigns 8/11 9/11 53% Google Drive 4/12 5/12 32% Piracy Hotspots 9/12 10/12 23% Dell Streak 6/10 7/10 11% Nintendo 3DS 3/11 6/11 53% Apple iCloud 10/11 10/11 32% Microsoft Xbox Music 6/12 6/12 23% Net neutrality n/a 11/10 10% Prometheus movie 6/12 6/12 52% BlackBerry PlayBook 6/11 6/11 32% HTC service questioned 10/11 10/11 23% Mflow 11/09 7/10 7% 12 metric 2 of 3 discussion buzz discussion buzz among those at least somewhat familiar with each have/will discuss a great deal have/will discuss a little have not discussed this at all and probably won't it would never occur to me to discuss this

The iPhone 5 also tops the iPhone 5 (1,182) 21% 44% 23% 13% discussion poll, becoming a FIFA 13 video game (652) 21% 34% 24% 21% talking point with almost 2 12% 42% 29% 18% out of 3 people who are Kindle Fire UK release (862) aware of it 15% 38% 31% 15% Resident Evil: Retribution (556) The fifth instalment of the Resident BBC iPlayer direct downloads (820) 11% 42% 28% 18% Evil movie franchise ‘Retribution’, is generating more discussion than The Sweeney movie (851) 9% 42% 32% 16% the other film looked at this wave, The Sweeney. But The Sweeney Resident Evil 6 video game (479) 17% 34% 33% 17% fares better when we take into account the population as a whole 15% 35% 26% 24% World's first tweet store (220) as it has a higher awareness level (see overleaf). Nokia Lumia 920 (460) 13% 34% 36% 18% 9% 37% 36% 17% FIFA 13 is a hot talking point, much UK's piracy hotspots (458) more so than the other games we HTC Windows phones (501) 9% 36% 36% 19% tested in this edition of Buzz. 13% 30% 36% 21% Although few people were aware of Playstation 3 slimmed down (513) the world’s first Tweet Store, of NBA 2K 13 video game (255) 12% 31% 34% 23% those who are, 50% of people are discussing it. bases shown in parentheses

© Harris Interactive Harris © 1414 discussion buzz among all respondents, including unfamiliar have/will discuss a great deal have/will discuss a little have not discussed this at all and probably won't it would never occur to me to discuss this unfamiliar (not asked about discussion level)

iPhone 5 12% 26% 13% 8% 41% Kindle Fire UK release 5% 18% 12% 8% 57% This data looks at discussion amongst the The Sweeney movie 4% 19% 14% 7% 56% whole of GB population – BBC iPlayer direct downloads 5% 18% 12% 8% 58% once again, the iPhone 5 is a clear winner FIFA 13 video game 8% 13% 9% 8% 64% Also near the top of the list is Resident Evil: Retribution movie 5% 12% 10% 5% 69% the announcement that the Kindle Fire is going to be made Resident Evil 6 video game 5% 9% 9% 5% 73% available in the UK. In the lead up to Christmas, we are sure Playstation 3 slimmed down 4% 9% 10% 6% 72% this will be a must have on many people’s shopping lists! HTC Windows phones 2% 10% 10% 5% 74% Together with FIFA and Resident 3% 8% 9% 4% 76% Nokia Lumia 920 Evil, the Playstation 3 new super 2% 9% 8% 4% 77% slim design has created some UK's piracy hotspots buzz. Males are two times more likely to discuss this than World's first tweet store 2%4% 3% 3% 88% females. NBA 2K 13 video game 2%4% 5%3% 86% base: all GB 16-64 (1,875)

© Harris Interactive Harris © 15 © Harris Interactive NBA 2K13 Lumia 920 Kindle Fire UK iPlayer d-loads iPhone 5 HTC Windows FIFA 13 Base Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss

size

great deal great deal great deal great deal great deal great deal great deal

1,875 Total 74% 10% 10% 57% 12% 18% 58% 12% 18% 41% 13% 26% 12% 64% 13% 86% 76% 5% 2% 8% 5% 8% 5% 8% 8% 9% 8% 3% 5% 4% 2% 4% 9% 8% 3%

Male 67% 11% 13% 49% 15% 20% 52% 14% 20% 34% 14% 30% 14% 56% 10% 17% 11% 81% 69% 11% 11% 891 5% 4% 8% 6% 8% 9% 6% 7% 4% 7% 6% 2% 5% 4%

80% 65% 10% 15% 64% 10% 16% 47% 13% 23% 11% 71% 91% Fem 82% 984 4% 8% 6% 1% 6% 4% 7% 3% 7% 8% 8% 8% 5% 2% 3% 3% 1% 4% 7% 6% 2%

16 57% 10% 11% 14% 49% 12% 11% 21% 45% 15% 14% 20% 31% 10% 13% 24% 24% 34% 16% 14% 15% 22% 67% 10% 60% 10% 11% 12% 255 8% 7% 6% 8% 9% 7% 7% - 24

