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EASTERN NATIONAL

2020 ANNUAL REPORT Message to Our Supporters

2020 HAS BEEN THE MOST CHALLENGING YEAR in Eastern National’s history. The onset of COVID-19 in the spring had a significant and long- lasting impact on our organization, which continues today. There are many we would like to thank for their support and dedication to Eastern National during this year. We are extremely grateful for the visitors to America’s national parks and other public lands, our and other public land partners, the Eastern National team, and our dedicated board of directors.

We are grateful to our NPS colleagues who worked with us to quickly resume store operations in early summer. We appreciate the high level of collaboration by leaders at all levels within the National Park Service in support of our long-standing partnership and our mission.

We would like to especially thank our frontline staff and those in customer-facing roles. Your work serving visitors at America’s national parks and other public trusts was a critical step on our path to recovery. To our support teams who developed the safety, financial, and operational protocols needed to resume our mission – we could not have made it Fiscal Year 2020 through COVID without your creativity and dedication. We are indebted to our board colleagues who volunteered their time, shared their insight, and provided strong leadership during this year. With their continued guidance, we will chart the course to recovery that uses OUR PARTNERS OUR MISSION Eastern National’s resources in a responsible manner. Eastern National promotes the public’s understanding and support of As difficult a year as it was, there were some notable achievements as America’s national parks and other public trust partners by providing well. eCommerce sales were strong and provided a revenue lifeline for Now we look forward. quality educational experiences, products, and services. the organization. We commemorated the 100th anniversary of the 19th Amendment to the Constitution with a custom product collection and We want to assure the EN OUR CONTRIBUTION publication, both developed alongside our NPS partners. “Extend the team, our supporters, the Through the years, Eastern National’s support to America’s national parks Experience” and the “Virtual Passport Cancellation” programs allowed us National Park Service, and has enabled the purchase of critical items such as land, artifacts, media to continue to deliver on our mission digitally. our other public-land for park libraries, period costumes for living history demonstrations and Now we look forward. We want to assure the EN team, our supporters, the agency partners, that we reenactments, signage and exhibits, facility renovations and upgrades, National Park Service, and our other public-land agency partners, that we interpretive tools and programs, staff training programs, and much more. are resilient and determined. are resilient and determined. We are confident that we will emerge from Eastern National has also provided funding for archeological, historical, We are confident that we this crisis as a stronger organization. We look forward to returning to a and cultural research programs that have had a direct impact on the parks position of financial health, and continuing to be a strong, trusted partner will emerge from this crisis and their interpretive programs. for many years to come. as a stronger organization. OUR REACH Today we have partnerships with over 170 national parks and other public Deborah Yandala Kevin C. Kissling trusts across 33 states, the District of Columbia, Puerto Rico, and the US BOARD CHAIR PRESIDENT & CEO Virgin Islands. Since our founding in 1947, we have provided over $166 million in direct and in-kind aid to parks.

2020 ANNUAL REPORT 1 Table of Contents

1 Message to Our Supporters 14 Outer Banks Forever 4 Operations Updates 16 Awards 6 Safety 22 Management’s Financial Report 8 Adaptive Operations 23 FY20 Sales Product Mix 10 New Stores 24 Leadership • Employee Anniversaries 11 Programs In Memoriam 12 Products 13 eCommerce

2 EASTERN NATIONAL 2020 ANNUAL REPORT 3 LEFT: Our staff worked closely with partners to ensure a safe experience for everyone. Left to right: Greg Kraycirik (EN), Chastity Halfhill (EN), Audra Mitchell (NPS), Gregory Zaborowski (NPS).

We remained mission-focused by providing new virtual experiences to help bring the parks home during these difficult times. Park visitors were invited to “Extend the Experience” with fun activities, enriching stories, and exclusive free access to Eastern National publications with the Book Rene Jeppesen-Capizzi (left) and Christine Mayotte prepare to welcome visitors back to the America’s National Parks™ Store at Assateague Island NS. of the Week series. Along with virtual programs offered by the National Park Service, these moments could be commemorated with virtual cancellations offered through Eastern National’s signature program, Operations Updates Passport To Your National Parks®. Angela Avery completes items on the Safety As we navigated business resumption, we were also pleased to open two Checklist at the Park Store. OVERVIEW new park stores in 2020. Eastern National entered into a new partnership “You have set yourself a difficult task, but you will agreement with Pilot Mountain State Park, and opened a new store in st ™ Today, our team is focused succeed if you persevere, and you will find a joy in Pinnacle, on August 31 . The America’s National Parks Store at the Dwight D. Eisenhower Memorial, a new unit of the National on ensuring employee and overcoming obstacles.” – HELEN KELLER Park Service, opened to the public in Washington, DC, on September 17th. visitor safety, maintaining FISCAL YEAR 2020 STARTED OFF STRONGLY for Eastern National. During By the time our fiscal year ended on October 31, one-third of our park a strong workforce, and the first quarter of the year EN saw significant increases in revenue. With stores had resumed adaptive or standard operations following the Eastern managing cash flow to momentum heading into the spring, we invested deeply in inventory and National COVID-19 Safety Response Policy. These stores performed at return to financial stability. store operations, and we geared up for what looked to be a record-setting 35% of historical sales for the remainder of the year. We made some very year. Then, everything changed. In March, we shuttered our stores to help difficult decisions to align expenses with our significantly reduced revenue, Our top priority during reduce the spread of COVID-19, and shifted our strategic focus to guiding including staff and salary reductions, furloughs, delaying implementation the organization through this unprecedented chapter in EN history. this time was the safety of our new point-of-sale system, reducing inventory levels, and canceling and well-being of our For a nonprofit organization that relies almost exclusively on earned all non-critical business spending. employees while managing income from the sale of educational products and services, our The impact of COVID-19 was immense, both professionally and personally. organization was severely impacted by store closures. With so much through this financial crisis. In addition to staff reductions and store closures, we grieved the sudden uncertainty due to the global pandemic, much of our longer-term strategic passing of two colleagues from our Regional Management team, David work came to a halt, and we shifted into scenario-based recovery planning Wagner and Kevin “Tripp” Bates. But throughout the year, we remained to maintain our mission and stabilize our business. We researched and focused on overcoming challenges and preparing for the future of Eastern planned for safety measures and training, new revenue streams, expense National. Today, our team is focused on ensuring employee and visitor management, and virtual methods of communication and engagement safety, maintaining a strong workforce, and managing cash flow to return for staff, partners, and park visitors. Our top priority during this time was to financial stability. the safety and well-being of our employees while managing through this financial crisis. Megan Shelley CHIEF OPERATING OFFICER

