Phoenix, Az Airport Media Guide Our History

PHOENIX, AZ AIRPORT MEDIA GUIDE OUR HISTORY

ADVERTISING COMPANY AIRPORT ADVERTISING PHOENIX, AZ AIRPORT PROFILE TRAVELER PROFILE AIRPORT MARKET PROFILE MEDIA GUIDE COMPETITIVE MEDIA ANALYSIS ADVERTISING OPPORTUNITIES

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| PHOENIX, AZ | lamar.com | PHOENIX, AZ OUR HISTORY

A simple flip of the coin in Pensacola, Florida, landed Charles W. Lamar Sr. the opportunity of a lifetime. In 1908, when Mr. Lamar and J.M. Coe decided to dissolve their three-year partnership, a coin toss was used to divide their assets: the Pensacola Opera House and the Pensacola Advertising Company, the small poster company created to promote the Opera House. Mr. Lamar lost the toss, and was left with the less-lucrative poster company, which he renamed Lamar Outdoor Advertising Company. Over the course of the next century, Mr. Lamar and his descendants built Lamar Advertising from a small sign company on the Gulf Coast into one of the largest providers of Out-of-Home advertising in the nation.

Through generations of commitment, integrity, and innovation, Lamar has changed the nation’s landscape while still maintaining the character of a family business.

| PHOENIX, AZ | lamar.com | PHOENIX, AZ AIRPORT ADVERTISING

Airport advertising delivers your message to a saturated audience of affluent, educated, tech-savvy business and leisure travelers in a “high dwell environment.”

Whether you are trying to raise awareness about your brand, product, or service, or you’d like to encourage point-of-sale, airport advertising meets your needs.

Airport advertising stands out from other media options because of its high visibility. Advertisers have the opportunity to target an engaged audience as they journey through the airport, from security lines to baggage claim.

Airport ads work exceptionally well for branding campaigns. Use airport advertising to paint a vivid, captivating picture of your brand. Achieve high campaign awareness and ad recall by bringing your message to the airport where the engaged audience awaits.

Branding campaigns give consumers top of mind awareness of your brand. Invest in airport advertising to spread the word about your product or service.

Advertisers say that when they use airport in their media mix, the buy feels much “bigger” than the actual spend.

| PHOENIX, AZ | lamar.com | PHOENIX, AZ AIRPORT PROFILE PHOENIX SKY HARBOR INTERNATIONAL AIRPORT

Known as “America’s Friendliest Airport®” Sky Harbor is also among the top ten largest airports in the U.S. PHX handles 1,200 flights and more than 115,000 passengers traveling through the terminals each day. That’s more than 42 million passengers every year! Sky Harbor has three terminals with 121 aircraft gates. Sixteen airlines fly to more than eighty domestic and twenty international destinations, including every major media market and population base in the U.S., Mexico and Canada.

AVERAGE ANNUAL PASSENGERS: 42 MILLION RANKED 10TH IN THE NATION

| PHOENIX, AZ | lamar.com | PHOENIX, AZ TRAVELER PROFILE PHOENIX SKY HARBOR INTERNATIONAL AIRPORT

90 MILLION ADULTS HAVE TAKEN AT LEAST 1 DOMESTIC FLIGHT IN THE PAST YEAR Frequent Fliers 4+ trips per year (6 trips/year avg) Air Travelers Avg 3 trips/yr

FREQUENT FLYER FAST FACTS: HHI $100,000+ 75% Frequent Fliers: 126% more likely of frequent flyers Air Travelers: 60% more likely, overall say they both notice College Degree airport advertising Frequent Fliers: 62% more likely and take the time to Air Travelers: 39% more likely, overall read the message. Post Graduate Degree Frequent Fliers: 142% more likely Air Travelers: 68% more likely, overall

Frequent flyers are 56% more likely Spend Less Time Watching TV than all Americans to be first to try or Frequent Fliers: 35% less likely to be a heavy TV viewer buy new products or services. Air Travelers: 21% less likely, overall

