WORLD BLOOD DONOR DAY JUNE 2021 CONTENT
• Achievements • Event Summary • Media coverage • Social media SUMMARY OF ACHEIVEMENTS The CoBA Secretariat worked closely with various partners to ensure the success of the World Blood Donor Day activities. Below are a summary of success indicators following different advocacy activities undertaken during that period’; a) We received a total of 27 pieces of coverage across the African continent in: Algeria, Kenya, Malawi, Mauritius, Nigeria, South Africa, Uganda and on Pan-African news websites following the distribution of the Give Blood press announcement and op-ed dissemination . Advertising Equivalent Value: $23 869.22 . b) A new partnership was forged with Facebook to support in the amplification of the Give Blood Song by leveraging on Facebook Ads credits across 7 African Countries. The campaign is currently running for the next 3 weeks. The campaign is set to reach approximately 2 million users per Country. Facebook's platforms are used by hundreds of millions of Africans and offer a unique advocacy platform. c) CoBA played a role in the success of the he Kenya National Blood Transfusion services collecting 13, 778 units of blood across the country following. d) Social media outreach on twitter led to and increase I page visit and number of followers e) The different advocacy efforts resulted to the Coalitions recognition by the World Health Organization for effort in addressing the challenges of blood in the continent. https://www.afro.who.int/news/blood- donation-rate-falls-africa-wake-covid-19-pandemic ‘Give Blood, Give Love’ Lyrics GIVE BLOOD SONG Oh-oh Oh-oh Oh-oh (Give blood) Not much of it is just enough (Give blood) Helping others out when times are To celebrate World Blood Donor Day on 14 June, Global rough Blood Fund (GBF) partnered with the Africa Society for (Give blood) Saving lives is such a great reward Blood Transfusion (AfSBT), and the Coalition of Blood for (Give blood) Give it once and you will want to give more Africa (CoBA) to release multiple interpretations of Pete Oh-oh, oh-oh, oh-oh, ah Townshend’s song ‘Give Blood’, performed by leading Oh-oh, oh-oh, oh-oh, ah African artists. Give blood, for you sisters and brothers Give love, and give blood for each other Musician Pete Townshend gave permission for his classic Give blood, for your sisters and brothers song ‘Give Blood’ (hear on Spotify and YouTube) to be used Give love, and give blood for each other for the first time to promote blood donation on 14 June. (Give blood) It will add to your dignity (Give blood) It will help with equality The videos were shared on social media and through other (Give blood) Those in need will be in your debt (Give blood) And their loved ones will not forget channels, and are donated free-of-charge to blood services across Africa (and Latin America and the Middle East) for Oh-oh, oh-oh, oh-oh, ah use on and around World Blood Donor Day. Oh-oh, oh-oh, oh-oh, ah Give blood, for you sisters and brothers Give love, and give blood for each other Give blood, for your sisters and brothers Give love, and give blood for each other Give Blood ACTIVITIES UNDERTAKEN BY COBA
• Below is a summary of activities undertaken by the CoBA Secretariat for World Blood Donor Day; Pete Townshend – Give Blood Song announcement on 9th June • Press release editing for the ‘Give Blood’ announcement. • Engagement and management of the Africa Media Agency to do translation and distribution of the press release across Africa. • Developed a social media content plan to guide posts for the ‘Give blood’ announcement. The content plan was distributed amongst CoBA partners to support in dissemination. • Engaged Facebook as a partner to support in the amplification of the Give Blood Song by leveraging on Facebook Ads credits across 7 African Countries that they are supporting. The campaign is currently running for the next 3 weeks. The campaign is set to reach approximately 2 million users per Country. • Engaged the Africa Society for Blood Transfusion for support in distribution of the Give Blood Song across blood Services in Africa ACTIVITIES UNDERTAKEN BY COBA
Support for Kenya National Blood Transfusion Service • CoBA offered support to the Kenya National Blood Transfusion Services (KNBTS) during the World Blood Donor Day event held in Nairobi and across the 33 KNBTS sites. • The main launch event took place at the Uhuru Park Grounds presided over by the Principal Secretary at the Ministry of Health, Ms. Susan Mochache. • CoBA donated; 340 face masks and 750 squeezy balls as donor incentives to support the blood drive across the country which was being held from June 14th. ACTIVITIES UNDERTAKEN BY COBA
Bungoma County World Blood Donor Day Event • CoBA supported Bungoma County with social media for the launch of the Bungoma County Give Blood Song. The launch was presided over by the First Lady of Bungoma H. E. Caroline Wangamati working closely with the Bungoma County Ministry of Health. • Earlier in the year Global Blood Fund and CoBA partnered with Bungoma Country through the First Lady to develop a localized Give Blood Song. The Song will be used as an advocacy tool to encourage people in the country to develop a culture of giving blood. The song was done by youth volunteers in the country in Both English and vernacular • Links to the song and video ACTIVITIES UNDERTAKEN BY COBA
Placement of Opinion Editorial • The CoBA Secretariat developed and placed an opinion editorial aligned to the WBDD theme which was focusing on the youth. The Op-ed was penned by the Coalition Communication Lead. The article received 10 pieces of coverage across leading publications in Kenya, Uganda and Tanzania.
