The Lost Girl’s Guide to Finding the World
~ Female outdoor adventure blog exploring all there is to see and do in Saskatchewan, Canada and around the world ~ ASHLYN GEORGE - MEDIA KIT FEBRUARY 2019 The Lost Girl’s Guide to Finding the World
WWW.THELOSTGIRLSGUIDE.COM l [email protected]
Ashlyn George is a multi-award winning travel writer, photographer, content creator and speaker from Saskatoon, Canada. She
is the go-to travel and adventure expert in the province of Saskatchewan, frequently appearing on CTV, Global and CBC news and radio channels. She has also been featured in the New York Times by the 52 Places Traveler.
Ashlyn has travelled 60 countries on all 7 continents - all before the age of 30. A storyteller in pursuit of excitement, adventures include activities like scaling mountains over 6000m while encountering avalanches and erupting volcanoes. In late 2013, she launched her blog, The Lost Girl’s Guide to Finding the World. With more than 50,000 engaged followers and
readers, her social media channels educate and inspire others to explore their world in search of adventure. In 2015, she was hired as the Government of Saskatchewan’s public personality and travel blogger, growing their social media accounts to more than 35,000 followers by the completion of her contract.
Today, Ashlyn travels and creates content for magazines and tourism boards including CAA Magazines, World Nomads, Matador Network, Travel Alberta and Newfoundland and Labrador Tourism. She partners with global companies like NFL Ashlyn George B.Ed., B.A. Canada, McDonald’s Canada and Ford Canada to creatively share their messages through her social media channels.
// SOCIAL FOLLOWING // AUTHENTIC REAL-TIME STORYTELLER 22.4K+ @thelostgirlsguide 6.6K+ @thelostgirlsguide
7.1K+ @lostgirlsguide “Readers are excited to not only live vicariously through
800 @lostgirlsguide Ashlyn and her adventures, but are constantly inspired to create their own exciting adventures to share too.” 250+ @thelostgirlsguide
+1.5K E-mail Subscribers // SOCIAL MEDIA REACH & //AVERAGE MONTHLY ENGAGEMENT BLOG STATS January 2019 – 28 Day Period
TWITTER FACEBOOK INSTAGRAM 470K 9,000 2:47 5,800 194K 167K Organic Impressions Organic Impressions Organic Impressions PAGEVIEWS TIME ON SITE USERS 11.6% 5.3% Engagement 3.6% Engagement Engagement
// MY READERS Website: 64% CAD | 18% USA 62% 25-44, 61% women
Instagram: 40% CAD | 20% USA 68% 25-44, 57% women
Twitter: 46% CAD | 25% USA 46% women
Facebook: 81% CAD | 53% SK 68% women
// PARTNERED BRANDS
// PARTNER WITH THE LOST GIRL’S GUIDE
Ashlyn and The Lost Girl’s Guide brand are enthusiastic, bubbly and positive. Content created is authentic and targeted to a curious community of faithful readers and travellers.
Press Trips Crafted blogs, posts, images and social media campaigns reflect and promote your incredible destination
Sponsored Posts Promote your company, cause, service or products via an authentic and informed voice with a post on the blog.
Genuine shout-outs in all media repping and profiling the products Brand Ambassador you’re most passionate about sharing with the world. h Social Media Readers look for advice, tips and ways to help them explore more. Promotion Reach an audience always eager to learn more. Body-positive swimwear campaign with Canada’s leading swimsuit store, Swimco.
//// BRAND PARTNERSHIP SOCIAL MEDIA CAMPAIGNS
North West Company Delivered: Campaign 10 Facebook posts, 11 tweets, 9 Instagram posts, 43 Instastories, 4 blog posts, 1 vlog • July 2018 – Nov 2018
Contracted to experience and Results: document what life and work All platforms: 174K impressions, 128K reached, is like in northern and remote 22.3K engaged Canadian communities with the North West Company 93K instastory views, 8K video through social media views, platforms. 1.5k blog pageviews, 8.68% engagement rate
Windscape Kite Festival Delivered: Campaign 4 Facebook posts, 2 Instagram posts, 7 tweets 19 Instastories, 1 blog article • June 2018
Contracted to attend and Results: promote the 2018 Windscape Total all platforms: 59.7K impressions, 32K reached, Kite Festival across social 8K engaged media platforms. 32K instastory views, 486 blog pageviews 9% engagement rate
Air Canada Campaign Delivered: • December 2018 1 Twitter video
Created a 15 second video Results: sharing top tips for travel Total: 39.5K impressions, 1.5K engagements during the holiday season. 11.2K video views, 654 media engagements 3.9% engagement rate
// WRITING PORTFOLIO
Ashlyn has written articles and content for clients including World Nomads, Matador Network, CAA Canada Magazine(s), Newfoundland and Labrador Tourism and Prairies North Magazine.