4 EASTERN NATIONAL 2020 ANNUAL REPORT 5 Where We Operated SAFETY ILLINOIS Illinois Waterway – US Army Corps WHEN COVID-19 HIT, our Safety in Fiscal Year 2020 of Engineers* Team worked quickly to develop Lincoln Home National Historic Site ALABAMA the EN COVID-19 Safety Response Horseshoe Bend Policy and Program, following CDC INDIANA Russell Cave National Monument and OSHA guidelines. The program George Rogers Clark National Selma to Montgomery National includes the policy, safety checklists, Historical Park Historic employee health screening, and Indiana Dunes National Park Tuskegee Airmen National Historic Site protocols for reporting COVID-19 in Lincoln Boyhood National Memorial Tuskegee Institute National Historic Site the workplace. IOWA The Warehouse was the first to ARKANSAS Effigy Mounds National Monument pilot safety protocols in April 2020. Arkansas Post National Memorial Employees like Bridgette Nitza-Buwala from the Herbert Hoover National Historic Site In addition to resuming wholesale Buffalo National River America’s National Parks Store at Antietam NB and eCommerce operations, the frequently sanitize high-touch areas. KANSAS Fort Smith National Historic Site warehouse team began sourcing Hot Springs National Park Tallgrass Prairie National Preserve personal protective equipment (PPE) and cleaning supplies in anticipation Ozark-St. Francis National Forests* of stores reopening to the public. They worked tirelessly to keep our KENTUCKY Pea Ridge National Military Park employees and customers safe. And the Safety Team did an excellent Abraham Lincoln Birthplace National CONNECTICUT job of setting up the Headquarters office to allow staff to return to work Historical Park Coltsville National Historical Park safely, which included social distancing protocols and specific office safety Cumberland Gap National Historical Park Weir Farm National Historical Park procedures for working in open or private spaces. (KY, TN, & VA) Mammoth Cave National Park FLORIDA When park stores began resuming operations in June, pre-opening training, reopening checklists, and daily employee health screening LOUISIANA Canaveral National Seashore Safety procedures were implemented across all areas of the organization, including the requirements kept safety protocols at the forefront of our teams’ minds. National Jamestown Glasshouse. Cane River Creole National Historical Park Workplace safety coordinators were designated for each location and Monument Jean Lafitte National Historical Park served as the liaisons between their worksite and EN leadership regarding Visitor feedback regarding EN’s safety response has been overwhelmingly De Soto National Memorial and Preserve safety in the workplace, while collaborating with park staff to implement positive. 99.2% of park visitors surveyed rated their overall impression Fort Caroline National Memorial New Orleans Jazz National Historical Park safety protocols for all staff, visitors, and partners. of store cleanliness and safety protocols as meeting or exceeding their Fort Matanzas National Monument expectations. 61% said our stores’ safety guidelines were exceptional. MAINE Gulf Islands National Seashore (FL & MS) Acadia National Park Timucuan Ecological and “Excellent and safe during covid! Staff were very Saint Croix Island International Historic Site Historic Preserve helpful and well informed!” MARYLAND GEORGIA – PARK VISITOR TO STONES RIVER NB Antietam National Battlefield Andersonville National Historic Site Assateague Island National Seashore National “Clean during a pandemic, guidelines were (MD & VA) Recreation Area being followed.” – PARK VISITOR TO COLONIAL NHP Catoctin Mountain Park Chickamauga and Chattanooga National “Staff was very friendly and kept the high touch Chesapeake and Ohio Canal National Military Park (GA & TN) Historical Park (MD, DC, & WV) Fort Pulaski National Monument areas sanitized.” – PARK VISITOR TO STEAMTOWN NHS Clara Barton National Historic Site (GWMP) Jimmy Carter National Historical Park “Glad the store associate was wearing a mask.” (NCP) Kennesaw Mountain National – PARK VISITOR AT LINCOLN MEMORIAL Hampton National Historic Site Battlefield Park Harriet Tubman Underground Railroad Martin Luther King, Jr. National “The worker was very knowledgeable and greeted National Historical Park Historical Park each person that came in. Sanitizing product was Monocacy National Battlefield Pilot Mountain State Park* available as you entered.” Oxon Cove Park and Oxon Hill Farm (NCP) – PARK VISITOR TO GULF ISLANDS NS Good safety procedures are good customer service! Lisa Barrett safely greets visitors with a friendly wave at * affiliated agencies the Stones River NB Park Store.

