1

2 3 TOWER THE TOWER THE THE SHARD SALESFORCE TOWER 42 LIVERPOOL STREET PRINCIPAL TATE MODERN ST PAUL’S BRIDGE OF LONDON GHERKIN TOWER STATION TOWER CATHEDRAL

LONDON — CENTRE STAGE

Principal Tower enjoys a prestigious location at the heart of the City of London, the financial capital of the world, and Shoreditch, the trend-setting capital of the world.

The Tower benefits from five major transport hubs within walking distance, making it convenient to access all corners of the capital with ease and speed. London City Airport is an additional asset, being under 30 minutes away.

4 5 LONDON LANDMARKS ON YOUR DOORSTEP

Tower Bridge St Paul’s Cathedral 6 7 The Gherkin London Stock Exchange 8 9 Harrods, Knightsbridge

Many other world-famous London destinations are also easily accessible outside the immediate neighbourhood of the Tower, thanks to its direct connection to the efficient transport network. Whether you choose to spend the day on a shopping spree at Harrods or a relaxing afternoon at Hyde Park, you are only minutes away.

Hyde Park 10 11 LONDON’S PRINCIPAL ADDRESS

Principal Tower is a soaring testimony to London’s continuing influence and vision. The first residential tower in London fully-designed, both inside and out, by world- renowned Foster + Partners, combines spectacular architecture and breath-taking views with intelligent, elegant design of the highest specification.

Each of the luxurious apartments in this 50-storey tower also benefits from the residents’ gym and spa, screening room, lap pool, 24-hour concierge and the newly built adjacent tree-lined piazza of shops, restaurants and bars.

With a City address, but within walking distance of trend-setting Shoreditch, Principal Tower offers fast, efficient transport links, as well as a wealth of cultural and culinary experiences on the doorstep.

13 ICONIC MASTERPIECE

Principal Tower is set to join the cast of architectural landmarks on London’s iconic skyline, which includes masterpieces from the Richard Rogers Partnership, Rafael Viñoly and Kohn Pedersen Fox.

Designed by Foster + Partners, this svelte new addition is the epitome of understated elegance. Inspired by the architectural landmarks in its vicinity and the historic views it offers across the capital, Foster + Partners has created a design that responds to the uniqueness of its location both geographically and culturally.

Principal Tower offers the opportunity to own an architectural masterpiece, equivalent to a priceless piece of art, that will give constant pleasure and lasting value.

14 15 Space Balls, Anish Kapoor Foster + Partners studio

Foster + Partners is a fully integrated practice bringing together the expertise of architects, interior designers, FOSTER + engineers, industrial designers, project managers and master planners which has achieved global renown and recognition. Since its inception, it has received over 675 awards and citations for excellence, PARTNERS and has won in excess of 120 international and national competitions.

Founded in London by Norman Foster in 1967, it DEDICATED TO is now a worldwide studio of over 1200 staff with projects completed in over 75 countries. Over the past four decades, the company has undertaken a strikingly wide range of work, including civic and INTERNATIONAL cultural buildings, offices, private houses and public infrastructure. It was responsible for the design of the largest single building on the planet, Beijing EXCELLENCE International Airport, and at the other end of the scale, the practice has designed a variety of furniture commissions and products, including a pen.

16 17 The Principal Tower team at work Beijing International Airport, China

A VISIONARY EYE

Great Court British Museum, UK

Foster + Partners has long championed a sustainable approach to design whether applied to architecture and urban masterplans or product design and interiors. Being sensitive to location and culture, it often combines the latest in radical building technologies with techniques drawn from local, vernacular traditions.

Architects, interior designers and engineers are encouraged to combine knowledge and together devise integrated and sustainable design solutions that will enrich the communities in which they build. Each project is reviewed regularly, both formally and informally, under the direction of the Design Board, which is led by founder and Chairman Norman Foster.

While Foster + Partners is credited with devising some of the greatest architectural masterpieces of the late 20th and early 21st centuries, it has never lost sight of a design ethos that combines radical vision with responsible practice.

