https://lims.minneapolismn.gov/Download/File/5468/Public%20Safety%20Department%20Charter%20 Petition_Ballot%20Resolution%20(One%20Public%20Safety%20Charter%20Amendment)%20(Revised% 20Jun%2030%202021).pdfDRAFT Education & Outreach Communication Strategy Purpose 1. Alert and educate residents about redistricting 2. Solicit input about proposed redistricting maps and attendance at the public hearings and listening sessions.

Outline A. Develop list of targeted audiences/organizations B. Identify communication strategies—modify based on discussion 1. Print – translated into multiple language, options for visually impaired 2. Websites: a. Charter Commission website b. City Redistricting website c. Other organization websites 3. Social media 4. Videos and recordings a. Interview video—education b. Cable slideshow b. PowerPoint for meetings c. Recordings of public hearings and listening sessions 5. Email messages/PSAs 6. Meetings a. Speaker’s Bureau—or just Charter Commission Chair b. Large group meetings c. Small group meetings d. C. Technical issues Accommodations: language/translations, auditory and visual needs, site accessibility

Item Responsibility A. Develop list of targeted audiences/organizations A.1. Individuals Committee members A.2. Neighborhood organizations NCR • NCR monthly meetings ([email protected] is the staff person at NCR) • NCR Minneapolis Connects newsletter A.3 Community organizations NCR?, Committee • League of Women Voters • MUID/Metro Urban Indian Directors-Robert Lilligren • Sabathani Center • Voices for Racial Justice • Asian American Organizing Project • Others • Common Cause “redistricting college” -- https://www.commoncause.org/resource/redistricting-community- college/

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Item Responsibility A.4. Media NCR • Radio--KFAI, MPR, KMOJ 89.9, La Raza 95.7, KALY 101.7, WIXK AM 1590, KRSM 98.9, others? • TV – City, KTCA, WCCO, KSTP, KARE, FOX • Community newspapers-- • Daniel Farias and Latino Communications A.5. Other Organizations Committee, • Religious institutions Redistricting Group • Educational institutions including libraries • Other nonprofits • Business associations • Political--City commissions & boards, City Council, Park Board

B. Identify communication strategies—live meetings after September? B.1. Print • Brochures, handouts, flyers and similar • Ads/PSAs/news releases for neighborhood and citywide papers B.2. Websites • Charter Commission o Introductory message (similar to PSA) o Develop Frequently Asked Questions (FAQ) about redistricting for website • City website o Develop stories for front page of City website • Other websites o NCR Newsletter includes City and neighborhood activities o Other? Ask neighborhoods to post link on their websites o Post on e‐democracy website

B.3. Social media: Facebook, Twitter, other Clerk-Elections • Ask Katie Lauer (worked with Elections) for help B.4. Video & recordings • Video: Script/talking points, participants/spokespersons • Develop cable slideshow/PowerPoint—determine venue • Record public presentations—listening sessions& hearing B.5. Email & PSAs: some will need group specific messages • Charter Commission listserv • NCR listserv • City Council newsletters (NewsBytes)—they control final content

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Item Responsibility C.6 Meetings & presentations • Speakers Bureau o Chair only? o Redistricting Group members (pair Charter Commissioner and Advisory Group member) o Others? • Large group meeting: Less personal but more efficient venue for presentations o Strategy to identify venues o Strategy for presentation including how to collect feedback o Poster boards/script o PowerPoint o Brochure/fact sheet/designed FAQ/handout • Small group meeting: More personal than large meetings but requires presentation, not just story boards o Strategy to identify venues o Strategy for presentation including how to collect feedback o Poster boards/script o PowerPoint o Brochure/fact sheet/designed FAQ/handout

D. Technical Issues • Provide materials in multiple languages • Consider how to accommodate those with visual and auditory impairments • Provide printed documents and PDFs

Key for ‘Who’: Committee: Education & Outreach Committee Clerk: City Clerk’s Office, including printing NCR: Neighborhood & Community Relations, Census, Racial Equity—working with Communications

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