<<

Statewide. Efficient. Effective. What is the Radio Network? Here is just a sample of the companies who The Louisiana Radio depend on LRN for their marketing. Network provides content to radio stations across the state.

In exchange for the content the stations and their listeners want, LRN is able to retain commercial or outreach time in that programming.

We make that time available to Companies and Organizations who need to reach people across the state. 1200000 1,102,700

1000000

800000 722,600

600000 536,400

415,800 400000 319,100

200000 147,600 146,200 115,700

0 Non Metro Baton Rouge Lafayette Shreveport Alexandria Lake Charles Monroe Louisiana 18+ population by Geography

Source: 2013 Nationwide Arbitron/US Census Data A variety of clients; a variety of programs Clients use State Radio Networks in many ways:

TRADITIONAL TRIGGER PROGRAMS COVERAGE/PLACEMENT Special campaigns set to “trigger “ Clients use LRN to assure statewide based on events, such as weather. coverage, and use our placement Good for weather related services to accomplish “heavy-up” emergencies, for instance. schedules in selected Metro markets.

EXCLUSIVE SPONSORSHIPS PUBLIC POLICY/ From custom designed vignettes (such POLITICAL CAMPAIGNS as Small Business of the Week) to the creation of complete series, LRN can From candidates to PAC’s, many help bring your business special depend on LRN to get the word out attention. when a call to action is important.

DEALER CO-OP PROGRAMS GOVERNMENT OUTREACH From manufacturers to distributors, State and Federal agencies depend on LRN can assure complete coverage LRN for education and outreach for all of your dealers. From custom programs. And we help bridge the gap mapping to cost allocation, we deliver to assure citizens in the rural parts of the turn-key solution. the state get the message. Why use the Louisiana Radio Network?

The Louisiana Radio Network is the most listened to radio property in Louisiana, reaching a total of 342,700 people, 18+ each week. And our average newscast is heard by just over 25,900 people. That’s big reach.

45 radio stations. Statewide coverage. All with one contact, one insertion order, and only one invoice! It doesn’t get much easier.

News Director JEFF PALERMO LRN could be the most efficient way to reach people across Louisiana. For instance, delivers an hourly newscast to radio with a sample :30 rate of $320, your investment per station is only $7.11. And stations across Louisiana. remember, with one Network spot, you get 45 individual radio commercials. AND, LRN airs in Radio’s Prime Time! M-Sa, 6am-7pm. No nights or overnights!

Along with our Base Network, LRN gives you the flexibility to add additional stations in the major metro areas of Louisiana, again with one single point of contact.

*Source: Nielsen Audience Estimates/Nationwide Report – 2 book average, Adults 18+, FA 2012/SP 2013. 42 Markets / 45 Stations

MARKET STATION PARISH FREQ FORMAT Alexandria KDBS Rapides 1410 AM Sports Alexandria KSYL Rapides 970 AM Talk Amite WABL Tangipahoa 1570 AM Country Amite WTGG-FM Tangipahoa 96.5 FM Baton Rouge WBRP-FM East Baton Rouge 107.3 FM News/Talk Bogalusa WBOX 920 AM Country Bogalusa WBOX-FM Washington 92.9 FM Country Carencro KXKW-FM Avoyelles 105.3 FM Classic Country Crowley KSIG Acadia 1450 AM Easy Listening Delhi KGGM-FM Richland 93.5 FM Southern Gospel Eunice KEUN St. Landry 1490 AM News/Talk Ferriday KFNV-FM Concordia 107.1 FM Folsom WJSH-FM St. Tammany 104.7 FM Oldies Hammond WFPR Tangipahoa 1400 AM Classic Country Hodge KRLQ-FM Jackson 94.1 FM Classic Country Houma KJIN Terrebonne 1490 AM Sports Jena KJNA-FM LaSalle 102.7 FM Country Jennings KJEF Jeff Davis 1290 AM News/Talk Lafayette KJCB Lafayette 770 AM Urban Lafayette KROF Lafayette 960 AM News/Talk Lake Charles KLCL Calcasieu 1470 AM Variety Leesville KJAE-FM Vernon 93.5 FM Country Mansfield KJVC-FM DeSoto 92.7 FM Country Mansura KZLG-FM Avoyelles 95.9 FM AC 42 Markets / 45 Stations