6 EASTERN NATIONAL 2020 ANNUAL REPORT 7 MASSACHUSETTS NEW YORK Adams National Historical Park African Burial Ground National Monument Boston National Historical Park Castle Clinton National Monument Cape Cod Canal – US Army Corps Federal Hall National Memorial of Engineers* Fire Island National Seashore Cape Cod National Seashore Fort Stanwix National Monument Frederick Law Olmsted National Gateway Historic Site (NY & NJ) John Fitzgerald Kennedy National General Grant National Memorial Historic Site Governors Island National Monument Longfellow House – Washington’s Hamilton Grange National Memorial Headquarters National Historic Site Martin Van Buren National Historic Site Lowell National Historical Park Sagamore Hill National Historic Site Minute Man National Historical Park Saratoga National Historical Park New Bedford Whaling National Statue of Liberty National Monument/ Historical Park Ellis Island (NY & NJ) Salem Maritime National Historic Site Theodore Roosevelt Birthplace National Saugus Iron Works National Historic Site Joe Wooley (left) and Brandon Payne staff the adaptive Eastern National tent at Arlington National Cemetery. Historic Site Springfield Armory National Historic Site Women’s Rights National Historical Park

MICHIGAN NORTH CAROLINA Pictured Rocks National Lakeshore ADAPTIVE OPERATIONS Blue Ridge (NC & VA) Sleeping Bear Dunes National Lakeshore Cape Hatteras National Seashore AS EASTERN NATIONAL PREPARED TO REOPEN PARK STORES during the Cape Lookout National Seashore MINNESOTA pandemic, an enormous amount of planning went into identifying options Carl Sandburg Home National Historic Site for both standard operating models and adaptive operations. We worked Grand Portage National Monument * closely with our park partners to consider alternative methods of efficiently Fort Raleigh National Historic Site MISSISSIPPI and cost-effectively reopening stores. Guilford Courthouse National Military Park Natchez National Historical Park Eastern National safety protocols were the guiding force in determining Moores Creek National Battlefield alternative store layouts or locations, and our regional and store managers Wright Brothers National Memorial Vicksburg National Military Park met virtually with their park partners to discuss available alternatives. Most OHIO MISSOURI locations were able to reopen safely by moving fixtures or making simple Charles Young Buffalo Soldiers Harry S Truman National Historic Site alterations, although a few stores needed significant changes to operations. National Monument Ozark National Scenic Riverways Some stores operated outdoors in tents as weather permitted. Many parks Cuyahoga Valley National Park Wilson’s Creek National Battlefield provided interpretation outdoors during the pandemic. In those cases, park Dayton Aviation Heritage National NEW JERSEY stores were able to open as usual, but Eastern National staff served as the Historical Park indoor visitor contacts and park orientation guides inside the visitor center, Morristown National Historical Park Hopewell Culture National Historical Park in accordance with local guidance for retail stores. Park stores at Carl Paterson Great Falls National James A. Garfield National Historic Site Sandburg NHS, Tuskegee Airmen NHS and Cape Cod NS opened in alternate Historical Park Perry’s Victory and International locations as they were determined to be better for safety protocols. Thomas Edison National Historical Park Peace Memorial Our findings in the first six months of resuming operations were that the William Howard Taft National Historic Site NEBRASKA A Proud Partner of The National Park Service stores with the quickest recovery and highest revenue were those that PENNSYLVANIA Homestead National Historical Park were able to maintain a standard operating model in their regular footprint. Allegheny Portage Railroad National Niobrara National Scenic River We developed and implemented best practices in safety and adaptive TOP: The Lincoln Memorial Park Store was initially able to reopen in an information kiosk before moving back to the chamber. ABOVE LEFT: Custom signage was developed for use at sites around the National Mall Historic Site operations, and shared them with National Park Service and other nonprofit NEW HAMPSHIRE & Memorial Parks. ABOVE RIGHT: Adaptive operations at Carl Sandburg NHS. Delaware Water Gap National partners during cooperating association trainings and the 2021 Public Lands Saint-Gaudens National Historical Park Recreation Area Alliance Conference, to encourage sustainable business environments for Edgar Allan Poe National Historic Site partners during a global pandemic. Flight 93 National Memorial

8 EASTERN NATIONAL 2020 ANNUAL REPORT 9 PENNSYLVANIA Cont’d Fort Necessity National New Stores Extend the Experience BattlefieldFriendship Hill National and Virtual Passport Historic Site Pilot Mountain State Park opened a new store in Pinnacle, North Carolina, cancellations drove more on August 31st. The Dwight D. Eisenhower Memorial, a new unit of the Hopewell Furnace National Historic Site than 16,000 new users to Independence National Historical Park National Park Service, opened to the public in Washington, DC, on Johnstown Flood National Memorial September 17th. the America’s National ™ Steamtown National Historic Site Parks website. Upper Delaware Scenic and Recreational River

PUERTO RICO El Yunque National Forest* San Juan National Historic Site

RHODE ISLAND Roger Williams National Memorial

SOUTH CAROLINA Weekly Extend the Experience newsletters included virtual Passport cancellations, free Books of the Week, Charles Pinckney National Historic Site and product features. Congaree National Park Cowpens National Battlefield Fort Sumter and Fort Moultrie National Programs Historical Park Kings Mountain National Military Park WHEN THE 2020 CHERRY BLOSSOM FESTIVAL WAS CANCELED it Ninety Six National Historic Site became apparent that there would be a need to keep visitors connected Reconstruction Era National Historical Park to America’s parks in new ways. Eastern National’s Creative team was able to quickly develop and launch “Extend the Experience,” a themed weekly SOUTH DAKOTA educational newsletter that included a free digital Book of the Week, Minuteman Missile National Historic Site accompanying content from NPS, and virtual Passport cancellations. When operations resumed at the America’s National Parks™ Warehouse, a TENNESSEE “Shop the Experience” section was added to the newsletter to help bolster Andrew Johnson National Historic Site eCommerce sales. Big South Fork National River and Recreation Area (TN & KY) The idea to use virtual Passport cancellations to extend park experiences Fort Donelson National Battlefield during the pandemic was borne of EN’s central mission to promote Obed Wild and Scenic River understanding and appreciation of our parks. By offering free virtual Shiloh National Military Park (TN & MS) Passport cancellations and tying them to virtual experiences curated by Stones River National Battlefield the parks themselves, we were able to continue pursuing our mission by connecting would-be visitors to individual sites and themes from the US VIRGIN ISLANDS comfort and safety of their own homes. Christiansted National Historic Site During FY 2020 more than 300 virtual Passport cancellations were VERMONT created for 165 parks. Social media engagement on the Passport channels Marsh-Billings-Rockefeller National increased significantly across all channels. Extend the Experience and Historical Park Virtual Passport cancellations drove more than 16,000 new users to the America’s National Parks website. Appomattox Court House National CLOCKWISE, FROM TOP LEFT: Pilot Mountain; Eastern National Store at Pilot Mountain State Park; Arkile Historical Park Jackson (left), National Mall and Memorial Parks Superintendent Jeffrey Reinbold (center front), and Erin Nolan prepare to welcome visitors; Arkile Jackson (left) and Erin Nolan at the new Eisenhower Memorial Arlington House, The Robert E. Lee Memorial Park Store; product display at the Eisenhower Memorial Park Store. Arlington National Cemetery Booker T. Washington National Monument

