AMERICAN GROWN | SUPERIOR | RARE | AUTHENTIC APRIL 2019 In This Edition

PAGE 1 Republic Dives into Spring with Authentic SUPIMA® Tees ------PAGE 2 Modern Cotton: The T-Shirt Executive Built On Banana Republic Fiber, Fit and Finish Supima Goes Scandinavian With Juniper Bedding Dives into Spring ------PAGE 3 with SUPIMA Put Some Pep in Your Step With Premium-crafted Socks Refresh Your Spring Wardrobe With Land’s End Supima® Polos Weekly Export Summary Report ------PAGE 4 All In The Family March Licensing Update

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n a campaign that engages with consumers and educates them on what makes Supima cotton the top 1% of the world’s cotton, Banana Republic pulled out all the stops this spring with their bestselling Authentic Tee and a new dedicated Supima page on their website. The dedicated Supima page chronicles the brands visit to the annual Supima harvest and Igives visitors a behind-the-scenes look at how the premium, extra-long staple cotton is grown and harvested. They also highligh the cotton’s superior properties that contribute to making the Banana Republic t-shirt one of their best selling. WE’VE MOVED! Wildly soft, naturally strong and crazy colorful are the foundation of Banana Republic’s line of Authentic SUPIMA® Tees. The lifestyle brand’s TEE SHOP offers an extensive collection of t-shirts for men and women including v-necks, crews, graphic tees in a multitude of colors and styles, all Effective April 1, 2019 made with American-grown Supima cotton. The soft-wash, luxurious hand and vintage look, make the collection of Authentic SUPIMA® Tees a must have for the spring season. 1710 W. Ranch Road Read more about Banana Republic’s Supima cotton farm visit and start building your spring Suite 205 wardrobe at www.bananarepublic.com. Tempe, AZ 85284 The T-Shirt Executive ou could say that Blake Ulves was born into the fashion own direct-to-consumer brand, Modern Cotton. industry. His mother, a fashion buyer for a major Launched in February Modern Cotton is built on three main princi- chain, surrounded Ulves with all things fashion from a ples: fiber, fit and finish. For over one year, Ulves worked tirelessly on young age. Whether it was going with mom to the office research and development for Modern Cotton starting with the best orY the countless wholesalers visiting their home, Ulves was immersed fibers, American-grown Supima cotton. Modern Cotton is all sourced in fashion. So it’s no surprise that he followed his mother’s footsteps locally, crafted with Supima cotton and 100% made in the U.S.A, giv- and joined the rank and file of the clothing business. ing consumers a premium quality t-shirt that is luxuriously soft, with From screen-printing and selling tees in college to eventually working brilliant color. With Modern Cotton, Ulves’ goal is to change the way for mom as a buyer, Ulves realized his passion lied in being a part of consumers shop for fashion online. Customer service is big part of the fashion industry and he set out to make his mark. With a thirst for Modern Cotton’s business model as the brand looks to create a more knowledge and no fashion specific education, Ulves was determined personal shopping experience with consumers. From personalized to learn as much as he could about the fashion retail business and in notes to true transparency, Ulves aims to bring consumers behind particular, the t-shirt industry. He learned from whoever was willing to the scenes and show them how each product is made. teach him and found countless experts willing to show him the ropes Ulves looks to grow the collection each season with new styles, in every aspect of sourcing and producing tees. Soon after, Ulves fabrics and categories. Currently Modern Cotton offers two styles found himself producing t-shirts for some major retailers and brands made with Supima cotton, the short-sleeve and long-sleeve crew in building a multi-million dollar business with over ten employees. several color options. Not one to stand still, Ulves decided to get out of the private label Shop the new Modern Cotton collection and feel the difference. business and take his knowledge and passion for tees to build his https://www.moderncotton.com/ Supima Goes Scandinavian nspiration can strike any time, any place. For Mathilda Wibom Westerberg it was during her family honeymoon in the mountains Iof Mallorca. It was there amongst the beautiful Spanish Juniper currently offers individual sheets as well as numerous sets, Mediterranean landscape, the garden of juniper trees and the including a duvet, crib and bed set. Currently available in white, each luxurious nights of sleep, that Westerberg was struck with inspiration. item is made using 100% Supima cotton in a 500-thread count sateen Westerberg was determined to replicate those restful nights of sleep weave, which means an incredibly soft hand that will give you a cool but soon realized that the Scandinavian bedding market was extremely night’s sleep no matter the temperature outside. Each item is crafted expensive and non-transparent. with state of the art machinery and produced by a team with over 100 What else is a girl to do but launch her own bedding company of years of textile experience. course, and Juniper was born. Based in Stockholm, Sweden, Juniper And if premium quality, top craftsmanship and affordable prices is a direct-to-consumer bedding brand that wants to change the way weren’t enough, Juniper is looking to make a difference in the world as consumers shop for sheets throughout the Scandinavian and European well. When consumers buy a Bed Make Over Bundle, Juniper will donate markets. Designed in Stockholm, manufactured in Israel and using one bed set to a family in sub-Saharan Africa through its partnership American-grown, extra-long staple Supima cotton, Westerberg is with the UN Foundation’s Nothing But Nets. Nothing But Nets is a global determined to offer consumers premium bedding at a fair price that is campaign that raises awareness of malaria and funds to help prevent it. of the highest quality and is fully transparent. www.juniperofsweden.com v PAGE TWO WEEKLY EXPORT Aims to Put SUMMARY REPORT Some Pep in FOR THE WEEK ENDING APRIL 18, 2019 AND SHIPMENTS THROUGH APRIL 11, 2019