Hong Kong and Shanghai Bank Headquarters, Hong Kong 30 St Mary Axe (The Gherkin) London City Hall, UK 18 19 C ITY ROA D

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MOORGATE L A (2018) N C E LONDON WALL O MMERCIAL LO NDO N W ALL

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A BISH 40 H O U N D ST PAUL’S S D IT C H ALDGATE EAST EET NEWG E STR EDL AT NE E ST BANK D R REA EET TH

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LONDON BRIDGE

20 21 TOWER 42 DESIGNED BY JOHN GIBSON

CITY POINT PRINCIPAL TOWER SALESFORCE TOWER 20 FENCHURCH STREET THE SHARD DESIGNED BY DESIGNED BY DESIGNED BY DESIGNED BY DESIGNED BY KOHN PEDERSEN FOX RENZO PIANO F. MILTON CASHMORE FOSTER + PARTNERS 30 ST MARY AXE RAFAEL VIÑOLY AND H. N. W. GROSVENOR DESIGNED BY FOSTER + PARTNERS ST PAUL’S CATHEDRAL BROADGATE TOWER CANARY WHARF DESIGNED BY DESIGNED BY SIR CHRISTOPHER WREN SKIDMORE, OWINGS & MERRILL

TOWER BRIDGE DESIGNED BY SIR HORACE JONES

ONE NEW CHANGE THE ROYAL EXCHANGE MILLENNIUM BRIDGE TATE MODERN DESIGNED BY DESIGNED BY DESIGNED BY DESIGNED BY JEAN NOUVEL WILLIAM TITE FOSTER + PARTNERS HERZOG & DE MEURON

22 23 The unique position of Principal Tower acts as a gateway between the historic City of London, centre of international finance and business, and the cultural hub of Shoreditch – a magnet for artists, creative industries and the high-tech community that gave nearby Old Street its ‘Silicon Roundabout’ tag. WHERE COMMERCE MEETS CREATIVITY

24 25 Bank of England A FINANCIAL POWERHOUSE

Principal Tower is located at the epicentre of the world’s top financial districts, a short walk from prestigious financial institutions such as Lloyd’s of London, HSBC’s Corporate Banking Centre, the London Stock Exchange and the Bank of England.

Broadgate Centre, Liverpool Street

26 27 A VIBRANT ART SCENE

London is home to some of the greatest art galleries in the world. It is also rich with cultural centres, pop-ups, street art and other enriching events that take place throughout the capital.

Love Sculpture, Bishopsgate Renaissance Gallery, V&A Museum, South Kensington 28 29 The Good, the Bad and The Ugly, a sculpture by Jake and Dinos Chapman Pop up Shoreditch gallery 30 31 THE FINE ART OF DINING

The whole world is represented in the huge array of Michelin-starred restaurants, bars and cafés in the area; there are also numerous prestigious members’ clubs such as Shoreditch House, 8 Moorgate and East Room, attracting a glamorous international clientele.

The Royal Exchange 32 33 Galvin La Chapelle Many culinary legends have made the journey from West to East as the City has enjoyed a resurgence in popularity - among them HKK, an offshoot of Michelin-starred Hakkasan. Here diners can enjoy exceptional Cantonese food in a tasting-menu format.

Sushisamba 34 35 HOME OF HIGH FASHION AND AVANT GARDE DESIGNERS

LUXURY BRANDS, COUTURE FASHION, NEWLY EMERGING ARTISTS AND 5-STAR SERVICE – ALL AT YOUR FINGERTIPS

36 37 A short walk away from the development, the Royal Exchange is host to a great number of high-end fashion brands, such as Louis Vuitton, Smythson, Tiffany & Co, Gucci and Bulgari.

38 39 40 41 J OU R N E YS

LOCAL. NATIONAL. INTERNATIONAL. PRINCIPAL TOWER IS A GREAT PLACE TO START

42 43 DISTANCES

At Principal Tower everywhere is close to hand. Central London is readily accessible by tube and with the completion of Crossrail in 2018, journey times throughout London will be even quicker. Travel to the rest of the UK is simple on the comprehensive train network and Europe is close – Eurostar is less than 10 minutes away. With all the major airports less than an hour away, even connecting with the rest of the world couldn’t be easier.

WALKING TIMES NATIONAL RAIL 4 MINS Spitalfields Market from Liverpool Street Station (5mins walk) 5 MINS Broadgate Circle 50 MINS Stansted 6 MINS Shoreditch House 77 MINS Cambridge 7 MINS Hoxton Square 9 MINS Finsbury Circus CROSSRAIL (2018) from Liverpool Street (5mins walk) LONDON UNDERGROUND 2 MINS Farringdon from Liverpool Street (5 mins walk) 5 MINS Tottenham Court Road 5 MINS Farringdon 6 MINS Canary Wharf 8 MINS Bank 7 MINS Bond Street 9 MINS King’s Cross St Pancras 32 MINS Heathrow T1 9 MINS London Bridge 11 MINS Oxford Circus 15 MINS Bond Street AIRPORTS from Liverpool Street (5mins walk) 16 MINS Victoria 28 MINS City 32 MINS Heathrow T1 from Old Street (8 mins walk) 40 MINS Luton 4 MINS King’s Cross St. Pancras 45 MINS Stansted 9 MINS London Bridge 50 MINS Heathrow T1 LONDON OVERGROUND 50 MINS Gatwick from Shoreditch High Street Station (3 mins walk) 11 MINS Surrey Quays 14 MINS Highbury & Islington 38 MINS Clapham Junction 39 MINS Westfield, Shepherds Bush

