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Freepik.com Our media outlets
El Planeta Media Group is a Multiplatform Hispanic media company producing content and events relevant to the local Hispanic audience in Massachusetts. Whether it is print, television, digital, mobile or events, all of our outlets are designed to help your company reach the fastest growing minority in Massachusetts and Greater Boston and boost your presence in this important market.
Boston’s Newspaper en Español
EL PLANETA NEWSPAPER Since 2004, the leading circulating and editorial print publication in Spanish serving the Hispanic community in • 35,000 copies the Greater Boston and Greater Lawrence area, with an • Full Color innovative and updated approach delivering weekly content • Tabloid to the Hispanic audience. • Inserts friendly “A welcoming fresh air to the Hispanic readership in the • Over 1000 distribution points Massachusetts scene”. • Free App available for Iphones
Boston’s Latino Daily 12:30 Stories09:32 See all 17
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Username elplaneta.com is the most visited local Spanish website in MA, an online complement to El Planeta Newspaper with a niche and engaged audience. Breaking news, direct 134 likes Username Lorem ipsum dolor sit amet, consectetu er adipiscing elit #freepik #instagram ... more coverage, dedicated interviews and interactive features that 30 MIN AGO • SEE TRANSLATION 14 06 84 engage our readers and social media followers.
Social Media pages: El Planeta’s is socially active in • 200,000 page views per month Facebook, Twiter and Instagram within the Greater Boston • More than 1,000,000 unique visitors in 2014 area, with organic growth from within based on the user • Fastest growing facebook site in likes experience. • More than 5,000 emails sent every day with Daily E-newsletter: The only daily e-newsletter and source high click rate of information in Spanish that reaches a constantly growing database of Massachusetts residents. elplanetaboston
2019 Media Kit El Planeta Media [email protected] 617-379-0210
“Contact us and we’ll guide you on how to grow your sales, strength your brand and show your support to diversity and inclusion. It makes us all better and it is a competitive advantage”
Javier Marin, Publisher
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t ype ™ • El Planeta is the DESDE EL 18 AL 24 DE ENERO El Planeta Media is a pioneer when it comes to ENTRADAS A LA VENTA EN COOLIDGE.ORG/FILMS/ROMA-70MM media partner of creating specialty events in Massachusetts for Frida Kahlo and Arte Multicultural audience. Popular Since 2004 El Planeta Media Group has created Mexico • Local latino soccer
Generous ly support De ed by the Da l 27 de Frida Kahl rwin Cord o, Self-Por oba Fund feb The U trait with for Latin Am re niversity o Hummingbi erican Art. G ro f Texas at rd and Tho enerous Austin. © rn Necklace ly sponso 2019 Banc (detail) red by Kris al o de Méxic , 1940. Oil tin and Roger 16 de junio o Diego R on canvas Servison events in the area of Gastronomy, Health, ivera Frida . Nickolas M . K ahlo Museums uray Collec Trust, M tion of Mo exico, D. dern Mexic F. / Artists R an Art, Har ights Soci ry Ransom Medi ety (ARS), Center, a sponsor New York. is leagues sponsorship:
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Fund. na Krane Family Professional recognition, Festivals dedicated to Jonathan and Gi Family and the Diane Krane Exhibitions, and a Iturbide. Monrad Fund for artist. © Graciel Bruce and Laura a. Courtesy of the merican Art, The ería López Quirog Fund for Latin A lver print. Col. Gal Stephen Braude , 1982. Gelatin si by the Leigh and acán, Mexico City)
Supported o (Little Bull, Coyo Graciela Iturbide’s Iturbide’s Graciela , Ciudad de Méxic Torito, Coyoacán Graciela Iturbide, Adults and kids specifc nationalities and much more.
Bringing new energy and opportunities for Hispanic and Multicultural marketing, El Planeta Media presents THE BOARDROOM, an innovative series consisting of 10 yearly sessions. In each session a guest Chairman of the Board will conduct an hour-long board meeting with thirty members of the board, while enjoying a world-class chef dinner and pre and post event networking opportunities.
We have been analyzing the behavior and growth of the Hispanic reader/consumer in Boston since 2004. Now we process that information in order to exchange ideas with your frm. We help you develop loyalty, growth, awareness and generate revenue/traffc/votes with this demographic. We help you think critically and perceive reality.
The Spanish-language authority in Arts & Culture... and everything Boston MFA, ICA, BSO, BLO, Coolidge Corner Cinema, New England Zoo, Boch Center... El Planeta helps organizations around Massachusetts to engage with local audiences and to attract Spanish speakers from around the world to visit them in their next trip to Boston. We are also a trusted source for Spanish speaking travelers coming to visit Boston. In El Planeta they read everything they need to know about Boston Marathon, the summer markets and festivals and big events like the July 4th Firework Spectacular.
2019 Media Kit El Planeta Media [email protected] 617-379-0210
HISPANICS ARE A YOUNG ECONOMIC POWERHOUSE:
Hispanic buying power has increased 155 percent since 2000, totaling $1.3 trillion in 2014 and its growth is expected to continue.
By 2019 Hispanics will account for 10.6 percent of total U.S. buying power.
One of out every six people in the U.S. claims Hispanic origin.
Median Age of…** Hispanics Blacks Asians Whites
27yrs. 33yrs. 36yrs. 42 yrs.
