AT THE HEIGHT of the opening ceremonies at CKNX, Wingham October 7, are, left to right, Mrs. W. T. Cruick- shank; the white thatch of W. T. "Doc" Cruickshank, CKNX, president; their grand -daughter, Kathy Cruickshank; BBG chairman, Dr Andrew Stewart; executive vice-president of the Canadian Association of Broadcasters, Jim Al- lard; and the director of station relations of the Canadian Broadcasting Corporation, George Young. The inset shows the remains of the old studio building following the fire, March 8, 1962.

NOW IN OUR TWENTY -SECOND YEAR OF SERVICE TO THE INDUSTRY inautiiimwarik

Vol. 22, No. 20 TORONTO October 17th, 1963

BBG October Hearings 4

A Frank Look at the Agencies 8

This is Radio 10 PHOENIX - LIKE? f YOU BET!

BIGGER AND BETTER THAN EVER! Some things live on and on...like the friendship and goodwill that blooms between CKNX RADIO and its Iisteners. This fact stood out boldly during the year -long rebuilding period just concluded. We simply have to be bigger and better, knowing how the folks feel about us, and to think ...it's been going on for

some 37 years ! Lorrie Potts can give you more in- formation...give him a call and get all the facts. News from Advertising Avenue I About Radio and Television .. . SIGHT & SOUND Accounts, Stations and People