44 45 LOCAL AREA GUIDE

RESTAURANTS BARS BOUTIQUES/SHOPS GALLERIES 01

1776 @ 1 Lombard Street Apples and Pears Louis Vuitton London City 20 Projects SILICON 01 01 01 01 1 Lombard Street, London EC3V 9AA 26 Osborn Street, London E1 6TD 6 Royal Exchange, London EC3V 3NL 20 Hoxton Square, London N1 6NT ISLINGTON ROUNDABOUT 12 06 09 07 1901 at Andaz Callooh Callay MILK Concept Boutique Arts Market, Spitalfields 02 02 02 02 02 08 02 40 Liverpool Street, London EC2M 7QN 65 Rivington Street, London EC2A 3AY 118A Shoreditch High Street, London E1 6JN 65 Brushfield Street, London E1 6AA 06 26 07 04 09 11 09 05

04 TREET

OLD STREET GREA S 01 Barbecoa Chiswell Street Dining Rooms One New Change Dennis Severs’ House 09 03 03 03 03 C 04 T H O 20 New Change Passage, London EC4M 9AG 56 Chiswell Street, London EC1Y 4SA (High Street and luxury brands) 18 Folgate Street, London E1 6BX EASTERN STREET IG S ET W RE 02 ST 07 BETHNAL GREEN RD

E D 01 L H CH London EC4M 9AF L O

10 T L I Bolton’s Corney & Barrow Hales Gallery 11 07 19 03 R

10D O 04 04 04 E

A R 20 08

13 Cullum Street, London EC3M 7JJ 1 Thomas More Street, London E1W 1YZ Present London Tea Building, 7 Bethnal Green Road, London E1 6LA B D 04 O

SCLATER ST R

04 H

I D C S A 140 Shoreditch High Street, London E1 6JE SHOREDITCH K O

R

Buenos Aires Dir ty Martini Kemistry Gallery HIGH STREET L N A I 07

05 05 05 A N T 67 Watling Street, London EC4M 9DD 158 Bishopsgate, London, EC2M 4LN Rokit Ltd 43 Charlotte Road, London EC2A 3PD 06 R E U 05 11 C CO 05 SHOREDITCH 107 Brick Lane, London E1 6SE 04 MMERCIAL ST City Social @ Tower 42 Golden Bee Lomography Gallery 12 17

06 06 06 25 Old Broad Street, London EC2N 1HQ Singer Street, London EC1V 9DD Space NK Apothecary 117 Commercial Street, London E1 6BG 06 11 18

Bishopsgate Arcade, 135 Bishopsgate, A 16 REET Club Gascon Horse & Groom Pure Evil Gallery 1 12 07 07 London EC2M 3YD 07 EET STR CHISW 03 57 West Smithfield, London EC1A 9DS 28 Curtain Road, London EC2A 3NZ 108 Leonard Street, London EC2A 4XS H 10 ELL ST BARBICAN BEAC 03 03 13 Start 01

Coq d’Argent Grill Loungelover 07 Red Gallery 02 D 06 08 08 42-44 Rivington Street, London EC2A 3QP 08 A 03 O

R 1 Poultry, London EC2R 8EJ 1 Whitby Street, London E1 6JU 1-3 Rivington Street, London EC2A 3DT 06 Y