73% of business frequent flyers spend Spend More Time on the Internet up to 2 hours in connecting airports Frequent Fliers: 54% more likely to be a heavy internet user during layovers. Air Travelers: 23% more likely, overall

| PHOENIX, AZ | lamar.com MARKET PROFILE PHOENIX, AZ

POPULATION: 32% OF RESIDENTS ARE COLLEGE GRADUATES

4,470,538 6% ARE AFRICAN AMERICAN. 30% ARE HISPANIC 49.7% MALE 50.3% FEMALE 33.0% OF HOUSEHOLDS EARN > $75,000/YEAR 18-24 y/o 9.79% 45-54 y/o 12.7% 25-34 y/o 13.9% 55-64 y/o 11.1% 35-44 y/o 13.3% 65 & older 14.4% 63% OWN THEIR RESIDENCE WHILE 33% RENT

HIGHER EDUCATION Arizona State University | University of Arizona College of Medicine | Arizona Summit Law School Barrow Neurological Institute | Grand Canyon University | Thunderbird School of Global Management Arizona Christian University | University of Phoenix | Maricopa County Community College District

COMPETITIVE MEDIA: 38% of area homes subscribe to cable. 44% of these households use a DVR. 44% of residents are heavy radio listeners. 28% use an online music service. 35% of people in the area read a daily newspaper.

SOURCES: SCARBOROUGH USA+ 2015 (Release 1), US Census

| PHOENIX, AZ | lamar.com COMPETITIVE MEDIA PRESENCE IN THE PHOENIX MARKET

AIRPORT ADVERTISING RADIO IS A CONSTANT MEDIA COMPANION. Airport ads deliver consistent 79+ impressions as trends shift in LOCAL RADIO STATIONS ARE AVAILABLE TO other forms of advertising. PHOENIX AREA LISTENERS. Airport advertising can 11% of Phoenix residents have a satellite radio. compliment, reinforce, and Your target listener must tune in to the exact station your commercial is on and extend the reach of other ad be actively listening at the time your ad plays. Your airport ad is in the sight line of all fliers in yuor area or traveling from out of town. types in your campaign as part of a media mix strategy. NEWSPAPER 64% OF PHOENIX AREA RESIDENTS SAY THEY DID NOT READ A NEWSPAPER THIS WEEK. Among area newspaper readers, 30% are retired, 73% did not graduate from college, and 70% do not have children in their home.

Newspaper readership is steadily declining in favor of up-to-the-minute news sources. Many papers have reduced publishing to a couple times per week. Airport ads reach your target as long as people are flying.

TELEVISION 62% OF PHOENIX HOMES DO NOT SUBSCRIBE TO CABLE TELEVISION.

Of the remaining 38% of households that do get cable, 44% have a DVR, enabling them to skip commercials.

Like radio, your target must be tuned in at the right time, on the right channel, be paying attention, and not choose to fast-forward through your message. Airport ads cannot be turned off. Effective designs are hard to ignore.

| PHOENIX, AZ | lamar.com | PHOENIX, AZ ADVERTISING OPPORTUNITIES

Sky Harbor includes three terminals (2, 3, and 4), a consolidated Rental Car Facility and The Sky Train Stations which connect public parking to the Terminal and to the City’s Metro light-rail system.

1 concourse Pre/Post security shopping and dining Baggage Claim TERMINAL 2 Target: Alaska, Great Lakes, Spirit, Sun Country, United 17 gates on one concourse & United’s Red Carpet Club

2 concourses Pre/Post security shopping and dining Baggage Claim TERMINAL 3 Target: Delta, Frontier, Hawaiian, Jet Blue 16 gates on 2 concourses

7 concourses Pre/Post security shopping and local restaurants Baggage Claim TERMINAL 4 Target Domestic: American Airlines, Southwest, US Airways 88 gates on 7 concourses & all US Airways Clubs

| PHOENIX, AZ | lamar.com | PHOENIX, AZ MAP PHOENIX SKY HARBOR INTERNATIONAL AIRPORT

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| PHOENIX, AZ | lamar.com | PHOENIX, AZ MAP PHOENIX SKY HARBOR INTERNATIONAL AIRPORT

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Sky Harbor offers more than 80 nonstop destinations in the United States, and 20 nonstop international destinations.

Calgary, Canada Ixtapa/Zihuatanejo, Mexico Mazatlan, Mexico Saskatoon, Canada Cancun, Mexico Kelowna, Canada Mexico City, Mexico Toronto, Canada Edmonton, Canada London, England Puerto Vallarta, Mexico Vancouver, Canada Guadalajara, Mexico Los Cabos, Mexico Regina, Canada Victoria, Canada Hermosillo, Mexico Manzanillo, Mexico San Jose, Cost Rica Winnipeg, Canada

| PHOENIX, AZ | lamar.com