Charters Towers Tourism Profile Average annual data from year ending December 2009 to December 2012

Origin (nights) (‘000) % QLD % Data is sourced from national annual surveys region 22 7% 19% of travellers Regional QLD 234 72% 35% Total Intrastate 256 78% 54% Data should be interpreted as indicative only Total Interstate 70 22% 46% Top 5 activities undertaken (‘000) % QLD % Tourism Profile data has been averaged over (visitors) a four year period to increase the stability Visit friends or relatives 27 25% 47% Eat out at restaurants 23 22% 57% of the data General sight seeing 18 17% 26% Go shopping (pleasure) 12 11% 31% Overview QLD Bushwalking or 8 8% 9% Key Measures - domestic rainforest walks and international visitors Visitors (overnight and daytrips ‘000) 235 54,653 Top 5 accommodation types (‘000) % QLD % (nights) Nights (‘000) 359 113,444 Friends or relatives property 115 35% 35% Spend (overnight visitors only $million) $53 $16,418 Caravan park or commercial 64 19% 9% Domestic Overnight Travel camping ground Key Measures Charters Towers QLD Hotel, motel, resort or 55 17% 23% motor inn Visitors (‘000) 105 16,986 Other non-commercial 20 6% 2% Nights (‘000) 326 72,131 property Average stay (nights) 3.1 4.2 Caravan or camping near 16 5% 4% Spend ($million) $51 $12,575 road or on private property

Spend per visitor($) $484 $740 Travel party (visitors) (‘000) % QLD % Spend per night ($) $156 $174 Adult couple 37 35% 26% Family group 18 17% 26% Purpose of visit (visitors) (‘000) % QLD % Alone 22 20% 24% Holiday 42 40% 44% Friends and/or relatives 16 15% 17% Visiting friends or relatives 16 15% 33% travelling together Business 30 28% 19% Business associates 14 13% 5% Other 18 17% 6% travelling together Purpose of visit (nights) (‘000) % QLD % School/sporting group/ np np 2% community group or club Holiday 142 43% 49% Visiting friends or relatives 60 18% 30% Number of stops (trip) (‘000) % QLD % Business 89 27% 15% Single 55 52% 86% Other 36 11% 6% Multiple 51 48% 14%

Top 3 main transport types (‘000) % QLD % Age group (visitors) (‘000) % QLD % (visitors) 15 - 24 years 12 12% 15% Drive 84 80% 69% 25 - 34 years 18 17% 18% Railway np np 2% 35 - 44 years 16 15% 20% Air transport np np 30% 45 - 54 years 16 15% 19% Origin (visitors) (‘000) % QLD % 55 - 64 years 25 24% 16% Brisbane region 14 13% 24% 65 years or over 19 18% 13% Regional QLD 71 68% 44% Total Intrastate 85 80% 68% Notes and definitions Tourism Profiles provide an average profile of travellers to the local area as well as Total Interstate 21 20% 32% the State. They can assist to identify opportunities and with decision making. A good approach to research is to look at a wide range of sources for a more comprehensive understanding. Data may not add up to total due to rounding. np – indicates that data has not been published due to high sample error.

te..com/research Source: Tourism Research Australia’s National Visitor Survey and International Visitor Survey (NVS and IVS) 1 Charters Towers Tourism Profile Average annual data from year ending December 2009 to December 2012

