Good . WHO WE ARE Made in VA with quality Virginia Foodie is digital publication committed to promoting local ingredients, locally sourced food stories in and around Virginia. and sustainably produced. We’re a group of Virginia-based creative professionals who are passionate about quality and passionate about Virginia. We appreciate those who Good People. dedicate themselves to producing and offering the finest food and drinks Caring and connected to for their customers. the community; generally all-around good neighbors. Our team consists of experienced experts, graphic designers, copywriters and hardcore foodies. We always know the best places to eat, Good Brands. what to drink and how to keep it local. Trusted resources using best practices, always WHAT WE DO walking the talk. Virginia Foodie is all about building an engaged and supportive community based around food and Virginia agriculture.

We’re on a mission to connect people who care about local food with the growers, bakers, servers, and makers who are committed to sustainable local sourcing.

We believe that good stories are good for business, and we want to help local makers and producers connect and share their stories and products. We know that small brands can only reach so far. We are building a community of like-minded followers and producers that will give farm- to-table-to-consumer stories a wider reach and more power in the marketplace.

vafoodie.com, vafoodie, and the Virginia Foodie trademark are owned by Water Street Design, LLC.

www.vafoodie.com DIGITAL CONTENT Virginia Foodie’s is home to original content that highlights the foodie culture in and around Virginia. Our active and growing social media platforms continue these conversations with our followers, and drive them to longer articles at vafoodie.com. Here’s the type of content you can find on our site:

FEATURES THE FEED EVENTS MAKE Long-form content posts that Short stories, press releases A monthly column in THE Targeting home cooks, our take a deep dive into Virginia and monthly posts about food FEED, our Events pages are the recipes are curated content foodie culture. products, events, creators, and second-most highly trafficked from Virginia chefs, food special announcements. content on our site. Published bloggers, and partners. Recipes Sponsored articles may be on the 25th for the upcoming must feature Virginia products advertorial in nature, but are month, we feature food and and/or produce that is readily clearly identified as sponsored cultural events. available at Virginia retailers content to our followers. and farmers markets. THE LISTS We’ve researched food producers in Virginia (and DC) who are creating quality food from as many local resources as possible. Readers and followers share local businesses, but inclusion on our Lists is at our discretion, after much research. Producers must make their local sources readily apparent to their clientele.

THE EAT LIST THE DRINK LIST THE DINE LIST THE GROW LIST Manufacturers of packaged Wineries, breweries, and , food trucks, and Farmers Markets, CSAs and made in Virginia from beverage manufacturers, other dining establishments Farm Stores in and around local and regional sources. made in Virginia from local and that clearly trace ingredients Virginia. regional sources. back to local sources.

we create to We connect consumers to their foodie passions, to the culture of local and CONNECT ultimately to you, our marketing partners.

01/28/2020 www.vafoodie.com PAGE 2 OF 6 2020 EDITORIAL CALENDAR

MONTH FEATURE ARTICLE FEED STORIES TRENDING TOPICS JANUARY Spicy Foods to Warm up Winter • City Spotlight: Norfolk • Soup Month • Events • Hot and Spicy Food • Recipe • Hot Chocolate • Product News, Press Releases FEBRUARY All things CHOCOLATE • Decadent Desserts • Chocolate Lovers Month • Events • Snacks • Recipe • Cake Pops • Product News, Press Releases MARCH Virginia Farm Brands • Virginia Peanuts • March 8: International Womens’ Day • Events • Pasta Month • Recipe • Peanuts • Product News, Press Releases • Whiskey APRIL Markets/Country Stores/ Lunch • Best U-pick Berry Farms • Garlic Month Counters • Events • Grilled Cheese • Recipe • Beer • Product News, Press Releases • Pretzels MAY Virginia Barbecue • Best BBQ • Barbecue Month • Events • Egg Month • Recipe • Strawberry Month • Product News, Press Releases • Chocolate Chips JUNE Day Trips for Foodies •City Spotlight: Culpeper • Candy Month • Events • Donuts • Recipe • Dairy • Product News, Press Releases JULY Hotdogs • Best Rooftop Bars • Ice Cream Month • Events • Hotdog Month • Recipe • Picnics • Product News, Press Releases • Fried Chicken AUGUST Foodie 101: College Towns • City Spotlight: Williamsburg • Peach Month • Events • Sandwich Month • Recipe • Watermelon • Product News, Press Releases • Mustard SEPTEMBER A Foodie’s Guide to Southwest • Family Friendly Wineries • Potato Month Virginia • Events • Honey Month • Recipe • Cofee • Product News, Press Releases OCTOBER Scenic Drives and What to Eat • Locally Sourced International Food • Oct 12: National Farmers Day • Events • Apple Month • Recipe • Pumpkin Spice • Product News, Press Releases • Vegetarian Food NOVEMBER Good Gifts Guide • City Spotlight: Arlington • Peanut Butter Lovers Month • Events • Nachos • Recipe • Bread • Product News, Press Releases DECEMBER Chef Profile, Holiday Recipe • Best Bakeries • Comfort Food • Events • Maple Syrup • Recipe • Vinegar • Product News, Press Releases

