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introkit WELL-BEING SPACE

Essential Haircare

Naturaltech

Davines Authentic OI Formulas Home For more details, ESSENTIAL HAIRCARE click on chapters below i

concept

biodiversity

Slow Food Presidia

formulation

sustainability

Home ESSENTIAL HAIRCARE CONCEPT

Reflect the Davines values

Respect for people and environment

Pack and Formula communicate honesty

Home Essential ESSENTIAL HAIRCARE BIODIVERSITY

Partnership with Slow Food Presidia

Contribute to protection Biodiversity

Variety of life on Earth

Home Essential ESSENTIAL HAIRCARE SLOW FOOD PRESIDIA

Preserve local food traditions

Protect the environment

Primary active ingredients

Home Essential ESSENTIAL HAIRCARE FORMULATION

Natural origin and biodegradable ingredients

Paraben and sulphate free formulas

Sustainability and high performance

Home Essential ESSENTIAL HAIRCARE SUSTAINABILITY

Reduce amount of plastic in the packaging

LifeGate's Zero Impact Project

Produced with energy from renewable sources

Home Essential FAMILIES

MINU/ NOUNOU/ MOMO/ DEDE/

LOVE CURL/ LOVE SMOOTH/ SOLU/ MELU/ VOLU/

Home MINU/ For coloured hair

Salina Capper Blossom ()

Home Families For more details, MINU/ click on products i For coloured hair

MINU/shampoo MINU/conditioner MINU/hair mask MINU/hair serum

Home Families MINU/ For coloured hair

MINU/shampoo

Illuminating protective shampoo for coloured hair.

With caper blossom extract, from Mr. D’Amico’s farm, , Isola di Salina, .

Size: 250ml, 1L, 5L, 12ml Pack: 250ml/1L/5L bottle, 12ml sachet

Home MINU/ MINU/ For coloured hair

MINU/conditioner

Illuminating protective conditioner for coloured hair.

With caper blossom extract, from Mr. D’Amico’s farm, Leni, Isola di Salina, Italy.

Size: 250ml, 1L, 5L, 12ml Pack: 250ml jar, 1L/5L bottle, 12ml sachet

Home MINU/ MINU/ For coloured hair

MINU/hair mask

Illuminating replenishing mask for coloured hair.

With caper blossom extract, from Mr. D’Amico’s farm, Leni, Isola di Salina, Italy.

Size: 250ml, 1L, 12ml Pack: 250ml jar, 1L bottle, 12ml sachet

Home MINU/ MINU/ For coloured hair

MINU/hair serum

Illuminating and Colour protecting leave on serum for coloured hair:

colour protection extra-shine conditioning effect

With caper blossom extract, from Mr. D’Amico’s farm, Leni, Isola di Salina, Italy.

Size: 150ml, 6ml Pack: 150ml bottle with spray pump, 6ml sachet

Home MINU/ NOUNOU/ For dry hair or hair damaged

Torre Guaceto «fiaschetto» tomato (Brindisi)

Home Families For more details, NOUNOU/ click on products i For dry hair or hair damaged

NOUNOU/shampoo NOUNOU/conditioner NOUNOU/hair mask

Home Families NOUNOU/ For dry hair or hair damaged

NOUNOU/shampoo

Nourishing shampoo for highly processed or brittle hair.

With tomato extract, from Mr. Di Latte’s farm, Serranova di Carovigno, Brindisi, Italy.

Size: 250ml, 1L, 5L, 12ml Pack: 250ml/1L/5L bottle, 12ml sachet

Home NOUNOU/ NOUNOU/ For dry hair or hair damaged

NOUNOU/conditioner

Nourishing conditioner for highly processed or brittle hair.

With tomato extract, from Mr. Di Latte’s farm, Serranova di Carovigno, Brindisi, Italy.

Size: 250ml, 1L, 5L, 12ml Pack: 250 ml jar, 1L/5L bottle, 12ml sachet

Home NOUNOU/ NOUNOU/ For dry hair or hair damaged

NOUNOU/hair mask

Nourishing repairing mask for highly processed or brittle hair.