NEW MEDIA manager at MacLaren Benson Ltd.; secretary -treasurer, from 13 countries, including Canada. buyer to account executive on the Advertising Co. Ltd. is Donald De T. Gordon Ferris, president of Mackintosh Toffee portion of the The competition is open to Nike, who for the past seven years Radio & Television Representatives any Rowntree Co. Ltd. account. has been media supervisor at Leo Ltd. commercial aired between December Burnett Co. of Canada Ltd. 1, 1962 and December 1, 1963, and New members of the board are entered by an advertiser, agency, REORGANIZATION OF the Edward P. Lawless, executive production company or radio creative or TV facilities has brought about vice-president of TvB of Canada station. The awards, in 14 three SINGER CO. OF CANADA LTD., tele- new appointments Ltd.; Wes McKnight, vice-president vision and eight radio in the Toronto manufacturers of sewing machines categories, office of and general manager of will be made James Lovick Ltd. and also vacuums and floor polishers CFRB at a presentation Toronto; John T. Ross, dinner in New laundry equipment and typewriters, president Hollywood February 25. associate creative di- of Robert Lawrence Productions rectors of the will move its advertising account to Further information and entry eastern division are Ltd.; Herbert S. Stewart, vice- Ralph S. Freeman, J. Walter Thompson Co. Ltd., forms are available through the a vice-president' president and general manager of of the company and former Montreal, effective January 1, 1964. Hollywood Advertising Club, Box manager MCA Canada Ltd.; and Barry L. of the broadcast department, and Young & Rubicam Ltd., Montreal, 38909, Hollywood 38, California. Thomas, manager of media pro- Allen K. have held the account since 1937. Cupples, formerly manager gramming, Procter & Gamble Co. of of the print creative department. Yearly billings are estimated at NEW VICE-PRESIDENT and general Canada Ltd. Both men will have creative di- $500,000. manager of Kenyon & Eckhardt Ltd. rection of a group of accounts. Re-elected members of the is George Slipp, formerly New vice- manager of the broadcast production board are: Bill Byles, president of president and director of client Stovin-Byles Ltd.; Spence W. and programming department is CANADIAN CANNERS LTD. has services at McConnell, & Eastman Wayne Currie, previously established a separate ad account Caldwell, president of CTV Tele- executive Co. Ltd., where he had been for the broadcast producer. to McCann-Erickson (Canada) Ltd., vision Network Ltd.; Charles C. past seven years. which already handles the Del Hoffman, president of the Radio He succeeds Edgar Ferree, Monte division of Canadian Canners. Sales Bureau; Hugh Horler, vice- who is now creative director The diet foods line was previously president of MacLaren Advertising of D'Arcy CHIC RADIO, BRAMPTON Advertising Inc., New York. included in the Aylmer portion of Co. Ltd.; J. Stuart MacKay, presi- Ferree dent of All -Canada Radio & Tele- had been v-p and gen of K & E for the account,handled by F.H. Hayhurst the past five years, moving to the Co. Ltd., and Hayhurst will continue vision Ltd.; J. Ross MacRae, Canadian office from the agency's with the of the manager of broadcast services, bulk Aylmer busi- U.S. headquarters. ness. Cockfield, Brown & Co. Ltd.; Andy McDermott, president of Radio & Television Sales Inc.; "IN RECOGNITION OF his contri- A. Keith Morrow, director of English ALL -CANADA RADIO & Television bution to the growth of Ogilvy, Networks and Toronto Area, CBC; Ltd. has opened its seventh sales Benson & Mather (Canada) Ltd.", and service office in the U.S. with Warren Reynolds, president of John Straiton has been elected a & Co.; the appointment of Jack Sitta as Ronalds -Reynolds Douglas vice-president of OB & M Inc., New its Detroit -based sales repre- C. Trowell, vice-president and York. He remains creative director sentative, with offices in the general manager CKEY Toronto. in the Toronto office where he has Sheraton -Cadillac Hotel. Sitta is been since 1961. Prior to that he DECEMBER 1 IS THE deadline for president of his own rep was creative director of & house, entries in the fourth annual Inter- Young Michigan Spot Sales. Rubicam Ltd. for 15 years. national Broadcasting Awards This makes an even dozen competition, sponsored by the Also at OB & M, J.A. "Sandy" All -Canada offices in Canada and Hollywood Advertising Club. Last Robertson has moved from media the U.S. year 1400 commercials were entered Stovin - Bytes Appointment MacLaren Advertising AFTER NEARLY TWELVE years BRUCE MCLEOD a veteran broad- with Stovin-Byles Ltd., Lee Raeburn castér, newspaperman, magazine editor has moved over to All -Canada Radio and publisher, has been named vice- and Television Ltd. Most recently president and general manager of Radio limited at Brampton, On- vice-president and of CHIC manager the tario. Leslie A. Allen, chairman of the western TV division, Raeburn has board and president, has announced been on the TV side at S -B for that Mr. McLeod will direct the large- nine years, with one year spent scale expansion program currently organizing the sales department of underway at the radio station which CJOH-TV Ottawa. covers one of Canada's richest markets. Prior to his appointment at CHIC Mr. As a sales representative in McLeod was manager of station rela- the television department of All - tions for the CTV Television Network Canada, he will concentrate on Ltd., and a former general manager for CJCH-TV and Radio at Halifax, N.S. business development and call on a selected group of agencies.

THE EXECUTIVE OFFICERS of the Radio and Television Executive INSTANT Club of Toronto were re-elected Suart MacDonald, whose appoint- for another term at a Board of ment as Sales COMMERCIALS Directors meeting held last month: Emanuel Brown Manager, Western president, Ralph T. The appointment of Emanuel Brown Snelgrove, Stuart MacDonald, whose appoint- president of CKBB and CKVR-TV as media director of MacLaren Ad- ment as Sales Manager, Western TV Barrie; past -president, Kenneth D. vertising Co., Limited, Montreal, is Division, i s announced b y W. D. Soble, president of CHML and announced by H. M. Snell, vice-pres- ("Bill") Byles, President. INSTANT CHCH-TV first vice- ident and manager. Hamilton; Mr. Brown has In his fourth year with S - B Tele- president, Sam Elber, vice-president held a number of important agency vision, Stu MacDonald brings to his ANIMATION of Canadian Sponsor; second vice- posts during the past ten years. He new position 23 years of experience in the president, William W. Vanderburgh, joined MacLaren Advertising in broadcasting and advertising sales fields, advertising manager of Coca-Cola 1961 and was previously broadcast including work in the Offers an Animated TV Ltd.; magazine third vice-president, Douglas supervisor for all accounts handled and outdoor businesses. L. Breithaupt, executive vice- Appointment is effective commercial "mat" in the agency's head office in Toronto. Oct. 1st, president of Breithaupt, Milsom & 1963. service October 17th, 1963 3 . C^ k.Tg['- _ :"Me... _ . r: BBG Hearings

