Digital Living Network Alliance
Presented by Michael Stelts DLNA Industry Liaison Chairman
OSSOSS Seminar,Seminar, OctoberOctober 20042004 Today’s Market
OSSOSS Seminar,Seminar, OctoberOctober 20042004 ThreeThree TechnologyTechnology IslandsIslands
OSSOSS Seminar,Seminar, OctoberOctober 20042004 InfiniteInfinite MediaMedia FormatFormat PossibilitiesPossibilities
Imaging Audio Video › BMP › PCT › a2b › MP4 › ASF › MPEG-1 › CLP › PCX › AAC › MPEG Audio › AVI › MPEG-2 › DCX › PNG › AC-3 › PCM › DAT › MPEG-4 › PPM › QuickTime › DIB › ADPCM › DivX › QuickTime › PSD › RealAudio › FPX › AIFF › DV › RM › PSP › TAC › GIF › ATRAC3+ › FLC › UIS › RAW › TwinVQ (VQF) › IMG › AU › FLI › WMV › RLE › u-law › JIF › CDDA Compression › FLX › TIFF › JPEG › DPCM › WAV › GIF › WPG › MAC › EPAC › WMA › MSP › MP3
OSSOSS Seminar,Seminar, OctoberOctober 20042004 GrowingGrowing productproduct diversity…diversity…
BROADBAND Entertainment, MOBILE MULTIMEDIA E-Business, Services Entertainment, Pictures and Video, Services
MEDIA Pre-Recorded Content Personal Media Each island offers numerous services and ConsumersConsumersdevices for wantwant delivering theirtheir devicesdevicesmore andtoto workwork more togethertogether content andand shareshare contentcontent
BROADCAST Services, Entertainment
OSSOSS Seminar,Seminar, OctoberOctober 20042004 …and…and thisthis diversitydiversity willwill accelerateaccelerate
140 2003 2004 2005 2006 2007 2008
120
100
80
60
Million Units 40
20
0 DVD DVD Players Digital Still Digital Video MP3 Players PDAs Recorders Cameras Camcorders
Source: Market Intelligence Center, a Taipei-based ICT OSSOSS Seminar,Seminar, OctoberOctober 20042004 industry research and advisory firm, 2004 TheThe DLNADLNA ApproachApproach
› Provide a common baseline of media formats
› Deliver design guidelines based on open standards
› Accelerate market acceptance with compliance and verification tests
OSSOSS Seminar,Seminar, OctoberOctober 20042004 An Brief Overview of DLNA
OSSOSS Seminar,Seminar, OctoberOctober 20042004 OneOne PagePage OverviewOverview
Our Founding Established in June 2003 by 17 companies
Our Goal Cross-industry convergence using a network based on open and established industry standards
Our Activities › Design guidelines for interoperable products › Develop liaisons with other industry fora › Implement compliance testing › Institute consumer-focused logo program
OSSOSS Seminar,Seminar, OctoberOctober 20042004 1717 DLNADLNA FoundersFounders
NEC Personal Products, Ltd.
OSSOSS Seminar,Seminar, OctoberOctober 20042004 WorldwideWorldwide ParticipationParticipation –– 181 181 MembersMembers
THETHEUNITEDUNITEDUNITEDUNITEDSWITZERLANDSWITZERLANDSINGAPORESINGAPORE NETHERLANDSNETHERLANDSGERMANYGERMANYFINLANDFINLANDTAIWANCANADATAIWANCANADAFRANCEFRANCEKOREACHINAKOREAJAPANSPAINCHINAJAPANSPAIN KINGDOMKINGDOM STATESSTATES
OSSOSS Seminar,Seminar, OctoberOctober 20042004 DLNADLNA InterestInterest HasHas NoNo BoundariesBoundaries
Multi-national Multi-industry
› CE 22% › Components 33% North › Mobile 3% America APAC 47% EMEA 40% › Network 13% 12% › PC 9%
Other 1% › R & D 5% › Semiconductor 10% › Telecommunications 4%
As of September 2004
OSSOSS Seminar,Seminar, OctoberOctober 20042004 AfterAfter oneone year,year, solidsolid resultsresults
June 2004 Interoperability Guidelines v1.0 published October 2004 Significant product demo at CEATEC
Parallel development paths with strong participation v1.1 Combines home, mobile, and handheld products into one network V2.0 New use case development and technology studies under way
OSSOSS Seminar,Seminar, OctoberOctober 20042004 Today’sToday’s DLNADLNA InteroperabilityInteroperability InfrastructureInfrastructure
Required Media JPEG, LPCM, MPEG2 Formats
Device Discovery, UPnP AV 1.0 Control and Media Management UPnP Device Architecture 1.0
Media Transport HTTP 1.0/1.1
Network Stack IPv4 Protocol Suite
Network Connectivity Wired: 802.3i, 802.3u Wireless: 802.11a/b/g
OSSOSS Seminar,Seminar, OctoberOctober 20042004 Scenario:Scenario: AccessAccess Camera,Camera, PCs,PCs, andand VCRVCR fromfrom TVTV easilyeasily
TV
DESKTOP PC Digital Camera
OSSOSS Seminar,Seminar, OctoberOctober 20042004 Scenario:Scenario: AccessAccess Camera,Camera, PCs,PCs, andand DVDDVD fromfrom TVTV easilyeasily
LAPTOP
TV
OSSOSS Seminar,Seminar, OctoberOctober 20042004