UNIVERSITIES AUSTRALIA MARKETING COMMUNICATIONS AND DEVELOPMENT CONFERENCE

Wednesday 24 October 2018 8.50am- Introduction and Welcome 9.00am Julia Scott Chair UAMCD 2018 Program Committee

Welcome to Country Gheran Steel Boon Wurrung representative Thanks and introduction of Catriona Jackson Misha Schubert Director, Strategic Communications, Universities Australia 9.00am- Video welcome message 9.05am Professor Margaret Gardner AO Chair, Universities Australia 9.05am- Setting the scene 9.15am Catriona Jackson Chief Executive, Universities Australia 9.15am- PLENARY 10.00am SPEAKER Julia Baird Author, broadcaster and journalist, host of The Drum on ABC TV CHAIR Misha Schubert Director, Strategic Communications, Universities Australia 10.00am- PLENARY: HOW TO TELL THE STORY OF THE UNIVERSITY 10.45am SPEAKER Dan Dillon Chief Marketing Officer and Senior Vice President, Arizona State University CHAIR Julia Scott Chair UAMCD 2018 Program Committee and Director, Communications and Media, Swinburne University of Technology 10.45am MORNING TEA 11.15am- CONCURRENT STREAMS 12.00pm The Monash #ChangeIt campaign of 2018 Building a culture of giving SPEAKER SPEAKERS Fabian Marrone Chief Marketing Officer, Ross Coller Director, Advancement; Executive Officer, University Foundation CHAIR Callista Thillou Executive Director, Communications, Marketing Janne Rayner Director, Marketing and Communication, and Engagement, Flinders University Queensland University of Technology CHAIR Ben Watts Development Manager, The University of 12.00pm- CONCURRENT STREAMS 12.45pm The best of frenemies: how marketing Lessons from the newsroom: how to Not if, When: UQ’s campaign to create and communications can work sharpen uni comms & structures to change together match SPEAKERS SPEAKER SPEAKER Mark Schroder Marketing & Kirsten Andrews Director of Media & Darren Goodsir Chief Communications Communications Manager, UQ Government Relation, The University of Officer, UNSW Sydney Advancement, The University of Sydney Queensland Johanna Lowe Director, Marketing and CHAIR Ben Thurlow Communications, The University of Erin Dale Associate Director, Public Campaign Operations Manager, Sydney Affairs, The The University of Queensland CHAIR CHAIR Neil Cullingford Director, Marketing & Kathy Vozella Director, Marketing and Communications, External Relations, Australian Catholic University 12.45pm LUNCH UNIVERSITIES AUSTRALIA MARKETING COMMUNICATIONS AND DEVELOPMENT CONFERENCE

1.45pm- CONCURRENT STREAMS 2.30pm How to recruit academics to do How to keep large institutions ‘on Genius grant-writing: expert tips to marketing for your uni. ANU Science on message’ hone your craft Location: a case study SPEAKER SPEAKER SPEAKER Chris Wootton Philanthropic Services Skye Forster Ashlee Faletic Executive Director, Director, Marketing and Communications, RMIT University Manager, Philanthropy Australia Student Recruitment, The Australian National University CHAIR James Walsh Deputy Manager Tim Mitchell Director, Media and CHAIR (Communication), Joint Colleges of Communications, Fiona Whittles Director, Office of Science, The Australian National University Relations, The University of University Notre Dame Australia CHAIR Shannon Holborn Director of Marketing, Charles Darwin University 2.30pm- CONCURRENT STREAMS 3.15pm Bits and Bots. Automation, data science Thinking ahead: proactive and principled The next wave: development trends for and AI in marketing: the next wave of comms planning. the future tech that you need to know about SPEAKERS SPEAKERS SPEAKERS Shelley Brady Associate Director - External Janosh Biczok Acting Executive Driector, David Goad Head of IoT/AI Strategy Communications, RMIT University Advancement and Campaigns, Deakin at Ignia/Insight, Fellow at The University Julia Scott Director, Communications and University of Sydney Media, Swinburne University of Technology Krystian Seibert Industry Fellow, Swinburne University of Technology CHAIR Richard Davis Head of Media and Communications, James Cook University Lara Pickering Director, Philanthropy and Sarah Wilson Manager Marketing and Stakeholder Engagement, St Margaret’s Engagement, The University of New CHAIR Anglican Girls School England Glen Atwell Director - Media Relations CHAIR and Corporate Communications, Deakin Belinda Collins Director. Development, University Swinburne University of Technolgy

3.15pm AFTERNOON TEA 3.45pm- PLENARY: GREATER THAN THE SUM OF OUR PARTS 4.30pm SPEAKER Rebecca Hazell Director, Advancement, The University of Newcastle Tracy Chalk Chief Marketing Officer, The University of Newcastle Jamie Pomfrett Coordinator Ma & Morley Scholarship Program, The University of Newcastle Nathaniel Arnold Ma & Morley Scholar CHAIR Lara McKay Master, Ormond College and Wade Institute

4.30pm - PLENARY: REFRESHING AUSTRALIA’S NATIONAL BRAND: TESTING THE KEY CONCEPTS 5.15pm SPEAKER Fiona de Jong Head of Australia’s Nation Brand, Austrade CHAIR Dean Gould Chief Marketing Officer, Southern Cross University