25 65% 13% 14% 13% 21% 31% 15% 34% 15% 51% 14% 21% 52% 46% 10% 12% 24% 73% 11% 68% 12% 15% 375 5% 3% 7% 8% 5% 6% 7% 9% 5% 9% 2% 3% 3% - 34

35 77% 10% 60% 13% 15% 60% 14% 17% 37% 18% 27% 12% 11% 62% 12% 92% 76% 452 4% 8% 1% 8% 5% 5% 4% 7% 7% 8% 1% 4% 3% 1% 5% 9% 7% 3% - 44

45 79% 60% 13% 17% 64% 10% 17% 48% 11% 24% 10% 11% 79% 95% 82% 408 3% 8% 9% 1% 6% 4% 6% 4% 7% 2% 4% 5% 1% 2% 2% 0% 2% 9% 5% 3% - 54

55 86% 65% 17% 66% 15% 55% 11% 20% 91% 98% 89% 385 5% 5% 4% 0% 6% 9% 2% 9% 9% 1% 9% 4% 3% 1% 3% 3% 1% 1% 0% 0% 3% 4% 4% 0% - 64

(alphabetical order) demographic breakdown discussion buzz Tweet store The Sweeney Res Evil 6 game Res Evil:Retrib PS3 slimmed Piracy hotspots Base Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss Unfamiliar Would never occur Have not / won’t Discuss alittle Discuss

size

great deal great deal great deal great deal great deal great deal

1,875 Total 88% 77% 56% 14% 19% 73% 69% 10% 12% 72% 10% 3% 3% 4% 2% 9% 2% 4% 8% 7% 4% 5% 9% 9% 5% 5% 5% 6% 9% 4%

Male 84% 12% 72% 10% 48% 19% 21% 63% 11% 13% 62% 13% 15% 62% 14% 11% 891 4% 4% 6% 3% 2% 5% 7% 6% 6% 8% 5% 6% 8% 6%

91% 83% 63% 10% 17% 82% 76% 10% 81% Fem 984 2% 3% 3% 1% 3% 7% 6% 2% 8% 3% 4% 7% 6% 2% 5% 6% 4% 4% 7% 7% 2%

16 72% 10% 58% 11% 16% 53% 14% 18% 52% 10% 15% 14% 47% 20% 15% 51% 11% 15% 12% 12% 255 5% 8% 5% 9% 6% 9% 6% 9% 9% 9% -

25 77% 70% 14% 57% 15% 20% 55% 15% 20% 56% 12% 21% 57% 16% 15% 375 4% 6% 9% 4% 4% 9% 3% 6% 3% 4% 6% 4% 6% 8% 4% - 34

35 92% 76% 13% 51% 17% 22% 72% 10% 67% 13% 11% 71% 10% 10% 452 1% 3% 3% 1% 3% 7% 2% 5% 5% 7% 8% 4% 6% 4% 6% 2% - 44

45 94% 88% 54% 14% 21% 85% 77% 10% 84% 408 1% 2% 3% 2% 5% 5% 0% 6% 5% 3% 8% 3% 2% 4% 8% 1% 4% 7% 4% 2% - -

55 99% 91% 63% 15% 13% 98% 93% 92% 385 1% 0% 0% 0% 2% 5% 2% 0% 8% 1% 0% 1% 1% 0% 2% 3% 2% 0% 3% 4% 2% 0% - 64