Domestic Day Trip International Overnight Travel Key Measures Charters Towers QLD Key Measures Charters Towers QLD Visitors (‘000) 123 35,673 Visitors (‘000) 7 1,994 Spend ($million) np $3,746 Nights (‘000) 33 41,313 Spend per visitor ($) np $105 Average stay (nights) 4.9 20.7 Spend ($million) $2 $3,843 Main purpose of visit (‘000) % QLD % Holiday 54 44% 48% Spend per visitor($) $344 $1,927 Visiting friends or relatives 38 30% 28% Spend per night ($) $73 $94 Business 18 14% 11% Purpose of visit (visitors) (‘000) % QLD % Other 14 11% 14% Holiday 6 85% 69% Top 3 origin (‘000) % QLD % Visiting friends or relatives np np 25% Northern 114 92% 4% Business np np 9% np np 3% Employment np np 2% Outback np np 1% Education np np 4% Other np np 4% Top 5 activities undertaken (‘000) % QLD % Visit friends or relatives 49 40% 34% Top 3 origin (visitors) (‘000) % QLD % Eat out at restaurants 45 36% 40% Continental Europe 3 44% 14% Go shopping (pleasure) 18 14% 22% United Kingdom 1 15% 11% General sight seeing 17 14% 13% New Zealand 1 15% 20% Pubs clubs discos etc 17 13% 6% Top 3 accommodation types (‘000) % QLD % (nights) Age group (‘000) % QLD % Caravan park or commercial 8 24% 3% 15 - 24 years 5 4% 17% camping ground 25 - 34 years 17 14% 18% Home of friend or relative 7 20% 24% 35 - 44 years 12 9% 18% Standard hotel, motel, 7 20% 6% 45 - 54 years 39 32% 17% serviced apartment 55 - 64 years 22 17% 15% or motor inn 65 years or over 29 23% 15% Top main transport types (‘000) % QLD % Lifecycle grouping (‘000) % QLD % (nights) Young midlife single 3 3% 18% Drive 6 81% 37% Young midlife couple 10 8% 11% Bus or coach 1 15% 19% Parent with youngest child 18 14% 16% Travel party (visitors) (‘000) % QLD % aged under 6 Adult couple 3 41% 26% Parent with youngest child 31 25% 22% Family group np np 12% aged 6 or over Alone 2 33% 47% Older working 28 23% 13% Friends and/or relatives 1 15% 12% Older non-working 35 28% 20% travelling together Business associates np np 4% travelling together

Age group (visitors) (‘000) % QLD % 15 - 24 years 2 22% 18% Notes and definitions National Visitor Survey (NVS) and International Visitor Survey (IVS) data is collected 25 - 34 years 1 19% 24% at the Statistical Area Level 2 (SA2) rather than Local Government Area (LGA). SA2’s are based on population and sometimes multiple SA2’s are aggregated in the dataset. This is 35 - 44 years np np 17% why some Tourism Profiles incorporate multiple LGA’s (e.g. Etheridge Croydon Tourism 45 - 54 years np np 17% Profile includes Etheridge Shire Council and Croydon Shire Council). Expenditure per night is based on average spend per night for the applicable tourism 55 - 64 years np np 15% region. Expenditure figures are therefore estimates only and should be used with caution. 65 years or over 2 22% 9%

Domestic overnight visitor – an Australian resident, aged 15 and over, who had taken a Disclaimer - by using this information you acknowledge that this information is provided trip within Australia involving a stay away from home for at least one night (no more than by Tourism and Events Queensland (TEQ) to you without any responsibility on behalf of 12 months) at a place at least 40km away from home. TEQ. You agree to release and indemnify TEQ for any loss or damage that you may suffer Domestic daytrip visitor – an Australian resident, aged 15 and over, who had taken a as a result of your reliance on this information. TEQ does not represent or warrant that domestic daytrip involving a round trip for a distance of at least 50km and of a duration this information is correct, complete or suitable for the purpose for which you wish to of at least 4 hours but not overnight (routine travel and same day travel as part of use it. The information is provided to you on the basis that you will use your own skill overnight travel are excluded). and judgement and make your own enquiries to independently evaluate, assess and International visitor – an international resident, aged 15 and over, who visited Australia verify the information’s correctness, completeness and usefulness to you before you for a period of no more than 12 months and stayed at least one 1 night in the region. rely on the information. te.queensland.com/research Source: Tourism Research Australia’s National Visitor Survey and International Visitor Survey (NVS and IVS) 2