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West Kirby Town Centre Retail Action Plan

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West Kirby Town Centre Retail Action Plan WEST KIRBY TOWN CENTRE RETAIL ACTION PLAN By 2018, West Kirby will be thriving like never before. An improved high street, providing choice and convenience in retail and services, will be at the heart of the unique West Kirby offer. Local residents and communities will have contributed to this success, and will be proud to play their part in sustaining improvements and in promoting West Kirby town centre to increasing numbers of visitors. 1 INTRODUCTION What is the purpose of the action plan? This action plan provides a framework for the Council, businesses and the local community in West Kirby to work together towards the shared vision for the centre. It belongs to everyone who has a stake in the future of the area. The plan sets out activities and potential improvements which will build on the significant assets of the town centre and shape the regeneration and management of West Kirby. The plan shows how the Council, businesses and the local community will come together to deliver these activities and potential improvements. The many active traders and community and voluntary groups in West Kirby have a vital role to play in championing the vision and gathering local support. Section 1 of the action plan sets out what West Kirby is like now. Section 2 of the action plan sets out the vision for West Kirby. Section 3 of the action plan sets out the work programme which will make the vision for West Kirby, as a town centre a reality. Section 4 of the action plan provides contact details and further information about those organisations involved in delivering the plan. How has the plan been developed? The West Kirby Town Centre Action Plan builds on the Wirral Town, District and Local Centres Study and Delivery Framework 2011 (“2011 Town Centre Study”) which is a broader strategy for the regeneration and growth of the Borough’s 23 local, district and town centres outside Birkenhead. This in turn updated the Wirral Strategy for Town Centres, Retail and Commercial Leisure produced for the Council by Roger Tym & Partners (“the RTP report”) in 2009. Detailed analysis and consultation work was undertaken in producing the 2011 Town Centre Study, including wider consultation at a strategic level (Core Strategy) and more focused consultation with key stakeholders and traders. The findings and conclusions of this work form the starting point for the West Kirby Town Centre Action Plan . In addition some of the findings from the West Kirby Public Realm Improvements Study from 2007 that WS Atkins undertook are deemed equally relevant and fit for purpose today. In producing the latest version of the plan further consultation work has been undertaken with key stakeholders and traders in the town, providing the opportunity for their input into the plan. The consultation responses and feedback have been captured within the Action Plan and have informed the key issues identified. How does this document link to other plans and strategies? The Action Plan is related to and should be read in parallel with a number of other strategic planning documents, including the Wirral Unitary Development Plan (UDP) and the emerging Core Strategy. It will also provide an evidence base to inform more detailed aspects of the Local Plan for Wirral, including the proposed Site Allocations DPD and a potential ‘Town Centre SPD’. The Action Plan for West Kirby will not be adopted as a Development Plan 2 Document and will remain non-statutory, but it will be used to shape the future of the area and inform the key priorities emerging from the development of the Constituency Plan for Wirral West. Further information regarding these documents can be found via the following link: http://www.wirral.gov.uk/my-services/environment-and-planning/planning/local-development- framework/evidence-base Statutory Non -Statutory Core Strategy / Town Centre Neighbourhood Strategy Plan (when adopted) Town Centres Site Town Centre Town Centre SPD Allocations Action Plans Toolkit Local Plan The West Kirby Town Centre Action Plan sits alongside the Traders Toolkit which provides helpful information to town centre businesses on a range of issues such as planning and licensing. This publication can be viewed at: www.wirral.gov.uk/my-services/business/investment-strategy/investing-places/town-centres 3 1. WHAT IS WEST KIRBY TOWN CENTRE LIKE NOW? This section sets out what West Kirby is like now in terms of: • Identity, sense of place and the streetscene • Retail and services offer • Accessibility and transport links • Local events and marketing activities Theme 1: Identity, sense of place and the streetscene West Kirby is recognised as being an attractive, vibrant and flourishing town centre, located within a generally pleasant environment. The centre benefits from a wide variety of independent retailers and its proximity to the waterfront and excellent sustainable