Please consider launch/fieldwork dates to place results into proper context discussion buzz NYR = not yet released at time of fieldwork; this edition’s items are highlighted green all time list news field discuss news field discuss news field discuss news field discuss London 2012 7/12 8/12 75% Big Brother re-launched 8/11 9/11 26% Samsung #1 smartphone 10/11 11/11 16% BT told block pirate sites 7/11 9/11 11% Phone hacking 6/11 7/11 66% Microsoft buy Skype 5/11 5/11 26% Apple Siri software 10/11 10/11 16% 3D Wimbledon 7/11 7/11 11% EURO 2012 6/12 6/12 61% Kindle eBook 10/09 11/10 25% Crysis 2 3/11 4/11 16% HTC Flyer tablet 6/11 6/11 11% Murray loses 7/12 7/12 57% The Hobbit 7/12 8/12 24% The Times paywall 6/10 8/10 16% Apple TV 9/10 11/10 11% Final Harry Potter 7/11 7/11 55% Avengers Assemble 4/12 4/12 24% Muse Olympic song 6/12 7/12 15% Fallout: New Vegas 10/10 11/10 11% Stars at Jubilee concert 6/12 6/12 54% Netflix in UK 10/11 2/12 24% Nintendo ‘3DS XL’ 6/12 7/12 15% Digital display screens 2009 8/10 11% Olympic torch relay 5/12 5/12 54% Children in Need concert 11/11 11/11 24% MacBooks revamped NYR 6/12 15% Optimus 4X HD 8/12 9/12 10% Steve Jobs dies 10/11 10/11 52% Spotify 2/09 2/11 24% Google Drive 4/12 5/12 15% Darksiders ll 8/12 9/12 10% The Voice 3/12 4/12 51% Windows 7 Mobile 11/10 2/11 24% Asteroid mining 4/12 5/12 15% Sleeping Dogs video game 8/12 9/12 10% Britain’s Got Talent 2/12 4/12 50% Android-based tablets 6/10 2/11 24% PS Vita unveiled NYR 6/11 15% Guild Wars 2 video game 8/12 9/12 10% Michael Jackson’s doctor 10/11 11/11 48% Xbox Kinect 11/10 11/10 24% Amazon Cloud Player 3/11 4/11 15% Apple Mountain Lion 7/12 8/12 10% London 2012 tickets 6/11 7/11 47% iPhone4 reception issue 6/10 8/10 24% BBC News site redesign 7/10 8/10 15% Madonna booed 7/12 8/12 10% BlackBerry outage 10/11 10/11 46% iPhone 4 6/10 7/10 24% 3D Blu-ray players 2010 8/10 15% Microsoft buy Yammer 6/12 7/12 10% Brits 1977 2/12 44% Kindle Fire UK 9/12 10/12 23% Res Evil 6 game 10/12 10/12 14% Microsoft Xbox Music 6/12 6/12 10% Jimmy Carr tax 6/12 7/12 43% The Sweeney 9/12 10/12 23% “ACTA” rejection 7/12 7/12 14% Diablo 3 game 6/12 6/12 10% PS3 accounts hacked 4/11 5/11 43% Rock of Ages movie 6/12 6/12 23% Google TV 6/12 7/12 14% MDNA album 3/12 4/12 10% 3D TV sets 1/10 5/11 42% Firefox 4 launched 3/11 5/11 23% London 2012 video game 6/12 7/12 14% SKY News Twitter use 2/12 2/12 10% Fifty Shades of Grey 6/11 8/12 41% Smart TV 2010 4/11 23% Wii U console revealed 6/12 6/12 14% YouTube movie rentals 10/11 10/11 10% Government email spying 4/12 4/12 41% iPlayer downloads 9/12 10/12 22% Facebook buy Instagram 4/12 4/12 14% HP to focus on software 8/11 9/11 10% Prince Harry naked 8/12 9/12 39% Expendables ll 8/12 9/12 22% Batman: Arkham City 10/11 11/11 14% HTC/Apple dispute 5/11 7/11 10% Dark Knight Rises 7/12 8/12 39% Samsung Galaxy Note 8/12 9/12 22% Fable III video game 6/11 6/11 14% Google One Pass 2/11 4/11 10% Oscars 1929 2/12 39% Steve Jobs resigns 8/11 9/11 22% Blinkbox launched 2008 5/11 14% Qriocity 3/11 4/11 10% iPad 2 3/11 4/11 39% Sky 3D Channel 10/10 11/10 22% Vevo launched 12/09 5/11 14% Google TV 10/10 11/10 10% iPhone 5 9/12 10/12 38% Call of Duty: Black Ops 11/10 11/10 22% Halo: Reach 9/10 11/10 14% Flame virus 6/12 6/12 9% Freeview HD 2010 7/10 38% FIFA 13 game 9/12 10/12 20% MS Outlook 8/12 8/12 13% Project Glass 4/12 4/12 9% Goal-line technology 7/12 7/12 37% Facebook plan to float 2/12 2/12 20% PEGI Ratings 7/12 8/12 13% Max Payne 3 NYR 4/12 9% Murdoch questions 10/11 11/11 37% PS Vita 2/12 2/12 20% YouView launch 7/12 7/12 13% Roaming costs capped 3/12 3/12 9% New series of Dr Who 9/12 9/12 36% Amazon Kindle Fire NYR 10/11 20% Nokia Lumia launched 5/12 5/12 13% BBC TV download service NYR 3/12 9% Baftas 1947 2/12 36% Star Wars films on BD 9/11 9/11 20% Kinect: Star Wars game 4/12 4/12 13% EMI sold to Universal 11/11 11/11 9% The Inbetweeners Movie 8/11 11/11 36% UK’s first 4G network 8/12 9/12 19% Mass Effect 3 3/12 3/12 13% 60s/70s Absolute Radio 10/11 11/11 9% Amazing Spider-Man 7/12 7/12 35% Samsung Galaxy S3 5/12 5/12 19% Kinect for PCs launch 2/12 2/12 13% Google buy Motorola 8/11 9/11 9% Men In Black 3 movie 5/12 5/12 35% Warner Bros. Studio Tour 3/12 3/12 19% PM backs UK film wins 1/12 2/12 13% Sonic the H-hog 20 years 1991 7/11 9% Facebook new design 9/11 10/11 35% FIFA 12 video game 9/11 10/11 19% Resident Evil 6 trailer 1/12 2/12 13% "Newport" Jay-Z spoof 8/10 8/10 9% Prometheus movie 6/12 6/12 34% Nintendo unveil ‘Wii U’ 6/11 6/11 19% Apple-Samsung battle 8/11 9/11 13% Steam (gaming service) 2002 8/10 9% The New iPad 3/12 3/12 34% BlackBerry PlayBook 6/11 6/11 19% Windows 8 unveiled NYR 9/11 13% Madden NFL 13 8/12 9/12 8% Facebook “Timeline” 1/12 2/12 34% BT Vision 12/06 11/10 19% HP TouchPad 7/11 7/11 13% Official Charts streams 5/12 5/12 8% iPad 6/10 7/10 34% Windows 8 7/12 8/12 18% Skype on Facebook 6/11 7/11 13% Nokia 808 revealed NYR 3/12 8% Facebook shares 5/12 5/12 32% Chris Moyles leaves 7/12 8/12 18% Motorola Xoom 2/11 6/11 13% Virgin Media Tube wi-fi 3/12 3/12 8% Titanic 3D movie 1997 4/12 32% Google+ 6/11 7/11 18% Homefront video game 3/11 4/11 13% Rage video game 10/11 10/11 8% Twitter super-injunctions 6/11 6/11 32% “Quick Tap” 6/11 6/11 18% UK Radioplayer 3/11 4/11 13% HTC service questioned 10/11 10/11 8% Charlie Sheen in news 3/11 4/11 32% Samsung Galaxy Tab 11/10 6/11 18% Warner films on FB 3/11 4/11 13% Deus Ex: HR game 8/11 9/11 8% Bourne Legacy 8/12 9/12 31% Google Chromebooks 5/11 5/11 18% Sony Move 9/10 11/10 13% YouView NYR 11/10 8% Game chain bust 3/12 4/12 31% Sony Ericsson Xperia Play 4/11 4/11 18% Bing 6/09 8/10 13% Samsung Galaxy 4/10 8/10 8% Amazon Kindle Touch 3/12 4/12 31% Nokia/MS partnership 2/11 4/11 18% PS3 Slimmed 9/12 10/12 12% Ubisoft patch 7/12 8/12 7% iPhone 4S NYR 10/11 31% Res Evil: Retribution 9/12 10/12 17% HTC Windows 9/12 10/12 12% Ouya Console 8/12 8/12 7% Nintendo 3DS 3/11 6/11 31% Nexus 7 tablet 6/12 7/12 17% Google search ranking 8/12 9/12 12% Sony touchless display NYR 3/12 7% Golden Globes 1944 2/11 31% Stone Roses tour 6/12 6/12 17% HTC beat Apple 6/12 7/12 12% Myspace sold for £35M 6/11 7/11 7% DAB Radio 1999 8/10 30% Microsoft Surface tablet 6/12 6/12 17% O2 mobile wallet 4/12 5/12 12% Net neutrality n/a 11/10 7% Samsung fined 8/12 9/12 29% Google new privacy policy 3/12 3/12 17% Google Play 3/12 3/12 12% NBA 2K13 game 10/12 10/12 6% Call of Duty: MW3 11/11 11/11 29% Battlefield 3 video game 10/11 11/11 17% Google Music in USA 11/11 11/11 12% Tweet Store 9/12 10/12 6% iPhone secretly tracking 4/11 5/11 28% Apple iCloud 10/11 10/11 17% Sony recall 1.6m TVs 10/11 10/11 12% BlackBerry music service 8/11 9/11 6% Murdoch not a fit person 5/12 5/12 27% LA Noire video game 6/11 6/11 17% Gears of War 3 9/11 9/11 12% FA Cup on Facebook 8/11 9/11 6% Sites go offline for SOPA 1/12 2/12 27% Portal 2 video game 6/11 6/11 17% “.xxx” sex domain 4/11 4/11 12% World of Warcraft free 6/11 7/11 6% IE9 launched 3/11 5/11 27% Google Cloud music 5/11 5/11 17% ‘The Daily’ on iPad NYR 2/11 12% Dell Streak 6/10 7/10 6% Murdoch’s BSkyB bid 6/10 2/11 27% Nokia E7 smartphone 2/11 5/11 17% Lumia 920 9/12 10/12 11% Google Buzz 2/10 8/10 5% Ice Age 4 7/12 8/12 26% Google Chrome OS NYR 7/10 17% Piracy Hotspots 9/12 10/12 11% Yahoo! put up for sale 9/11 9/11 4% Internet ‘trolls’ identified 6/12 6/12 26% HTC One launched 4/12 5/12 16% Microsoft SmartGlass 6/12 6/12 11% UK HuffPo launched 7/11 7/11 4% Hunger Games movie 3/12 4/12 26% Windows 8 preview NYR 3/12 16% Facebook app store 5/12 5/12 11% Virgin Gaming 7/10 8/10 4% The Sun on Sunday 2/12 3/12 26% Megaupload taken down 1/12 2/12 16% Digital Economy Act delay 4/12 5/12 11% Mflow 11/09 7/10 4% 17 metric 3 of 3 excitement buzz excitement buzz among those at least somewhat familiar with each very excited somewhat excited not at all excited couldn't care less

