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A Case Study of a Public Television Brand Campaign
POWER BRANDING BY WSIU: A CASE STUDY OF A PUBLIC TELEVISION BRAND CAMPAIGN by Kyla J. Zaggy B.A., Indiana University, 1985 A Research Paper Submitted in Partial Fulfillment of the Requirements for the Master of Science degree College of Mass Communication and Media Arts in the Graduate School Southern Illinois University Carbondale August, 2011 RESEARCH PAPER APPROVAL POWER BRANDING BY WSIU: A CASE STUDY OF A PUBLIC TELEVISION BRAND CAMPAIGN by Kyla J. Zaggy A Research Paper Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Science in the field of Professional Media and Media Management Studies Approved by: John L. Hochheimer, Ph. D., Chair Graduate School Southern Illinois University Carbondale June 29, 2011 AN ABSTRACT OF THE RESEARCH PAPER OF Kyla J. Zaggy, for the Master of Science degree in Professional Media And Media Management Studies, presented on June 27, 2011, at Southern Illinois University Carbondale. TITLE: POWER BRANDING BY WSIU: A CASE STUDY OF A PUBLIC TELEVISION BRAND CAMPAIGN MAJOR PROFESSOR: John L. Hochheimer, Ph.D. The focus of this research paper is a case study charting the development of the WSIU brand campaign for television. WSIU Public Broadcasting is in the midst of a brand roll out campaign with its own positioning strategy centralized in its tagline, Powered by You®. For WSIU-TV, the idea is to create soft sell testimonial spots in which WSIU supporters engage the audience with compelling stories about how public television has made an impact on their lives. By comparing the elements of branding and practices alongside WSIU’s Powered by You campaign, an attempt will be made to characterize and specify the brand, clarify the campaign strategy through its positioning, and identify the successes while offering suggestions to areas that were overlooked. -
The Big Guns of Tv Dxing
The Official Publication of the Worldwide TV-FM DX Association NOVEMBER 2003 The Magazine for TV and FM DXers! THE BIG GUNS OF TV DXING DETAILS INSIDE! OVER 5,500 STATIONS LOGGED! Bob Seybold – Jeff Kadet – Bob Cooper- Frank Merrill THIS MONTH! ATSC-101 PART II, Understanding Digital TV Gordon Simkin’s Exotic DX And a Ton of TV and FM DX Loggings! TV and FM DXing Was Never So Much Fun! THE WORLDWIDE TV-FM DX ASSOCIATION Serving the UHF-VHF Enthusiast THE VHF-UHF DIGEST IS THE OFFICIAL PUBLICATION OF THE WORLDWIDE TV-FM DX ASSOCIATION DEDICATED TO THE OBSERVATION AND STUDY OF THE PROPAGATION OF LONG DISTANCE TELEVISION AND FM BROADCASTING SIGNALS AT VHF AND UHF. WTFDA IS GOVERNED BY A BOARD OF DIRECTORS: TOM BRYANT, GREG CONIGLIO, BRUCE HALL, DAVE JANOWIAK AND MIKE BUGAJ. Editor and publisher: Mike Bugaj Treasurer: Dave Janowiak Webmaster: Tim McVey Editorial Staff: Steven Wiseblood, Victor Frank, George W. Jensen, Jeff Kruszka, Keith McGinnis, Fred Nordquist, Matt Sittel, Doug Smith, Thomas J. Yingling, Jr. and John Zondlo, Our website: www.anarc.org/wtfda ANARC Rep: Jim Thomas, Back Issues: Dave Nieman ELECTRONIC EDITION for NOVEMBER 2003 _______________________________________________________________________________________ CONTENTS Page Two 2 Mailbox 3 Finally! For those of you online with an email TV News…Doug Smith 5 address, we now offer a quick, convenient ATSC Primer Part II…Doug Smith 19 and secure way to join or renew your Photo News…Jeff Kruszka 22 membership in the WTFDA from our page at: Eastern TV DX…Matt Sittel 26 http://fmdx.usclargo.com/join.html Western TV DX…Victor Frank 28 Southern FM DX…John Zondlo 33 Dues are $25 if paid to our Paypal account. -
Broadcast Applications 7/17/2018