01/28/2020 www.vafoodie.com PAGE 3 OF 6 2019 VAFOODIE COMMUNITY STATS

Alexandria DC/Maryland

AUDIENCE

Impact [2019] 4.6 million impressions

Richmond Norfolk

310,652 3,980,651 193,477 25,935 55,563 impressions impressions impressions opens pageviews

DEMOGRAPHICS Gender Age Female 70% 18-24 8% Male 30% 25-34 41% 35-44 29% 45-54 14% 55-64 6% 65+ 2%

01/28/2020 www.vafoodie.com PAGE 4 OF 6 SPONSORED CONTENT & ADVERTISING

SPONSORED ARTICLES $3500 Long form content about a partner or a brand, may be advertorial in nature. Articles will be clearly identifiable as sponsored content to our followers, and as such, will be a best fit for brands that are a good alliance with the Virginia Foodie

SPONSORED brand. We value our sponsor relationships. Our partners will be recognized in our monthly mailings, and will also receive a minimum promotion of:

Article blogroll • 4 Instagram Posts ($1,000) • 4 Hot & Fresh posts ($600) • Premium entry on EAT, DRINK, • 4 Facebook & posts DINE, or GROW list ($375/year) ($500)

EVENT MARKETING start at $1000 We’ve found this multi-tiered content to be most effective for event promotion, product launches, or other seasonal brand content. Contact [email protected] to discuss your campaign needs. Sample Instastory • FEED Article • 4 Hot & Fresh posts ($600) • Instagram Story ($275-350) • Premium entry on EAT, DRINK, DINE, or GROW list ($375/year)

PREMIUM LIST ENTRY $375/YEAR Add images and links to your business listing in our popular EAT, DRINK, DINE Premium List Entry or GROW Lists.

BANNER AD, EVENTS PAGE $300 Our highly promoted and highly frequented monthly EVENTS pages are a great Banner Ad place to capture our followers attention. Promote your brand or event in a targeted display ad. We limit our events ads to 2 per monthly post, so your brand has best exposure.

HOT & FRESH BANNER AD / POST $150 Sponsor our weekly Hot & Fresh emails with a display ad or post. For the most

Hot & Fresh Sponsored Post effective brand recognition, we recommend a minimum of 4 placements.

CUSTOM SOCIAL CAMPAIGNS starts at $1500 We will occasionally engage with our partners in social campaigns when the content and benefits align with our core mission and our readers’ interests. Contact [email protected] to discuss your campaign concept.

Sample Instagram Campaign

01/28/2020 www.vafoodie.com PAGE 5 OF 6 JOIN THE VIRGINIA FOODIE FAMILY

FOODIE FAMILY PARTNER PROGRAM CONNECT WITH OUR AUDIENCE BY PARTNERING WITH THE FOODIE FAMILY MEMBERSHIP PROGRAM

Support Virginia Foodie by giving our fans what they want-- more access to local brands. Here is all you need to do:

1. APPLY to be a participating merchant. Once your application has been reviewed and approved, you’ll receive a window sticker proudly identifying your business as a Virginia Foodie partner in our Foodie Family program for the The Foodie Family window graphic lets patrons participating year. know you are a participating business 2. COMMIT to honoring Virginia Foodie Family member cards with a promo of PARTNER BENEFITS: your choice. Some popular Foodie Family perks offered by our partners: CONNECT WITH OUR • 5% off meals for Family members • Free drinks on your birthday LOYAL FAN BASE • • Extended happy hour specials • Exclusive VaFoodie menu items! OPPORTUNITIES FOR The best part is that there are no up-front costs to you. MONTHLY PROMOS 3. THAT’S IT! • We’ll list your company on our Foodie Family perks page. Our members will MONTHLY UPDATES ON know that you support the Virginia Foodie mission and are an integral part of the MEMBER MARKETING Good Food, Good People, and Good Brands of Virginia.

You’ll have the opportunity to share announcements to our Foodie Family in monthly members-only emails. Curious about new product ideas? Create a poll for our Foodie Family audience. You’ve got an engaged and supportive community that would love to hear from you.

MEMBER BENEFITS: FOODIE FAMILY MEMBERSHIP DISCOUNTS AT SHOP.VAFOODIE.COM Loyal fans can show support for Virginia Foodie’s

• FOODIE FAMILY MEMBER ongoing mission by signing up for Foodie Family 2020 MONTHLY EMAILS WITH GOOD THROUGH 12/31/2020 Membership. MEMBERS-ONLY PARTNER PROMOTIONS • The Foodie Family For $12 a quarter, or $30 for a full year, our Foodie Membership Card let’s DISCOUNTS AT PARTICIPATING Family members will receive special discounts on participating businesses BUSINESSES know this guest is eligible for • purchases made at shop.vafoodie.com. They’ll insider perks! “SNEAK-PEEKS” AND INSIDER also have access to insider information on foodie INFORMATION news and events, and enjoy special offers from participating businesses, like yours.

01/28/2020 www.vafoodie.com PAGE 6 OF 6