Resident Evil: Retribution (556) 14% 35% 30% 21% 14% 32% 37% 17% When looking at excitement BBC iPlayer direct downloads (820) levels, of those who are familiar, Resident Evil 6 video game (479) 16% 30% 30% 24% Resident Evil: Retribution comes out on top, with almost half being Kindle Fire UK release (862) 10% 34% 38% 18% ‘somewhat excited’ FIFA 13 video game (652) 17% 26% 28% 29% The Resident Evil franchise is still strong, with the release of the new movie and The Sweeney movie (851) 7% 35% 39% 19% the new game placing 1st and 3rd on the list respectively. World's first tweet store (220) 16% 26% 33% 25% The iPhone 5 falls down the list. Nokia Lumia 920 (460) 14% 28% 38% 21% Although awareness and discussion levels are high, people do not appear to iPhone 5 (1,182) 16% 26% 33% 26% be that excited about it. Maybe people were hoping for a more radical redesign? NBA 2K 13 video game (255) 16% 24% 30% 31% Being able to download and watch TV HTC Windows phones (501) 11% 27% 39% 23% shows whilst out and about is really exciting people - no more boring train Playstation 3 slimmed down (513) 11% 24% 32% 33% journeys, when you can catch up on last night’s TV whilst on your way to work! UK's piracy hotspots (458) 10% 19% 41% 30% base shown in parentheses