“Come From Away” “The Ultimate Iceland Getaway” “12 Surprising Facts About Regina, Saskatchewan” – Newfoundland and Labrador cover story, print & digital – Iceland print & digital story, – Regina, Saskatchewan, digital CAA Saskatchewan Magazine AMA Insider Magazine story, Matador Network
// IMAGE PORTFOLIO
// DIGITAL CONTENT PORTFOLIO
The sun sneaks through an inukshuk at Pine Crepuscular rays splinter through the old growth forest along the West Coast Trail, British Island Resort in Northern Saskatchewan. Columbia.
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Sunrise over downtown Saskatoon, King penguins keep warm in a crèche with the Saskatchewan from a hot air balloon. South Georgian mountains in the background.
// FILM PORTFOLIO
Ashlyn has produced, filmed, edited and hosted videos for clients including The Canadian Press, The Indigenous Tourism Association of Canada, Tourism Saskatoon, Travel Alberta, the Saskatchewan Ministry of Agriculture and the Government of
Saskatchewan.
“Visiting Saskatoon, Saskatchewan through Indigenous Tourism Experiences”
–produced and on-camera hosted a digital video promoting Indigenous Tourism experiences in Saskatoon, Canada for the Indigenous Tourism Association of Canada
“This Place is Alive: Banff, Lake Louise and Banff National Park”
–produced, filmed, on-camera hosted and edited a digital video promoting outdoor tourism activities in winter for Travel Alberta, Banff & Lake Louise Tourism and the Banff Centre, Canada
“How do you go #Saskatooning? Ashlyn goes Kicksledding”
– on-camera host for a video promoting the outdoor winter activity of kicksledding in the city of Saskatoon, Canada for Tourism Saskatoon
// FEATURED IN
THE NEW YORK RELEVANCE TIMES MAGAZINE
“Cold and Remote “Ashlyn George – The Saskatoon Provides Lost Girl’s Guide to Its Own Warmth” Finding the World”
Feature in the New Cover feature in the York Times 52 Places 2018 issue of the Traveller Saskatoon Saskatoon Industry- article. Education Council Relevance Magazine.
FLOW MAGAZINE PINK MAGAZINE
“Live on the Edge & “Ashlyn George – The Try Something Saskatchewanderer” Extreme” Cover feature in the Cover image and August 2015 issue of photos in the Pink Magazine summer 2018 issue of Flow Magazine
// AWARDS AND RECOGNITION
CBC Saskatchewan Future 40 Recipient, 2017 YWCA Women of Distinction Nominee, Under 29 Category, 2017 Best Saskatchewan Blog, news agency SaskNow.ca, 2017 Saskatchewan Tourism Awards of Excellence – Travel Media Award, 8-piece blog series on Saskatchewan, 2016
// TESTIMONIALS
“Ashlyn channels her infectious energy and warmth into creating written and visual content for readers on her website. She makes people dream big about what they can do and what they can be. She inspires people to get out and explore and learn. There is no greater gift.”
- Jonathan Potts, Executive Director of Marketing and Communications, Tourism Saskatchewan
“Thank you Ashlyn for inspiring myself to get out and explore!
I was a soldier until I was hit by a driver as a pedestrian and fractured my spine. I gained 40 pounds and was very unhappy with how my life turned out. Then I started following what you were doing. My life has been completely changed by seeing the great outdoors. I’ve lost 50 pounds. I cycle, hike, climb. It’s amazing.
I just wanted to say thank you so much for being the inspiration people need to make a change!”
- Casey Marshall, Canada