Dell POV
June 2015 A change agent from day one
• Simplifying the complex • Making the powerful easy to use • Driving out inefficiency • Delivering superior long-term value
2 Dell - Internal Use - Confidential Enterprise-wide solutions, deep functionality Addressing technology trends that affect the full IT ecosystem
End-to-end portfolio with the most progressive architectures and innovative IP
Agile, Efficient Business-Class Flexible, Value-Added Enterprise Connected Solutions Next-Gen Services Software
• Servers • Tablets • Proactive support, BPO, • Data center/cloud • Storage • Laptops Consulting, deployment • Data protection • Networking • Desktops • App/cloud/managed • Information mgmt • Applications/workloads • Workstations • Security • Mobile workforce mgmt • Data center solutions • Virtual desktop (VDI) • Financing • Security
Engineered to work better together—and work with what you already have Agile, efficient enterprise systems Powering the future-ready enterprise
Capabilities Workloads, virtualization, Optimized to deliver better results software-defined, cloud, big data
Dell PowerEdge Dell Storage Dell Networking Dell Software Dell Converged Servers Infrastructure & Converged Solutions
Optimized for energy Designed for modern Engineered to Developed to Built to accelerate efficiency, with any workloads to deliver improve IT efficiency simplify IT results and enhance workload, at any lasting value and economics management and outcomes scale mitigate risks
Dell Data Center Infrastructure Selected to maximize IT value with ease Value-added software Unlock the power of technology, drive down costs, increase ROI Empower and enable • Simplify IT management our customers to: • Mitigate risk • Accelerate results In five key areas: 1 2 3 4 5 Data center Mobile Information Data Security and cloud workforce management protection management management
That align to our customer’s top IT imperatives: Cloud Mobile Big Data Security Flexible, next-generation services Empower your workforce, engage your customers, grow your business
Infrastructure and cloud computing Benefit from proven tools, analytics-based automation, and XaaS based offers Application services • Modernization Get end-to-end, IP-led Transforming solutions that help drive • Digital IT and business efficiency and foster • Industry solutions innovation Business process outsourcing Realize measurable impact on your core business Business-class connected solutions Total end-to-end client solutions Services + Products + Software + Accessories
Wyse Latitude/Rugged OptiPlex Precision Venue Pro
most secure | most manageable | most reliable backed by ProSupport Plus Dell runs on Dell Our technology is powering our transformation
Compellent Storage EqualLogic Storage SonicWall $7M reduction in used internally 30,000 concurrent storage costs for Exchange, VMWare, users a day on in first year Oracle MegaGrid, SQL Grid Aventail VPN solution
Wyse Thin Clients Credant Boomi Low cost, low maintenance Simplified infrastructure and 75% shorter alternative to desktop client; support, displacing McAfee integration time-to-value. used in Chengdu Safeboot on Dell corporate Utilized to unify SFDC Manufacturing facility notebooks and tablets in Q2 acquisition instances
SecureWorks PowerEdge Servers Force10 85B events 18k servers – all managed Default choice for networking managed daily, with 8,194 with Dell OpenManage solutions, displacing Cisco escalations to Dell IT security for investigation Recognized for our technology solutions Dell currently ranks as a leader in nine Gartner Magic Quadrants Data center outsourcing Unified threat Managed security and infrastructure utility services management service providers
North America Global Global - Dell SecureWorks
Modular servers General purpose End-user disk arrays outsourcing services
Global - Dell PowerEdge Global North America Social IT asset disposition Enterprise desktops Enterprise integration & notebooks Platform-as-a3-Service of 4 top social media Global Global Global - Dell Boomiwebsites AtomSphere are powered by Dell “As IT leaders, you must design, resource and deploy for a world that’s digital first. In this new model, every business unit is a technology start-up. Partner with the digital start-ups inside your organisation and prove that you can Gartner 10 moveDell - Internal Usefast - Confidential too.” By 2017, Mode 2 is nonsequential, 75% of IT emphasizing organizations will agility and speed. have a bimodal capability. Gartner
Mode 1 is traditional, emphasizing scalability, efficiency, safety and accuracy.
11 Dell - Internal Use - Confidential If you want to succeed at “second mode IT,” you have to think differently, challenge the status quo and look at technologies specifically designed to meet the needs of the next generation data center.
