ASVA Visitor Trend Report, July 2018 Dashboard Summary Usable data was received from 226 sites. The total number of visits recorded in July 2018 July 2018 was 3,572,022; this compares to 3,651,566 in 2017 and indicates a decrease of -2.2%. Excluding Country Parks ASVA's Commentary and Observations for July 2018 July 18 3,572,022 -2.2% q Year-to-Date 15,810,947 0.3% p July has been a mixed month for Scottish attractions, with some enjoying large increases in numbers, while others have seen considerable decreases. Overall, there has been a decrease of 2.2% when compared to July 2017, while the Including Country Parks year to date figure is almost identical to that of 2017, with just very marginal growth of 0.3%. These figures must, however, be considered with the backdrop of 2017 being a strong year for many sites. July 18 4,729,023 -0.3% q Year-to-Date 19,933,900 0.9% p When analysing the figures, it is very clear that the very warm weather has undoubtedly had an influence this month (see final paragraph for more details of weather conditions) with sites which feature outdoor elements showing Per Region significant increases, e.g. wildlife related sites (up 15.3%), gardens (up 11.0%) and forest/country parks (up 6.0%). Conversely, purely indoor attractions, e.g. museums & galleries (down 7.8%), visitor centres (down 7.8%) and Distilleries (down 12.4%), are for the most part, reporting decreased numbers. Northern 502,606 0.1% p *Northern Scotland † 442,857 -1.4% q This report was Regionally, attractions in the North and East have generally enjoyed stronger months, than those in the South and Eastern Scotland 2,080,734 1.5% p produced for ASVA by West, though it is definitely quite a mixed bag and in general the figures are better for those sites which offer any Southern Scotland 106,189 -8.2% q kind of outdoor experience, regardless of geographical area. *Southern Scotland † 102,872 -8.8% q Weather-wise, the mean temperature for July in Scotland was just under 2°C above the long-term average, making it Western Scotland 2,039,494 -1.7% q one of the warmest July’s on record. Perhaps more tellingly for visitor figures though, sunshine was a huge 131% of *Western Scotland † 945,559 -9.0% q the normal average, making it one of the sunniest months recorded in Scotland. Per Attraction Category The sites listed below are showing major differences year on year and therefore those figures are not included in the calculations as they would skew the figures, but are shown below for information. Heritage/historic property/stately 1,248,329 3.4% p Jul-18 Jul-17 Y-o-y house Glenfinnan Monument 2,442 57,075 -96% Museums & Galleries 1,330,563 -7.8% q Robert Burns Birthplace Museum 36,557 17,411 110% Zoo/wildlife/safari 160,758 15.3% p The Hill House 1,024 4,769 -79% park/aquarium Sports & activities 25,857 -13.1% q Forest park/ 1,157,001 6.0% p country park Gardens 158,762 11.0% p Science Centre 38,599 -8.4% q Distillery/whisky 95,568 -12.4% q related Visitor Centre 182,304 -7.8% q Boat Trip/Marine 216,847 -4.0% q Other 114,435 -0.4% q Spend per Ticket SPV1 Retail SPV Catering SPV ticket sold2 4.04 (129) 7.81 (64) 1.44 (96) 0.59 (15) * † Excluding Country Parks -3.6% q 0.1% p -1.7% q -29.9% q

For further information, contact ASVA at: Confidential information for ASVA members only e-mail: [email protected] Please do not further distribute this report without permission from ASVA Tel: 0141 229 0923 Any commentary to press will be managed by ASVA 2 Year-on-Year Visitor Numbers Visitor Numbers

q Month Latest -2.2%

4,171,698 3,651,566

3,572,022 3,572,022 3,028,267 2,685,164 2,816,192 2,334,421 2,435,712 1,390,205 1,326,722 1,123,771 1,407,539 1,464,516

Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Additional Comments Jul-18 Jul-17 Positive influences

Brodie Castle "New ‘playful garden’ opened this year." Ticket SPV Retail SPV Catering SPV Ticket Spend -3.6% q Blair Drummond "We are delighted to have had a strong July - both in visitor numbers and also very positive customer feedback."