Your Step April 18 — There were 14,300 bales in net new sales reported for the All socks are not created equal and the team at KAKTOS is determined to week versus 30,200 bales reported show that American craftsmanship, premium extra-long staple cotton and the previous week. Current registered transparent sustainability translates into superior products. Named after the export sales for the 2018/19 crop year Saguaro cactus native to Sonoran Desert in Arizona where the company is now total 675,800 bales. This level based, the KAKTOS brand features a collection of premium-crafted socks of sales is 119.2% of the sales lev- for women. From anklets to crews, shorties to patterns, KAKTOS has a el at the same time last year when style and pattern for every mood. With an eye towards transparency and 568,300 bales in sales had already sustainability, KAKTOS uses American-grown Supima cotton in every sock been registered. Current shipments they make and produces the entire collection in the USA. stand at 95.5% of last year, with 414,600 bales shipped versus The KAKTOS designer team is all about the details, engineering the 434,200 bales shipped at the same time last year. perfect sock for your delicate feet. Each sock features an ergonomic heel There were 14,300 bales in new purchases made this week by pocket, padding and cushion in the sole, seamless toe closure, light com- China (5,700), India (2,600), (2,100), Austria (1,800), Swit- pression arch support and of course fabric that forms to your foot. Known zerland (900), Pakistan (700), (600), and (100). for its soft hand, breathability and strength, Supima cotton translates into There were no bales in destination changes this past week. a fabric that enhances the performance and durability of KAKTOS’ line of There were no bales in cancellations this past week. socks. These are the last socks you’ll ever want to put on. Export shipments this past week totaled 11,500 bales versus Shop the full collection of socks crafted with Supima cotton at: 21,000 bales the previous week. Shipments this past week wwww.kaktos.com. went to China (3,000), (3,000), (2,600), Turkey (1,000), India (900), Egypt (400), Austria (300), Pakistan (200), and Italy (100). The top five leading importers for the 2018/19 crop year are led by China with purchases of 246,100 bales. India, Vietnam, Pakistan, and Peru round out the top five with purchases of 196,800 bales, 58,800 bales, 48,700 bales, and 31,100 bales respectively. These five nations account for 86.0% of all the ex- port-based purchases of American Pima made to date this year. There were 2,200 bales in net new forward sales report- ed this week to Vietnam. The current new crop sales totals stand at 38,500 and 0 bales respectively for the 2019/20 and 2020/21 years. The USDA report can be found here: HTTP://WWW.FAS. USDA.GOV/EXPORT-SALES/COTTFAX.HTML

Step into Spring with Lands’ End and Supima If you are looking to refresh your wardrobe this Spring, Lands’ End has just what the style doctor ordered. Made with 100% American-grown Su- pima cotton, this polo hits on all the right notes, an extremely soft-hand, a strong cotton fiber and vibrant color retention. Offered in classic navy, fresh coral and lemon meringue stripes, the Lands’ End polo features a dressier interlock fabric, a redesigned collar that won’t curl and banded short sleeves. So whether you are hitting the golf course, heading to work or meeting the guys for drink, the men’s short sleeve striped Supima polo is the perfect piece to add to your closet. Shop the Lands’ End Supima® Polo at www.landsend.com v PAGE THREE Supima is excited to introduce our newest group of licensees for the month of March. All In the Family Supima continues to focus on expanding its network of manufacturers, brands and retailers in an effort to ensure that each and every product that carries the SUPIMA® Licensing label is sourced from a recognized supplier:

• Auko-Tex Group (Bangladesh) - Importer/Exporter, Knitter, Manufacturer - Apparel • Carnation Creations Pvt. Ltd. (India) - Manufacturer - Apparel Update • Huber Bodywear GmbH (Austria) - Men’s T-Shirt Brand • Maternus Maternity & Child Articles (Shanghai) Co., Ltd. (China) - Women’s Intimates Brand • Qingdao Yiquan Knitting Garments Co., Ltd. (China) - Manufacturer • Sharadha Terry Products Limited (India) - Manufacturer - Home Textile • Twin Peaks Company (Korea) - Home Fashion Brand/Sheets • World Production Partners (Japan) - Women’s T-Shirt Brand/Retailer

Be sure to visit our supplier directory for a full list of licensed companies at: www.supima.com/suppliers

To learn more about Supima’s consumer initiatives, industry news and updates, please visit SUPIMA.COM

PRESORT FIRST CLASS U.S. POSTAGE PAID PHOENIX, AZ 1710 W Ranch Rd, Ste 205 PERMIT No. 1662 Tempe, AZ 85284

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IMPORTANT WEB LINKS FOR AMERICAN PIMA CROP INFORMATION

Supima offers a variety of reports for growers, manufacturers and retailers of American Pima cotton in the areas of specific product information, overall market data, and background research. The reports are updated frequently with the release of new data and are available for use by anyone interested.

USDA - AMS Pima Spot Price (Daily): USDA - FAS Export Sales Report (Weekly): http://bit.ly/AMSPimaDailySpot http://bit.ly/FASWeeklyExportSales

USDA - AMS Cotton Reports: Classing Reports: http://bit.ly/AMSCottonReports By Office: http://bit.ly/AMSPimaClassingOffice By State: http://bit.ly/AMSPimaClassingState USDA - NASS U.S. Production Estimates (Monthly): http://bit.ly/NASSCropProduction U.S. ELS Competitiveness Payment Report (Weekly): http://bit.ly/FSAELSCPPReport

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