The T-Mac Alliance

Helping Others Understand & Make a Difference

Project Mission: To better educate a worldwide audience about the plight in Darfur and utilize recognizable NBA Athletes to bring attention and raise funds for improvement efforts.

Vehicles for Change: – Film – Fundraising – Call to Action – Cause Marketing – Sister School Program Launch – NBA Darfur Week – Continued Education and Development Film Project Development Project Snapshot: In August 2007, NBA star Tracy McGrady journeyed to refugee camps in the Darfur region of Africa. A first hand account of his expedition was filmed by DoubleWide Media and will tell of the stories and personal sacrifice he encountered. McGrady has personally funded this project and is now looking to initiate more activity from his fellow players and the NBA. By raising awareness and launching a sister school program here in the US, we can help provide long-term solutions to the living conditions and genocide in Darfur.

Film Applications: • Film Feature – Shot in HD; Targeting HBO/Showtime, Independent release, or other • Selected Documentary pieces with potential for commercial footage () • Expose feature in National Programming – targeting Oprah, 20/20, HBO’s Real Sports • Positioned as the beacon of the project – NBA Darfur week, premiere week March 08’ • Secure in-theatre advertising and in store real estate and collateral in conjunction with distribution deal NBA Initiative The NBA partnership with the TMAC Alliance would target a specific set of objectives: 1. Launch the Sister School Initiative (Target NBA DARFUR WEEK March 2-9, 2008) • This program will actively involved 12 players from around the NBA who have dedicated time, money and effort in developing the SSI program to build and develop new primary schools and education programs in Darfur. The group of NBA players have been solicited personally by Tracy McGrady and are dedicated to activities in their respective NBA cities. • TMAC Alliance is committing to give a decent education to every kid in Darfurian refugee camps in Chad. The idea is that selected players (12 total) from around the NBA, commits – like Tracy McGrady to be a “ Principal” in this initiative. The “Principals” will select either their own high school or a high school in the city they play in now to be a sister school with a school in one of the refugee camps in Chad. The “Principals” will commit to core funding (desired $75K) of a new primary school (the largest need right now in the refugee camps) and some support for enhancing primary school education to prepare more kids for secondary school i.e.. improving the primary schools and adding a year of secondary school on to the primary schools every year, so the kids can advance. • Then we are creating a registry of items that the US high school students and others can fundraise in support of the school systems in Darfur. • Potential Registry Examples: • $15 for clothing for one student – Covers one full year • $50 for Textbooks for one kid - Covers one full year • $250 to train a teacher • $1,200 to provide a salary for a teacher • $1,500 for clean water for a school – covers one full year • $1,500 to equip a classroom • $4,500 to rehabilitate a classroom

• $13,000 to replace a temporary structure with a more solid school building,etc. NBA Players – Sister School Principals

The following players have been personally approached by Tracy McGrady about getting involved in the Sister School Initiative. Player commitment figures are still being compiled, but a target contribution of $50- $75K is expected and will be contractually agreed by the appropriate parties.