© Harris Interactive Harris © 19 excitement buzz among all respondents, including unfamiliar very excited somewhat excited not at all excited couldn't care less unfamiliar (not asked about excitement level)

iPhone 5 9% 15% 19% 16% 41% When looking at excitement BBC iPlayer direct downloads 6% 14% 16% 7% 58% levels among the whole The Sweeney movie 3% 16% 17% 8% 56% population, the iPhone 5 jumps back up to the top of Kindle Fire UK release 4% 14% 16% 8% 57% the list, driven by its high awareness – 24% of people 6% 10% 10% 11% 64% FIFA 13 video game are excited about its release Resident Evil: Retribution movie 4% 11% 9% 7% 69% The Nokia Lumia 920 and the HTC Windows phone, have not got 4% 8% 8% 7% 73% Resident Evil 6 video game people as excited as the iPhone 5. Nokia Lumia 920 3% 7% 9% 5% 76% The Sweeney and FIFA feature strongly for excitement. HTC Windows phones 3% 7% 10% 6% 74% The UK release of the Kindle Fire is Playstation 3 slimmed down 3%7% 9% 9% 72% generating excitement across all age demographics, highlighting its UK's piracy hotspots 2%4% 9% 7% 77% broad appeal and predicting its success in the coming months! NBA 2K 13 video game 2%3% 4% 4% 86% World's first tweet store 2%3% 4% 3% 88% base: all GB 16-64 (1,875)

© Harris Interactive Harris © 20 © Harris Interactive NBA 2K13 Lumia 920 Kindle Fire UK iPlayer d-loads iPhone 5 HTCWindows FIFA 13 Base Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited

size

all excited all excited all excited all excited all excited all excited all excited

excited excited excited excited excited excited excited

1,875 Total 74% 10% 57% 16% 14% 58% 16% 14% 41% 16% 19% 15% 64% 11% 10% 10% 86% 76% 6% 7% 3% 8% 4% 7% 6% 9% 6% 4% 4% 3% 2% 5% 9% 7% 3%

Male 67% 11% 10% 49% 10% 19% 16% 52% 17% 16% 34% 17% 21% 18% 11% 56% 11% 15% 81% 69% 11% 891 8% 5% 9% 6% 5% 9% 8% 7% 5% 4% 3% 5% 9% 5%

80% 10% 65% 13% 13% 64% 14% 11% 47% 14% 18% 13% 71% 12% 91% Fem 82% 984 5% 4% 1% 6% 4% 5% 6% 8% 9% 4% 4% 2% 3% 2% 2% 5% 7% 5% 2%

16 57% 10% 13% 12% 49% 14% 14% 15% 45% 13% 17% 16% 31% 17% 15% 18% 20% 34% 25% 10% 11% 21% 67% 13% 60% 14% 255 9% 8% 9% 7% 5% 9% 9% 7% 9% - 24

25 65% 12% 13% 18% 17% 31% 17% 18% 21% 14% 51% 17% 21% 52% 46% 16% 21% 73% 68% 12% 14% 375 5% 5% 6% 7% 6% 5% 9% 9% 6% 9% 8% 3% 3% 4% - 34

35 77% 10% 60% 18% 10% 60% 16% 13% 37% 17% 24% 15% 62% 13% 12% 92% 76% 452 8% 4% 2% 8% 5% 6% 6% 7% 9% 3% 2% 3% 3% 1% 5% 9% 6% 4% - 44

