APPLE - IPHONE LAUNCH EVENT 1 OF 9

ON JUNE 26TH, A SPECIAL IPHONE LAUNCH EVENT WAS TO BE HELD AT THE HISTORIC CALIFORNIA THEATER IN SAN JOSE. THIS IMAGE SHOWS THE MAIN ENTRANCE TO THE THEATER WHICH INCLUDES A LARGE HANGING BANNER DRAPED OVER TEH FACADE OF THE BUILDING, AS WELL AS TWO SMALLER ENTRANCE POSTERS THAT FLANK THE DOORS OF THE THEATER. APPLE - IPHONE LAUNCH EVENT - MAIN ENTRANCE POSTERS (IN-SITU) 2 OF 9

CLOSE-UP IMAGES OF THE FRONT ENTRANCE TO THE THEATER. Say helloto iPhone. Say helloto iPhone.

APPLE - IPHONE LAUNCH EVENT - MAIN ENTRANCE POSTERS 3 OF 9

THE ENTRANCE POSTERS THAT FLANKED THE ENTRANCE. THESE IMAGES WERE CHOSEN TO REFLECT THE PRINT ADVERTISEMENTS THAT WOULD SOON BE RUNNING IN VARIOUS PRINT PUBLICATIONS. APPLE - IPHONE LAUNCH EVENT - ADDITIONAL OUTSIDE THEATER POSTERS (IN-SITU) 4 OF 9

THE RIGHT SIDE EXTENSION OF THE THEATER FEATURED THREE IMAGES OF THE IPHONE REPRESENTING THE THREE PRIMARY FUCTIONS OF THE PHONE...BREAKTHROUGH INTERNET DEVICE, BEST IPOD EVER, AND A REVOLUTIONARY MOBILE PHONE. APPLE - IPHONE LAUNCH EVENT - ADDITIONAL OUTSIDE THEATER POSTERS 5 OF 9

CLOSE-UPS OF THE POSTERS. APPLE - IPHONE LAUNCH EVENT - INNOVATION LOBBY POSTERS (IN-SITU) 6 OF 9

THIS IS THE INSIDE LOBBY OF THE CALIFORNIA THEATER. THESE SIX POSTERS WENT INTO SOME TECHNICAL DETAIL ABOUT THE VARIOUS TECH- NOLOGICAL INNOVATIONS OF THE IPHONE SUCH AS THE PROXIMITY SENSOR. FOR THE PRESS, THIS WOULD ALLOW THEM TO GET A BIT MORE TECHNICAL INFORMATION ABOUT THE IPHONE AND ITS TECHNOLOGY WHILE LINGERING ABOUT IN THE LOBBY. TFT LCD Display by album artwork forbyiPod. thefirsttimeonan albumartwork now useCover Flow to browse your musiclibrary is dramatically presented onthelarge display. And playlists withjustaflickoffinger.artwork Album Scroll through your songs, artists, albums, and Protective Shield Multi-Touch Display Capacitive Touch Panel by album artwork forbyiPod. thefirsttimeonan albumartwork now useCover Flow to browse your musiclibrary is dramatically presented onthelarge display. And playlists withjustaflickoffinger.artwork Album Scroll through your songs, artists, albums, and Accelerometer Silicon Mass Electrical CurrentElectrical Silicon Springs by album artwork forbyiPod. thefirsttimeonan albumartwork now useCover Flow to browse your musiclibrary is dramatically presented onthelarge display. And playlists withjustaflickoffinger.artwork Album Scroll through your songs, artists, albums, and surfing the web andlistening to . whileemailingaphoto aphonecall Make while OSX by album artwork forbyiPod. thefirsttimeonan albumartwork now useCover Flow to browse your musiclibrary is dramatically presented onthelarge display. And playlists withjustaflickoffinger.artwork Album Scroll through your songs, artists, albums, and Wireless by album artwork forbyiPod. thefirsttimeonan albumartwork now useCover Flow to browse your musiclibrary is dramatically presented onthelarge display. And playlists withjustaflickoffinger.artwork Album Scroll through your songs, artists, albums, and Visual Visual Voicemail by album artwork forbyiPod. thefirsttimeonan albumartwork now useCover Flow to browse your musiclibrary is dramatically presented onthelarge display. And playlists withjustaflickoffinger.artwork Album Scroll through your songs, artists, albums, and Proximity Sensor

APPLE - IPHONE LAUNCH EVENT - INNOVATION LOBBY POSTERS 7 OF 9

CLOSE-UPS OF THE INNOVATION POSTERS FOR THE INSIDE LOBBY OF THE CALIFORNIA THEATER. 00,June 2007 Please joinApple 26th onJune for Event aSpecial Apple Events RSVP to [email protected] RSVP to [email protected] Arriving early isencouraged. at 10:00Arrivestarts early for thisinvitation-only event. a.m. Registration begins at 9:30a.m. for Jose TheatreSan aspecial invitation-only Jose. inSan event. Registration begins at 9:30a.m. The event Please 2626th joinusonJune at 10:00The California a.m.Theatre in at The California to talkabout. We’ve gotalot 

APPLE - IPHONE LAUNCH EVENT - EMAIL INVITATION TO LAUNCH EVENT 8 OF 9 to homeabout. call A littlesomething 6. Sync your iPhone. Enjoy. 5. Download your free entertainment. 4. Enter thecode onthiscard. 3. Click Redeem. 2. iTunes Open andclickoniTunes Store. 1. Download iTunes for or Mac Windows. to homeabout. call A littlesomething Don’t steal music. TM and©2007 Apple Inc. All rights reserved. html. For more information, seewww.apple.com/support/musicstore. full terms, seewww.apple.com/support/itunes/legal/giftallowances. and Internet access (fees may apply)are required. Not for resale. For iTunes 6.0(7.0 orlater for video), compatible hardware andsoftware, anaccountopen you above mustbe theageof13 andintheU.S. account, to acceptance prior subject oflicense andusageterms. To the U.S. iTunes Store. To redeem thecode you musthave aniTunes The code expires onthedate above andisredeemable onlyon Code expiration: 12/31/07 Download code: XXXXXXXXXXXXXXXX $ 30

APPLE - IPHONE LAUNCH EVENT - ITUNES GIFT CARD GIVEAWAY 9 OF 9

PRESS ATTENDEES OF THE LAUNCH EVENT WOULD BE GIVEN TTHIS IPHONE GIFT CARD ENCLOSURE. IT WAS DESIGNED AS AN ACTUAL SIZE IPHONE, AND INSIDE WAS AN ITUNES GIFT CARD WITH THE FRONT SIDE SHOWING THE MAIN "SPRINGBOARD" SCREEN OF THE IPHONE AND THE BACKSIDE OF THE CARD HAVING THE "LITTLE SOMETHING TO CALL HOME ABOUT." JONSTOA.COM