September 17, 2012 Company Report

Kia Motors (000270 KS) Auto

Daewoo Securities Co., Ltd. China operations running well Michael Yun +822-768-4169 Visit to DYK’s China plants [email protected]

Last week, we visited Kia MotorsÊ manufacturing plants in Yancheng, and sales Young-ho Park headquarters in Nanjing (domestic made) and Shanghai (imports from Korea). +822-768-3033 [email protected] Dongfeng Yueda Kia (DYK), KiaÊs manufacturing arm in China, was established in June 2002 under a joint venture between Kia (50% stake), Dongfeng Automotive

(25%) and Yueda Co (25%). DYK launched its first plant with an initial annual capacity of 50,000 units and expanded to 130,000 units by 2004. Then in 2007, the venture opened its second plant with a capacity of 300,000 units. In 2011, Kia Buy (Maintain) Motors manufactured and sold a total of 430,000 units in China, with both plants running at maximum capacity. Target Price (12M, W) 99,000 Share Price (09/14/12, W) 76,100 World class productivity Expected Return (%) 30.1 EPS Growth (12F, %) 34.0 DYKÊs second plant recently improved its UPH (Units Per Hour) to 68 units from 66. Market EPS Growth (12F, %) 12.2 In addition, its body process became fully automated, making the plant world class P/E (12F, x) 6.6 in productivity. Market P/E (12F, x) 10.8 KOSPI 2,007.58 The second plant, which manufactures DYKÊs volume sellers the K2, Forte, and K5, Market Cap (Wbn) 30,848 is expected to begin production of the new K3 that is slated to be launched in mid Shares Outstanding (mn) 405 October. Meanwhile, DYK plans to have its third plant ready for operations by 2014 Avg Trading Volume (60D, '000) 1,333 with a total capacity of 300,000 units (initial capacity of 100,000~150,000 units). Avg Trading Value (60D, Wbn) 100 Dividend Yield (12F, %) 0.9 China’s capacity to grow an additional 7% in 2013 Free Float (%) 64.3 52-Week Low (W) 64,000 We believe DYKÊs total production could exceed 500,000 units in 2013, assuming 52-Week High (W) 84,800 its second plant runs at 68 UPH. This equates to a growth of 7% in 2013, which is Beta (12M, Daily Rate of Return) 0.89 similar to 2012Ês. Thus, we believe that DYK will at minimum maintain its market Price Return Volatility (12M Daily, %, SD) 1.8 share in China. Foreign Ownership (%) 34.7 Major Shareholder(s) Unlike other global plants, it appears that DYK is effectively utilizing its current HMC et al. (35.63%) plants without resorting to three shifts and additional hiring. As of yet, Chinese NPS (6.95%) workers have not raised the issue of working beyond their ten hour daily shifts. However, we do not see over utilization of labor force continuing in the future, as Price Performance wage increases and quality issues become highlighted. DYKÊs third plant will (%) 1M 6M 12M relieve some pressure from the second plant, but both plants should continue to Absolute -3.1 4.7 15.5 run at full capacity. Relative -5.7 6.5 0.7 Key Business KoreaÊs second-largest auto manufacturer. The companyÊs global competitiveness has leveled up following the global economic crisis. § Earnings & Valuation Metrics Share price FY Revenues OP OP Margin NP EPS EBITDAFCF ROE P/E P/B EV/EBITDA 130 KOSPI (Wbn) (Wbn) (%) (Wbn) (Won) (Wbn) (Wbn) (%) (x) (x) (x) 120 12/10 35,827 2,490 7.0 2,682 6,830 3,298 3,677 32.1 7.4 2.3 7.2 110 12/11 43,191 3,525 8.2 3,416 8,556 4,490 2,137 29.1 7.8 2.2 6.4 100 12/12F 49,430 4,612 9.3 4,647 11,468 5,638 2,489 29.6 6.6 1.9 5.5 90 80 12/13F 53,480 5,149 9.6 5,175 12,772 6,203 2,502 25.4 6.0 1.4 4.7 70 12/14F 55,861 5,429 9.7 5,585 13,782 6,581 3,734 21.9 5.5 1.2 3.9 9/11 1/12 5/12 9/12 Note: All figures are based on consolidated K-IFRS; NP refers to net profit attributable to controlling interests Source: Company data, KDB Daewoo Securities Research estimates

Analysts who prepared this report are registered as research analysts in Korea but not in any other jurisdiction, including the U.S. September 17, 2012 Kia Motors

