323A First Colonial Rd. • Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]

MEDIA PLAN & CREATIVE BUDGET APPROVED NAME CAMPAIGN APPROVED

CLIENT HRPDC / askHRgreen.org

JOB #

COMMITTEE FOG

CAMPAIGN Grease Grinch — MEDIA BUY: "MAJOR" CAMPAIGN

BUDGET MEDIA: $15,000 CREATIVE: PICK UP

FLIGHT DATES 2020: 11.23 - 12.06 (TWO WEEKS) (Thanksgiving is November 26)

TARGET DEMO

CAMPAIGN PAGE LINK

PURCHASED ACHIEVED CLICK THROUGH VIDEO PAID MEDIA CHANNEL AD LOCATION/TYPE NUMBER OF SPOTS REACH % FREQUENCY IMPRESSIONS ACTIONS IMPRESSIONS CLICKS/ACTIONS RATE (CTR) COMPLETIONS SIZE(S) MEDIA BUY TOTAL RADIO EXPOSURE (A25- 54, targeted demographics) 138 29.90% 2.6 508,000 508,000

TOTAL RADIO EXPOSURE (W25- 54, targeted demographics) 138 32.00% 2.7 282,000 282,000

TOTAL RADIO EXPOSURE (A18+) 138 28.20% 2.9 1,048,000 1,048,000

WNVZ-FM Pop 22 :30

WPTE-FM Hot Adult Contemporary 14

WWDE-FM Holiday Music 88 :30 plus 1200x600

WVKL-FM 14 :30 plus 1200x600 & 775x515

:30 plus 1200x600

RADIO SUMMARY 138 28.20% 2.9 1,048,000 1,048,000 $7,610.00

TOTAL TV EXPOSURE (A25-54, targeted demographics) 79.20% 2.4 1,234,000 1,176,199

TOTAL TV EXPOSURE (A18+) 93.90% 3.2 4,006,000 3,948,199

TOTAL TV EXPOSURE (A1834) 46.20% 1.8 303,000 245,199

We have a :15 video for WVEC-TV ABC Environmental Friday Segment :30/:15 these purposes... Attachment 3 Attachment Promotion for Environmental Friday :30/:15 Top Providers: Pluto, Discover ID, VRV, HGTV, TLC Top Zip Codes: 23464, Premion (A18-34 target) 43,278 :30/:15 23462, 23456, 23666, 23320

ROS :30/:15

Targeted Preroll 14,523 37 0.25% :30/:15 323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]

MEDIA PLAN & CREATIVE BUDGET APPROVED NAME CAMPAIGN APPROVED

CLIENT HRPDC / askHRgreen.org

Preroll on 13newsnow.com :30/:15

TELEVISION SUMMARY 0 93.90% 3.2 4,006,000 4,006,000 37 $3,550.00 320x50, 300x50, Retargeted and Behavioral 300x250, WTKR's AD SERVER NETWORK Targeted Display 37,500 44,118 45 0.10% 728x90

320x50, WTKR.com - Mobile App Digital Ads 5,000 5,834 5 0.09% 300x250

WTKR-Weather Channel Display Static Ad 37,500 44,138 76 0.17% SOCIAL NETWORKS (Purchased 1200x628 based on actions, not impressions. pixels visual Results are actual imps delivered) Facebook/Instagram 765 65,597 1,496 2.28% +copy for ad

PreRoll Short form video 25,000 29,417 26 0.09% :15

ONLINE / DIGITAL SUMMARY 105,000 765 189,104 1,648 $3,842.64 SUBTOTAL: Media Buy $15,002.64 ADDED VALUE

Added Value for Stations $5,050.00

Added Value for Digital 84,104 $2,255.98 SUBTOTAL: ADDED VALUE SUMMARY 0 84,104 Added Value $7,305.98

TOTAL VALUE OF SCHEDULE 138 1,153,000 5,243,104 1,648 Average 0.0% $25,858.62

BUDGET

MEDIA $15,002.64

PROJECT MANAGEMENT + CREATIVE TOTAL

TOTAL BUDGET $11,452.64

TOTAL VALUE (MEDIA BUDGET + CREATIVE BUDGET + ADDED VALUE) $22,308.62

TOTAL IMPRESSIONS 5,243,104

COST PER THOUSAND IMPRESSIONS (campaign total spend ÷ total impressions x 1000, including added value) $2.18 Attachment

RETURN ON INVESTMENT (total value ÷ campaign total spend) $1.95

RETURNING ANALYTICS SESSIONS USERS PAGE VIEWS PAGES/SESSION AVG DURATION NEW VISITORS VISITORS

Google 3

323A First Colonial Rd. • Virginia Beach, VA 23454 • 757.437.1185 RedChalkStudios.com • [email protected] • [email protected]

MEDIA PLAN & CREATIVE BUDGET APPROVED NAME CAMPAIGN APPROVED

CLIENT HRPDC / askHRgreen.org

3,500

20 bonus spots the day before and the day of Thanksgiving. 800

WVLK, WPTE and WNVZ Social post and banners on station's web sites 750 Attachment 3 Attachment