September 23-24, 2019 Hangzhou, China

Lazada - Southeast Asia’s Ecommerce Leader and Driver for Global Growth Pierre Poignant, CEO of

1 01 Lazada is SE Asia’s Leading 02 Long-term Competitive Ecommerce Platform Advantages Driving Value Creation

2 Lazada is SE Asia's Leading and Fastest Growing Ecommerce Platform

Highest Number of Active Consumers Fastest Growing SE Asia Ecommerce Platform

Three Consecutive Quarters >100% YoY Order Growth

> 50mn 128% Annual Active Consumers in SE Asia（1）

Notes： June Quarter 2018 June Quarter 2019 1. Annual Active Consumers of Lazada across 6 markets ended as of 31 August 2019 3 Lazada is Built on Strong Fundamentals for Long-term Success

Most Comprehensive Offerings Strong User Engagement Leading Logistics Network

Highest Number of Product Same or Next Day Listings of Daily Active Users Delivery > 200mn > 100% 89% (1) (2) Across 6 Core Markets June Quarter 2019 From Lazada Fulfillment Centers (3)

Notes： 1. Product listings on Lazada as of July 2019 2. YoY growth in June Quarter 2019 3. From warehouse to metro areas handled by Lazada Logistics (LEX) excluding public holidays and weekends in July 2019 4 01 Lazada is SE Asia’s Leading 02 Long-term Competitive Ecommerce Platform Advantages Driving Value Creation

5 Structural Challenges and Opportunities in SE Asia | Building Long-term Competitive Advantages

Inefficient Logistics Low Online Payments Fragmented Not a Single World Class Industry Largest Penetration Cash Retail Landscape Unified Market Localized Logistics Payments Technology & Business 24% Network 73% to eWallets 64M Solutions for 240 (3) Share of GDP in Underbanked Population SMEs in SE Asia SMEs & Brands Languages spoken in (1) (2) (4) spent on Logistics in SE Asia SE Asia

Notes： 1. World Bank, State of Logistics Report 2015 2. KPMG, Opening the door to the unbanked and underbanked in SE Asia 2016 3. ASEAN SME Policy Index 2018 4. Clarke, Gerard, Third World Quarterly 2001 6 Future Commerce Infrastructure | Leading Logistics Network

Handled by Lazada Delivered by Lazada 75% 70% Parcels sorted by Own Last Mile (2) Lazada (1) Coverage

Notes： 1. Parcel volume sorted by Lazada in July 2019 2. Geographical coverage of Lazada’s last mile delivery network as of July 2019 7 Future Commerce Infrastructure | Turning Payment Challenges into User Growth Engine

Own Last Mile Enables Cash-On-Delivery Lower Barriers for New Buyers Driving Lazada eWallet Adoption

2 91% 83% 5 Markets with Lazada of people in SE Asia First Time eWallet, Powered by do not have a Credit Buyers using (1) (2) Ant Financial Card Cash-On-Delivery Technology

Notes： 1. IMA Asia, February 2019 2. In July 2019, excluding and 8 Future Commerce Infrastructure | Alibaba International Technology Platform is our Unique Advantage

Localization Personalization Innovation >150mn Recommend 7 Daily Search Queries served in Personalized Shopping Feed In-App games available 5 Local Languages (1) in our LazGame portal

Notes： 1. Bahasa Indonesia, Bahasa Malay, English, Thai and Vietnamese 9 Lazada is SE Asia’s Most Comprehensive Ecommerce Ecosystem Digital Goods

Consumer Electronics General 4%4% Merchandise 17%17% Empowering SMEs to Build Unique Supply Chain and 22%22% Local Marketplace Scalable Online Businesses Retail Customer Experience

29% Long-tail Assortment 29% Online Mall for Global Fashion and LazMall Cross Border Leveraging Alibaba’s 29%28% Accessories and Local Brands FMCG Global Network

Note： (1) 1. Category mix by order volume across all Lazada markets and business formats in July 2019 Category Mix by Order Volume 10 Powerful Ecosystem | Fast Growth in Merchants and GMV

Strong Seller Growth Scalable Online Businesses 142% 97% Growth in # of Growth in # of Stores with Daily Active Stores (1) > US$10k in Monthly GMV (2)

Notes： 1. Growth in number of stores with transacted sales within the day from March 2018 to August 2019 2. Growth in number of stores with US$>10k monthly GMV from March 2018 vs August 2019 11 LazMall | SE Asia’s Online Mall for Global and Local Brands

Marketing Solutions > 7,000 60% Data Intelligence Brand Stores of Forbes Top 100 Across Consumer Brands on SE Asia (1) LazMall (2) Fulfillment by Lazada Intellectual Property Protection

Notes： 1. LazMall sellers across SE Asia as of 11 September 2019 2. As of August 2019 12 Case Study | Estée Lauder Wins in SE Asia with LazMall and Super Brand Day

Launched National Lipstick Day Across 6 Countries Awareness Conversion Shoppertainment

Driving Consumer Converting Engagement Acquisitions with Consumer Beyond 30x Full In-App Support Interests to Reality Purchase 1 New Buyers to Co-branded Live Streaming the Brand:85%（2） Mini-Size sets

Inaugural Lipstick Lipstick Day Notes： （1） 1. GMV for Lipstick Day 2019 increased 30 times from inaugural Lipstick Day in 2017 across 6 countries Day 2017 2019 2. New brand users as a percentage of total users participating in 2019. 13 Cross Border | Leverage the Full Power of the Alibaba Digital Economy

CHINA to WORLD WORLD to CHINA

14 Alibaba DNA | Localized Business

90% 20 >1,000 Local staff in Years of experience Lazada staff attended the Lazada (1) driving growth in a Team developing economy training programs

Note： 1. Excluding contractors and regional headcount in July 2019 15 16