Table 1. DYKÊs China plant sites 1st Plant 2nd Plant 3rd Plant ( April 2014) Production models (Five) (Four) K3, new D-segment car Optima (Soon to be phased out) Cerato (Soon to be moved to 1st) EV Rio Forte Sportage K5 Soul K2 Sportage R K2 5 Dr K3 (Oct. 2012) Capacity 140,000 300,000 Initially 150,000 UPH (Units Per Hour) 32 66 Over 60 (Recently increased to 68) Total employees 1,755 2,678 ? Source: Kia Motors, KDB Daewoo Securities Research

Cruising in China

After our plant visits, we went to Kia MotorsÊ sales headquarters in Nanjing and then to its sales headquarters for Kia imports in Shanghai. Through our meetings and visits to dealerships, we felt that Kia was on track with stable improvements in both quantity and quality.

Despite concerns of rising inventory in China, Kia has continued to gain market share and improve profitability through new car launches and sales mix improvement. KiaÊs 2012 market share has jumped to 7th among all manufacturers (ranked 13th in 2009 and 2010). On top of that, KiaÊs sales in the upper C-segment and SUV increased to 59% of total sales in 2012 from 15% in 2007. If we look just at KiaÊs D-segment and above, sales increased to 35% of total from 6% during the same period.

Kia has a separate sales headquarters (Shanghai) and dealer network for Kia imports (manufactured in Korea), which costs approximately twice the price of locally produced cars due to high tariffs (22.5%) and consumption taxes (maximum 23%). Sales of imported Kia cars have grown dramatically in the recent years with this yearÊs annual sales target of 30,000 units (2007 annual sales were 11,000 units). However, with competition heating up, sales growth of imported Kia cars will likely cool from this year.

Figure 1. KiaÊs sales trend in China

('000) K2, K5, Sportage R launch 500

400

Forte, Soul launch 300 30%

200 Cerato launch Sportage launch 38%

Grwoth rate 70% 100 5% 40% 23% 76% -12% 150% 0 02 03 04 05 06 07 08 09 10 11

Source: Kia Motors, KDB Daewoo Securities Research

KDB Daewoo Securities Research 2 September 17, 2012 Kia Motors

Table 2. AutomakersÊ annual unit sales and market share in China (Â000 units) 2009 2010 2011 2012 YTD Rank Maker Units Rank Maker Units Rank Maker Units Rank Maker Units 1 Shanghai VW 728 1 Shanghai VW 1,035 1 Shanghai GM 1,200 1 Shanghai GM 737 2 Shanghai GM 728 2 Shanghai GM 1,001 2 Shanghai VW 1,166 2 Shanghai VW 734 3 FAW VW 669 3 FAW VW 870 3 FAW VW 1,035 3 FAW VW 731 4 Hyundai 570 4 Hyundai 703 4 Nissan 809 4 Nissan 525 5 Nissan 519 5 Nissan 654 5 Hyundai 740 5 Hyundai 437 6 BYD 447 6 Chery 527 6 Toyota 530 6 Toyota 336 7 Chery 437 7 BYD 508 7 Chery 445 7 DYK 254 8 Toyota 417 8 Toyota 506 8 DYK 433 8 Ford 252 9 Honda 366 9 Ford 411 9 BYD 431 9 DPCA 236 13 DYK 241 13 DYK 333 10 Ford 419 10 BYD 222 Source: Kia Motors, KDB Daewoo Securities Research

Figure 2. KiaÊs sales by segment in China Figure 3. Sales of imported Kia cars

(%) B C D CUV SUV Mini van ('000) 100 35

30 80 25

60 20 Sales mix improvement with high price line up 15 40

10 20 5

0 0 02 03 04 05 06 07 08 09 10 11 12.1~8 00 01 02 03 04 05 06 07 08 09 10 11

Source: Kia Motors, KDB Daewoo Securities Research Source: Kia Motors, KDB Daewoo Securities Research

Risks and opportunities coexist in China

After the global economic crisis, the Chinese auto market underwent prodigious growth, which has resulted in the maturation of the auto market in major cities. However, as we believe the overall auto market retains significant room for further growth, risks and opportunities coexist in China for global auto makers. Recently, luxury automakers have started to offer discounts as high as RMB100,000 due to intensifying competition, and this is now trickling down to non-luxury automakers. Furthermore, local Chinese automakers are continuing to lose ground in the market. As a result, we are seeing inventories increase for all major automakers in China.

However, we believe Kia will maintain stable utilization with its highly productive plants, allowing it to generate stable growth and solid profitability.