With tomato extract, from Mr. Di Latte’s farm, Serranova di Carovigno, Brindisi, Italy.

Size: 250ml, 1L, 12ml Pack: 250ml jar, 1L bottle, 12ml sachet

Home NOUNOU/ MOMO/ For dry or dehydrated hair

Paceco «Cartucciaru» melon (Sicily)

Home Families For more details, MOMO/ click on products i For dry or dehydrated hair

MOMO/shampoo MOMO/conditioner MOMO/hair potion

Home Families MOMO/ For dry or dehydrated hair

MOMO/shampoo

Moisturizing shampoo for dry or dehydrated hair.

With yellow melon extract, from Mrs. Simonte’s farm, Dattilo, Trapani, Italy.

Size: 250ml, 1L, 12ml Pack: 250ml/1L bottle, 12ml sachet

Home MOMO/ MOMO/ For dry or dehydrated hair

MOMO/conditioner

Moisturizing conditioner for dry or dehydrated hair.

With yellow melon extract, from Mrs. Simonte’s farm, Dattilo, Trapani, Italy.

Size: 250ml, 1L, 12ml Pack: 250ml jar, 1L bottle, 12ml sachet

Home MOMO/ MOMO/ For dry or dehydrated hair

MOMO/hair potion

Moisturizing universal cream for dry or dehydrated hair.

With yellow melon extract, from Mrs. Simonte’s farm, Dattilo, Trapani, Italy.

Size: 150ml Pack: bottle

Home MOMO/ DEDE/ For daily use

Orbassano Red Celery (Piedmont)

Home Families For more details, DEDE/ click on products i For daily use

DEDE/shampoo DEDE/conditioner DEDE/hair mist

Home Families DEDE/ For daily use

DEDE/shampoo

Delicate daily shampoo for all hair types.

With red celery extract, from Mr. Pozzatello’s farm, Orbassano, Torino, Italy.

Size: 250ml, 1L, 12ml Pack: 250ml/1L bottle, 12ml sachet

Home DEDE/ DEDE/ For daily use

DEDE/conditioner

Delicate daily conditioner for all hair types.

With red celery extract, from Mr. Pozzatello’s farm, Orbassano, Torino, Italy.

Size: 250ml, 1L Pack: 250ml jar, 1L bottle

Home DEDE/ DEDE/ For daily use

DEDE/hair mist

Delicate leave-in conditioner for all hair types.

With red celery extract, from Mr. Pozzatello’s farm, Orbassano, Torino, Italy.

Size: 250ml Pack: bottle with spray pump

Home DEDE/ LOVE CURL/ For wavy or curly hair

Noto Almond (Sicily)

Home Families For more details, LOVE CURL/ click on products i For wavy or curly hair

LOVE/shampoo LOVE/conditioner LOVE/curl cream

Home Families LOVE CURL/ For wavy or curly hair

LOVE/shampoo

Lovely curl enhancing shampoo for wavy or curly hair.

With almond extract, from Mr. Assenza’s farm, Noto, Siracusa, Italy.

Size: 250ml, 1L, 12ml Pack: 250ml/1L bottle, 12ml sachet

Home LOVE CURL/ LOVE CURL/ For wavy or curly hair

LOVE/conditioner

Lovely curl enhancing conditioner for wavy or curly hair.

With almond extract, from Mr. Assenza’s farm, Noto, Siracusa, Italy.

Size: 250ml, 1L, 12ml Pack: 250ml jar, 1L bottle, 12ml sachet

Home LOVE CURL/ LOVE CURL/ For wavy or curly hair

LOVE/curl cream

Lovely curl enhancer for wavy or curly hair.

With almond extract, from Mr. Assenza’s farm, Noto, Siracusa, Italy.