WILL MEET IN OTTAWA OCTOBER 22

THE STORY OF THE SECOND in- night-time AM station for CHFI. The and has since turned down other Radio-TV Ltd., owner of CJIC Sault stance in which Transport Minister recommendations of the BBG on the bids for a Duncan station. Ste. Marie (also applying for an AM Mcllraith has disregarded a recom- further development in this issue, station in Wawa, Ontario), is for an and whether those recommendations A new station a t Steinback, mendation made by the Board o f is proposed by Southern F M station i n Sault Ste. Marie at are upheld by the Minister of Trans- Manitoba, Broadcast Governors is told in the Manitoba Broadcasting Co. Ltd. to 100.5 mcs with an effective radiated agenda for the BBG public hearing, port, will be watched with great in- power of 3,600 watts. terest. broadcast programs received from its to open in Ottawa October 22. studio at Altona on 1250 kcs with a Included in the agenda is an ap- Application has been made to power of 10,000 watts. T V Rebroadcasting transfer the ownership and control of plication by London Broadcasters Hyland Radio-TV Ltd., owner of Ltd. to change CKSL London's fre- CKKW Kitchener from Twin City Only two applications for Broadcasting CJIC Sault Ste. Marie, is bidding for TV quency from 1290 kcs to 1410 kcs, Co. Ltd. to Central rebroadcasting stations are on the Ontario a new station at Wawa, Ontario, on yet after the June hearings the Board Television Ltd. owners of short agenda for the October 22 hear- CKCO-TV Kitchener. 1240 kcs with a daytime power of recommended approval of - an appli- 1,000 watts and 250 wat is night-time, ing. cation by CHLO St. Thomas to move to operate with a part-time studio at to the 1410 kcs frequency. AM Applications Transcanada Communications Sault Ste. Marie. Ltd. is bidding for a new rebroad- The St. Thomas move was to be Seven applications for new AM CKTR (1958) Ltd., owner of casting station at Marquis (Moose financed by to CHFI Toronto pave radio stations will be heard by the CKTR Trois Rivières, is applying Jaw), Sask., to receive programs by the way for its bid for the 680 spot Board, including the bid by Rogers for a new French -language station at off -the -air pickup from CKCK-TV presently held by CHLO, where 'FI Broadcasting Ltd. for a new night- Ste. Anne de la Pérade, Québec, on Regina and retransmit them on chan- hoped to establish a full-time AM time station in Toronto at 680 kcs 1420 kcs with a power of 1,000 watts, nel 7. The Board reserved decision station to expand its present dawn - at the with a power of 10,000 watts. to operate with a part-time studio at on this application March, to -dusk AM operation at 1540. CKSL Trois Rivières. 1963, hearings. opposed the application, saying that A new AM licence for Montreal The Malakwa Farmers' Institute it planned to apply for the 1410 po- is being sought by Radio CHYM- The Department of National De- is seeking a licence for a new TV sition, and alleged 1510 Ltd., to establish a 50,000 watt fence is seeking authority for the CFRB Toronto rebroadcasting station at Malakwa, and were station at 1510 kcs. establishment of a 50 watt station at that 'FI 'LO "trafficking" B.C., to take programs by off -the -air in radio frequencies. 1459 kcs at the RCAF station, Roy V. Parrett, on behalf of a Bagotville, Quebec. pickup from CHBC-TV Kelowna and Souwesto Broadcasters Ltd. are company to be incorporated, is ap- rebroadcast them on channel 5. said to have withdrawn their bid for plying for a 1,000 watt station at the 1410 frequency for CHLO. How- 1500 kcs at Duncan, B.C. The BBG Bids for F M Stations Power & ever, Rogers Broadcasting Ltd. is recommended denial of this applica- Frequency Changes again applying for the 680 spot for a tion after its August, 1962 hearings An application for an FM sta- tion accompanies the bid by Roy V. Parrett on behalf of a company to be London Broadcasters Ltd.'s ap- incorporated for an AM licence for plication for a change in frequency In-laws are like seeds you - don't need them, Duncan, B.C. The FM station would for CKSL from 1290 to 1410 also but they come with the tomato. carry the programs of the proposed covers an increase in power from AM station simultaneously, at 94.5 5,000 to 10,000 watts and 'a change mcs, with an effective radiated of antenna site. power of 1,000 watts. The CBC is also applying for a "ACTiON CPCN Maple Leaf Broadcasting Co. change in frequency, increase in Ltd., owner of CHML Hamilton, is power and change of antenna site applying for an FM licence to broad- for CFPR Prince Rupert, from 1240 cast at 95.3 mcs with an effective kcs to 860 kcs, from 250 watts to srnrANs! radiated power of 2,900 watts. 10,000 watts. ßAR A second application by Hyland Vancouver Broadcasting Associ- ates Ltd. is bidding for a power in- crease from 18,950 to 100.000 watts ERP for CHQM-FM with a change in antenna site. Oite 13say Gets yon SalM! Canadian Marconi Co. is seek- FACTS about ing an increase in the power of short- wave ,station CFCX Montreal, from FRENCH 75 to 500 watts. CHAU - TV CANADA Radio Iberville Ltée has ap- Raie des Chaleurs plied to establish the main studios now offers advertisers of CHRS St. Jean at Jacques -Cartier, Quebec, and use the existing studio in St. Jean as an auxiliary studio. 1 - NEW SATELLITES - 1 Authority to broadcast an oral French program, supplied by the Ed- .overing the 31,000 TV Homes of monton Separate School Board, is the South Shore of the Gaspé requested by Sunwapta Broadcasting Co. Ltd. for CFJIN-TV Edmonton. and Northern New Brunswick areas. RETAIL SALES - $200,000,000 Say you saw it