10 EASTERN NATIONAL 2020 ANNUAL REPORT 11 VIRGINIA Cont’d Colonial National Historical Park/ Products Jamestown Glasshouse eCommerce Fredericksburg and Spotsylvania National EN’S MERCHANDISE DEPARTMENT SHIFTED its product and inventory strategy LIKE MANY RETAILERS, THE SHIFT AWAY from in-person shopping Compared to previous Military Park in 2020 due to the uncertain nature of store openings. We worked closely with increased our online business throughout the first year of the years, we saw marked George Washington and Jefferson National staff and our partners to align on store transfers, temporary product approvals, pandemic. Our eCommerce site, the America’s National Parks™ Online Forests* and creative replenishment approaches to help stock the right product in the Store, was the top-performing store for the year. Sales exceeded increases in demand for George Washington Memorial Parkway right place at the right time. Several product lines were reimagined to freshen prior year by 12%. Not surprisingly, some product categories shifted apparel, crafts and hobbies, (GWMP) (VA & MD): their appeal: We introduced Passport® Classic and Junior Ranger “Starter Kits,” significantly this year due to more virtual park visits. Compared to and toys and games. and piloted “Mystery Bags” featuring surprise collectibles – and all three proved previous years, we saw marked increases in demand for apparel, crafts George Washington Birthplace to be popular with online shoppers. and hobbies, and toys and games. National Monument Maggie L. Walker National Historic Site Manassas National Battlefield Park Petersburg National Battlefield Prince William Forest Park Richmond National Battlefield Park Robert Russa Moton Museum*

WASHINGTON, D.C. National Capital Parks – East (NCP) (DC & MD): Carter G. Woodson Home National Historic Site Frederick Douglass National Historic Site Kenilworth Park & Aquatic Gardens Mary McLeod Bethune Council House National Historic Site National Mall and Memorial Parks: Belmont-Paul Women’s Equality National Monument Dwight D. Eisenhower Memorial Ford’s Theatre National Historic Site Franklin Delano Roosevelt Memorial Lincoln Memorial Martin Luther King, Jr. Memorial Memorial Washington Monument Rock Creek Park: Old Stone House

WEST VIRGINIA New River Gorge National Park and Preserve

WISCONSIN Apostle Islands National Lakeshore Saint Croix National Scenic Riverway (WI & MN)

12 EASTERN NATIONAL 2020 ANNUAL REPORT 13 Outer Banks Forever DIRECTOR’S LETTER: WHEN EASTERN NATIONAL LAUNCHED Outer Banks Forever in early 2019, our vision was to build a strong foundation of support to protect and enhance these three amazing parks. We carried that vision through our FOUNDING BOARD second year of operation, despite the many challenges we all faced as a OF DIRECTORS local and global community.

The Outer Banks national parks have always been a haven for visitors – Trip Forman, REAL Watersports allowing them glimpses back in time to stories that changed our nation, as well as providing open spaces and opportunities to connect with Mary Helen Goodloe-Murphy, the beautiful and varied environment on these barrier islands. This past The Coastland Times year you helped us stand strong beside our parks and adapt to the ever- Nick Graham, Standard Insurance “The Outer Banks has changing needs of our community – whether they were here in person always been one of our or at home – in need of ways to stay connected to this place that truly Beth Midgett, Midgett Realty becomes a part of you after you visit. favorite destinations. Michael E. Smith, Outer Banks We are in awe of not only One way we helped your parks adapt in 2020 was by supporting virtual Realty Group learning and experiences. Through these initiatives, we helped engage the beautiful beaches Bob Woodard, Dare County and nearly 80,000 people who enjoyed online experiences like virtual sea and natural habitats for Towne Insurance turtle nest excavations, virtual field trips, and online events like the 150th so many species, but also anniversary of the Cape Hatteras Lighthouse. the many important roles In July 2020, we announced our first round of projects to support your Park Ranger Amy Johnson, holding a sea turtle hatchling that was rescued from an excavated nest on that the Outer Banks have OBX national parks. I am thrilled to report that with the support of our Ocracoke Island. “Growing up on the played in our history. generous donors and sponsors, we have fully funded 4 of those 6 initial Outer Banks I was lucky We treasure the Outer projects and are working to implement them with your parks in 2021. to experience our three Banks national parks for These projects will create new ways for you and your family to safely national parks firsthand. experience your OBX national parks: protecting and preserving 56 Whether it was a field trip this magical area and for • Expanding Digital Aviation Education Sea Turtle to Fort Raleigh, the 100th continually teaching us • Views from Your Parks Webcams Ocracoke Pony Nests anniversary of flight at the new and innovative • Artist in Community 67 Adoptions Adopted Wright Brothers Memorial, lessons about its history, • Mobility Friendly Kayak Launch at Oregon Inlet or a beach day down on conservation and wildlife.” In addition to these projects, your support has allowed us to strengthen Cape Hatteras National the bonds between our community and your parks which will in turn only – CAT & CHARLIE LINEBERRY, Seashore, all three provide make our impact greater. 2021 is going to be an exciting year for us and Plush Turtle FOREVER FOUNDERS fond memories. I truly your parks. I look forward to our continued work together to protect and Adoptions believe that these three enhance these special places. 820 parks are an integral part of the history, culture and