5.15pm - Close 5.20pm 6.15pm - WELCOME RECEPTION 7.45pm Melbourne Museum and includes a tour of the First Australians gallery Welcome SPEAKER Professor Linda Kristjanson AO Vice-Chancellor, Swinburne University of Technology UNIVERSITIES AUSTRALIA MARKETING COMMUNICATIONS AND DEVELOPMENT CONFERENCE

Thursday 25 October 2018 8.30am- PLENARY: STORYTELLING, SMARTS AND SKILLS IN A POLITICAL LANDSCAPE 9.15am SPEAKERS Annie O’Rourke CEO, 89 Degrees East Communications Agency Fiona Nash former Deputy Leader of the Nationals, Strategic Adviser, Regional Development at Charles Sturt University IN CONVERSATION WITH Misha Schubert Director, Strategic Communications, Universities Australia 9.15am- PLENARY: EVERYTHING YOU WANTED TO KNOW ABOUT CONTENT STRATEGY 10.00am SPEAKER Sarah Richards Content Strategist, Content Design Centre, UK CHAIR Kylie McKenzie Director of Marketing, University of Canberra

10.00am - PLENARY: SPEEDY SPOTLIGHT 10.30am Changing the game in student experience and beyond with the Deakin Genie SPEAKER William Confalonieri Chief Digital Officer, Deakin University CHAIR Carlie Sage Coordinator Communications nd Engagement, James Cook University 10.30am MORNING TEA 11.00am- CONCURRENT STREAMS 11.45am Leading-edge insights on how Student-centred: how university policy, Partners in possibilities: how The marketing can drive alumni and donor communications, students and support University of Adelaide and Santos are affinity, leveraging big data analytics services can work together to prevent growing Indigenous opportunity and predictive models and address sexual assault SPEAKER SPEAKER SPEAKERS Leah Grantham Director Partnerships Dan Dillon Chief Marketing Officer, Catharine Pruscino Respect.Now.Always. and Corporate Relations, The University of Arizona State University Program Manager - UTS ‘Wanna Spoon? Adelaide CHAIR Ask First’ campaign, and Provost, University CHAIR Helen Nolan of Technology, Sydney Brigette Sancho Senior Advancement Deputy Vice-Chancellor (Students and Isabel Fox Program lead ‘Hell Yes’ Manager, Office of the Communities), University of Southern campaign, Charles Sturt University Pro Vice-Chancellor (Indigenous Queensland CHAIR Leadership and Engagement), Bella Counihan Strategic University of Technology, Sydney Communications Manager, Universities Australia 11.45am- CONCURRENT STREAMS 12.30pm How to really nail your research and Prepping your public spokespeople to The data dance: driving development content brief to your creative agencies face the cameras success through data! SPEAKERS SPEAKER SPEAKER Kim Howells Director, Marketing & Assocociate Professor Andrew Dodd Sue Birch Senior Consultant and Communications Strategy, Director of the Centre for Advancing Head of Operations (Australia), Global The University of Melbourne Journalism, The University of Melbourne Philanthropic Roshni Hegerman Head of Strategy, and former ABC and The Australian CHAIR journalist McCann Melbourne Brooke Disney Acting Deputy Director CHAIR CHAIR of Development, The University of Alan Brideson Chief Marketing and Imogen Corlette Director of Corporate Melbourne Communications Officer, University of Communications, Western Sydney South Australia University UNIVERSITIES AUSTRALIA MARKETING COMMUNICATIONS AND DEVELOPMENT CONFERENCE

12.30pm– UAMCD AWARDS LUNCH 2.30pm AWARDS PRESENTER Catriona Jackson Chief Executive, Universities Australia

2.30pm- CONCURRENT STREAMS 3.15pm Content marketing: nine lessons for Tips and insights on wrangling the Senate Building lasting relationships with higher education crossbench donors SPEAKER SPEAKER SPEAKERS Justin Laing Senior Manager, Strategic Former Senator Skye Kakoschke-Moore Margot Gould Development Manager, Aurora Education Foundation Marketing & Communications, CHAIR Meghan Weekes Manager - Philanthropy Faculty of Medicine, The University of Hannah Wooller Senior Adviser, Queensland and Non-Profit Services, Universities Australia Perpetual Limited CHAIR Rhys Stacker Corporate Relations Manager, CHAIR Edith Cowan University Russell Ousley Director, Development Office, University of the Sunshine Coast

3.15pm- CONCURRENT STREAMS 4.00pm Why marketing and comms teams Build your own uni publishing and Aligning gifts with your university’s need to tell Indigenous stories, content channels values and mission promote Indigenous voices and include Indigenous perspectives in marketing SPEAKERS SPEAKER and comms plans Phil Gardner Associate Director, Media Nick Blinco Vice-Principal & Publishing, Pursuit, The University of (Advancement), The University of SPEAKER Melbourne Melbourne Shannan Dodson Yawuru woman and Angie Kelly Editor, The Lighthouse, CHAIR Communications Manager, Office of Macquarie University the Pro Vice-Chancellor (Indigenous Cassandra Webeck Chief Operating Leadership and Engagement), University CHAIR Officer, Universities Australia of Techonolgy, Sydney James Giggacher Senior Communications Adviser, Universities Australia CHAIR Terri Fellowes Public Relations Manager, Bond University 4.00pm AFTERNOON TEA 4.15pm- PLENARY 5.00pm SPEAKER TBC CHAIR Julia Scott Chair UAMCD 2018 Program Committee and Director, Communications and Media, Swinburne University of Technology

5.00pm– REVIEW AND CLOSE 5.05pm Misha Schubert Director, Strategic Communications, Universities Australia