Federal Communications Commission 445 Twelfth Street SW PUBLIC NOTICE Washington, D.C. 20554 News media information 202 / 418-0500 Recorded listing of releases and texts 202 / 418-2222 REPORT NO. 29279 Broadcast Applications 7/17/2018 STATE FILE NUMBER E/P CALL LETTERS APPLICANT AND LOCATION N A T U R E O F A P P L I C A T I O N AM STATION APPLICATIONS FOR ASSIGNMENT OF LICENSE ACCEPTED FOR FILING CA BAL-20180711AAM KTRB 66246 EAST BAY BROADCASTING, Voluntary Assignment of License L.L.C. E 860 KHZ From: EAST BAY BROADCASTING, LLC CA , SAN FRANCISCO To: NEW INSPIRATION BROADCASTING COMPANY, INC. Form 314 DIGITAL TRANSLATOR OR DIGITAL LPTV APPLICATIONS FOR ASSIGNMENT OF LICENSE ACCEPTED FOR FILING MO BALDTT-20180712AAZ K30MG-D KYOU LICENSE SUBSIDIARY, LLC Voluntary Assignment of License 189642 E MO , KIRKSVILLE From: KYOU LICENSE SUBSIDIARY, LLC CHAN-30 To: KYOU RAYCOM LICENSE SUBSIDIARY, LLC Form 314 DIGITAL TV APPLICATIONS FOR ASSIGNMENT OF LICENSE ACCEPTED FOR FILING VA BALCDT-20180712AAX WUPV 10897 WUPV LICENSE SUBSIDIARY, Voluntary Assignment of License LLC E CHAN-8 From: WUPV LICENSE SUBSIDIARY, LLC VA , ASHLAND To: WUPV RAYCOM LICENSE SUBSIDIARY, LLC Form 314 IA BALCDT-20180712AAY KYOU-TV 53820 KYOU LICENSE SUBSIDIARY, LLC Voluntary Assignment of License E CHAN-15 IA , OTTUMWA From: KYOU LICENSE SUBSIDIARY, LLC To: KYOU RAYCOM LICENSE SUBSIDIARY, LLC Form 314 Page 1 of 12 Federal Communications Commission 445 Twelfth Street SW PUBLIC NOTICE Washington, D.C. 20554 News media information 202 / 418-0500 Recorded listing of releases and texts 202 / 418-2222 REPORT NO. -
Annual Report 2005-2006
V I R G I N I A F O U N D A T I O N F O R T H E H U M A N I T I E S ANNUAL REPORT 2005-2006 V I R G I N I A F O U N D A T I O N F O R T H E H U M A N I T I E S www.virginiafoundation.org Each time a man stands up for an ideal, or acts to improve the lot of others, or strikes out against injustice, he sends forth a tiny ripple of hope, and crossing each other from a million different centers of energy and daring, those ripples build a current that can sweep down the mightiest walls of oppression and resistance. — Robert F. Kennedy President’s Letter ...............................2 Programs and Projects ......................4 VFH Grants ........................................14 VFH Fellows ......................................20 VFH Donors .......................................21 Statement of Financial Position ......28 VFH Board and Staff .........................29 Two years ago Encyclopedia Virginia was an idea; one year ago at it was a promise; today it is building the Virginia Foundation for the in energy. Now the currents flow in Humanities (VFH). A strong sense two directions. Some people are of mission and an excitement about researching, writing, and designing the future charge our work. It is an the database of knowledge about exciting mission to help individuals, Virginia culture and history, while organizations, and communities others are envisioning its structural harness their ideas and raw energy underpinnings. Our goal is to make to understand the past, confront this website fun and easy for all to important issues in the present, and use, no matter their age or their shape a promising future. -
Virginia's Blue Ridge Roanoke Valley
James River Water Trail public access 611 er iv R Craig 220 s Creek e m a J Arcadia James River43 635 Water Trail 614 630 public access Exit 167 J James River am Water Trail e s R public access iv er Buchanan 606 638 43 81 New Castle 600 11 George Washington Fincastle and Je?erson? National Forest 606 606 630 640 220 Parkway 11 Milepost 86 Peaks of Otter Bedford Reservoir 43 Greenfield 220 Botetourt Sports Complex ail Tr ian ppalach A y Troutville wa ark e P idg e R Blu VISITVABLUERIDGE.COM Daleville DOWNTOWN ROANOKE BLACK DOG SALVAGE 902 13th St. SW B2 21 Orange Ave. McAfee ac 6 DOWNTOWN Appal hian GREATER Roanoke, VA 24016 4 Area code is 540 unless otherwise noted. A Knob Trail B C t 460 xi 540.343.6200 BlackDogSalvage.com E n THINGS TO DO/RECREATION A Southwest Virginia’s Premier Destination p Exit 150 ROANOKE ROANOKE p see Virginia’s for Architectural Antiques & Home Décor. 17 Center in the Square 28 a Blue Ridge Map lac Madison Ave. centerinthesquare.org 342-5700 hi on reverse 902 13th St. SW Roanoke, VA 24016 4 an Trail Blue Ridge 311 Explore 40,000 square feet of Treasures 18 Downtown Roanoke Inc. Carvins Cove from Around the World. Reclaiming and VALLEY alt downtownroanoke.org 342-2028 Reservoir Renewing Salvage is our Passion! Antique Bedford Rec Site 2 Harris Wrought Iron, Stained Glass, Mantels, on Ave 19 Harrison Museum of African American Culture 220 t. 1 SALVAGE .com Garden Statuary, Doors, Vintage House S harrisonmuseum.com 857-4395 h Parts and much more. -