SSI Campaign is Seeking a total of Twelve (12) Confirmations by Jan. 31, 2008 – Los Angeles Lakers (Lower Merion – Lower Merion, PA) – NJ Nets (Mainland – Daytona Beach, FL) TJ Ford – (Willowridge – Sugarland, TX) Loul Deng - (Blair Academy - Blairstown, NJ) Kevin Garnet – Boston Celtics (Farragut Academy – Chicago, IL) – Phoenix Suns (South Lakes – Reston, VA) – (Southwest Christian Academy – Atlanta, GA) Antawn Jamison – (Providence – Charlotte, NC) Mike Miller - Memphis Grizzlies (Mitchell – Mitchell, SD) – Phoenix Suns (St. Michael’s Victoria – Victoria, BC) Emeka Okafor – Charlotte Bobcats (Bellaire HS – Houston, TX) Jermaine O'Neal – Indiana Pacers (Eau Claire – Columbia, SC) Chris Paul – New Orleans Hornets (West Forsyth – Winston-Salem, NC) Michael Redd – Milwaukee Bucks (West – Columbus, OH) Brandon Roy – Portland Trailblazers (Garfield – Seattle, WA) Jason Terry – Dallas Mavericks (Franklin – Seattle, WA) Additional Project Outreach 2. Stand Up for Darfur Week – Having a Principal Roster of 12 NBA Stars, the March 2-9 week would highlight various assets throughout the NBA to bring awareness to the fundraising and Darfur projects. This could entail NBA arenas at all games during the week to allow PSA’s shot by the players to be shown on in-arena vision. Additionally players would encourage fans to get involved learn more about the genocide and education needs in Darfur and what they can do to participate. This message would be supported with tables/kiosks in the concourses manned by volunteers who would distribute educational literature, sign up sheets, and contribution forms. • PSA’s – Having these messages voiced by NBA Stars and committed Principals, will provide a great deal of credibility for the efforts. We would like to secure dedicated time on NBATV, Regional Team Coverage, and In Theatre Advertising – all announcing NBA Darfur Week and Call to Action for FANS. A fundraising website in conjunction with NBA CARES or NBA.com would serve as the primary conduit for contributions, along with a media kit targeting key philanthropists and charitable organizations. EBAY AUCTION • EBAY in conjunction with Auction Cause will provide NBA Darfur Week with front page real estate on EBAY during the selected days (Avg. of 12 million visitors daily) The auction is designed to offer 4-6 Extremely Unique experiences for prequalified consumers to bid on. By pooling resources, these items will showcase one of a kind items from Entertainers, Athletes, and Events. Similar auctions in the past have generated up to $4 Million from Philanthropists and qualified bidders.

3. High School and University Initiative – As a follow up to the successful NBA Darfur Week campaign and subsequent launch of the Tracy McGrady film “Not A Game”. The TMAC Alliance would ask the NBA to support the distribution of educational materials to high schools and colleges nationwide aimed at building support for ending the genocide. The materials would include a curriculum from Amnesty International, the movie Darfur Now, and the book “Not on Our Watch”. • Additionally, the TMAC Alliance would provide VIDEO PROGRESS REPORTS on the Principal projects and how the building and programs were becoming reality. Assets to Engage Secured by TMAC Alliance / Participant / Enough • In Store POP / DVD Inserts – PARTIICPANT Productions via Warner Bros will provide activation through DVD launch of Darfur Now Feb 17th. We have the opportunity to brand NBA Darfur Week within stores and flyers when purchasing new copy of Darfur Now. • 1000,000 Copies to include insert – Announcing NBA Darfur Week w/ call to action mail in donation card and online fundraising opportunity. • Dedicated Website / Microsite – direct link through nbacares or nba.com • Street Teams – Targeting locations at Trader Joes, Whole Foods, Borders • PSA’s shot by the NBA Principals – Solicited directly by Tracy McGrady • On Site Volunteers at select arenas during NBA Darfur Week • Various Media Outlets – Print, Online, TV

Seeking from NBA • In Arena tabeling during NBA Darfur Week, Standees, with donation booths at Exit • Ability to air In Arena PSA videos, featuring NBA Principals associated with the projects • Dedicated Website or feature page and NBA Cares or NBA.com • Commercial Inventory on NBATV, PSA’s specific to Sister School and Education message, NBA Darfur Week

Additional Assets TBD, per NBA Approval Fund Allocations & NGO’s Funds Collected and Allocated Accordingly STEP 1: Funds Collected through the TMAC Alliance ¾ All accounting and fund distribution will be handled through Blvd. Management accounting firm ¾ Funds obtained through online, direct mail, or other channels will be directly deposited into the TMAC Alliance account. ¾ Based on appropriation of funds, they will either be directed at the Sister School Initiative or earmarked into a general fund and allocated per the donors request or registry selections.

¾ Year One Goal - $1,000,000 (Principal Contributions, EBAY Auction, Direct Fundraising/Corporate Giving)

STEP 2: TMAC Alliance with receive bids for projects and funds allocated directly to: UNHCR (United Nations High Commission for Refugees) ENOUGH (End Genocide and Crimes against Humanity) ¾All progress will be updated and accounted for on a semi-annual or quarterly basis and posted on the ENOUGH, UNHCR and T-MAC Alliance website.