T I CITY OF 02

Ted Baker C 08 08 Dishoom May or of Scaredy Cat Town 120 Cheapside, London EC2V 7JB Rivington Place LONDON 09 09 09 02 B 7 Boundary Street, London E2 7JE 12-16 Artillery Lane, London E1 7LS 1 Rivington Place, London EC2A 3BA 07 LIVERPOOL R I C STREET 09 K 02 That Flower Shop MOORGATE L A Duck and Waffle Searcys Champagne Bar 09 Rocket Gallery N (2018) COMM E 10 10 100 Shoreditch High Street, London E1 6JQ 10 05 ALL LONDON W Salesforce Tower, 10 Bishopsgate, London EC2N 4AY One New Change, London EC4M 9AF Tea Building, 56 Shoreditch High Street, L OND 02 ON ERCIAL STRE WA 05 The Bicycle Man Ltd. London E1 6JJ LL 15 03 13 01 Eight Members Club Moorgate The Jones Family Project 10 TE A 11 11 61-67 Old Street, London EC1V 9HW G 24 12 1 Dysart Street, London EC2A 2BX 78 Great Eastern Street, London EC2A 3JL Signal Gallery S OP 10 11 ET H Ro yal Exchange Buildings 32 Paul Street, London EC2A 4LB S I Ferdies Food Lab Whistling Shop 11 A B 40 H 12 12 London EC3V 3LQ O U 28 Commercial Avenue, London E1 6LS 63 Worship Street, London EC2A 2DU Theatre Centre 06 N D Featured boutiques below: 12 ST PAUL’S S D 380 Old Street, London EC1V 9LT IT C Galvin La Chapelle Boodles, Bulgari, Church’s, Gucci, Hermès, H ALDGATE 13 08 01 EAST Montblanc, Omega, Paul A. Young Fine Chocolates, 03 EET 35 Spital Square, London E1 6DY Toynbee Studios STR NEWG DLE 03 ATE DNEE 11 13 STR BANK 05 21 EET HREA Paul Smith, Smythson, Tiffany & Co. 07 T 25 28 Commercial Street, London E1 6AB 10 23 Giorgio at Leadenhall 11 01 14 45-52 Leadenhall Market, London EC3V 1LT 08 HOTELS 05 02 01 06 Gow’s Restaurant 14 15 T 04 81 Old Broad Street, London EC2M 1PR Ace Hotel QU TREE 01 EEN VICTORIA S 100 Shoreditch High Street, London E1 6JQ 01 MANSION HOUSE LONDON Hawksmoor CULTURE, LEISURE AND LANDMARKS EDUCATION FENCHURCH 16 LONDON STREET 157a Commercial Street, London E16 BJX Andaz Hotel CANNON STREET MONUMENT 02 05 40 Liverpool Street, London EC2M 7QN Barbican Centre City of London School TOWER HKK 01 01 22 03 GATEWAY 17 Silk Street, London EC2Y 8DS 107 Queen Victoria Street, London EC4V 3AL Broadgate West, 88 Worship St, London EC2A 2BE Ap ex City of London Hotel 08 TOWER HILL 03 1 Seething Lane, London EC3N 4AX Broadgate Art Trail Dallington School L’Anima 02 02 18 Around Liverpool Street and Bishopsgate 8 Dallington Street, London EC1V OBW 1 Snowden Street, London EC2A 2DQ Grange City Hotel 04 RIVER THAMES 8-14 Cooper’s Row, London EC3N 2BQ London Symphony Orchestra Guildhall School of Music & Drama 10 Les Trois Garçons 03 03 04 19 Silk Street, London EC2Y 8DS Silk Street, Barbican, London EC2Y 8DT 1 Club Row, London E1 6JX Grange St Paul’s Hotel 09 TOWER BRIDGE 05 LONDON BRIDGE 10 Godliman Street, London EC4V 5AJ LSO St. Luke’s Italia Conti Academy of Theatre Arts Lyle’s 04 04 20 London Symphony Orchestra 23 Goswell Road, London EC1M 7AJ The Tea Building, 56 Shoreditch High Street, Shoreditch House 06 161 Old Street, London EC1V 9NG London E1 6JJ Ebor St, London E1 6AW St Paul’s Cathedral School 05 Museum of London 2 New Change, London EC4M 9AD Madison South Place hotel 05 21 07 150 London Wall, London EC2Y 5HN One New Change, London EC4M 9AF 3 South Place, London EC2M 2AF The Lyceum 06 Spa London Ironmonger Row Baths 6 Paul Street, London EC2A 4JH Salotto & Roda The Hoxton Shoreditch 06 CINEMA FINANCIAL SERVICES 22 08 1 Norman Street, London EC1V 3AA 31 Lovat Lane, London EC3R 8EB 81 Great Eastern Street, London EC2A 3HU Virginia School 07 St Paul’s Cathedral Virginia Road, Shoreditch, London E2 7NQ Sauterelle The Montcalm 07 Aubin Cinema Bank of England 23 09 St. Paul’s Churchyard, London EC4M 8AD 01 01 Royal Exchange, London EC3V 3LR at the Brewery London City, Queen Mary University of London 64-66 Redchurch Street, London E2 7DP Threadneedle Street, London EC2R 8AH 52 Chiswell Street, London EC1Y 4SA The Monument Mile End Road, London E1 4NS Sushisamba 08 Barbican Centre HSBC Corporate Banking Centre 24 Fish Street Hill, London EC3R 8AH (4 mins walk from Mile End tube station) 02 02 Salesforce Tower, 110 Bishopsgate, London EC2N 4AY Threadneedles Hotel Silk Street, London EC2Y 8DS 60 Queen Victoria Street, London EC4N 47R 10 5 Threadneedle Street, London EC2R 8AY Tower Bridge Rosemary Works School The Mercer 09 Rich Mix Cultural Foundation UBS Main Offices 25 Tower Bridge Road, London SE1 2UP 1 Branch Place, London N1 5PH 03 03 34 Threadneedle Street, London EC2R 8AY Tune Hotel 35-47 Bethnal Green Road, London E1 6LA 100 Liverpool Street, London EC2M 2RH 11 (10 mins walk from Haggerston Overground Station) Tramshed 5 Folgate Street, London E1 6BX Tower of London 26 10 32 Rivington Street, London EC2A 3LX London EC3N 4AB COMING SOON Virgin Active – Moorgate 11 Nobu Hotel 33 Bunhill Row, London EC1Y 8LP Willow Street, London EC2A 4BH Gansevoort Hotel 81 Great Eastern Street, London EC2A 3HY