Jessica Barnes Green heritage of the Outer Banks DIRECTOR, OUTER BANKS FOREVER Virtual Virtual Reach of North Carolina.” 7 Events — NICK GRAHAM, FOUNDING 80,000 BOARD MEMBER

14 EASTERN NATIONAL 2020 ANNUAL REPORT 15 EASTERN NATIONAL ANNUAL AWARDS Awards Eastern National’s annual awards highlight excellence in performance and partnership. We are proud to recognize the people, programs, and partners who received The awards program was designed to acknowledge outstanding individual contributions Eastern National and partner awards in 2020. that have had a positive impact on an Eastern National operation or an individual park, thus furthering and promoting EN’s unique relationship with its partners. RECOGNITION FROM PARTNERS AND PEERS The CHARLES S. MARSHALL UNIT 2020 Superior Performance Awards Joanne Blacoe, JAMES V. MURFIN AWARD AWARD recognizes the most were presented to: interpretation Presented by the outstanding agency that has planner, Interior Pauline National Park Service achieved noteworthy teamwork Region 1 North Angelakis, in promoting and aiding the Atlantic – Stacy Madalena, EN director superintendent historical, scientific, educational, Appalachian, of retail, received the 2019 James of Carl Sandburg interpretive and operational for her V. Murfin Award from the National Home NHS, for activities of our partners through EN partnership and commitment Park Service on March 2, 2020. her creativity agency operation. The 2020 Award to our mission. Throughout the The Murfin Award recognizes and extraordinary recipient is Mammoth Cave NP. multi-year development and an individual who has made a effort in supporting adaptive delivery of the 19th Amendment significant and lasting contribution operations. Under her leadership, The SUPERIOR PERFORMANCE Centennial Collection, she helped to the partnership between the the park included Eastern National AWARD recognizes outstanding Eastern National deliver its mission NPS and cooperating associations in adaptive operations planning partner support of an Eastern in educating a wider audience on over time. and relocated our store to a National agency. They are women’s history. Her commitment more open-air space and NPS Acting Associate Director for Interpretation, awarded annually to the top four to our partnership will serve as created contact-free shopping Education, and Volunteers Tom Medema presents outstanding partner personnel, a template for creating synergy EN Director of Retail Stacy Madalena with the regardless of agency size. The and visitor services. James V. Murfin Award at the 2020 Public Lands between interpretive planning and Alliance Convention. product development for years to come.

OUTSTANDING PUBLIC ENGAGEMENT HONORABLE MENTION Presented by the Public Lands Alliance Glenn Klaus, visual inform- ation specialist, National Mall & Memorial Parks, for his partnership and commitment to our mission. Glenn has been a champion for Eastern National during planning meetings for major projects at the Lincoln Memorial and Thomas Jefferson Memorial to ensure visitors’ interpretive journeys flow seamlessly from the memorials into our America’s National Parks The Public Lands Alliance award for “Outstanding Public Engagement” recognizes exemplary products, stores. When COVID-19 hit, he displays, programs or services created in partnership by a nonprofit organization and a land management offered his assistance in getting agency that advance meaningful and sustainable connections between individuals and America’s public lands. visitors safely into our stores The Mammoth Cave NP team with the Charles S. Marshall Unit Award. and to promoting a sustainable In 2020, Eastern National won an honorable mention for the Vietnam Women’s Memorial 25th store operation. Anniversary Commemoration.