in

HARDY RADIO & TELEVISION t17:1 The BROADCASTER

TORONTO - EM. 3-9433 MONTREAL - VI. 2-1101

4 Canadian Broadcaster Editorial Is This Really Democracy?

Recent actions by the Minister of Trans- The recommendations they make tare the port, Hon. George Mcllraith, in reversing or conglomerate opinion of these carefully chosen rather failing to accept the reconunendations people, which is in accordance with the demo- of the Board of Broadcast Governors has given cratic system. However, their recommendations rise to indignant cries of "interference" and are handed along for final decision to one man "politics". who, while it is true he is an elected member BROADCASTER of parliament, is still just one man, with one set of opinions, which may favor or discrim- Authorized as second class mail by the There is a definite futility in having a inate against any given applicant. So does it Post Office Department, Ottawa, and Board, such as the BBG, devote the hours it not seem in for payment of postage in cash. does to hearings and investigations into the that this punctilious attempt to quests of applicants, only to have their recom- rule the broadcasting industry democratically, we with mendations reversed. On the other hand, the end up nothing short of one-man dic- Published twice a month by tatorship. R. G. LEWIS 8 COMPANY, LTD., Broadcasting Act prescribes that this is the 3rd Floor, 219 Bay St. - Toronto 1 pattern; that the BBG make its recommenda- EMpire 3-5075 tions to the minister, for his adoption or rever- sal as he sees fit.