Safari Park £4.19 Retail Spend £4.04 -1.7% q Botanic Gardens "The good weather in July and the popularity of The Lost Words, our summer exhibition in House, resulted in the high number of visitors to the Garden." Catering Spend -29.9% q

Calanais Visitor Centre "Visitor Numbers up on last July but spend per person down."

£1.47 £1.44

Edinburgh Zoo "Good weather so a busy month for the zoo with no closures." £0.85 £0.59

Newhailes "The new playpark at Newhailes (Weehailes) opened earlier this year which means that every month we have seen huge increases on previous years visitor numbers." Jul 2018 Jul 2017

Negative influences

Kingsbarns Distillery "We were hoping for more visitors in July, but we think the fantastic weather had an effect on that. Plus the Open was on in Carnoustie which diluted our golfers via the GTO and we were quieter over the World Cup and Wimbledon too." Spend per

ticket sold

£7.81 £7.80 Low Parks Museum "The unseasonably hot weather meant that more people stayed outdoors in the parks than come inside a museum. Our numbers 0.1% p are lower than last summer as well because we didn't have any animal sculpture trails or activities in the town this year to bring in extra visitors during the school holidays."

Museum of Lead Mining "Road works at Leadhills and on the Mennock Pass for a week affected our visitor numbers."

Scotland's Secret Bunker "Visitor numbers down due to sunny weather."

______Jul 2018 Jul 2017 1 Ticket spend per visitor (Ticket SPV) divides the total ticket revenue by the number of visitors from ticket-revenue submitting sites. 2 Spend per ticket sold divides the total ticket revenue by the number of tickets sold. 3

Site-specific report July 2018 u Responses for July 2018 were received from 235 sites. u 17 sites requested confidentiality, and although their numbers have been included in the calculations, they do not appear in the tables below. u 9 sites have not submitted results or were closed for the season in July 2017 and thus do not appear in the tables below.

July 2018 July 2018 2018 2017 Y-o-Y 2018 2017 Y-o-Y Aberdour Castle 3827 3206 19% Craignethan Castle 1206 1090 11% Aberlour Distillery 1187 1799 -34% Crarae Garden 1604 1462 10% Alloa Tower 1138 1259 -10% Crathes Castle, Garden & Estate 7258 8180 -11% Almond Valley Heritage Trust 20752 18468 12% Crichton Castle 603 802 -25% Arbroath Abbey 2824 2240 26% Crossraguel Abbey 508 407 25% Arduaine Garden 1723 2469 -30% Culloden Battlefield visitor centre 35102 33444 5% Bachelors' Club 155 115 35% Culzean Castle 14371 14101 2% Balmoral Castle 27424 22540 22% Culzean Country Park 74607 28537 161% Balvenie Castle 1814 1473 23% Dallas Dhu Distillery 2872 2340 23% Bannockburn 5864 8600 -32% Dalwhinnie Distillery Visitor Centre 7321 8833 -17% Barry Mill 248 449 -45% Dawyck Botanic Garden 3846 4041 -5% Benmore Botanic Garden 7533 6904 9% Dewar’s Aberfeldy Distillery 5549 5269 5% Bishops & Earls Palaces 4120 5740 -28% Dirleton Castle 5520 4756 16% Black House 3307 2794 18% Discovery Point 8275 7303 13% Blackness Castle 9285 6948 34% Doune Castle 23734 20760 14% Blair Athol Distillery Visitor Centre 12142 14182 -14% Drum Castle, Garden & Estate 4991 4404 13% Bonawe Iron Furnace 1058 907 17% Drumpellier Country Park 107480 108935 -1% Bothwell Castle 2197 1826 20% Dryburgh Abbey 3333 3354 -1% Braemar Castle 2000 2566 -22% Dumbarton Castle 4475 4453 0% Branklyn Garden 1805 1353 33% Dumfries Museum & Camera Obscura 2282 2501 -9% Brodick Garden & Country Park 8542 11184 -24% Dunblane Cathedral 1967 3318 -41% Brodie Castle 11093 4076 172% Dundrennan Abbey 784 573 37% Broughton House & Garden 3317 2826 17% Dunfermline Palace 3408 2927 16% Caerlaverock Castle 6442 8403 -23% Dunstaffnage Castle 4254 4651 -9% Cairnpapple Hill 521 418 25% Edinburgh Bus Tours 87105 82466 6% Calanais Visitor Centre 9506 8955 6% 312620 304784 3% Calderglen Country Park 114286 114771 0% Edinburgh Zoo 77021 71255 8% Callendar House 6977 6273 11% Edzell Castle 1417 1255 13% Caol Ila Distillery Visitor Centre 1508 2135 -29% Elcho Castle 1870 1548 21% Cardhu Distillery Visitor Centre 1966 2124 -7% Elgin Cathedral 8472 7893 7% Cardoness Castle 1184 1047 13% Falkland Palace & Garden 8878 8898 0% Castle Campbell 3123 2664 17% Fort George 13125 14216 -8% Castle Fraser, Garden & Estate 3221 4181 -23% Fyvie Castle 3881 3071 26% Chatelherault Country Park 73592 58797 25% Gallery of Modern Art 68100 76676 -11% City Art Centre 4867 4723 3% Geilston Garden 2287 1588 44% Clynelish Distillery Visitor Centre 1132 1227 -8% Georgian House 5667 6473 -12% Corgarff Castle 740 627 18% Gladstone's Land 740 1882 -61% Cragganmore Distillery Visitor Centre 1063 1335 -20% Glasgow Cathedral 77177 59072 31% Craigievar Castle 3075 3002 2% Glasgow Museums Resource Centre 1426 1406 1% Castle 5262 4739 11% Glen Ord Distillery Visitor Centre 5592 6630 -16% 4