Inner Piedmont Geology in the South Mountains-Blue Ridge Foothills and the Southwestern Brushy Mountains, Central- Western North Carolina
Inner Piedmont geology in the South Mountains-Blue Ridge Foothills and the southwestern Brushy Mountains, central- western North Carolina Tenness y of ee–K sit n er ox iv vi n ll Carolina Geological Society U e Annual Field Trip Tectonics Research October 19-20, 2002 S e c ci n en le c el e A xc lli f E Guidebook Editors: ance Center o Robert D. Hatcher, Jr. and Brendan R. Bream Field Trip Leaders (in order of appearance): Joseph C. Hill, Brendan R. Bream, Scott D. Giorgis, Scott T. Williams, James L. Kalbas, Arthur J. Merschat, and Russell W. Mapes Acknowledgments and Credits Sponsorship of CGS–2002 (received prior to printing) by: Campbell and Associates, Inc., Columbia, South Carolina Carolina Geological Conultants, Inc., Columbia, South Carolina Central Savannah River Geological Society, Aiken, South Carolina Steve Gurley, Consulting Soil Scientist, Lincolnton, North Carolina Godfrey and Associates, Inc., Blythewood, South Carolina Kubal and Furr, Greenville, South Carolina Zemex Corporation, Spruce Pine, North Carolina Vulcan Materials Company (Jim Stroud, Brad Allison) for access to the Lenoir Quarry. Organization, registering participants, keeping financial records, and guidebook proofreading: Nancy L. Meadows The National Cooperative Mapping Program, EDMAP component grants (administered by the USGS), funded the detailed geologic mapping. Without these grants, none of the petrologic, geochronologic, or other research presented here would be meaningful. Cooperation, encouragement, and field checking by North Carolina Geological Survey geologists: Leonard S. Wiener Carl E. Merschat Mark W. Carter and the cooperation of State Geologist (just retired): Charles H. Gardner Cover Photo: Recording data on a traverse in the South Mountains, winter 1998. -
VAB Member Stations
2018 VAB Member Stations Call Letters Company City WABN-AM Appalachian Radio Group Bristol WACL-FM IHeart Media Inc. Harrisonburg WAEZ-FM Bristol Broadcasting Company Inc. Bristol WAFX-FM Saga Communications Chesapeake WAHU-TV Charlottesville Newsplex (Gray Television) Charlottesville WAKG-FM Piedmont Broadcasting Corporation Danville WAVA-FM Salem Communications Arlington WAVY-TV LIN Television Portsmouth WAXM-FM Valley Broadcasting & Communications Inc. Norton WAZR-FM IHeart Media Inc. Harrisonburg WBBC-FM Denbar Communications Inc. Blackstone WBNN-FM WKGM, Inc. Dillwyn WBOP-FM VOX Communications Group LLC Harrisonburg WBRA-TV Blue Ridge PBS Roanoke WBRG-AM/FM Tri-County Broadcasting Inc. Lynchburg WBRW-FM Cumulus Media Inc. Radford WBTJ-FM iHeart Media Richmond WBTK-AM Mount Rich Media, LLC Henrico WBTM-AM Piedmont Broadcasting Corporation Danville WCAV-TV Charlottesville Newsplex (Gray Television) Charlottesville WCDX-FM Urban 1 Inc. Richmond WCHV-AM Monticello Media Charlottesville WCNR-FM Charlottesville Radio Group (Saga Comm.) Charlottesville WCVA-AM Piedmont Communications Orange WCVE-FM Commonwealth Public Broadcasting Corp. Richmond WCVE-TV Commonwealth Public Broadcasting Corp. Richmond WCVW-TV Commonwealth Public Broadcasting Corp. Richmond WCYB-TV / CW4 Appalachian Broadcasting Corporation Bristol WCYK-FM Monticello Media Charlottesville WDBJ-TV WDBJ Television Inc. Roanoke WDIC-AM/FM Dickenson Country Broadcasting Corp. Clintwood WEHC-FM Emory & Henry College Emory WEMC-FM WMRA-FM Harrisonburg WEMT-TV Appalachian Broadcasting Corporation Bristol WEQP-FM Equip FM Lynchburg WESR-AM/FM Eastern Shore Radio Inc. Onley 1 WFAX-AM Newcomb Broadcasting Corporation Falls Church WFIR-AM Wheeler Broadcasting Roanoke WFLO-AM/FM Colonial Broadcasting Company Inc. Farmville WFLS-FM Alpha Media Fredericksburg WFNR-AM/FM Cumulus Media Inc. -
A History of Appalachia