12 Dell - Internal Use - Confidential Increasing PACE of change requires flexible infrastructure
Business: What fundamental shift will come next?
Globalization Social, Big Security Green 6 months Mobile, Data challenges goals 2.0 M2M
Budget: Declining growth rate in IT spend
Yearly review $ $ $ $ $ $ $
Infrastructure: Must maintain ROI from legacy investments
5 year replacement cycle
13 Dell - Internal Use - Confidential Current IT New IT Mode 1 Mode 2 EVOLUTIONARY REVOLU TIONARYScalable solutions for private cloud & Best-of-breed System of systems ServerXaaS-centric, systems software-defined
Hyper V Converged
Physical to virtual Software- to software-defined driven solutions Bridge the gaps on your terms
Standards-based Open approach Modular systems No deliberate technology lock-in No intentionally closed ecosystems No costly monolithic stacks
Flexible scaling Modern portfolio End-to-end solutions No forced constraints or No vested interest in legacy No siloed viewpoint or rip-and-replace systems hidden agenda Dell is different Future Ready IT - Empowering your agenda, your way
Future-Ready Enterprise
workload-ready virtual infrastructure-ready software-defined cloud-ready big data-optimized Oracle | SAP | Microsoft VMware | Microsoft SDN | SDS | SDDC Azure | VMware | OpenStack Hadoop | Cloudera
Traditional IT New IT
Deliver better Maximize virtualization Navigate new IT Build your cloud Drive fast, actionable information and peak benefits, seamlessly paradigms without computing strategy, insights with unique performance with ease and economically complexity your way analytics
• Speed time-to-value for • Simplify deployment • Shift IT focus from • Bridge private, public • Make informed, critical applications and management infrastructure to service clouds seamlessly decisions quickly • Enhance performance • Get virtual infrastructure • Move at the speed of • Optimize application • Uncover insights more of nearly any database up and running quickly software innovation, delivery, empower end effectively free from disruption or users • Enable greater • Create an optimized lock-in • Build competitive transaction volumes to foundation for new IT • Design your model differentiation, retain power the business initiatives • Increase agility and based on performance, advantage longer efficiency control and security Our strategy in action Innovating in six key areas to create more value across the enterprise
Flexible Intelligent Seamless Business-class Data-driven End-to-end transition converged cloud connected insights connected services infrastructure enablement devices security
Modernize Unify Extend Empower Discover Safeguard apps/platforms management the delivery and the workforce the information seamlessly from faster and with of data center management of and drive hidden in wide-ranging less risk components IT services performance your data threats
Transform Connect Inform Protect your IT efficiency your workforce your decisions your organization YOU CAN’T DO TODAY’S JOB WITH YESTERDAY’S METHODS AND BE IN BUSINESS TOMORROW 19 Dell Confidential Global Marketing Recognized leadership in the enterprise Gain from built-in knowledge and experience
Servers Storage Data center Search #1 #1 #1 4 of 5 server provider in provider of iSCSI provider of top search North America, storage solutions virtualized data engines Latin America, center worldwide China infrastructure powered by dell
Support Cloud Software Social #1 #1 90% 3 of 4 in enterprise provider of cloud of Fortune 1000 top social media services support infrastructure— companies use websites are over 1M servers Dell software powered by Dell shipped Dell Converged – Differentiated Solutions
Traditional Rack SMB/Remote Rack/Blade Traditional Blade Datacenter Office Datacenter Datacenter
13G servers provide The ideal all in one: FX2 building blocks Designed for modular more storage flexibility PowerEdge VRTX designed to fit any stability and full than ever before workload networking integration