46 47 PRINCIPAL PLACE PRINCIPAL PLACE

Principal Tower is the signature landmark of the Principal Place development. This mixed-use scheme comprises a new half-acre public piazza, 600,000 sq ft of state-of-the-art office space and 20,000 sq ft of retail space. The latter includes a lively offering of bars, cafés, restaurants and fashionable boutiques.

50 51 Principal Tower is bordered by a newly created public piazza, landscaped with trees and green spaces. Residents also benefit from amenities that include a lap pool, spa, a state-of-the-art gym, private cinema, 24-hour concierge and residents’ lounge. There are subterranean bicycle storage facilities available and opportunities to acquire parking spaces.

52 53 PRINCIPAL TOWER 56 57 Conceived to complement the already iconic skyline of London, Principal Tower combines superb materials and artisanship with vision and flair. This is a building that exemplifies truly elegant and intelligent design.

58 59 IN RT CI ATE

OPULENT LUXURY. INSPIRING DESIGN.

60 61 RECEPTION & LOUNGE

Foster + Partners has continued its masterful design eye throughout Principal Tower in association with LIV Interiors. The dramatically sculptural staircase and marble-clad, double-height reception echoes the seamless elegance and heritage materials of the exterior. The mezzanine bar provides a luxurious meeting place to enjoy the views over the piazza.

A concierge service is on hand 24-hours a day.

62 63 Mezzanine bar 64 65 A VERY PE S R NO AL

STATEMENT

66 67 68 69 While Principal Tower is a building of unquestionable architectural merit, it is from inside looking out that its true splendour is revealed. At 50-storeys high, it offers spectacular views LONDON IN from east to west, a panoramic that is unlikely to be surpassed. WIDESCREEN

70 71 A PLACE TO UNWIND

72 73 The warm and quiet tones of the apartments create a harmonious canvas on which residents can display their own taste and personality through their chosen furniture YOUR HOME and furnishings. IN THE SKY

74 75 Every apartment has been spatially configured in order to maximise the impact of the views beyond, with many of the open-plan living areas leading directly on to balconies. Herringbone oak floors, neutral walls and full-height windows provide the ideal canvas against which the AS FAR city’s ever-changing panorama can be enjoyed. AS THE EYE CAN SEE

76 77 CITY LIGHTS

By day, the apartments are flooded with natural light, providing an ambience that is both energising and life-enhancing. By night, residents can enjoy a privileged view of the lights and romance of the world’s capital city that is always vibrant.

78 79 80 81 TONAL VALUES

The interior design team has chosen two palettes for the apartments: Urban and Loft. These distinguish the kitchen and bathroom areas, while living/dining rooms enjoy the same core design of warm timber floors and white-painted walls. Shown here is the Urban palette of dark-stained wood, marble and copper detailing.

82 83 A PLACE TO ENTERTAIN

KITCHEN — URBAN

The deeply dramatic Urban palette features dark-stained timber doors, marble-effect worktop and spectacular copper splashback. The latter is highlighted to theatrical effect by concealed downlighters, creating a design that looks as chic by night as it does by day.

84 85 KITCHEN — LOFT

The Loft palette is an airy combination of light- coloured timber and marble-effect worktop with feature marble splashback. This creates a warm, soft effect that complements the natural daylight from which each apartment benefits. Closed storage and full-height cupboards achieve a seamless effect that is easy to maintain.