STEP 3: Continued Updates to PRINICPALS and TMAC Alliance Partners ¾ Online Progress Reports ¾ Newsletters ¾ Additional Media Stories, and documented trips to camps to view progress ¾ Continue & Expand Advocacy and Fundraising Efforts, Additional schools and secondary programs Fundraising – Corporate Philanthropy TMAC Alliance in conjunction with the film distribution company and the NBA can develop a press kit and sponsorship materials for corporate fundraising initiatives. ¾ Tracy McGrady has fully funded the film project (Estimated at $500,000) ¾ Tracy McGrady has donated $75,000 to begin the TMAC School in a Box program as the first PRINCIPAL

COMPANIES WHO HAVE DONATED TO GLOBAL IMPACT (FOR THE PROBLEMS IN DARFUR) Accenture Keane, Inc. American Airlines Lockheed Martin American Express MacArthur Foundation American Psychological Association Microsoft Ameriprise Financial National Association of Securities Dealers Applied Materials Northeastern University Avon Raytheon Employees Campaign Axio Research Regence Blue Shield Banner Life Sabre Holdings Boston Scientific Cardiovascular Group Science Applications International Corporation C.H. Robinson Worldwide, Inc. Siemens Cardinal Health SRA CH2M Hill Thomson West Chiquita Brands TIAA-CREF Dell Computer Corporation Tufts University Ecolab UnitedHealth Group Emory University University of Chicago ExxonMobil Oil UW Bay Area Partnership Fred Hutchinson Cancer Research Center UW National Capital Area Gannett Corp Washington Gas Gencorp/Aerojet Wells Fargo Hewlett Packard Wizards of the Coast Hospira World Bank ING ZymoGenetics International Monetary Fund Founded in 1956, Global Impact represents more than 50 of the most respected U.S.-based international relief and development charities in giving campaigns across the nation. Global Impact provides a cost-effective way for these charities to raise funds from donors to reduce poverty and build communities around the globe. Fundraising – Corporate Philanthropy Targets

Foundation/State/Total Giving/Distributions/ Assets/Fiscal Date 1. Aventis Pharmaceuticals Health Care Foundation/NJ/$217,845,821/$0/ 12/31/2005 (Hurricane Katrina Aid 2007) 2. Wal-Mart Foundation/AR/155,653,017/19,741,434/ 1/31/2006 3. Bank of America Charitable Foundation/NC/123,291,488/41,742,644/ 12/31/2005 (focused on national humanitarian aid) 4. JPMorgan Chase Foundation/NY/83,881,483/123,294,551/ 12/31/2005 5. Citigroup Foundation/NY/ N/A/ N/A/ 12/31/2005 6. Ford Motor Company Fund/MI/30,084,121/129,513,993/ 12/31/2005 7. GE Foundation/CT/71,382,322/3,677,622/ 12/31/2005 (partnered with Untied Way) 8. Wells Fargo Foundation/CA/65,007,124/554,108,137/ 12/31/2005 9. ExxonMobil Foundation/TX/63,957,068/110,612,415/ 12/31/2005 10. Verizon Foundation/NJ/63,976,206/382,799,097/ 12/31/2005 11. Johnson & Johnson Family of Companies Contribution Fund/NJ/59,408,178/74,824,234/ 12/31/2005 12. Wachovia Foundation/NC/58,994,452/70,227,017/ 12/31/2005 13. AT&T Foundation/TX/47,556,509/194,083,201/ 12/31/2005 14. Avon Foundation/NY/72,860,936/52,373,251/ 12/31/2005 15. Intel Foundation/OR/43,105,616/77,744,647/ 12/31/2005 16. Merck Company Foundation/NJ/42,440,881/124,449,548/ 12/31/2005 17. UPS Foundation/GA/39,751,375/36,752,899/ 12/31/2005 (focuses on global hunger) 18. General Motors Foundation/MI/39,507,551/225,608,246/ 12/31/2005 19. Fannie Mae Foundation/DC/71,183,024/95,163,874/ 12/31/2005 20. MBNA Foundation/DE/36,554,434/66,263,356/ 12/31/2005 Project Contacts

Elissa Grabow John Prendergast TMAC Alliance ENOUGH Project Ph. 201-391-5626 Ph. 202-841-5520 Email: [email protected] Email: [email protected]

Albert Hall Bonnie Abaunza TMAC Alliance Participant Productions Ph. 310-407-0570 Ph. 310-550-5139 Email: [email protected] Email:[email protected]

Josh Rothstein Lynn Hirshfield DoubleWide Media Participant Productions Ph. 917-881-5455 Ph. 310-550-5122 Email: [email protected] Email: [email protected]