July 2018 July 2018 2018 2017 Y-o-Y 2018 2017 Y-o-Y Glencoe 4277 5854 -27% Low Parks Museum 2374 3507 -32% Glenkinchie Distillery Visitor Centre 3994 5862 -32% Mackintosh Queen’s Cross 871 418 108% Glenlivet Distillery 6460 5410 19% Maclellans Castle 1126 897 26% Glenluce Abbey 189 213 -11% Malleny Garden 1554 1305 19% Grampian Transport Museum 4415 5551 -20% Meigle Museum 538 507 6% Greenbank Garden 3204 2715 18% Melrose Abbey 10767 10222 5% Gurness Broch 2701 3257 -17% Moirlanich Longhouse 200 218 -8% Hackness 278 443 -37% Mount Stuart 5968 7812 -24% Haddo House 1149 899 28% Mugdock Country Park 63104 61619 2% Hermitage Castle 1179 1212 -3% Museum of Childhood 24565 21698 13% Highland Folk Museum - Newtonmore 10155 14311 -29% Museum of Edinburgh 13753 11372 21% Highland Park Distillery Visitor Centre 2960 3336 -11% Museum of Lead Mining 1710 1433 19% Highland Wildlife Park 31602 21292 48% National Museum of Flight 20374 20198 1% Hill of Tarvit Mansionhouse & Garden 801 1395 -43% National Museum of Rural Life 12828 12907 -1% Holmwood 777 1031 -25% National Museum of Scotland 243347 261958 -7% House Of Dun 981 1206 -19% 106226 109385 -3% House of the Binns 849 1013 -16% Nevis Range 21580 23910 -10% Hugh Miller Museum & Birthplace Cottage 683 837 -18% New Abbey Corn Mill 802 868 -8% Huntingtower Castle 1316 1444 -9% Newark Castle 1429 1321 8% Huntly Castle 2168 2248 -4% Newhailes 13716 1048 1209% Inchcolm Abbey 7464 5805 29% Oban Distillery Visitor Centre 8722 9865 -12% Inchmahome Priory 4564 3320 37% Our Dynamic Earth 38599 42126 -8% Inveraray Castle 24045 23404 3% Paisley Museum 3056 3417 -11% Inveresk Lodge Garden 692 807 -14% Palacerigg Country Park 75102 74731 0% Inverewe Garden & Estate 16160 16178 0% Pitmedden Garden 3996 4301 -7% Iona Abbey 12224 12565 -3% Pollok House 6241 5958 5% J M Barrie's Birthplace 524 549 -5% Preston Mill 682 595 15% Jacobite Cruises Ltd 57421 52956 8% Provand's Lordship 11834 13684 -14% Jarlshof 5910 4169 42% Queensferry Museum 810 610 33% Jedburgh Abbey 4774 4505 6% Riverside Museum 147845 170068 -13% John Gray Centre 9945 12719 -22% Robert Burns Centre 3919 3656 7% Johnstons of Elgin 15180 18905 -20% Robert Burns House 1962 1874 5% Kellie Castle & Garden 3867 3449 12% Robert Smail's Printing Works 209 492 -58% Kelpies Tours 3163 2354 34% Rosslyn Chapel 29473 30980 -5% Kelvingrove Art Gallery and Museum 120991 163484 -26% Rothesay Castle 2286 2068 11% Kildrummy Castle 886 1042 -15% Royal Botanic Garden Edinburgh 111449 97227 15% Kisimul Castle 1590 1519 5% Royal Burgh of Culross 4920 3683 34% Lagavulin Distillery Visitor Centre 2413 3614 -33% Royal Lochnagar Distillery Visitor Centre 2914 3419 -15% 13341 13819 -3% Scapa Distillery Visitor Centre 1080 1455 -26% Linlithgow Palace 19841 24094 -18% Scotland Street School Museum 5482 5918 -7% Loch Leven 2736 2672 2% Scotland's Secret Bunker 5161 5880 -12% Logan Botanic Garden 4513 4155 9% ScotlandsPeople Centre 1141 1144 0% 5