KDB Daewoo Securities Research 3 September 17, 2012 Kia Motors

Kia Motors (000270 KS/Buy/TP: W99,000)

Comprehensive Income Statement (Summarized) Statement of Financial Condition (Summarized) (Wbn) 12/11 12/12F 12/13F 12/14F (Wbn) 12/11 12/12F 12/13F 12/14F Revenues 43,191 49,430 53,480 55,861 Current Assets 11,075 13,374 16,254 19,366 Cost of Sales 33,139 37,822 40,883 42,568 Cash and Cash Equivalents 2,304 3,218 4,143 6,191 Gross Profit 10,052 11,608 12,598 13,293 AR & Other Receivables 2,611 3,003 3,421 3,694 SG&A Expenses 6,553 7,024 7,526 7,877 Inventories 4,303 4,543 5,104 5,339 Operating Profit (Adj) 3,499 4,585 5,072 5,417 Other Current Assets 223 192 719 752 Operating Profit 3,525 4,612 5,149 5,429 Non-Current Assets 19,180 21,184 22,991 25,110 Non-Operating Profit 1,197 1,595 1,751 2,017 Investments in Associates 6,809 8,222 9,930 11,921 Net Financial Income 79 -103 -180 -246 Property, Plant and Equipment 9,184 9,601 10,101 10,371 Net Gain from Inv in Associates 1,337 1,401 1,708 1,991 Intangible Assets 1,517 1,496 1,491 1,487 Pretax Profit 4,722 6,207 6,900 7,446 Total Assets 30,255 34,558 39,245 44,476 Income Tax 1,202 1,560 1,725 1,862 Current Liabilities 11,422 11,182 11,000 10,999 Profit from Continuing Operations 3,519 4,647 5,175 5,585 AP & Other Payables 6,601 6,764 7,244 7,578 Profit from Discontinued Operations 0 0 0 0 Short-Term Financial Liabilities 3,122 2,121 1,702 1,271 Net Profit 3,519 4,647 5,175 5,585 Other Current Liabilities 1,699 2,297 2,055 2,149 Controlling Interests 3,416 4,647 5,175 5,585 Non-Current Liabilities 5,324 5,442 5,363 5,279 Non-Controlling Interests 104 0 0 0 Long-Term Financial Liabilities 2,503 2,395 2,395 2,395 Total Comprehensive Profit 3,794 4,658 5,231 5,641 Other Non-Current Liabilities 2,546 2,918 2,985 3,046 Controlling Interests 3,683 4,642 5,216 5,625 Total Liabilities 16,746 16,624 16,363 16,277 Non-Controlling Interests 111 15 15 15 Controlling Interests 13,510 17,919 22,852 28,153 EBITDA 4,490 5,638 6,203 6,581 Capital Stock 2,133 2,139 2,139 2,139 FCF (Free Cash Flow) 2,137 2,489 2,502 3,734 Capital Surplus 1,734 1,736 1,736 1,736 EBITDA Margin (%) 10.4 11.4 11.6 11.8 Retained Earnings 9,225 13,597 18,489 23,749 Operating Profit Margin (%) 8.2 9.3 9.6 9.7 Non-Controlling Interests 0 15 31 46 Net Profit Margin (%) 7.9 9.4 9.7 10.0 Stockholders' Equity 13,510 17,934 22,882 28,199