Size: 150ml Pack: bottle

Home LOVE CURL/ LOVE SMOOTH/ For frizzy and unruly hair

Minuta Olive (Sicily)

Home Families For more details, LOVE SMOOTH/ click on products i For frizzy and unruly hair

LOVE/shampoo LOVE/conditioner LOVE/hair smoother

Home Families LOVE SMOOTH/ For frizzy and unruly hair

LOVE/shampoo

Lovely smoothing shampoo for coarse or frizzy hair.

With olive extract, from Mr. ’s farm, Ficarra, Messina, Italy.

Size: 250ml, 1L, 12ml Pack: 250ml/1L bottle, 12ml sachet

Home LOVE SMOOTH/ LOVE SMOOTH/ For frizzy and unruly hair

LOVE/conditioner

Lovely smoothing conditioner for coarse or frizzy hair.

With olive extract, from Mr. Messina’s farm, Ficarra, Messina, Italy.

Size: 250ml, 1L, 12ml Pack: 250ml jar, 1L bottle, 12ml sachet

Home LOVE SMOOTH/ LOVE SMOOTH/ For frizzy and unruly hair

LOVE/hair smoother

Lovely taming smoother for coarse or frizzy hair.

With olive extract, from Mr. Messina’s farm, Ficarra, Messina, Italy.

Size: 250ml Pack: bottle

Home LOVE SMOOTH/ SOLU/ For all hair types

Valtellina Buckweat (Lombardy)

Home Families For more details, SOLU/ click on products i For all hair types

SOLU/shampoo

Home Families SOLU/ For all hair types

SOLU/shampoo

Clarifying solution shampoo for all hair types.

With buckwheat extract, from Mr. Mazzucchelli’s farm, Teglio, Sondrio, Italy.

Size: 250ml, 1L, 5L, 12ml Pack: 250ml/1L/5L bottle, 12ml sachet

Home SOLU/ MELU/ For long or damaged hair

Villalba Lentil (Sicily)

Home Families For more details, MELU/ click on products i For long or damaged hair

MELU/shampoo MELU/conditioner MELU/hair shield

Home Families MELU/ For long or damaged hair

MELU/shampoo

Mellow anti-breakage lustrous shampoo for long or damaged hair.

With lentil seed extract, from Mr. Di Gesu’s farm, Villalba, Caltanissetta, Italy.

Size: 250ml, 1L, 12ml Pack: 250ml/1L bottle, 12ml sachet

Home MELU/ MELU/ For long or damaged hair

MELU/conditioner

Mellow anti-breakage lustrous conditioner for long or damaged hair.

With lentil seed extract, from Mr. Di Gesu’s farm, Villalba, Caltanissetta, Italy.

Size: 250ml, 1L, 12ml Pack: 250ml jar, 1L bottle, 12ml sachet

Home MELU/ MELU/ For long or damaged hair

MELU/hair shield

Mellow heat protecting shield for long or damaged hair.

With lentil seed extract, from Mr. Di Gesu’s farm, Villalba, Caltanissetta, Italy.

Size: 250ml Pack: bottle with spray pump

Home MELU/ VOLU/ For fine or limp hair

Caprauna Turnip (Piedmont)

Home Families For more details, VOLU/ click on products i For fine or limp hair

VOLU/shampoo VOLU/hair mist

Home Families VOLU/ For fine or limp hair

VOLU/shampoo

Volume enhancing shampoo for fine or limp hair.

With turnip root extract, from Mrs. Ferraris’ farm, Caprauna, Cuneo, Italy.

Size: 250ml, 1L, 12ml Pack: 250ml/1L bottle, 12ml sachet

Home VOLU/ VOLU/ For fine or limp hair

VOLU/hair mist

Volume booster for fine or limp hair.

With turnip root extract, from Mrs. Ferraris’ farm, Caprauna, Cuneo, Italy.