• In Kenya the Standard newspaper gave it a full page spread, in Tanzania, The guardian put a front page mention of the op-ed. The IPP press picked the op-ed and placed it in their online platforms MEDIA COVERAGE MEDIA COVERAGE Coverage Received
Print 11% • The Pete Townshend’s Music Amplies African World Blood Donor Day Celebrations press release received a total of 27 pieces of coverage across the African Online continent in: Algeria, Kenya, Malawi, Mauritius, Nigeria, 89% South Africa, Uganda and on Pan-African news websites. Noteworthy pick-up: Africa.com, Ventures, Guardian Nigerian, Busi week, Advertising Equivalent Value: $23 869.22 . Print Online
• The Youth's role in ensuring sustainable blood supply opinion editorial also received a total of 10 pieces of Coverage Breakdown coverage on Print and Online outlets in East Africa.
• Most outlets carried the key campaign messaging 27% which was the Give Blood song to encourage people to give blood on World Blood Donor Day
• Majority 80% of the stories were positive with the 73% remainder remaining neutral
OPED Press Release MEDIA COVERAGE Coverage Tonality
• Majority 80% of the stories were positive 19% with the remainder remaining neutral
81%
Positive Neutral MEDIA COVERAGE
Coverage per country
14 13
12
10
8 6 6 5 4 4 3 3
2 1 1
0 Algeria Kenya Malawi Nigeria Pan African South Africa Uganda Tanzania MEDIA COVERAGE
Media House Page Views Link
Algeria News, 10th June 2021 3.1M Pete Townshend’s Music Amplies African World Blood Donor Day Celebrations
A24 Media, 10th June 2021 4, 752K Pete Townshend’s Music Amplifies African World Blood Donor Day Celebrations
The Maravi Post, 10th June 2021 36, 498K Pete Townshend’s Music Amplifies African World Blood Donor Day Celebrations
Metro Business News, 10th June 2021 1, 995K Pete Townshend’s Music Amplifies African World Blood Donor Day Celebrations
The Guardian, 14th June 2021 1.2M Pete Townshend’s Music Amplifies African World Blood Donor Day Celebrations
News on the flipside, 14th June 2021 3, 465K Pete Townshend’s Music Amplifies African World Blood Donor Day Celebrations Media coverage
Media House Page Views Link
Newswing, 10th June 2021 18, 690K Pete Townshend’s Music Amplifies African World Blood Donor Day Celebrations
NNN, 10th June 2021 19, 362K Pete Townshend’s Music Amplifies Africa’s World Blood Donor Day Celebrations
Star Connect Media, 10th June 2021 27, 111K Leading African artistes in classic performance of Pete Townsends’ song Donate Blood
Africa.com, 10th June 2021 145, 845K Pete Townshend’s Music Amplifies African World Blood Donor Day Celebrations
Africa Business, 10th June 2021 29, 694K Pete Townshend’s Music Amplifies African World Blood Donor Day Celebrations
Africa News Financial, 15th June 2021 13, 650K Pete Townshend’s Music Amplifies African World Blood Donor Day Celebrations MEDIA COVERAGE
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Al Masalla News, 10th June 2021 6, 846K Pete Townshend’s Music Amplifies African World Blood Donor Day Celebrations
Pan African Voices, 10th June 2021 3, 948K PETE TOWNSHEND’S MUSIC AMPLIFIES AFRICAN WORLD BLOOD DONOR DAY CELEBRATIONS
Exclusive Africa, 10th June 2021 22, 218K Pete Townshend’s Music Amplifies African World Blood Donor Day Celebrations
The World News, 10th June 2021 13, 986K Pete Townshend’s Music Amplifies African World Blood Donor Day Celebrations
Ventures, 10th June 2021 148, 869K Pete Townshend’s Music Amplifies African World Blood Donor Day Celebrations
African News Circles, 10th June 2021 7, 434K Pete Townshend’s Music Amplifies African World Blood Donor Day Celebrations MEDIA COVERAGE
