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Right now, somewhere in the world, it’s game time. 250 cities. 40 countries. One airline. Service totals include American Eagle.® AmericanAirlines, American Eagle, AA.com and We know why you fl y are marks of American Airlines, Inc. oneworld is a mark of the oneworld Alliance, LLC. LETTER FROM THE OBC PRESIDENT AND CHAIR rganizing more than just championship college football bowl games and the highly anticipated OOrange Bowl Festival – including its various amateur sports competitions and premier enter- tainment events – the Orange Bowl Committee works year-round to inspire youth, engage the community and enhance the South Florida economy. The Orange Bowl Committee can proudly look back at the many highlights from 2010-11, including new events and the unveiling of Orange Bowl Field at Moore Park, the Committee’s legacy gift to the community in honor of its 75th anniversary in 2009. The $5.65 million Moore Park project was spearheaded by the Orange Bowl Committee under then-president Danny Ponce. Both the Committee and the City of Miami directly contributed $2.5 million, and the Committee raised an additional $650,000 to build the much needed football stadium at Miami’s Moore Park, where the forerunner of the Orange Bowl, the Palm Festival, was held in 1933 and ’34. The project, which was managed by OBC president and chair-elect O. Ford Gibson, includes an artificial turf field, track, scoreboard, bleachers, press box, locker rooms, concession stands, rest rooms and lighting. Since opening on January 2, 2011, Orange Bowl Field at Moore Park has been greatly received by the community, and is providing a place for local residents, especially children, to stay active and involved with youth sports programs, teaching them lessons such as dedication, team work and discipline. The day after the Moore Park ribbon-cutting, the 2011 Discover Orange Bowl, featuring new title sponsor Jeffrey T. Roberts Discover Financial Services, matched two Top 15 teams, the #4 Stanford Cardinal versus the #13 Virginia President & Chair Tech Hokies at Sun Life Stadium. After a close first half and the excitement of a halftime performance by the chart-topping Goo Goo Dolls, Stanford’s high-powered offense turned it on, prevailing over the Hokies 40-12. The 2012 game will surely be another anticipated matchup as the ACC Champion and a top-ranked BCS at- large team will face-off, while a new national recording artist will join a long list of notable halftime performers at 2011-12 OFFICERS the Orange Bowl. This past year under my predecessor Tony Argiz, the Orange Bowl Committee started one New Year’s tradition with the creation of Orange Drive on South Beach, and joined forces with the City of Fort Lauderdale for another: the City of Fort Lauderdale Orange Bowl Downtown Countdown. Orange Drive was a three-day take-over of South Beach’s famed Ocean Drive, offering live entertainment including a New Year’s Eve Jam on the Sand with Leona Lewis and Natasha Bedingfield, a Latin Festival on New Year’s Day and a pep-rally featuring each Discover Orange Bowl team’s marching band. The Downtown Countdown included activities for the entire family and a lighted ball drop at midnight. O. Ford Gibson Andrew P. Hertz President-Elect & 1st Vice Chair The committee plans to further enhance each of these events this year, celebrating the New Year in typical South Chair-Elect Florida style, complete with even bigger performances and activities for visiting fans and residents. The Orange Bowl Festival for 2010-11 continued other South Florida traditions designed at providing economic devel- opment and/or opportunities for youth such as the MetroPCS Orange Bowl Basketball Classic, Orange Bowl Youth Football Alliance presented by Sports Authority in association with community sponsor Wachovia A Wells Fargo Company, Dunlop Orange Bowl International Tennis Championships, Orange Bowl Sailing Regatta Series and Orange Bowl Swimming Classic. It also added another soon-to-be tradition last year, the Orange Bowl Paddle Championships. Luis E. Boué Lee E. Stapleton For 77 years, the Orange Bowl Committee has been one of South Florida’s leading civic organizations, driving 2nd Vice Chair Secretary tourism and economic development, while supporting scholarships and community athletic facilities. Inspiring thousands of student athletes every year, the Orange Bowl Committee’s activities also help foster youth confi- dence, celebrate student achievement and engage our community. In my position of president and chairman, I, along with our board of directors, promise that the Orange Bowl Committee will continue to promote and serve the South Florida Community and build upon our rich history. Shaun M. Davis Antonio L. Argiz Treasurer Immediate Past President & Chair 2011-12 BOARD OF DIRECTORS Timothy A. Battle Albert E. Dotson Sr. Christopher E. Knight Jeff E. Rubin Committee Chair Board Michael B. Chavies Larry Gautier Peyton White Lumpkin John