45 79% 10% 60% 15% 16% 64% 13% 13% 48% 13% 20% 16% 79% 95% 82% 408 5% 6% 1% 6% 4% 4% 6% 4% 6% 1% 4% 9% 1% 3% 1% 0% 3% 9% 5% 1% - 54

55 86% 65% 17% 11% 66% 15% 55% 14% 18% 91% 98% 89% 385 4% 8% 2% 0% 6% 1% 9% 9% 2% 8% 4% 2% 0% 5% 2% 1% 0% 0% 0% 1% 7% 3% 0% - 64

(alphabetical order) demographic breakdown Excitement buzz Tweet Store The Sweeney Res Evil 6 game Res Evil: Retrib PS3 Slimmed Piracy Hotspot Base Unfamiliar Couldn’t care less Not at Somewhat Very excited Somewhat Very excited Unfamiliar Couldn’t care less Not at Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited Unfamiliar Couldn’t care less Not at Somewhat Very excited

size

all excited all excited all excited all excited all excited all excited

excited excited excited excited excited excited

1,875 Total 88% 77% 56% 17% 16% 73% 69% 11% 72% 3% 4% 3% 2% 4% 2% 7% 9% 8% 3% 7% 8% 8% 4% 7% 9% 4% 9% 9% 7% 3%

Male 84% 72% 11%

48% 21% 19% 63% 12% 62% 11% 15% 62% 12% 12% 891 4% 4% 4% 4% 6% 3% 9% 8% 5% 8% 9% 7% 6% 6% 8% 5%

91% 83% 63% 14% 13% 82% 76% 81% Fem 984 2% 4% 2% 1% 5% 8% 3% 2% 9% 2% 5% 7% 4% 2% 7% 8% 7% 3% 7% 6% 5% 1%

16 72% 58% 15% 11% 53% 16% 12% 13% 52% 15% 10% 12% 12% 47% 16% 12% 12% 12% 51% 21% 10% 255 8% 9% 5% 5% 9% 8% 7% 9% 9% -

25 77% 70% 12% 10% 57% 20% 16% 55% 15% 17% 56% 14% 19% 57% 12% 12% 15% 375 4% 8% 8% 4% 5% 4% 5% 2% 7% 7% 5% 5% 4% - 34

35 92% 76% 13% 51% 20% 16% 72% 10% 67% 10% 13% 71% 10% 11% 452 3% 2% 1% 2% 7% 3% 1% 8% 5% 9% 7% 3% 6% 4% 6% 2% - 44

45 94% 88% 54% 14% 23% 85% 77% 84% 10% 408 1% 3% 2% 4% 8% 1% 0% 7% 2% 3% 5% 5% 2% 6% 9% 7% 1% 3% 2% 1% - -

55 99% 91% 63% 19% 10% 98% 93% 92% 385 0% 0% 0% 0% 4% 4% 1% 8% 1% 1% 1% 1% 0% 3% 2% 2% 0% 4% 3% 1% 0% - -