16 EASTERN NATIONAL 2020 ANNUAL REPORT 17 AWARDS Cont’d SPECIAL ACHIEVEMENT AWARDS David T. Brown, Brian Christopher Downey, Heather Ann Hallsey-Bernstein, Congaree National Park Blue Ridge Parkway Acadia National Park In a typical year, the Eastern National awards committee reviews nominations and chooses select employees to be recognized with SPECIAL ACHIEVEMENT Brierra D. Brown, Daniel J. Doyle, Hannah L. Harper, Castle Clinton National Mall & Memorial Parks Accounting Department National Monument AWARDS. The recipients of these awards have demonstrated exceptional performance in the areas of retail operations and partner relations. Robert M. Bryan, Stephen J. Drain, America’s David Michael Harris, Antietam National Battlefield National Parks™ Warehouse Blue Ridge Parkway But 2020 was not a typical year. James M. Buchanan, Andrew M. Epps, Fort Sumter Kelly D. Hartman, Wright Brothers This year, the awards committee unanimously agreed that every Eastern Antietam National Battlefield and Fort Moultrie National National Memorial National employee earned a Special Achievement Award by going above Historical Park and beyond in at least one of the following ways: Randy Alan Buchman, Antietam Julianna M. Haviv, National Battlefield Jaclyn Fox, Independence Merchandise Department • Commitment to Partnership and EN’s Mission National Historical Park Danica Buehren, Virginia Region Melissa Kay Hawkins, Colonial • Attention to Employee and Visitor Safety Rogers Fred, Antietam National Historical Park Rebecca M. Burke, Southeast • Creativity and Extraordinary Effort in Supporting National Battlefield Regional Office Andrea M. Heaton, EN’s Adaptive Operations Mandy Lynn Gardner, Sleeping Accounts Payable and Accounting Stephen M. Clark, superintendent Reginald Cafe, National Mall & Bear Dunes National Lakeshore We thank the entire team for their unwavering commitment to the of National Parks of Western Memorial Parks Rocksana M. Henry, Hot Springs organization and their outstanding contributions to Eastern National in Pennsylvania, for his creativity Sherri L. Gates, National Park the operation of its agencies and support of the National Park Service. Kelly Cahoon, Bodie Island, Cape Colonial National Historical Park and extraordinary effort in Hatteras National Seashore Gwenn E. Hicks, Gulf Islands supporting adaptive operations. The 2020 EASTERN NATIONAL SPECIAL ACHIEVEMENT AWARD winners are: Shauneen Brennan Gerhard, National Seashore Crystal Canterbury, Appomattox Under his leadership the Western Cape Hatteras National Seashore Court House National Historical Park Davidson Hobbs, National Capital Pennsylvania parks were Angie Alicea, San Juan National Anthony Bello, America’s Ruth Louise Giardina, Regional Office Historic Site National Parks™ Warehouse committed to reopening their Chris Carter, Blue Ridge Parkway Steamtown National Historic Site David N. Hoffman, America’s sites as soon as possible following Christina K. Alvarado, Manassas Courtney M. Bittner, Sandra E. Carver, Mammoth Cave James P. Gilligan, Salem Maritime National Parks™ Warehouse the March COVID-19 closure. National Battlefield Park Antietam National Battlefield National Park National Historic Site All five America’s National Parks Sharon Lynne Hogan, Stanley Anton, Creative Department Julie Lynne Bodenheimer, stores opened by June 19 in their Richard Damian Cecil IV, Jossie A. Gonzalez, San Juan National Mall & Memorial Parks Tuskeegee Airman National Mammoth Cave National Park existing standard operating model John Paul Arrington, Fort Sumter National Historic Site Historic Site Shelagh Holland, with enhanced safety protocols, and Fort Moultrie National Teresa A. Chavers, National Mall & Jhoselenny Gonzalez, Statue of Acadia National Park becoming a model for many other Historical Park Mary Katherine Bolch, Memorial Parks Liberty National Monument Eastern National store operations Blue Ridge Parkway Amber J. Houske, Human Michelle A. Ashley, Appomattox Davina Deane Collie, Amy J. Gordon, Bodie Island, Resources & Administration and yielding the best results for Court House National Historical Park Matthew Borders, Fredericksburg & Spotsylvania Cape Hatteras National Seashore Department financial recovery. Antietam National Battlefield National Military Park Angela Marie Avery, Fort Sumter Brad Gottfried, Taylor N. Howard, The HERBERT E. KAHLER and Fort Moultrie National Kristen Noel Bowman, Kennesaw Diane Colon Morales, Statue of Antietam National Battlefield Blue Ridge Parkway AWARD recognizes the EN partner Historical Park Mountain National Battlefield Park Liberty National Monument judged to have cooperatively Scott Grabus, IT Department Mark Hudson, Independence Ana Ruth Ayala, San Juan Jane P. Boynton, Emily A. Cruse, Human Resources managed the most efficient and National Historical Park National Historic Site Acadia National Park & Administration Department Jessica Barnes Green, innovative agency. The winner Outer Banks Forever Kelly Q. Inman, Jamestown Margo L. Azzarelli, Steamtown Lyne Bradley, Midwest Region of this award is selected from Jeanette I. Culpepper, Cape Glasshouse, Colonial National National Historic Site Hatteras National Seashore Jane Lisbeth Grossman, among the Superior Performance Nikki E. Branscom, Cumberland Historical Park Carl Sandburg Home National Award winners. The 2020 Herbert Lisa A. Barrett, Stones River Gap National Historical Park Ann Cummings, Historical Site Arkile Keadun Jackson, E. Kahler Award winner is Stephen National Battlefield Acadia National Park Clare W. Britcher, Jamestown National Mall & Memorial Parks M. Clark, superintendent, National Kathleen Elizabeth Haines, Daniel Auburn Beard, Kennesaw Glasshouse, Colonial National Parks of Western Pennsylvania. Brenda C. Cummins, Coastal Colonial National Historical Park Ebony Regina Jackson, Mountain National Battlefield Park Historical Park Mid-Atlantic Regional Office National Mall & Memorial Parks Chastity Ann Halfhill, Flight 93 Ellen E. Beekman, Daivon Michael Brown, Arlington Adriann Star Davis, National Memorial Timothy D. Jacobs, Flight 93 Acadia National Park House, Arlington National Fort Macon State Park National Memorial Cemetery, George Washington Stephen Langton Hall, Toni C. Bell, Canaveral Memorial Parkway Lou Ann Dixon, National Mall & Memorial Parks Karen Renee Jaggars, National Seashore Fort Macon State Park Shiloh National Military Park