P. (Jack) Seiler Member (Ex Officio): Shawn D. Crews Sara B. Herald Matthew E. Morrall Douglas P. Wiley Gary Correll; Chair, Team Host Committee Eric L. Poms Alfonso A. Cueto Laura Morgan Horton Sean Pittman J. Hayes Worley Jr. Chief Executive Officer ORANGEBOWL.ORG 1 THE ORANGE BOWL COMMITTEE POSITIVELY SHAPING THE SOUTH FLORIDA COMMUNITY Our Mission and Vision The Orange Bowl Committee was created in 1935 with the mission of gener- ating tourism for South Florida through an annual football game and supporting Festival. The non-profit, sports organization that promotes and serves the South Florida community has grown to 341 members since its inception. It has expanded beyond Greater Miami to become a cornerstone of the entire South Florida area. The Committee is aided by approximately one thousand additional “Ambassadors,” community volunteers who make us, the Festival, and our community stronger. The Orange Bowl brand helped put South Florida on the map and build the community into the popular tourist destination it remains today. While its primary mission for 77 years has been to bring tourism to South Florida through an annual football game and Festival, it has also maintained a legacy of charitable contributions and community outreach. Bolstering the Economy The Orange Bowl works to ensure that South Florida remains in the position of being one of just four communities nationwide with a spot in college football’s prestigious Bowl Championship Series and a part of the National Championship Game rotation, with the next championship scheduled for 2013. Each year our bowl game(s) and affiliated Festival events attract tens of thousands of visitors who fuel the local economy with millions of dollars. This translates into jobs and benefits for local hospitality and service industries and vendors, in line with our mission. According to the Sports Management Research Institute, it is estimated our 2008-09 bowl games and Festival events generated nearly $200 million in economic impact and media added value for South Florida during one of the worst economic downturns South Florida has experienced. This figure is over and above the direct support the Orange Bowl provides in a variety of areas on an annual basis Support of Intercollegiate Athletics and Higher Education Payments from the Orange Bowl have contributed to the approximately $190 million in overall BCS revenue annually; this overall amount is distributed by the BCS to benefit 195 universities throughout the country. Throughout its 78 years of existence, the Orange Bowl’s payouts have led to participating schools and conferences receiving in excess of half a billion dollars before adjusting for inflation. In 2010-11, the Orange Bowl provided more than $150,000 in funding for schol- arships, both directly to deserving high school students and to institutions of higher education. Through programs such as “Field of Dreams,” a celebration that recognizes outstanding high school scholars in Broward, Miami-Dade and Palm Beach counties, the ACC Inter-Institutional Scholarship Fund, and other various programs, the Orange Bowl has provided in excess of one million dollars in scholarships over the last 12 years. 2 2011 ORANGE BOWL INSIDER THE ORANGE BOWL COMMITTEE Support of Events, Organizations and Causes The Orange Bowl supports organizations and events both in and outside of South Florida on an annual basis, benefitting numerous charities, funds and groups. In 2010-11, that support totaled in excess of $50,000. In addition to this annual support, the Committee is also there in times of need, providing funding to those impacted by adverse circumstances, and will continue to do so in the future. The Orange Bowl’s donations to institutions, organizations and individuals affected by such things as natural disasters and tragedy over the last six years have totaled in excess of $250,000. Support of Youth Programs The Orange Bowl benefits thousands of South Florida youth by generating youth sports leagues, events and competitions and funding an array of grants, donations and community programs to support this competition. In 2010-11, the Orange Bowl invested approximately $650,000 as well as hundreds of volunteer and staff hours to serve more than 16,000 young football players and cheerleaders who participate in the Orange Bowl Youth Football Alliance. Since the beginning of this program 12 years ago, the Orange Bowl has invested approximately $4.5 million in its youth sports programs in South Florida. The Orange Bowl also contributes to economic development by providing nearly $70,000 annually in support of locally-based festival and events, including those that provide participatory opportunities to youth from all over the world, such as the Junior Orange Bowl (which is not affiliated with the Orange Bowl Committee), the Orange Bowl Sailing Regatta Series and the Orange Bowl International Tennis Championships. Over the last 10 years, the Committee’s support in this area was approximately $650,000.