86 87 BATHROOM - URBAN BATHROOM - LOFT

The Urban bathroom palette references that of the Urban kitchen with The Loft bathroom palette echoes that of the Loft kitchen with its dark-stained joinery, marble worktops, chrome detailing and high-gloss soft and quiet palette of pale timber, grey stone, marble and mirror. surfaces. It is a glamorous combination that speaks of traditional luxury The marble surround of the bath is a focal point of the scheme, while but with a very contemporary signature. integrated lighting complements the sculptural form of the sleek double-vanity counters in select suites.

88 89 SERENE S P AC SE

90 91 THE BEAUTY OF CALM

SPA & GYM

The private swimming pool is located on the first floor of the Tower. This allows swimmers to feel as though they are floating just above the city streets. A metal-finish feature wall creates a sculptural focus, complementing porcelain floor tiles and textured walls.

92 93 The spa and gym have been designed to complement the apartments in terms of the The spa and gym are on the first floor, adjacent to the piazza, ensuring these are pleasant palette of materials, emphasising the fact that this is a private space for residents. Warm and and airy spaces with the benefit of lots of natural light and interesting vistas. Parquet timber earthy tones are offset by contrasting metallic effects for added interest and character. flooring, mirrored walls and wrap-around steel columns create a look that is smart and inviting.

94 95 SCREENING ROOM CONCIERGE AND PARKING

The multi-purpose screening room, adjacent to the residents’ bar, has seating that can be A dedicated concierge service provides residents with a five-star level of service 24 hours a day. configured in a number of ways, according to purpose and the ambience required. Residents can hire this space for private parties and screenings, including film, music or games There are dozens of car parking spaces in the Tower’s subterranean car park, including spaces for entertainment, as well as for business conferences. disabled users. The car park is accessed via two state-of-the-art car lifts for additional security. Recognising that London is also enjoying a resurgence in bike use, Principal Tower also provides ample bicycle spaces for residents.

96 97 SPECIFICATIONS & MATERIALS

General Bathrooms Balconies & Terraces - Timber, porcelain or stone flooring - Porcelain or stone floor tiling - Glazed balustrade to balconies and and fitted carpets - White enamel bath with shower over high level terraces - Oak timber veneer doors to where applicable - Timber decking to balconies match flooring - Dornbracht mixers, taps & showers - Terraces landscaped with planters - Stainless steel D-line ironmongery - Glass shower screen from one suite, including lock casings - Dual flush WC with concealed cistern Amenities and locks - Mirror fronted cabinet with demist - Right to Park for 51 cars - Fan coil unit comfort cooling and feature to mirrors. Interior of cabinets - CCTV heating systems fitted with shelving, shaver point - Cold storage on ground floor - Brushed stainless steel data and and lighting - 24-hour concierge service telephone outlet points in all - Heated towel radiator - Fully equipped residents’ gym habitable rooms - Under counter mood light on the first floor - LED spot lights to living - Male and female changing rooms and dining rooms Systems - Steam room and sauna - LED downlighters to bedrooms, - Stand-alone system of interlinked - Swimming pool with mosaic tile design bathrooms, cloakrooms and corridors smoke alarms, mains operated with - Jacuzzi - Cabling for chandelier fixture in living battery back-up - Residents’ lounge/bar rooms - Residential sprinkler system with - Residents’ screening room - 5 amp lighting socket outlets to living concealed heads - Landscaping rooms and master bedrooms - Independent AV cabling infrastructure for speaker, IT and TV distribution Kitchen cabling, including common AV - Timber flooring requirements - Luxury contemporary kitchen featuring - High speed fibre optic connection white composite stone worktops infrastructure directly into each - Stainless steel undermounted sink and apartment for data/telephone monobloc mixer tap - Home automation system with - Miele oven, hob & coffee machine (the controllable touch panels/push buttons latter in 2 bedroom apartments only) where applicable - Integrated glass-fronted wine fridge - Lighting control system where - Dishwasher and full height fridge/freezer applicable fully integrated to joinery – Siemens - Wiring for Sky+ in equipment cupboard or similar with outlets in each room - Concealed worktop lighting - Segregated waste storage

