Brief Summary of Intellectual Property Activities
FUJITSU LIMITED 2015.12.14
Copyright 2015 FUJITSU LIMITED Function of IP strategy Fujitsu’s Intellectual Property strategy
Business strategy Technology strategy Business
IP strategy
Value of IP to the Business:
(1) IP confirms Fujitsu’s standing as a technology company
(2) IP provides values appropriate to each business
1 Copyright 2015 FUJITSU LIMITED Current standing of Fujitsu’s patents Ranking in Number of Granted patents (2014)
■Japan ■U.S.
Canon Inc. IBM Corporation Mitsubish Electric Corporation Samsung Electronics Co Ltd Panasonic Corp Canon Inc. TOYOTA MOTOR CORPORATION Sony Corp Toshiba Corp Microsoft Corp Ricoh Company, Ltd. Toshiba Corp Fujitsu Ltd Qualcomm Inc Honda Motor Co., Ltd. Google Inc LG Electronics Inc DENSO CORPORATION Panasonic Corp NEC Corporation Apple Inc FUJIFILM Corporation General Electric Co Seiko Epson Corporation Fujitsu Ltd Hitachi Ltd. Seiko Epson Corp Nippon Telegraph and Telephone Corporation Sony Corp Ricoh Co Ltd Sharp Corporation Intel Corp Fuji Xerox Co., Ltd. Hewlett Packard Development Co LP Dai Nippon Printing Co., Ltd. Telefonaktiebolaget L M Ericsson KYOCERA Corporation Hon Hai Precision Industry Co Ltd NISSAN MOTOR CO., LTD Samsung Display Co Ltd All applicants were counted on the Patent Grants Issuance date All applicants were counted on the Patent Grants Issuance date Source: In-house investigation based on data published by Japan Patents Office Source: Data provided by IFI CLAIMS Patent Services We were ranked by the EPO as one of the top 50 companies for patent filing in 2014 We have been awarded ”Top100 goofball innovator award” presented by THOMSON REUTER for the fourth consecutive year
2 Copyright 2015 FUJITSU LIMITED Intellectual Property strategy
Ⅰ. File and obtain patents protecting inventions created from R&D activities to protect Fujitsu technology and business
Enhancing business flexibility through cross-licensing with other companies Securing business competitive advantages via differentiation of our products and services
Ⅱ. Planning and conducting new IP strategy for company- wide IP utilization to further contribute to business
Creating new market by offering IPRs IP utilization Creating new market Accelerating innovation by co-creation Enforcement of Creating Ecosystem IPR Accelerating the innovation Cross-license Ecosystem
3 Copyright 2015 FUJITSU LIMITED Case1 Optical transport network (IPR for protecting business) Optical transport system : FLASHWAVE Core technologies of high-speed optical transport are protected by patents Fujitsu’s optical transport network system protected by patents contributes to stable carrier business Cloud
FLASHWAVE FLASHWAVE FLASHWAVE Data Center
Many core technologies such as ROADM, OTN and digital coherent optical transmission, Home Enterprise Mobile are protected by patents
4 Copyright 2015 FUJITSU LIMITED Case2 Biometrics authentication (market creation) Palm Vein Authentication Standardization Core Technology
Purpose Purpose Expansion of the market Value-added Public use (government Linkage Algorithm, censors procurement ) technology for high authentication function Approach International standardization activity Products Adding veins into existing spec(Face, Finger print, Iris)
ATM Entry Informatio machine control n access system Face Fingerprint Iris Vein
5 Copyright 2015 FUJITSU LIMITED Case3 Technology sales (regional contribution) Intellectual property matching activity Fujitsu supports the development of new business by small-medium enterprise(SME) through licensing of Fujitsu's “sleeper patents.” Through this activity, Fujitsu builds a win-win relationships between customers (e.g. SME and financial institutions) or local authorities and us SME throughout the country revitalizing regional Licensing New economies products, (tech.transfer) Licensable services increasing the patents profits of SME
As a system Creating business model
Subsidy for IP licensing University Local Authority Industry/academia/ government cooperation Supporting the Foundation for the Financing, Regional financial business collaboration Media between Fujitsu Promotion of Industry institution support and others publicity
6 Copyright 2015 FUJITSU LIMITED Providing the value through the IP ecosystem Accelerating co-creation and Open innovation
Innovation
Customer Software house Know- how
Technology Idea Univ./ IPR Equipment Research manufacturer Center
Partner
Accelerating creation of the innovative products, services
7 Copyright 2015 FUJITSU LIMITED