University of Kentucky UKnowledge Appalachian Studies Arts and Humanities 2-28-2001 A History of Appalachia Richard B. Drake Click here to let us know how access to this document benefits ou.y Thanks to the University of Kentucky Libraries and the University Press of Kentucky, this book is freely available to current faculty, students, and staff at the University of Kentucky. Find other University of Kentucky Books at uknowledge.uky.edu/upk. For more information, please contact UKnowledge at [email protected]. Recommended Citation Drake, Richard B., "A History of Appalachia" (2001). Appalachian Studies. 23. https://uknowledge.uky.edu/upk_appalachian_studies/23 R IC H ARD B . D RA K E A History of Appalachia A of History Appalachia RICHARD B. DRAKE THE UNIVERSITY PRESS OF KENTUCKY Publication of this volume was made possible in part by grants from the E.O. Robinson Mountain Fund and the National Endowment for the Humanities. Copyright © 2001 by The University Press of Kentucky Paperback edition 2003 Scholarly publisher for the Commonwealth, serving Bellarmine University, Berea College, Centre College of Kenhlcky Eastern Kentucky University, The Filson Historical Society, Georgetown College, Kentucky Historical Society, Kentucky State University, Morehead State University, Murray State University, Northern Kentucky University, Transylvania University, University of Kentucky, University of Louisville, and Western Kentucky University. All rights reserved. Editorial and Sales Offices: The University Press of Kentucky 663 South Limestone Street, Lexington, Kentucky 40508-4008 www.kentuckypress.com 12 11 10 09 08 8 7 6 5 4 Library of Congress Cataloging-in-Publication Data Drake, Richard B., 1925- A history of Appalachia / Richard B. -
Your Automated 2 Hour Report
The PhD Project's Achievements in Diversifying Faculties Offers Model for All of Higher Education to Follow Outlet or Website Media Visitors Logo Name Location Type Industry Per Day Yahoo! Global Portal Media & 78,665,00 View Release Information Reuters Global News & Financial 753,831 View Release Information Service MarketWatch United News & Financial 676,072 View Release States Information Service Yahoo! Singapore Singapore Portal Media & 605,608 View Release Information Seeking Alpha United News & Financial 386,872 View Release States Information Service Boston Globe United Newspaper Media & 300,021 View Release States Information Wichita Business United Newspaper Media & 186,291 Journal States Information View Release Washington Business United Newspaper Media & 186,291 Journal States Information View Release Minneapolis / St. Paul United Newspaper Media & 186,291 Business Journal States Information View Release Triangle Business United Newspaper Media & 186,291 Journal States Information View Release Business Journal of United Newspaper Media & 186,291 the Greater Triad Area States Information View Release Tampa Bay Business United Newspaper Media & 186,291 Journal States Information View Release St. Louis Business United Newspaper Media & 186,291 Journal States Information View Release South Florida United Newspaper Media & 186,291 Business Journal States Information View Release Puget Sound United Newspaper Media & 186,291 Business Journal States Information View Release San Jose Business United Newspaper Media & 186,291 Journal -
Subodha Kumar Paul R
Subodha Kumar Paul R. Anderson Distinguished Professor Professor of Marketing and Supply Chain Management (Secondary appointments in Information Systems and Statistical Science Departments) Founding Director, Center for Business Analytics and Disruptive Technologies Ph.D. Concentration Advisor, Operations and Supply Chain Management Fox School of Business Office: (215) 204-5919 Temple University Fax: (215) 204-6237 1801 Liacouras Walk, Alter Hall 530 E-mail: [email protected] Philadelphia, PA 19122-6083 Web Page: https://sites.temple.edu/subodha/ EDUCATION 1999 – 2001 Doctor of Philosophy (Ph.D.) Management Science and Information Systems, School of Management, University of Texas at Dallas, Richardson, Texas 1999 – 2000 Master of Business Administration (M.B.A.) School of Management, University of Texas at Dallas, Richardson, Texas 1995 – 1997 Master of Technology (M. Tech.) Industrial and Management Engineering, Indian Institute of Technology (IIT), Kanpur 1990 – 1994 B.Sc. Engg. Mechanical Engineering, BIT Sindri, India EDITORIAL BOARDS CURRENT • Deputy Editor, Production and Operations Management Journal (2014 – Present) • Founding Executive Editor, Management and Business Review Journal (2017 – Present) • Founding Department Editor, POM-IS Interface Department, Production and Operations Management Journal (2013 – Present) • Founding Co-Department Editor, Disruptive Technologies and Operations Management Department, Production and Operations Management Journal (2018 – Present) • Guest Editor (Co-Editor), Production and Operations -
