Lavasa Mifta Awards” - the First Ever Marathi International Film and Theatre Awards Ceremony Gets a Fabulous Response in Dubai
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FOR IMMEDIATE DISSEMINATION PRESS RELEASE “LAVASA MIFTA AWARDS” - THE FIRST EVER MARATHI INTERNATIONAL FILM AND THEATRE AWARDS CEREMONY GETS A FABULOUS RESPONSE IN DUBAI In an effort to take Marathi theatre and cinema to global audiences, award-winning filmmaker Mahesh Manjrekar along with 150 film and theatre artistes were seen making news in Dubai with critically and commercially successful films at the three-day Lavasa MIFTA Awards festival and awards ceremony. Lavasa MIFTA Awards - the first ever Marathi International Film and Theatre Awards (MIFTA) ceremony was staged in Dubai on 17th December. Attended by over 1500 connoisseurs besides the who’s who’ of Marathi cinema and theatre, the Lavasa MIFTA Awards recognised significant contributions made by various stakeholders form the Marathi film fraternity and honoured individuals for their zeal in to popularise Marathi Cinema among global audiences. The evening started with a song and dance performance glorifying Maharashtra followed by stage skit performed by top actors like Makarand Aanaspure and Pradeep Patwardhan with other actors. A variety of musical performances and acts also livened up the proceedings at the glittering event. Mr. Amitabh Bachchan was the Chief Guest of Honour at the inaugural Lavasa MIFTA Awards. Some of the key figures from the Marathi film and theatre industry who attended the event were Mr. Kiran Shantaram, Mr. Sachin and Ms. Supriya Pilgaonkar, Mr. Mahesh Kothare, Mr. Pradeep Patwardhan, Mr. Makarand Aanaspure, Mr. Kedar Shinde (DIRECTOR), singers Mr. Swapnil Bandodkar, stars from Saregama Lil Champs, Mr. Ajay Atul (leading music directors) and Ms. Padmaja. The other special dignitaries were Dr. Prakash Amte and Dr. Mandatai Amte. A panel of judges and an online poll decided the eventual winners. Films such as Harishchandrachi Factory,’ Vihir,’ Lalbaug-Parel,’ and Gabhricha Paus,’ among others, and acclaimed plays — White Lilly and Night Rider,’ Katkon Trikon,’ U-Turn’ and Mann Udhan Varyache’ were nominated for the first ever Lavasa MIFTA Awards. Mr. Ajit Gulabchand, Chairman, Lavasa Corporation Ltd., presented the award to Mr. Amitabh Bachchan for his internationally acclaimed Marathi film Vihir. He also presented the 'Maharashtracha Gaurav' award to Dr. Prakash Amte and Dr. Mandatai Amte for their contribution to society and societal causes. The award has been instituted to honour outstanding contribution by a Maharshtrian in his field. The Best Actor and Best Actress award in Marathi films were also handed over by Lavasa . In the golden jubilee year of India’s most progressive state Maharashtra, Lavasa a pioneering city development endeavour decided to partner a notable venture like MIFTA. Marathi films and theatre are popular among the Maharashtrian diaspora globally and by staging the Lavasa MIFTA Awards in different parts of the globe every year, the aim is to widen the appeal of Marathi cinema and theatre. Mr. Ajit Gulabchand, Chairman, Lavasa Corporation Limited commenting on Lavasa’s decision to sponsor MIFTA, said, “Lavasa is envisioned to be a more liveable city of the future where its citizens can live, work, learn and play in harmony with Nature. One of our key endeavours at Lavasa is to make it a vibrant art and culture hub and we have made some headway with programmes and initiatives with globally recognised individuals and institutions. The association with MIFTA to promote Marathi film and theatre is in line with our objective. We are keen on further creating infrastructure and environment that will help build Maharashtra’s image as an art and culture capital of the world.” Commenting on the first ever Lavasa MIFTA Awards, actor-director Mr. Mahesh Manjrekar stated, “It’s high time Marathi cinema should also be getting its due. Some of the recent Marathi films have been appreciated by people not just in Maharashtra but all over India and hence its rather apt that the people associated with Marathi cinema also get due recognition through such a platform. Marathi cinema is heading in the right direction, forward. Marathi theatre is alive and kicking. The idea is to make this programme fun- fulfilled and interactive” Adding on Mahesh Manjrekar stated, “Content-wise, Marathi cinema is ahead of Hindi cinema. Marathi experimental theatre is very rich and one of the most active in our country. Why can’t we have them distributed internationally? Why not have a global market for them. The Marathi film industry needs this kind of professionalism and we are open to it. I hope MIFTA will ease the job. Quite a few heavyweights from the Hindi film industry are interested in venturing into the Marathi film domain.” For further information - www.lavasamifta.in About Lavasa: Lavasa is a hill city being developed by Lavasa Corporation Limited where people can live, work, learn and play in harmony with nature. Based on the principles of New Urbanism, it is being developed over 9,460 acres of land, 3 hours' drive from Mumbai and an hours’ drive from Pune. Lavasa will host a complement of industry leaders in hospitality, tourism, education and healthcare. The hill city provides multiple options for housing like rental housing, apartments and villas. It will thus enable people to live life in full. Disclaimer: Lavasa Corporation Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, a public issue of its equity shares and has filed a Draft Red Herring Prospectus with the Securities and Exchange Board of India (“SEBI”) which is available on the website of SEBI at http://www.sebi.gov.in and the websites of the Book Running Lead Managers at http://www.icicisecurities.com; http://www.kmcc.co.in; http://www.morganstanley.com/indiaofferdocuments; http://www.axisbank.com. Potential investors should note that investment in equity shares involves a high degree of risk and should refer to the section “Risk Factors” in the Draft Red Herring Prospectus. These materials are not for publication or distribution, directly or indirectly, in or into United States (including its territories and possessions, any state of the United States and the District of Columbia). 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