Master Bedroom - Fitted carpets - Bespoke full height floor-to-ceiling wardrobes

All specifications are indicative and subject to change

98 99 FLOORPLATES MVHR MVHR CHW HIU CHW HIU AV AV

EC EC

WD WD

MVHR MVHR CHW HIU EC EC CHW HIU WD WD

WD WD CHW HIU EC EC CHW HIU FLOORS MVHR MVHR 2-3

WD WD

EC EC

AV AV CHW HIU CHW HIU MVHR MVHR

APARTMENT NUMBER AND TYPE

04 05

03 06 1 Bedroom Type 1

02 07 1 Bedroom + Study

01 08 2 Bedroom

FLOORS 2-3

102 103 MVHR MVHR CHW HIU CHW HIU AV AV

EC EC

WD WD

MVHR MVHR CHW HIU EC EC CHW HIU WD WD

WD WD CHW HIU EC EC CHW HIU FLOORS MVHR MVHR 4-19

WD WD

EC EC

AV AV CHW HIU CHW HIU MVHR MVHR

APARTMENT NUMBER AND TYPE

04 05

03 06 1 Bedroom Type 2

02 07 1 Bedroom + Study

01 08 2 Bedroom

FLOORS 4-19

104 105

MVHR

AV HIU CHW CHW HIU MVHR AV

WD WD

WD

AV AV

WD

FLOORS WD

21-37 WD AV AV

WD WD

AV AV CHW HIU CHW HIU MVHR MVHR

APARTMENT NUMBER AND TYPE

02 03

01 04 2 Bedroom + Study

FLOORS 21-37

106 107 FLOORPLANS Floorplans are for approximate measurements only. Exact layout and sizes may vary. All measurements are within a reasonable tolerance in accordance with the sale contract.

* *

APARTMENTS 2.02-3.02* 1 BEDROOM. TYPE 1 FLOORS 2-3

APARTMENT 43.4m2 / 467ft2

Living/dining 3.59 x 3.33m / 11’9 x 10’9” Kitchen 3.11 x 3.33m / 10’2 x 10’9” Bedroom 3.88 x 2.80m / 12’9’’ x 9’2’’ Bathroom 2.07 x 2.21m / 6’10’’ x 7’3’’

KEY

HIU Heat Interface Unit WD Washer/Dryer

Chilled Water White Goods CHW (Dishwasher, Fridge/Freezer)

AV Mechanical ventilation with Entrance Closet MVHR heat recovery EC

* Units 2.06, 3.06, 2.07 and 3.07 have a similar or mirror layout.

Scale 1:38 = 1m/39.3”

110 111 Floorplans are for approximate measurements only. Exact layout and sizes may vary. All measurements are within a reasonable tolerance in accordance with the sale contract.

* *

APARTMENTS 4.02-19.02* 1 BEDROOM. TYPE 2 WD FLOORS 4-19 CHW HIU EC MVHR APARTMENT 51m2 / 5491ft2 TERRACE 3.95m2 / 42ft2

Living/dining 5.69 x 3.33m / 18’8” x 10’9” Kitchen 3.11 x 3.33m / 10’2” x 10’9” Bedroom 3.83 x 2.80m / 12’6” x 9’2” Bathroom 2.07 x 2.21m / 6’10” x 7’3” Terrace 2.12 x 1.87m / 7’0” x 6’0”

KEY

HIU Heat Interface Unit WD Washer/Dryer

Chilled Water White Goods CHW (Dishwasher, Fridge/Freezer)

AV Mechanical ventilation with Entrance Closet MVHR heat recovery EC

* Units 4.06 to 19.06 and 4.07 to 19.07 have a similar or mirror layout.

Scale 1:38 = 1m/39.3”

112 113 Floorplans are for approximate measurements only. Exact layout and sizes may vary. All measurements are within a reasonable tolerance in accordance with the sale contract.

APARTMENTS 4.04-19.04 MVHR CHW HIU 1 BEDROOM + STUDY AV FLOORS 4-19

EC APARTMENT 71.1m2 / 765ft2 TERRACE 5.98m2 / 60ft2 WD Living/dining/kitchen 5.60 x 5.18m / 18’4” x 17’0” Bedroom 2.90 x 4.35m / 9’6” x 14’3” En-suite 2.33 x 2.61m / 7’7” x 8’6” Study 2.75 x 3.2m / 9’0” x 10’5” Terrace 3.18 x 1.88m / 10’4” x 6’0”

KEY

HIU Heat Interface Unit WD Washer/Dryer

Chilled Water White Goods CHW (Dishwasher, Fridge/Freezer)

AV Mechanical ventilation with Entrance Closet MVHR heat recovery EC

Scale 1:38 = 1m/39.3”

114 115 Floorplans are for approximate measurements only. Exact layout and sizes may vary. All measurements are within a reasonable tolerance in accordance with the sale contract.