Please consider launch/fieldwork dates to place results into proper context excitement buzz NYR = not yet released at time of fieldwork; this edition’s items are highlighted green all time list news field excited news field excited news field excited news field excited London 2012 7/12 8/12 65% PS Vita 2/12 2/12 19% Batman: Arkham City 10/11 11/11 13% MDNA album 3/12 4/12 9% EURO 2012 6/12 6/12 47% Murdoch questions 10/11 11/11 19% Apple Siri software 10/11 10/11 13% Facebook buy Instagram 3/12 4/12 9% Final Harry Potter 7/11 7/11 41% Amazon Kindle Fire NYR 10/11 19% Windows 8 unveiled NYR 9/11 13% Virgin Media Tube wi-fi 3/12 3/12 9% Olympic torch relay 5/12 5/12 39% Microsoft buy Skype 5/11 5/11 19% Google+ 6/11 7/11 13% Google Play 3/12 3/12 9% Stars at Jubilee concert 6/12 6/12 37% Kindle eBook 10/09 11/10 19% Crysis 2 3/11 4/11 13% Rage video game 10/11 10/11 9% New series of Dr Who 9/12 9/12 36% Jimmy Carr tax 6/12 7/12 18% Halo: Reach 9/10 11/10 13% 3D Wimbledon 7/11 7/11 9% Dark Knight Rises 7/12 8/12 36% Nexus 7 tablet 6/12 7/12 18% BT Vision 12/06 11/10 13% Skype on Facebook 6/11 7/11 9% The Voice 3/12 4/12 36% Samsung Galaxy S3 5/12 5/12 18% Res Evil 6 game 10/12 10/12 12% Sonic the H-hog 20 years 1991 7/11 9% Men In Black 3 movie 5/12 5/12 35% Murdoch not a fit person 5/12 5/12 18% Optimus 4X HD 8/12 9/12 12% “.xxx” sex domain 4/11 4/11 9% Goal-line technology 7/12 7/12 33% Google Chromebooks 5/11 5/11 18% Prince Harry naked 8/12 9/12 12% Qriocity 3/11 4/11 9% Murray loses 7/12 7/12 33% Warner Bros. Studio Tour 3/12 3/12 17% MS Outlook 8/12 8/12 12% Google One Pass 2/11 4/11 9% Britain’s Got Talent 2/12 4/12 32% Windows 8 preview NYR 3/12 17% Microsoft SmartGlass 6/12 6/12 12% Steam (gaming service) 2002 8/10 9% Amazing Spider-Man 7/12 7/12 30% Star Wars films on BD 9/11 9/11 17% Nokia Lumia launched 5/12 5/12 12% Samsung Galaxy 4/10 8/10 9% Brits 1977 2/12 30% Google Cloud music 5/11 5/11 17% Facebook shares 5/12 5/12 12% Madonna booed 7/12 8/12 8% Freeview HD 2010 7/10 30% Nokia E7 smartphone 2/11 5/11 17% O2 mobile wallet 4/12 5/12 12% Ouya Console 8/12 8/12 8% The Bourne Legacy 8/12 9/12 29% Sony Ericsson Xperia Play 4/11 4/11 17% Mass Effect 3 3/12 3/12 12% Sony touchless display NYR 3/12 8% Prometheus movie 6/12 6/12 29% 3D Blu-ray players 2010 8/10 17% PM backs UK film wins 1/12 2/12 12% YouView NYR 11/10 8% Oscars 1929 2/12 29% FIFA 13 game 9/12 10/12 16% FIFA 12 video game 9/11 10/11 12% "Newport" Jay-Z spoof 8/10 8/10 8% The Inbetweeners Movie 8/11 11/11 29% Windows 8 7/12 8/12 16% HP TouchPad 7/11 7/11 12% Piracy Hotspots 9/12 10/12 7% 3D TV sets 1/10 5/11 29% Stone Roses tour 6/12 6/12 16% Motorola Xoom 2/11 6/11 12% BT told block pirate sites 7/11 9/11 7% iPad 2 3/11 4/11 29% Microsoft Surface tablet 6/12 6/12 16% UK Radioplayer 3/11 4/11 12% Deus Ex: HR game 8/11 9/11 7% Baftas 1947 2/12 28% Asteroid mining 4/12 5/12 16% Charlie Sheen in news 3/11 4/11 12% HP to focus on software 8/11 9/11 7% iPhone 5 9/12 10/12 25% Facebook “Timeline” 1/12 2/12 16% Homefront video game 3/11 4/11 12% Bing 6/09 8/10 7% Ice Age 4 7/12 8/12 25% Nintendo unveil ‘Wii U’ 6/11 6/11 16% Google Chrome OS NYR 7/10 12% BlackBerry music service 8/11 9/11 6% The New iPad 3/12 3/12 25% BlackBerry PlayBook 6/11 6/11 16% Sleeping Dogs video game 8/12 9/12 11% FA Cup on Facebook 8/11 9/11 6% Avengers Assemble 4/12 4/12 24% Samsung Galaxy Tab 11/10 6/11 16% Apple Mountain Lion 7/12 8/12 11% Google buy Motorola 8/11 9/11 6% DAB Radio 1999 8/10 24% LA Noire video game 6/11 6/11 16% Chris Moyles leaves 7/12 8/12 11% Dell Streak 6/10 7/10 6% iPad 6/10 7/10 24% Portal 2 video game 6/11 6/11 16% Max Payne 3 NYR 4/12 11% NBA 2K13 game 10/12 10/12 5% The Hobbit 7/12 8/12 23% Res Evil: Retribution 9/12 10/12 15% HTC Flyer tablet 6/11 6/11 11% Tweet Store 9/12 10/12 5% Amazon Kindle Touch 3/12 4/12 23% Samsung fined 8/12 9/12 15% Warner films on FB 3/11 4/11 11% UK HuffPo launched 7/11 7/11 5% Firefox 4 launched 3/11 5/11 23% “ACTA” rejection 7/12 7/12 15% ‘The Daily’ on iPad NYR 2/11 11% Google Buzz 2/10 8/10 