Hispanics are a young market when compare to other demographics 25 30 35 40
Fact page: In 2013, the $1.2 trillion Hispanic consumer market in US is larger than the entire economies of all but 13 countries in the world*
*Selig Center’s annual Multicultural Economy report **Research Hispanic Center tabulations of 2011 American Community Survey (1% IPUMS)
2019 Media Kit El Planeta Media [email protected] 617-379-0210
SOME HISPANIC BEHAVIOR FACTS:
Hispanics Shop with Their Senses*
36% Hispanics 55% Hispanics 49% Hispanics Vs. Vs. Vs. 13% Non-Hispanics 38% Non-Hispanics 19% Non-Hispanics
like to touch and feel enjoy being immersed judge product quality a product in a store atmosphere by product packaging
Trendsetting (Hispanics are more than twice as likely vs. non-Hispanics to:)*
41% Hispanics 31% Hispanics 30% Hispanics Vs. Vs. Vs. 18% Non-Hispanics 14% Non-Hispanics 13% Non-Hispanics
follow the trends like to try new products frst like to be frst to share with friends
Social Shopping (online and offine)*
37% Hispanics 36% Hispanics 48% Hispanics Vs. Vs. Vs. 17% Non-Hispanics 18% Non-Hispanics 31% Non-Hispanics
reach out to friends share opinions use social and family and write reviews networking sites
*Leo Burnett Group / Lapiz, 2012 2019 Media Kit El Planeta Media [email protected] 617-379-0210
LOCAL DEMOGRAPHIC DATA Hispanic household income average Massachusetts Estimate
$10,000 to $29,999 35 % $30,000 to $49,999 22 % $50,000 to $124,999 34 % $125,000 or more 9 %
LATINO REPRESENTATION IN MASSACHUSETTS (Main cities) % of Hispanics from Percentage by origin in CITY total Population El Planeta footprint area Lawrence. MA 74% Central Americans: Chelsea, MA 62% (Salvadorians, Guatemalans, Hondurans) 25% East Boston, MA 53% Puerto Ricans: 26% Springfeld, MA 39% Dominicans: 24% Lynn, MA 32% Colombians: 11% Revere, MA 24% Mexicans: 5% Everett, MA 21% Others: 9%
Worcester, MA 21% Source: US Census 2010 Methuen, MA 18% City of Boston, MA 17% • The top fve cities with Hispanic populations in the Greater Boston are are: Boston, Lyn, Chelsea, East Lowell, MA 17% Boston and Lawrence. Waltham, MA 14% • The highest percentage of change is in the city of Lyn where the Hispanic population has grown 77% Somerville, MA 11% • The highest Hispanic population is in the City of Brockton 10% Lawrence with 74%. However Boston is still the city with most Hispanic residents
2019 Media Kit El Planeta Media [email protected] 617-379-0210
HISPANIC POPULATION GROWTH FROM 2000 TO 2010 WITHIN EL PLANETA’S FOOTPRINT AREA 3.5% NON- HISPANICS
8% BLACK 39% HISPANIC 27% ASIAN 3% TOTAL HISPANICS REPRESENT POPULATION 22% FROM TOTAL POPULATION IN EL PLANETA MEDIA FOOTPRINT AREA WITH A OVER A QUARTER MILLION TOTAL OF 291.842 LATINOS. NEW POTENTIAL CUSTOMERS THIS REPRESENT AT YOUR REACH THROUGH ALMOST HALF THE POP- EL PLANETA MEDIA ULATION OF THE CITY OF BOSTON ALONE. FOOTPRINT AREA
2019 Media Kit El Planeta Media [email protected] 617-379-0210
Main Distribution WHERE Boston: •El Planeta is the only Hispanic publication East Boston South Boston with presence in downtown Boston where Roxbury thousand of Latinos work and commute Dorchester Mattapan every day. Charlestown Jamaica Plain •El Planeta uses news boxes as one of its Roslindale methods of distribution in T Stations. Allston/Brighton Brighton •El Planeta is delivered by paper handlers at Hyde Park Downtown Crossing some T Stations where Latinos commute every Friday & Saturday. Cambridge Somerville •El Planeta reaches almost all Latino Malden Everett neighborhoods in the Greater Boston area Chelsea Revere with more than 800 drop points. Winthrop Medford Lawrence MASSACHUSETTS Methuen Lowell Lynn WE cover the main Hispanic Areas in Massachusetts
Zip Codes Cities Zip Codes Cities
01840 Lawrence 02126 Mattapan, Boston 01841 02127 South Boston 01843 02128 East Boston 01844 Methuen 02129 Charlestown, Boston 01851 Lowell 02130 Jamaica Plain, Boston 01852 02131 Roslindale, Boston 01854 02134 Allston, Boston 01901 Lynn 02135 Brighton, Boston 01902 02136 Hyde Park, Boston 01905 02169 Quincy 01970 Salem 02138 Cambridge 02108 Boston 02139 02109 02140 02110 02143 Somerville 02111 02144 02114 02145 02115 02148 Malden 02116 02149 Everett 02118 02150 Chelsea 02119 02151 Revere 02210 02152 Winthrop 02215 02155 Medford 02120 Roxbury, Boston 02154 Walthan 02121 Dorchester, Boston 02122 02124 02125
2019 Media Kit El Planeta Media [email protected] 617-379-0210