18 EASTERN NATIONAL 2020 ANNUAL REPORT 19 Christopher Allen Jenkins, Anne Carmella Martina, Katrina Marie Nobles, Martin Luther Sam Bergeson Rempfer, Andrea M. Singmaster, Human Rafael Vasquez, Statue of Liberty Minute Man National Historical Park Acadia National Park King, Jr. National Historical Park Jamestown Glasshouse, Colonial Resources & Administration National Monument National Historical Park Department Rene Jeppesen-Capizzi, Assateague Justin Mayhue, Antietam Erin Leigh Nolan, National Mall & Stefanie Vaznelis, Indiana Dunes Island National Seashore National Battlefield Memorial Parks Teresa Louise Renner, Pilot Andrew Skavicus, Minute Man National Park Mountain State Park National Historical Park Nonna G. Johnson, Jamestown Susan R. Mayne, Krystle A. Odell, Minuteman Missile Michael H. Vigneau, Glasshouse, Colonial National Acadia National Park National Historic Site Charles R. Rich, James Kent Skill, Fort Sumter Blue Ridge Parkway Historical Park Shiloh National Military Park and Fort Moultrie National Christine B. Mayotte, Assateague Patricia Marie Orcutt, Boston Historical Park Christopher Vincent, Antietam Maryann Jones, Island National Seashore National Historical Park Corinna M. Richards, Metro New National Battlefield Accounts Payable Department York and Boston Regional Office David L. Slaton, Antietam Marge M. McBeth, Susan Carole Packer, National Battlefield Mark A. Vineburg, Retail Tyshon K. Kelton, Accounts Payable Department Accounting Department Ronald K. Rogers, Jamestown Operations Department National Mall & Memorial Parks Glasshouse, Colonial National Nicholas A. Sloan, Mammoth Meredith McClatchy, Human Dwight G. Parker, Historical Park Cave National Park Kathleen A. Viprino, Cape Cod Jacqueline L. Kent, Cumberland Resources & Administration Blue Ridge Parkway National Seashore Island National Seashore Department Gary Rohrer, Antietam James O. Smith, Antietam Kevin R. Pawlak, Antietam National Battlefield National Battlefield Kayla Wallbridge, Homestead Wanda Sue Kindrick, Fort Pulaski Arlene P. McGrane, National Battlefield National Monument National Monument Blue Ridge Parkway James A. Rosebrock, Kimberley S. Snyder, Brandon M. Payne, Arlington Antietam National Battlefield Congaree National Park Janu Washington, Vicksburg Janice Marie King, Salem Maritime Aimee Denise Meadows, House, Arlington National National Military Park National Historic Site Regional Office Cemetery, George Washington Jason Scarpello, Brooks E. Spain, Jamestown Memorial Parkway Creative Department Glasshouse, Colonial National Robert S. Watt, Mammoth Cave Jordan Roy Klatt, Gloria C. Melfi, Cape Hatteras Historical Park National Park Cape Cod National Seashore National Seashore Jacqueline Suzanne Payne, Peggy Lynn Scherer, Cumberland Gap National Flight 93 National Memorial Elizabeth Anne Springer, Abraham Gail A. Weeks, Fredericksburg & Stephen L. Koskey, Nicholas Miano, National Historical Park Lincoln Birthplace National Spotsylvania National Military Park John W. Schildt, Antietam Blue Ridge Parkway Capital Regional Office Historical Park Elizabeth Jacques Perry, Fort National Battlefield Jerome Wells, National Mall & Gregory Kraycirik, John S. Milton, Sumter and Fort Moultrie National Joseph Stahl, Antietam Memorial Parks Eric V. Schneider, Jamestown Flight 93 National Memorial Fort Macon State Park Historical Park National Battlefield Glasshouse, Colonial National Karen Boedecker Wernick, Jordan Kuhn, IT Department Bucky Monreal, Lee Anne Pettey, Northeast Historical Park Erin Sweeney, Creative Department Hot Springs National Park Regional Office Merchandise Department Candice N. Lengyel, Karen A. Searle, Blue Ridge Roger K. White, Jamestown Blue Ridge Parkway Susan M. Moore, Lindsay Maria Phaup, Jamestown Parkway Regional Office Crystal Ann Taylor, National Mall & Glasshouse, Colonial National Blue Ridge Parkway Glasshouse, Colonial National Memorial Parks Historical Park Leandra M. Lewis, Cape Hatteras Weston Sellars, Mammoth Cave Historical Park National Seashore Deborah Elaine Morgan, National Park Wayne Eric Tidwell, America’s Heidi A. White, Finance Department Blue Ridge Parkway Cindy Piccolo, National Parks™ Warehouse Deborah A. Luketich, Indiana Niki A. Semnack, Boston National Carica Williams, Human Resources Coastal Southeast Region Dunes National Park Sharon A. Murray, Historical Park Paul H. Tiemann, Boston & Administration Department Antietam National Battlefield Sandra Elaine Pickton, Fort Pulaski National Historical Park Stacy Madalena, Retail Operations Gerelle T. Sheard, National Mall & Kenneth L. Williams, Selma to National Monument Department Jawara Abdalla Myles, National Memorial Parks Jonathan Tokay, Montgomery National Historic Trail Mall & Memorial Parks David Anthony Poindexter, Blue Ridge Parkway Taymi Maldonado, El Yunque Jacob D. Shelhorse, Jamestown Logan Alexandra Willis, Wright National Mall & Memorial Parks National Forest Wendy Neer, Richmond Glasshouse, Colonial National Nina L. Treherne, Wright Brothers Brothers National Memorial National Battlefield Gean D. Mallory, National Mall & John M. Priest, Antietam Historical Park National Memorial James R. Winter, IT Department National Battlefield Memorial Parks Nancy A. Newland, Women’s Rights Megan Shelley, Stephnie Trent, Gulf Islands National Historical Park Joseph David Wooley, Arlington Tina M. Maquar, Chickamauga- Martin Gregory Pritchett, Operations Department National Seashore House, Arlington National Antietam National Battlefield Chattanooga National Military Park Bridgette E. Nitza-Buwala, Ashley L. Shortal, Castillo De San Steven M. Trimmer, Castle Clinton Cemetery, George Washington Antietam National Battlefield Memorial Parkway Laura L. Marfut, Caitlyn H. Raymond, Manassas Marcos National Monument National Monument National Battlefield Park Antietam National Battlefield Colleen Marie Nixon, Natchez Cheryl L. Shuett, Bodie Island, Nancy Ann Vajo, Johnstown Flood Joan Mary Yamrich, America’s National Historical Park National Parks™ Warehouse Kevin Quintin Marshall, National Sarah Elizabeth Reedy, Fort Cape Hatteras National Seashore National Memorial Mall & Memorial Parks Necessity National Battlefield