5% Netflix in UK 10/11 2/12 22% Google TV 6/12 7/12 15% Apple TV 9/10 11/10 11% Virgin Gaming 7/10 8/10 5% Sites go offline for SOPA 1/12 2/12 22% Muse Olympic song 6/12 7/12 15% Fallout: New Vegas 10/10 11/10 11% World of Warcraft free 6/11 7/11 4% Children in Need concert 11/11 11/11 22% Wii U console revealed 6/12 6/12 15% Digital display screens 2009 8/10 11% Myspace sold for £35M 6/11 7/11 4% London 2012 tickets 6/11 7/11 22% HTC One launched 4/12 5/12 15% Lumia 920 9/12 10/12 10% Mflow 11/09 7/10 3% Nintendo 3DS 3/11 6/11 22% Battlefield 3 video game 10/11 11/11 15% HTC Windows 9/12 10/12 10% Ubisoft security patch 7/12 8/12 n/a IE9 launched 3/11 5/11 22% Apple iCloud 10/11 10/11 15% PS3 Slimmed 9/12 10/12 10% Video ratings PEGI 7/12 8/12 n/a Smart TV 2010 4/11 22% Blinkbox launched 2008 5/11 15% Google search ranking 8/12 9/12 10% Government email spying 4/12 4/12 n/a Golden Globes 1944 2/11 22% Nokia/MS partnership 2/11 4/11 15% Darksiders ll 8/12 9/12 10% Google new privacy policy 3/12 3/12 n/a Xbox Kinect 11/10 11/10 22% Nintendo ‘3DS XL’ 6/12 7/12 14% Guild Wars 2 video game 8/12 9/12 10% SKY News Twitter use 2/12 2/12 n/a Expendables ll 8/12 9/12 21% MacBooks revamped NYR 6/12 14% Microsoft buy Yammer 6/12 07/12 10% EMI sold to Universal 11/11 11/11 n/a Call of Duty: MW3 11/11 11/11 21% Kinect: Star Wars game 4/12 4/12 14% Microsoft Xbox Music 6/12 6/12 10% Michael Jackson’s doctor 10/11 11/11 n/a iPhone 4S NYR 10/11 21% Resident Evil 6 trailer 1/12 2/12 14% Digital Economy Act delay 4/12 5/12 10% Samsung #1 smartphone 10/11 11/11 n/a Android-based tablets 6/10 2/11 21% Kinect for PCs launch 2/12 2/12 14% Facebook app store 5/12 5/12 10% BlackBerry outage 10/11 10/11 n/a Fifty Shades of Grey 6/11 8/12 20% Facebook new design 9/11 10/11 14% Project Glass 4/12 4/12 10% HTC service questioned 10/11 10/11 n/a Hunger Games movie 3/12 4/12 20% Big Brother re-launched 8/11 9/11 14% Roaming costs capped 3/12 3/12 10% Sony recall 1.6m TVs 10/11 10/11 n/a Spotify 2/09 2/11 20% Fable III video game 6/11 6/11 14% Nokia 808 revealed NYR 3/12 10% Steve Jobs dies 10/11 10/11 n/a Windows 7 Mobile 11/10 2/11 20% PS Vita unveiled NYR 6/11 14% BBC TV download service NYR 3/12 10% Apple-Samsung battle 8/11 9/11 n/a Sky 3D Channel 10/10 11/10 20% “Quick Tap” 6/11 6/11 14% 60s/70s Absolute Radio 10/11 11/11 10% Steve Jobs resigns 8/11 9/11 n/a Call of Duty: Black Ops 11/10 11/10 20% Vevo launched 12/09 5/11 14% Google Music in USA 11/11 11/11 10% Yahoo! put up for sale 9/11 9/11 n/a iPhone 4 6/10 7/10 20% Amazon Cloud Player 3/11 4/11 14% YouTube movie rentals 10/11 10/11 10% HTC/Apple dispute 5/11 7/11 n/a iPlayer downloads 9/12 10/12 19% HTC beat Apple 6/12 7/12 13% Gears of War 3 9/11 9/11 10% Phone hacking 6/11 7/11 n/a The Sweeney 9/12 10/12 19% London 2012 video game 6/12 7/12 13% Sony Move 9/10 11/10 10% Twitter super-injunctions 6/11 6/11 n/a Kindle Fire UK 9/12 10/12 19% YouView launch 7/12 7/12 13% Google TV 10/10 11/10 10% iPhone secretly tracking 4/11 5/11 n/a Samsung Galaxy Note 8/12 9/12 19% Google Drive 4/12 5/12 13% BBC News site redesign 7/10 8/10 10% PS3 accounts hacked 4/11 5/11 n/a UK’s first 4G network 8/12 9/12 19% Game chain bust 3/12 4/12 13% Madden NFL 13 8/12 9/12 9% Murdoch’s BSkyB bid 6/10 2/11 n/a Rock of Ages movie 6/12 6/12 19% The Sun on Sunday 2/12 3/12 13% Diablo 3 game 6/12 6/12 9% Net neutrality n/a 11/10 n/a Internet ‘trolls’ identified 6/12 6/12 18% Facebook plan to float 2/12 2/12 13% Flame virus 6/12 6/12 9% iPhone4 reception issue 6/10 8/10 n/a Titanic 3D movie 1997 4/12 19% Megaupload taken down 1/12 2/12 13% Official Charts streams 5/12 5/12 9% The Times paywall 6/10 8/10 n/a 22 our contact details steve evans – entertainment & technology [email protected] 07849 172 341 tom perrott – telecoms [email protected] 07989 392 256 lee langford – technology & telecoms [email protected] 07966 339 606 denholm scotford – business development (tmte) [email protected] 07989 388 164 pete cooke – sector head (tmte) [email protected] 07989 387 093 http://www.harrisinteractive.com/uk/