Options to solve needs of any Environment Options for any Workload • Similar building block of compute to provide a • Solution choices with different ratios of compute, comparable solution for branch offices to datacenter to storage types, and I/O deliver optimized application co-location hosting. performance for traditional and emerging workloads • Commonality helps reduce complexity of IT • Flexibility to easily reassign or add resources infrastructure, lowers OPEX and support costs while increasing efficiency accordingly when application demand increases or additional workloads are needed • Optimized to help solve physical density, cooling and power needs FX2: Summary Dense Virtualization HPC / Light Virtualization
PowerEdge FC630 PowerEdge FC430 PowerEdge FX2 • 2S half width • 2S quarter width • Up to 4 per FX2 enclosure • Up to 8 per FX2 enclosure
Web serving Database
A 2U converged enclosure sharing PowerEdge FM120x4 PowerEdge FC830 power, cooling, • 1S Atom half width • 4S full width management and PCI • Up to 16 servers (4 nodes) per • Up to 2 per FX2 enclosure connectivity capable FX2 enclosure of integrating a mix of server, storage and Flexible DAS IO Aggregator networking solutions PowerEdge FD332 • Half width direct attach • Designed for simple, storage with up to 16 drives integrated networking per module solutions FRS FY16 • Up to 3 nodesConfidential per FX2 • Up to 2 nodes per FX2
Dell - Internal Use - Confidential - Privileged enclosure enclosure Revolutionary: SDS offer summary
Dell’s VSAN Ready XC Appliance Validated PE 730 + Most Dell Servers + PowerEdge servers + Dell Nodes, Dell Powered by Nutanix MD JBOD + Nexenta MD JBOD + MS Red Hat Inktank Offering Engineered solutions SW SW Storage Spaces Ceph + Openstack for VMware EVO:RAIL • Seamlessly Hyper-Converged • Open-source • Highly flexible, connect to • Familiar and easy technology • Hypervisor feature-rich Windows Server Customer management for designed for highly agnostic storage built on based compute Value VMware admins scalable • Richer Storage ZFS layer • Built on VMware environments with Features • NetApp • Integrate into investments strong ties into Replacement Microsoft Open Stack management Primary Small scale, non Scale-out storage High performance Cheap and deep file Advanced private Use mission critical platform for VDI storage cloud case storage for VMware Microsoft Cloud
Enterprise-class infrastructure | Optimized hardware and monitoring | Appliances and bundled solutions End to end solution architectures | Global services and support | Dell Data Protection for SDS
FRS FY16 Confidential
Dell - Internal Use - Confidential - Privileged Workload & Use Case Sweet Spots Aligned to Portfolio
Mission Critical Mainstream (Core IT) Specialized • High Performance • Virtualized • Vertical, LOB Specific • OLTP • Tier 2 Databases • Big Data • Datacenter scale business • Collaboration • HPTC, CCTV, PACS: need • VDI, Private Cloud inexpensive data stores • VMware, Citrix, Hyper-V
Evolutionary / Traditional IT SC Series/FS Series Customer comfortable with current Extended reach with technologies SC2000 Series Architectures evolving over time PS Series/FS Series with advanced capabilities FluidCache MD3000 Series
Revolutionary / New IT Willing to consider new -XC architectural paths Latest generation of cross LOB & partnering for granular use cases Microsoft Storage Spaces
Backup, Recovery, Archiving & BC/DR: DL, DR, Tape
FRS FY16 Confidential
Dell - Internal Use - Confidential - Privileged Dell XC Series web-scale converged appliances
Highly scalable compute and storage solution for VDI, private 2U Compute and Storage cloud, test & dev, and big data Solution powered by Nutanix software Business agility • Pay as you grow, scale-out expansion.
Simple and efficient 27% 6X Faster • Preconfigured solution with flexible ratios of compute and storage. Lower cost than time to value traditional solutions for Enterprise reliability Compared to traditional VDI desktop virtualization • Backed by Dell and based on proven solutions PowerEdge servers and fault-tolerant Source: Wikibon.org software architecture.