Introduction to the Southern Blue Ridge Ecoregional Conservation Plan
SOUTHERN BLUE RIDGE ECOREGIONAL CONSERVATION PLAN Summary and Implementation Document March 2000 THE NATURE CONSERVANCY and the SOUTHERN APPALACHIAN FOREST COALITION Southern Blue Ridge Ecoregional Conservation Plan Summary and Implementation Document Citation: The Nature Conservancy and Southern Appalachian Forest Coalition. 2000. Southern Blue Ridge Ecoregional Conservation Plan: Summary and Implementation Document. The Nature Conservancy: Durham, North Carolina. This document was produced in partnership by the following three conservation organizations: The Nature Conservancy is a nonprofit conservation organization with the mission to preserve plants, animals and natural communities that represent the diversity of life on Earth by protecting the lands and waters they need to survive. The Southern Appalachian Forest Coalition is a nonprofit organization that works to preserve, protect, and pass on the irreplaceable heritage of the region’s National Forests and mountain landscapes. The Association for Biodiversity Information is an organization dedicated to providing information for protecting the diversity of life on Earth. ABI is an independent nonprofit organization created in collaboration with the Network of Natural Heritage Programs and Conservation Data Centers and The Nature Conservancy, and is a leading source of reliable information on species and ecosystems for use in conservation and land use planning. Photocredits: Robert D. Sutter, The Nature Conservancy EXECUTIVE SUMMARY This first iteration of an ecoregional plan for the Southern Blue Ridge is a compendium of hypotheses on how to conserve species nearest extinction, rare and common natural communities and the rich and diverse biodiversity in the ecoregion. The plan identifies a portfolio of sites that is a vision for conservation action, enabling practitioners to set priorities among sites and develop site-specific and multi-site conservation strategies. -
Pedone, Ronald J. Status,Report on Public Broadcasting, 1973. Advanc
DOCUMENT RESUME ED 104 365 95 /R 001 757 AUTHOR Lee, S. Young; Pedone, Ronald J. TITLE Status,Report on Public Broadcasting, 1973. Advance Edition. Educational Technology Series. INSTITUTION Corporation for Public Broadcasting, Washington, D.C.; Nationil Cener for Education Statistics (DREW), Washington, D.C. PUB DATE Dec 74 NOTE 128p. EDRS PRICE MF-S0.76HC-66.97 PLUS POSTAGE DESCRIPTORS *Annual Reports; Audiences; *Broadcast Industry; *Educational Radio; Educational Television; Employment Statistics; Financial Support; Media Research; Minority Groups; Programing (Broadcast); *Public Television; Statistical Studies; Tables (Data) IDENTIFIERS *Corporation for Public Broadcasting; CPB; PBS; Public Broadcasting Service ABSTRACT I statistical report on public broadcasting describes the status of the industry for 1973. Six major subject areas are covered: development of public broadcasting, finance, employment, broadcast and production, national interconnection services, and audiences of public broadcasting. Appendixes include supplementary tables showing facilities, income by source and state, percent distribution of broadcait hours, in-school broadcast hodrs, and listings of public radio and public television stations on the air as of June 30, 1973. There are 14 figures and 25 summary tables. (SK) A EDUCATIONAL TECHNOLOGY k STATUS REPORT ON I :I . PUBLIC BROADCASTING 1973 US DEPARTMENT OF HEALTH EDUCATION &WELFARE NATIONAL INSTITUTE OF EDUCATION THIS DOCUMENT HAS BEEN REPRO OUCED EXACTLY AS RECEIVED FROM 14E PERSON OR ORGANIZATION ORIGIN