MARKET STATION PARISH FREQ FORMAT Marksville KAPB-FM Avoyelles 97.7 FM Country Minden KASO Webster 1240 AM Classic Hits Moreauville (Marksville) KLIL-FM Avoyelles 92.1 FM Oldies Monroe KMBS Ouachita 1310 AM Talk Monroe KRJO Ouachita 1680 AM Rhythmic Oldies Morgan City KQKI-FM St. Mary 95.3 FM Country Natchez, MS WNAT Adams 1450 AM News/Talk Natchitoches KDBH-FM Natchitoches 97.3 FM Country New Iberia KANE Iberia 1240 AM Oldies New Orleans WTIX-FM LaFourche 94.3 FM Oldies New Roads KCLF Pointe Coupee 1500 AM Urban AC Oak Grove (Lk Providence) KWCL-FM W Carroll 96.7 FM Oldies Ruston KPCH-FM Lincoln 99.3 FM Oldies Slidell WSLA St. Tammany 1560 AM Sports Springhill KTKC-FM Webster 92.9 FM Country Thibodaux KTIB LaFourche 640 AM News/Talk Tylertown, MS WFCG-FM Walthall 107.3 FM Southern Gospel White Castle KKAY Iberville 1590 AM Variety Winnfield KVCL-FM Winn 92.1 FM Country Winnsboro KMAR-FM Franklin 95.9 FM Classic Country Zwolle KTEZ-FM Sabine 99.9 FM AC Affiliate Map Additional Services Most clients/advertisers use our Base Network to reach Louisiana. Morehouse Claiborne Union W Carroll E On occasion, we are asked to purchase additional stations on Lincoln Carroll Bossier SHREVEPORT MONROE behalf of our advertisers wanting to extend their reach. ***KEEL Webster *KMLB Caddo *KJLO-FM Bienville Jackson Ouachita Richland Madison

Franklin De Soto The Louisiana Radio Network is happy to offer this service at an Red River Caldwell Winn Tensas additional cost. We negotiate bulk rates with those stations, Natchitoches allowing you to take advantage of our rate structure, but still La Salle Catahoula Grant manage your campaign with a single point of contact here at LRN. Sabine Rapides Concordia Vernon Avoyelles Alexandria Ask your Network representative if you are interested in adding any *KZMZ-FM W E St Washington Feliciana Feliciana of these stations. Prices may vary based on time of year and Evangeline Helena St Landry Beauregard Allen E availability. *Please note airtimes vary as outlined for optional Pointe Baton Rouge Tangipahoa Coupee W Baton Rouge St Tammany Baton Rouge **WDGL-FM stations. Jefferson **WTGE-FM Acadia Livingston Calcasieu Davis Jennings Lafayette Iberville *KHLA-FM St Martin Ascension Lake Charles Lafayette St *KJMH-FM ****KPEL St John The Baptist Orleans New Orleans Iberia Assumption James MARKET STATION PARISH FREQ FORMAT Cameron ******WWL-A/F Erath St *****KHXT-FM Charles St Bernard Alexandria *KZMZ-FM Rapides 96.9 MHZ Rock Vermilion St Mary

Jefferson Baton Rouge **WDGL-FM E Baton Rouge 98.1 MHZ Classic Rock Lafourche Plaquemines Baton Rouge **WTGE-FM E Baton Rouge 100.7 MHZ Country Terrebonne Erath *****KHXT-FM Vermillion 107.9 MHZ Urban Jennings *KHLA-FM Jefferson Davis 92.9 MHZ Classic Hits Lafayette ****KPEL-FM Lafayette 96.5 MHZ News/Talk Lake Charles *KJMH-FM Calcasieu 107.5 MHZ Urban AC Affiliate List subject to change without notice. Monroe *KJLO-FM Ouachita 104.1 MHZ Country *Commercials will be broadcast 6a-7p, Monday-Friday, TAP. Monroe *KMLB Ouachita 540 KHZ Talk **Commercials will be broadcast 6a-10p, Monday-Friday, TAP. New Orleans ******WWL Orleans 870 KHZ News/Talk ***Commercials will be broadcast 6a-10p, Monday-Saturday, TAP. ****Commercials will be broadcast 5a-Midnight, Monday-Sunday, TAP. New Orleans ******WWL-FM Orleans 105.3 MHZ News/Talk *****Commercials will be broadcast 5a-1a, Monday-Sunday, TAP. Shreveport ***KEEL Caddo 710 KHZ News/Talk ******Commercials will be broadcast 5a-Midnight, Monday-Friday, TAP. Thibodaux **KXOR-FM LaFourche 106.3 MHZ Classic Rock