Cash Flows (Summarized) Forecasts/Valuations (Summarized) (Wbn) 12/11 12/12F 12/13F 12/14F 12/11 12/12F 12/13F 12/14F Cash Flows from Op Activities 4,507 4,349 3,583 4,512 P/E (x) 7.8 6.6 6.0 5.5 Net Profit 3,519 4,647 5,175 5,585 P/CF (x) 6.0 5.4 4.9 4.6 Non-Cash Income and Expense 2,401 1,311 1,027 997 P/B (x) 2.2 1.9 1.4 1.2 Depreciation 696 737 815 850 EV/EBITDA (x) 6.4 5.5 4.7 3.9 Amortization 295 316 316 315 EPS (W) 8,556 11,468 12,772 13,782 Others -1,407 -272 79 -108 CFPS (W) 11,038 14,066 15,562 16,657 Chg in Working Capital -923 -308 -895 -208 BPS (W) 29,775 40,515 52,695 65,783 Chg in AR & Other Receivables 456 -77 -418 -273 DPS (W) 600 700 800 900 Chg in Inventories -704 -244 -561 -236 Payout ratio (%) 7.1 6.1 6.3 6.5 Chg in AP & Other Payables -184 191 480 334 Dividend Yield (%) 0.9 0.9 1.1 1.2 Income Tax Paid -491 -1,300 -1,725 -1,862 Revenue Growth (%) 20.6 14.5 8.2 4.5 Cash Flows from Inv Activities -2,206 -2,337 -1,938 -1,694 EBITDA Growth (%) 36.1 25.6 10.0 6.1 Chg in PP&E -1,336 -1,182 -1,373 -1,120 Operating Profit Growth (%) 41.6 30.8 11.7 5.4 Chg in Intangible Assets -438 -295 -311 -311 EPS Growth (%) 25.3 34.0 11.4 7.9 Chg in Financial Assets -332 -738 -450 -523 Accounts Receivable Turnover (x) 19.4 21.0 19.7 18.4 Others -101 -123 196 260 Inventory Turnover (x) 11.0 11.2 11.1 10.7 Cash Flows from Fin Activities -1,627 -1,120 -720 -771 Accounts Payable Turnover (x) 9.0 9.9 10.1 10.0 Chg in Financial Liabilities -894 -1,089 -419 -431 ROA (%) 12.5 14.3 14.0 13.3 Chg in Equity 32 9 0 0 ROE (%) 29.1 29.6 25.4 21.9 Dividends Paid -199 -242 -284 -324 ROIC (%) 32.3 39.2 38.7 38.2 Others -566 -41 -17 -16 Liability to Equity Ratio (%) 124.0 92.7 71.5 57.7 Increase (Decrease) in Cash 688 914 925 2,048 Current Ratio (%) 97.0 119.6 147.8 176.1 Beginning Balance 1,616 2,304 3,218 4,143 Net Debt to Equity Ratio (%) 12.5 -6.3 -12.7 -21.0 Ending Balance 2,304 3,218 4,143 6,191 Interest Coverage Ratio (x) 18.3 80.7 297.5 344.8 Source: Company data, KDB Daewoo Securities Research estimates

KDB Daewoo Securities Research 4 September 17, 2012 Kia Motors

Important Disclosures & Disclaimers Disclosures As of the publication date, Daewoo Securities Co., Ltd. has acted as a liquidity provider for equity-linked warrants backed by shares of Kia Motors as an underlying asset, and other than this, Daewoo Securities has no other special interests in the covered companies. As of the publication date, Daewoo Securities Co., Ltd. issued equity-linked warrants with Kia Motors as an underlying asset, and other than this, Daewoo Securities has no other special interests in the covered companies.

Buy Relative performance of 20% or greater (W) KiaMtr Stock Trading Buy Relative performance of 10% or greater, but with volatility 120,000 100,000 Ratings Hold Relative performance of -10% and 10% 80,000 Sell Relative performance of -10% 60,000 Overweight Fundamentals are favorable or improving 40,000 Industry 20,000 Neutral Fundamentals are steady without any material changes Ratings 0 9/10 3/11 9/11 3/12 9/12 Underweight Fundamentals are unfavorable or worsening * Ratings and Target Price History (Share price (----), Target price (----), Not covered (■), Buy (▲), Trading Buy (■), Hold (●), Sell (◆)) * Our investment rating is a guide to the relative return of the stock versus the market over the next 12 months. * Although it is not part of the official ratings at Daewoo Securities, we may call a trading opportunity in case there is a technical or short-term material development. * The target price was determined by the research analyst through valuation methods discussed in this report, in part based on the analystÊs estimate of future earnings. The achievement of the target price may be impeded by risks related to the subject securities and companies, as well as general market and economic conditions.

Analyst Certification The research analysts who prepared this report (the „Analysts‰) are registered with the Korea Financial Investment Association and are subject to Korean securities regulations. They are neither registered as research analysts in any other jurisdiction nor subject to the laws and regulations thereof. Opinions expressed in this publication about the subject securities and companies accurately reflect the personal views of the Analysts primarily responsible for this report. Daewoo Securities Co., Ltd. policy prohibits its Analysts and members of their households from owning securities of any company in the AnalystÊs area of coverage, and the Analysts do not serve as an officer, director or advisory board member of the subject companies. Except as otherwise specified herein, the Analysts have not received any compensation or any other benefits from the subject companies in the past 12 months and have not been promised the same in connection with this report. No part of the compensation of the Analysts was, is, or will be directly or indirectly related to the specific recommendations or views contained in this report but, like all employees of Daewoo Securities, the Analysts receive compensation that is impacted by overall firm profitability, which includes revenues from, among other business units, the institutional equities, investment banking, proprietary trading and private client division. At the time of publication of this report, the Analysts do not know or have reason to know of any actual, material conflict of interest of the Analyst or Daewoo Securities Co., Ltd. except as otherwise stated herein.