transport links brings in thousands of visitors seeking to take advantage of the tourism and leisure offer. Its identity is further enhanced from its close proximity to Royal Liverpool Golf Club, and its association with hosting the Open Golf Championships, which attracted over 200,000 visitors in 2014 and benefited the local economy to the tune of £19.1M. The town centre comprises three distinct clusters of businesses from Grange Rd towards Meols Drive in the north, Banks Rd to South Rd at the southern end, with the central area comprising the remainder of Church Rd, Acacia Grove, The Crescent, Dee Lane and the northern end of Banks Rd. The town centre appears to function well although there are clearly opportunities for improvement, not least improved connectivity between the train station and bus stops and the popular seafront and promenade. The three business clusters within West Kirby provide a diverse range of retail and service uses which offer a broad choice for shoppers. The town centre though is easily accessible and the current offer generally satisfies the day to day requirements of shoppers. Whilst the streetscene is of a reasonable quality, there are areas that clearly could benefit from some environmental enhancements and renewals to the public realm . The Edwardian canopies in particular along Banks Rd and Acacia Grove, synonymous with bygone years, are now in desperate need of repair. The number of vacant retail units are well below average and hence there are very few areas of inactive frontage within the town centre. West Kirby has a strong sense of ‘community spirit’ and ‘civic pride’ and this is testament to the commitment of a wide variety of proactive groups such as Transition Town West Kirby, Incredible Edible West Kirby, West Kirby Christmas Lights, Friends of Ashton Park, Friends of Coronation Gardens, St Bridgets Centre and Hoylake, West Kirby & District Civic Society, along with the valuable support of a number of individual businesses and local residents. These community groups share a common purpose in supporting the regeneration of the town via aesthetic, social and economic means, in order to maintain a vibrant place for local residents and businesses. There is a strong sense of history and heritage surrounding West Kirby and the local area and the West Kirby Museum within St Bridget’s Centre reflects this. However there is very little reference to the area’s historic past within the town centre in general and this has yet to be fully exploited for the benefit of local businesses. 4 Theme 2: Retail and services offer The 2011 Town Centre Study identified the centre as having a significant service offer (47% of the total number of units), the comparison offer running at 33% and convenience provision at 9%. The percentage of units given over to convenience retailing was slightly below the study average of 10%, with the percentage of comparison retailers well above the study average of 19% at the time and the highest of all areas surveyed. Vacancy rates (6%) were well below the 12% study average across the borough. In relation to upper floor uses, there was a high level of vacancy (58%), followed by offices separate to ground floor uses (23%) and residential accounting for 11.5%. A resurvey in October 2014 suggests that there have been some minor changes to these uses in the intervening period – an increase in service uses (48%), a small decrease in the convenience offer (8%) with the comparison offer remaining static at 33% and still above the borough’s average. Whilst the proportion of units given over to convenience retailing remains below the borough average, it does serve to reinforce West Kirby’s role as that of a service centre. Convenience retailing is centred on a large Morrisons supermarket located on Dee Lane and Aldi on Bridge Rd. The diverse range of services in the town include estate agents, travel agents, chemists, florists, hairdressers, jewellers, mens and ladies fashion outlets, bookmakers, butchers, bakers and an array of cafés. These are complemented by a mix of restaurants, hot food takeaways, bars and pubs, all of which help support the night-time economy in the town. Whilst the majority of these businesses are independently owned, they do include some high street multiples. Unlike a number of other areas in the borough, West Kirby is fortunate in that it still manages to retain a strong nucleus of financial institutions, with a number of banks and building societies represented, along with a busy post office . In recent years the town centre has seen the loss of a range of independent shops - health food, fishmonger, breadshop/delicatessen, photography, pet, white goods, bookseller, with a corresponding increase in the number of charity and property related shops. Whilst a number of other independent shops such as children’s and adult clothing have increased, the overall trend is such that the lack of diversity is becoming a cause of concern for the retail health of the town as a whole.
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