Size: 250ml Pack: bottle with spray pump

Home VOLU/ MARKETING TOOLS

in salon communication

communication

Home IN SALON COMMUNICATION SALON & CONSUMER BROCHURE

Home Marketing Tools IN SALON COMMUNICATION SHOPPER

Kit of 24 shopper with 3 different graphics Size: 18x24x14 cm

Home Marketing Tools IN SALON COMMUNICATION T-SHIRT

Sponge texture 100% cotton Size: Unisex – S/M, M/L, L/XL

Home Marketing Tools IN SALON COMMUNICATION KIT 5 FRAME

CHARACTHERISTICS: 5 main focus of the line: Concept Formulation Biodiversity Slow Food Presidia Sustainability

Home Marketing Tools IN SALON COMMUNICATION HONEYCOMB PANEL

CHARACTHERISTICS: Size: 100*70 cm – impactuful image Falconboard made of recycled paper

Home Marketing Tools IN SALON COMMUNICATION PAPER POSTER

CHARACTHERISTICS: Size: 90*70 cm FSC paper Print both sides

Home Marketing Tools IN SALON COMMUNICATION SELFSTANDING RIGID POSTER

CHARACTHERISTICS: Size: 126 x 94 cm open 63 x 94 cm closed Double size Self-standing

Home Marketing Tools IN SALON COMMUNICATION KIT RETAIL SPACE ANIMATION

CHARACTHERISTICS: Kit of self-standing Man Different graphics Printing both sides FSC paper 15 cm high

Home Marketing Tools IN SALON COMMUNICATION LINE DISPLAY

Home Marketing Tools IN SALON COMMUNICATION SHOPPINGSPACE COMMUNICATION

This images are only a reference

Home Marketing Tools IN SALON COMMUNICATION KIT OF 4 ESSENTIAL VASES

CHARACTHERISTICS: Essential haircare square conditioner vases Simple and reusable item Useful to decor the salon with plants or as a case for salons tools

Home Marketing Tools COMMUNICATION ADVERTISING LAYOUT STAND ALONE

DOUBLE PAGE SINGLE PAGE

Home Marketing Tools COMMUNICATION ADVERTISING LAYOUT SEQUENCE OF 3 DOUBLE PAGE

Home Marketing Tools COMMUNICATION ADVERTISING LAYOUT SEQUENCE OF 3 SINGLE PAGE

Home Marketing Tools COMMUNICATION VIDEOS

BIODIVERSITY VIDEO CONTENTS : What’s biodiversity Essential biodiversity safeguard Partnership with Slow Food Presidia

ESSENTIAL EMOTIONAL VIDEO CONTENTS : Essential Haircare concept Main features of the line

Home Marketing Tools COMMUNICATION 3 TEASER VIDEO

Home Marketing Tools INTROKIT BUY Q.TY NOUNOU SH 250ML

NOUNOU COND 250ML

NOUNOU HAIR MASK 250ML

MOMO SH 250ML

MOMO COND 250ML

MOMO HAIR POTION 150ML

DEDE SH 250ML

DEDE HAIR MIST 250ML

DEDE COND 250ML

SOLU SH 250ML

LOVE CURL SH 250ML

LOVE CURL COND 250ML

LOVE LOVE CURL CREAM

LOVE SMOOTH SH 250ML

LOVE SMOOTH COND 250ML

LOVE HAIR SMOOTHER 150ML

MELU SH 250ML

Home Introkit GET FOR FREE Q.TY INTROKIT NOUNOU SH 1L

NOUNOU COND 1L

NOUNOU HAIR MASK 1L

MOMO SH 1L

MOMO COND 1L

SACHET

BABY SIZE

KIT 24 BROCHURE CONSUMER

SALON BROCHURE

PAPER POSTER

KIT 5 FRAME

HONEYCOMB PANEL

T-SHIRT ……………………………

BUY € ……

GET € ……

FREE OF CHARGE %

Home Introkit PAYMENTS

e.g. Payment in 3 instalments (in €):

2nd month 4thmonth €…………

€………… ………… € 0 % ………... € %………... %………... 1st month 3rd month

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