Disclaimers This report is published by Daewoo Securities Co., Ltd. („Daewoo‰), a broker-dealer registered in the Republic of Korea and a member of the Korea Exchange. Information and opinions contained herein have been compiled from sources believed to be reliable and in good faith, but such information has not been independently verified and Daewoo makes no guarantee, representation or warranty, express or implied, as to the fairness, accuracy, completeness or correctness of the information and opinions contained herein or of any translation into English from the Korean language. If this report is an English translation of a report prepared in the Korean language, the original Korean language report may have been made available to investors in advance of this report. Daewoo, its affiliates and their directors, officers, employees and agents do not accept any liability for any loss arising from the use hereof. This report is for general information purposes only and it is not and should not be construed as an offer or a solicitation of an offer to effect transactions in any securities or other financial instruments. The intended recipients of this report are sophisticated institutional investors who have substantial knowledge of the local business environment, its common practices, laws and accounting principles and no person whose receipt or use of this report would violate any laws and regulations or subject Daewoo and its affiliates to registration or licensing requirements in any jurisdiction should receive or make any use hereof. Information and opinions contained herein are subject to change without notice and no part of this document may be copied or reproduced in any manner or form or redistributed or published, in whole or in part, without the prior written consent of Daewoo. Daewoo, its affiliates and their directors, officers, employees and agents may have long or short positions in any of the subject securities at any time and may make a purchase or sale, or offer to make a purchase or sale, of any such securities or other financial instruments from time to time in the open market or otherwise, in each case either as principals or agents. Daewoo and its affiliates may have had, or may be expecting to enter into, business relationships with the subject companies to provide investment banking, market-making or other financial services as are permitted under applicable laws and regulations. The price and value of the investments referred to in this report and the income from them may go down as well as up, and investors may realize losses on any investments. Past performance is not a guide to future performance. Future returns are not guaranteed, and a loss of original capital may occur.

KDB Daewoo Securities Research 5 September 17, 2012 Kia Motors

Distribution United Kingdom: This report is being distributed by Daewoo Securities (Europe) Ltd. in the United Kingdom only to (i) investment professionals falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the „Order‰), and (ii) high net worth companies and other persons to whom it may lawfully be communicated, falling within Article 49(2)(A) to (E) of the Order (all such persons together being referred to as „Relevant Persons‰). This report is directed only at Relevant Persons. Any person who is not a Relevant Person should not act or rely on this report or any of its contents. United States: This report is distributed in the U.S. by Daewoo Securities (America) Inc., a member of FINRA/SIPC, and is only intended for major institutional investors as defined in Rule 15a-6(b)(4) under the U.S. Securities Exchange Act of 1934. All U.S. persons that receive this document by their acceptance thereof represent and warrant that they are a major institutional investor and have not received this report under any express or implied understanding that they will direct commission income to Daewoo or its affiliates. Any U.S. recipient of this document wishing to effect a transaction in any securities discussed herein should contact and place orders with Daewoo Securities (America) Inc., which accepts responsibility for the contents of this report in the U.S. The securities described in this report may not have been registered under the U.S. Securities Act of 1933, as amended, and, in such case, may not be offered or sold in the U.S. or to U.S. persons absent registration or an applicable exemption from the registration requirements. Hong Kong: This document has been approved for distribution in Hong Kong by Daewoo Securities (Hong Kong) Ltd., which is regulated by the Hong Kong Securities and Futures Commission. The contents of this report have not been reviewed by any regulatory authority in Hong Kong. This report is for distribution only to professional investors within the meaning of Part I of Schedule 1 to the Securities and Futures Ordinance of Hong Kong (Cap. 571, Laws of Hong Kong) and any rules made thereunder and may not be redistributed in whole or in part in Hong Kong to any person. All Other Jurisdictions: Customers in all other countries who wish to effect a transaction in any securities referenced in this report should contact Daewoo or its affiliates only if distribution to or use by such customer of this report would not violate applicable laws and regulations and not subject Daewoo and its affiliates to any registration or licensing requirement within such jurisdiction.

KDB Daewoo Securities International Network

Daewoo Securities Co. Ltd. (Seoul) Daewoo Securities (Hong Kong) Ltd. Daewoo Securities (America) Inc. Head Office Two International Finance Centre 600 Lexington Avenue 34-3 Yeouido-dong, Yeongdeungpo-gu Suites 2005-2012 Suite 301 Seoul 150-716 8 Finance Street, Central New York, NY 10022 Korea Hong Kong United States Tel: 82-2-768-3026 Tel: 85-2-2514-1304 Tel: 1-212-407-1022

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KDB Daewoo Securities Research 6