FRS FY16 Confidential
Dell - Internal Use - Confidential - Privileged The future of SDN is Open
Open Networking
Traditional approach Standard orchestration and automation tools Proprietary architectures & mgmt tools Optional 3rd party SDN / NVO controller
Hundreds of protocols & support Dell Any OS
Proprietary OS services (e.g., Cisco IOS, Jun OS) Open standard hardware Proprietary ASICs Global Merchant silicon
FRS FY16 Confidential
Dell - Internal Use - Confidential - Privileged Control, manage, monitor, and integrate
#1 on Ent App cloud integration
Dell Cloud Manager Dell Performance Manage multi-cloud, & composite Monitoring application architectures to deliver Monitor performance and agility, governance and choice. availability across infrastructure, applications and databases
DellBuild Active & Deploy System Manager Automate infrastructure and workload deployments
FRS FY16 Confidential
Dell - Internal Use - Confidential - Privileged Dell systems management solutions
OpenManage OpenManage Consoles Integrations for OpenManage Essentials, rd OpenManage Mobile, 3 party consoles Chassis Management Microsoft System Center Controller, VMware vCenter OpenManage Power Center Embedded BMC BladeLogic Embeddedserver server managementmanagement Converged Dell Services Infrastructure iDRACiDRAC with with Managed Services, Management LifecycleLifecycle ProSupport Plus & Active System Manager ControllerController SupportAssist
Tools and utilities OpenManage Repository Manager, Connections for OpenManage Server 3rd party consoles Administrator CA, HP, IBM, Oracle, Nagios
28 Dell - Internal Use - Confidential SupportAssist integration with OpenManage Essentials
Hardware DDellell ProSupportProSupport discovery Customer site RemoteRemote ServicesServices • Auto-case creation Dell Hardware • Data analysis inventory Dell OpenManage SupportAssist Essentials Hardware Diagnostics and logs health status
Hardware monitoring Dell Support
Remote remediation and parts dispatch
29 Dell - Internal Use - Confidential The competition can’t do this… Dell can!
OpenManage Essentials Up to 91% Monitor and • Agent-free server operations less time to maintain manage IT • Configuration drift prevention server profiles • Control of Dell & 3rd party HW infrastructure anywhere, OpenManage Mobile Configure network anytime settings • Unique console-integration • Active alerts – receive and react faster • Server settings with “a tap” 55%
30 Dell - Internal Use - Confidential Test Components Dell • OpenManage Essentials Console (no charge) • Server Configuration Management feature • iDRAC with Lifecycle Controller Express • Dell PowerEdge R630
HP • OneView Console (licensed $ per node) • Insight Control Console • iLO Advanced • HP ProLiant DL360 Dell Big Data snapshop
Business Applications Dell Portfolio Prospect Targets
Analytics Kitenga, StatSoft LoB, BU, Data Scientist
Data Integration Toad, SharePlex, Boomi DBA, Data Scientist
Services Data Hadoop Reference LoB, IT Architect, Systems Infrastructure Architectures (Cloudera) Engineer
FRS FY16 Confidential
Dell - Internal Use - Confidential - Privileged Dell | Cloudera Hadoop Solutions
Getting started • Get started with Dell QuickStart for Cloudera Hadoop, an easy and affordable way to build and test a big data Hadoop solution. It delivers a fully supported Hadoop cluster with hardware, software and services — bundled to help your business quickly engage in Hadoop development and proof of concept work. Enterprise-ready • Our enterprise-ready Dell | Cloudera Apache Hadoop Solution is built using our tested and optimized reference architectures, and integrates with varied operating systems, hardware, data warehouses, databases and business intelligence tools. Together with Cloudera and Intel, we leverage your existing tools and resources to help solve your big data challenges. Leading-edge in-memory appliance • Analyze large amounts of streaming data from connected devices and machines with embedded sensors using the Dell In-Memory Appliance for Cloudera Enterprise. This purpose built, turnkey and Spark-powered, leading-edge appliance is ideal for stream processing, and predictive and iterative analytics.
FRS FY16 Confidential
Dell - Internal Use - Confidential - Privileged Dell Blueprint for virtualization Accelerated time to value solutions
Reference Architectures Engineered Solutions
800+ VM’s Dell XC PowerEdge FX2 Web-Scale Dell EVO:RAIL converged Converged Hyper-converged architecture Faster VDI 400 Appliance VM’s (Nutanix) PowerEdge 200 VRTX Minutes VM’s Scalability converged EVO:RAIL 100 architecture VM’s Tailored Flexibility Quick, repeatable, optimized
Dell - Internal Use - Confidential Dell Blueprints 34 Dell - Internal Use - Confidential The new CMO CCO Chief MKTG Officer Chief Compliance Account Officer Team COO Stackeholders Chief Operating CRO Officer Chief Risk Officer
CTO Business BU Leaders CIO CFO Partners Purchase MGR S.I. Innovation IT MGR SP/Hosters MGR
35 Dell - Internal Use - Confidential