*

*

WD

APARTMENTS 4.01-19.01* EC 2 BEDROOM FLOORS 4-19 AV CHW HIU MVHR

APARTMENT 81.3m2 / 875ft2 TERRACE 6.16m2 / 66ft2

Living/dining/kitchen 7.00 x 5.52m / 23’0” x 18’0” Master bedroom 2.90 x 4.35m / 9’6” x 14’3” En-suite 2.33 x 2.61m / 7’7” x 8’7” Bedroom 2 2.75 x 3.02m / 9’11” x 9’0” Terrace 3.28 x 1.88m / 10’9” x 6’0”

KEY

HIU Heat Interface Unit WD Washer/Dryer

Chilled Water White Goods CHW (Dishwasher, Fridge/Freezer)

AV Mechanical ventilation with Entrance Closet MVHR heat recovery EC

* Units 4.05 to 19.05 and 4.08 to 19.08 have a similar or mirror layout.

Scale 1:50 = 1m/39.3”

116 117 Floorplans are for approximate measurements only. Exact layout and sizes may vary. All measurements are within a reasonable tolerance in accordance with the sale contract.

*

*

APARTMENTS 21.01-37.01* WD 2 BEDROOM + STUDY FLOORS 21-37

APARTMENT 134.9m2 / 1,452ft2

TERRACES 10.11m2 / 109ft2 WD

Living/dining 7.05 x 6.07m / 23’0” x 20’0” Kitchen 5.03 x 3.35m / 16’6” x 11’0”

AV Master Bedroom 8.83 x 3.35m / 29’0” x 11”0” CHW HIU MVHR En-suite 2.63 x 2.10m / 8’6” x 6’9” Bedroom 2 2.90 x 4.30m / 9’6” x 14’0” En-suite 2.48 x 2.42m / 8’0” x 8’0” Study 2.75 x 3.02m / 9’0” x 10’0” Terrace 1 3.28 x 1.88m / 10’9” x 6’0” Terrace 2 2.12 x 1.87m / 7’0” x 6’0”

KEY

HIU Heat Interface Unit WD Washer/Dryer

Chilled Water White Goods CHW (Dishwasher, Fridge/Freezer)

AV Mechanical ventilation with Entrance Closet MVHR heat recovery EC

* Units 21.03 to 37.03 and 21.04 to 37.04 have a similar or mirror layout.

Scale 1:55 = 1m/39.3”

118 119 JOINT VENTURE MANAGEMENT TEAM

Together Brookfield, Concord Pacific and W1 Developments form a global partnership with a reputation for delivering outstanding commercial and residential properties around the world.

Brookfield is one of the world’s largest owners and For more than two decades, Concord Pacific has set W1 Developments is an award-winning and developers of real estate across North America, the and surpassed new standards for master-planned internationally recognised property company focused UK and Australia. With a heritage spanning nearly communities. Each community has been envisioned on producing exceptional quality single- and 100 years, Brookfield sets the industry standard for and designed in synergy with its surroundings, with mixed-use developments in central London. creating and managing iconic addresses. shops, parks, marinas and recreation. W1 Developments stands out amongst the Recognised for its commitment to superior service This synergy is a direct result of time and effort competition by focusing on quality rather than and the environment, Brookfield plays an active role in invested in land selection, community planning quantity. Design excellence is the cornerstone of every connecting global corporations, commerce, and development, through to construction and project, working closely with the world’s best architects and community. customer service. and designers, W1’s success lies in the details.

120 For further enquiries please contact:

+44 (0)20 7087 5660 [email protected] www.principaltower.com

All CGIs included in this brochure are indicative of fi nal specifi cation and are subject to change.

The information in this document has been prepared solely for the purpose of providing general information about Principal Tower. Brookfi eld, Concord Pacifi c, W1 and its agents have taken care to ensure that the information is accurate at the time of its inclusion in this brochure, but does not guarantee the accuracy or completeness and shall not be liable for any loss or damage which may arise from reliance on the information. All illustrations and computer generated images reflect the artists’ interpretation of the project and do not take into account the neighbouring buildings, physical structures, streets and landscape. The developers reserve the right to make modifi cations and changes to architectural and interior features and fi nishes, brands, colours, materials, building design, specifi cations, ceiling heights, flooring patterns and floor plans without notifi cation. Actual suite plans may have minor variations to the typical plans shown in this document. All matters will be governed by the applicable purchase and sales agreement.

Brookfi eld, Concord Pacifi c and W1 retains the copyright of material in this brochure and may change the content or format at any time.

September 2014

128

OPTION THREE Lines 2pt Min space between 1mm -2 levels