July 2018 July 2018 2018 2017 Y-o-Y 2018 2017 Y-o-Y Scottish Crannog Centre 3526 3201 10% Urquhart Castle 94512 93880 1% Scottish Fisheries Museum 1388 10827 -87% Verdant Works 1472 1856 -21% Scottish National Gallery 199056 198706 0% Weaver's Cottage 250 258 -3% Scottish National Gallery of Modern Art 71843 66461 8% Writers Museum 12142 8895 37% Scottish National Portrait Gallery 29000 31154 -7% Scottish Seabird Centre 41364 40060 3% Seton Collegiate 388 416 -7% Skara Brae 25467 26659 -4% Smailholm Tower 966 899 7% Souter Johnnie's Cottage 710 655 8% Spynie Palace 1610 1463 10% St Andrews Castle 17538 16536 6% St Andrews Cathedral 9903 9955 -1% St Giles' Cathedral 178226 176984 1% St Serfs 218 449 -51% St Vigeans 101 84 20% Stanley Mills 1409 1400 1% Stirling Smith Art Gallery and Museum 3249 3873 -16% Strathclyde Country Park 561247 561247 0% Strathisla Distillery 1996 2300 -13% Summerlee Museum 28034 29843 -6% Sweetheart Abbey 1064 1352 -21% Talisker Distillery Visitor Centre 8984 12733 -29% 7181 8869 -19% Tenement House 2524 3474 -27% The Falkirk Wheel 80158 86306 -7% The Famous Grouse Experience 8400 7494 12% The Hunterian Museum and Art Gallery 19006 19859 -4% The Nelson Monument 11592 6221 86% The People's Palace Museum 42013 38151 10% The People's Story 7424 7489 -1% The Royal Yacht Britannia 51649 51165 1% The 9153 13214 -31% The Scottish Parliament 25279 19763 28% The St Mungo Museum of Religious Life And Art 18051 20446 -12% The Tall Ship at Riverside 27619 35380 -22% Thomas Carlyle's Birthplace 79 178 -56% Threave Castle 3017 2934 3% Threave Estate 16263 25780 -37% Tolquhon Castle 1080 1187 -9% Tomatin Distillery Visitor Centre 7313 7681 -5%