20 EASTERN NATIONAL 2020 ANNUAL REPORT 21 Management’s Financial Report FY20 Sales Product Mix

Condensed Statement of Activities and Changes in Net Assets Year Ended October 31, 2020 2020 Revenues and Other Support Sales $ 16,252,569 Cost of Sales 6,724,412 Gross Profit 9,528,157 Other Support 105,170 Commemorative Total Revenue and Support 9,633,327 Expenses: Program Services 12,517,210 Direct Aid to the National Park Service* 416,106 General and Administrative 3,661,838 Other 17,574 2 Publications Total Expenses 16,612,728 (Includes Passport)

Increase (decrease) in net assets from operating activities (6,979,401)

Adjustment to net assets from non-operating activities (1,200,764) Reproductions Increase (decrease) in net assets Without Donor Restrictions (8,180,165) (Includes Jamestown glass)

Changes in Temp Restricted Net Assets with Donor Restrictions 67,735 Apparel Change in Net Assets (8,112,430)

Net assets, beginning of the year 16,195,886 Paper & Other Media Net assets, end of the year $ 8,083,456 Accessories

V 2 Visitor Convenience O *2020 Direct Aid to the T 72% Interpretive Program Support National Park Service E S 17% Publication Costs and Free Publications FOR 11% Agency and Capital Improvements W O M The Massachusetts Woman Suffrage Association used bluebirds on campaign E signs leading up to a statewide referendum in 1915. The symbol was reproduced N as a pin as part of Eastern National’s 19th Amendment Centennial Collection. NOV. 2

22 EASTERN NATIONAL 2020 ANNUAL REPORT 23 Leadership In Memoriam

BOARD OF DIRECTORS EXECUTIVE COMMITTEE GOVERNANCE COMMITTEE Kevin “Tripp” Bates, regional Gary Everhardt, former Eastern Deborah Yandala, Chair Deborah Yandala, Chair Bill McKendree, Chair manager of Eastern National’s National board member and Gerry Gabrys Gerry Gabrys Dusty Shultz Carolinas Region, passed away director of the National Park Bill McKendree Bill McKendree Deb Yandala on April 27, 2020. Tripp was Service, passed away December 27, Harvey C. Perry Dusty Shultz, Secretary Kevin Kissling, Eastern National a longtime member of the 2020, just days after his beloved Susan Schroeder Kevin Kissling, President & CEO President & CEO EN family, having marked his wife and fellow park advocate Dusty Shultz 20-year anniversary in 2019. Nancy had passed. Gary committed FINANCE COMMITTEE SENIOR LEADERSHIP TEAM Daniel Song Tripp joined EN in 1999 as his career to national parks, Kevin C. Kissling, President and Bob Vogel Gerry Gabrys, Chair site manager at Fort Sumter NM. He advanced to spending more than two decades as superintendent Harvey Perry Chief Executive Officer assistant regional manager in December 2007, and of the Blue Ridge Parkway. Shortly after his retirement, OFFICERS Kristie Paskvan Megan Shelley, Chief Operating Officer became regional manager in January 2009. Tripp Gary joined the Eastern National board of directors, Deborah Yandala, Chair Daniel Song Heidi A. White, Chief Financial Officer will always be known for his sense of humor and where he served from 2001 – 2006, including as vice Heidi White, Treasurer Bob Vogel Scott Grabus, Director of dedication to Eastern National and the national chair in 2006. Nancy was by his side the entire time, Dusty Shultz, Secretary Heidi White, Treasurer and CFO Information Technology parks he served. sharing Gary’s dedication to the parks. Jessica Barnes Green, Director of Outer Banks Forever Meredith McClatchy, Director of Human Resources Jason Scarpello, Creative Director Employee Anniversaries The following Eastern National employees reached these anniversaries between November 1, 2019 and October 31, 2020: 5 Years Nancy Newland, Women’s Rights NHP 10 Years John Arrington, Store Lead Associate, John O’Brien, Cape Cod NS - Highland Lighthouse Carla Gutridge, Store Lead Associate, George Washington Birthplace NM Fort Sumter NM - Liberty Square Jacqueline Payne, Cumberland Gap NHP Erin Nolan, Store Manager, National Mall & Memorial Parks - Dwight D. Eisenhower Memorial Matthew Borders, Antietam NB Elizabeth Perry, Fort Sumter NM - Liberty Square Tyshon Kelton, Store Manager, National Mall & Memorial Parks - Martin Luther King, Jr. Memorial Lyne Bradley, Midwest Region Sarah Reedy, Fort Necessity NB Charles Holbrook, Site Manager, Perry’s Victory & International Peace Memorial Adriann Davis, Fort Macon State Park Teresa Renner, Pilot Mountain State Park Elizabeth Swofford, Store Associate, Natchez NHP Brian Downey, Blue Ridge Parkway - Corinna Richards, Metro New York Region Music Center Wanda Kindrick, Site Manager, Fort Pulaski NM Daniel Ridgeway, Martin Luther Stephen Drain, America’s National King, Jr. NHP Parks™ Warehouse 15 Years Scott Scherer, Flight 93 NM Debra Hayes, Site Manager, Springfield Armory NHS Shauneen Gerhard, Cape Hatteras NS Peggy Scherer, Flight Lois Brown, Site Manager, Adams NHP David Harris, Blue Ridge Parkway - 93 NM Wilma Diaz, Assistant Store Manager, San Juan NHS - El Morro Trista Stutzman, Flight 93 NM Amber Houske, Headquarters Carol Thompson, Acadia NP Timothy Jacobs, Flight 93 NM 35 Years Christine Twombly, Sherri Gates, Store Associate, Colonial NHP Gregory Kraycirik, Flight 93 NM Cape Cod NS Marisol Maldonado, San Juan NHS - El Morro

24 EASTERN NATIONAL 470 Maryland Drive, Suite 1 • Fort Washington, PA 19034 www.easternnational.org

Dwight D. Eisenhower Memorial Commission photo by Alan Karchmer; memorial design by Gehry Partners, LLP; sculpture by Sergey Eylanbekov; tapestry by Tomas Osinski.