Media House Page Views Link
African Newspage 10th June 2021 7, 308K Pete Townshend’s Music Amplifies African World Blood Donor Day Celebrations
Global Diaspora News, 10th June 2021 6, 825K Pete Townshend’s Music Amplifies African World Blood Donor Day Celebrations
Le Scoops Dáfricque, 10th June 2021 6, 153K Pete Townshend’s Music Amplifies African World Blood Donor Day Celebrations
Prime Business, 10th June 2021 5, 003K PETE TOWNSHEND’S MUSIC AMPLIFIES AFRICAN WORLD BLOOD DONOR DAY CELEBRATIONS
Main News, 10th June 2021 6, 993K Pete Townshend’s Music Amplifies African World Blood Donor Day Celebrations
Social TV, 14th June 2021 13, 650K Pete Townshend’s Music Amplifies World Blood Donor Day Celebrations MEDIA COVERAGE
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South Africa Today, 10th June 2021 107, 667K Pete Townshend’s Music Amplifies African World Blood Donor Day Celebrations
Africa News, 10th June 2021 19, 278K Pete Townshend’s Music Amplifies African World Blood Donor Day Celebrations
East Africa Business Week, 10th June 19, 887K Pete Townshend’s Music Amplifies African World Blood 2021 Donor Day Celebrations
Africa.com, 10th June 2021 102.3K Pete Townshend’s Music Amplifies African World Blood Donor Day Celebrations MEDIA COVERAGE
Media House Page Views Link
Daily Nation, 13th June 2021 13.51 M Youth's role in ensuring sustainable blood supply
The Standard. 14th June 2021 6.05M Focus more on young people to end perennial shortage of blood
The Guardian, 10th June 2021 N/A Youth have a role to ensure sustainable blood supply
Daily News, 10th June 2021 N/A Youth have a role to ensure sustainable blood supply MEDIA COVERAGE
Media House Page Views Link
Kampala Post, 10th June 2021 N/A Perspective: The youth have a role in ensuring sustainable blood supply
Business Focus, 14th June 2021 N/A Youth Have a Role in Ensuring Sustainable Blood Supply
Kampala Sqoop, 14th June 2021 N/A Opinion:The youth have a role in ensuring sustainable blood supply
Showbiz Uganda, 10th June 2021 N/A The youth have a role in ensuring sustainable blood supply
The Standard, 14th June 2021 N/A Focus more on young people to end perennial shortage of blood
IPP Media, 16th June 2021 N/A The youth have a role in ensuring sustainable blood supply SAMPLES SAMPLES Find all the coverage here SAMPLES SAMPLES
Click here for full coverage list SOCIAL MEDIA Official Channels & Hashtags
Along with the blood drive we ran a social media campaign to create awareness about the Give Blood song and a call to action encouraging blood donations to save lives.
Accounts The social media Event Hashtags platforms include: @AfricaCoBA Twitter and #safeblood4africa #Give blood @terumobct Facebook #WorldBloodDonorDay @africapractice @AfricaHealthBiz @GlobalBloodFund @LwalaCommunity @WHO 10 Follower growth Social Media Activity summary 335 Page visits
3,448 Impressions
15 Mentions
68% Retweets Account performance
32 @AfricaCoBA Number of total tweets The @AfricaCoBA Twitter account had over 32 tweets with an economic value of USD 190.43.
The 5 day campaign had a great reception online with the account growing in terms of followers. Retweets and tags drove the conversation online under the tag #GiveBlood Audience Engagement
1.27% rate of audience engagement Hashtag Performance and 4,695 follower's per contributor #GiveBlood Potential impact
8,752 63.6% 500 3,636,010 Potential impact generated by Economic retweets Tweets the hashtag Value Hashtag reach
1, 849, 959 is the potential reach.
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