25¢ a copy (Directory Issues, $1.00) The point i s that the minister is an $5.00 a Year elected member of parliament, whereas the BBG $10.00 for Three Years consists of 15 appointees. Therefore it is felt We are not presuming to suggest that to be in keeping with democratic principle to our system of government should be jetisoned 17th, 1963 Vol. 22, No 20 October have the final decision in such matters rest for the benefit of the broadcasting industry. with the minister rather than the members of Neither are we casting aspersions at one or Editor and Publisher any cabinet minister. We do RICHARD G. LEWIS the board. submit however that in every field of endeavor, with the one Assistant Editor KIT MORGAN It may therefore be said that the situ- exception of broadcasting, it is felt that the law of the land is sufficient regulation Art Editor ation is not as unreasonable as it might ap- to keep GREY HARKLEY pear, as long as the Broadcasting Act exists people on the straight and narrow path, and Production Dept. in its present form. And this is the point. that insofar as enforcing the law is concerned, BRIAN McDOUGALL there is a well -seasoned and highly effective Advertising Dept. weapon in the criminal code. HUGH B. FIDDAMAN

Secretory -Treasurer and Circulation Manager In order to enforce discipline with the T. G. BALLANTYNE very young, extra -ordinary measures are often required. But as the years go by, common sense Correspondents outmodes the need for spankings and other SAM G. ROSS Ottawa While the Broadcasting Act was designed to see that the regulation of this business was forms of punishment, until an adult mind is DORWIN BAIRD - Vancouver carried through i n a democratic manner -- a able to weigh the wisdom or the foolishness of LAURETTE KITCHEN New York step, by the way, not deemed necessary or de- a contemplated act. WALTER R. WATKINS - London sirable with other, and presumably less power- ful, media -- it tends, to our way of thinking, to defeat its own object in the final analysis. Broadcasting, with its years of useful- ness, has demonstrated that it is a grown man What we mean is that the BBG is com- and an asset to the public. It may have needed prised of fifteen Canadians whose recommend- harsh words or a spank on the behind in its ations represent a reasonable cross-section of early days, but it is now qualified to regulate society. itself, as do newspapers and other businesses.

RAZIO R/£K .+...... ,... ,_yam.: LET 1EM STATION FREEZE! CRAM HAS YES I KNOW T I -I E 33Z OF BUT HOW ABOUT AUDIENCE . THE THE OTHER 67g THAT'S WHO LISTEN TO ONE FOP OUR THREE OTHER FUEL OIL STATIONS

October 17th, 1963 5 Verbatim

JicLee

ADVERTISING AGENCIES

outlzved

USEFULNESS?

Condensed from an address to

the Advertising and Sales Club

o f Toronto b y Gerry Good i s,

President and Creative Director,

Goodis Goldberg Soren, Toronto.

I FEEL LUMPY IN THE THROAT when I Recently, a senior official of the CAAA, I look back into the beginnings of this think what an agency in an advertising agency is. But agency business in the last century, and president, complained a public address about of this time it isn't nostalgia. It's a rising I'm reminded of how far we have travelled the small returns the agen- gorge. cy Here -from a recent issue of Cana- from the days when agencies first fulfilled business. Well, I'm not that much in fa- dian Advertising -are some of the vor of crying in one's beer, but the reason things their best function. No, I'm not thinking of an advertising average agency is or can be: the days of space brokerage, but the step the agency finishes each year with such President, Vice -President, Production Man- beyond, when the brokers found -as media a low net profit is because we have ager, allowed ourselves to carry an increasingly Copy. Chief, Space Buyer, Radio Di- reps still find occasionally today -that they rector, Account heavy parasitic growth of additional agency Executive, Office Manager, often had to advise their clients on what to services. Managing Director, Research Manager, Art say in their advertising space -and how to Director, Public Relations Director, Radio say it. Then, gradually, the clients tended Time In using the word parasitic, Buyer, TV Director, Media Director, to gravitate to the brokers who helped them I'm not casting any reflections or} the Merchandising Manager, TV Time Buyer, produce the best ads. value of spe- Traffic Manager and Creative Director. Then, c ialist services such as marketing, research, in addition to specialized people, there are women's services and so on. I just say that they should not be major specialist departments, such as, Farm Mar- In many ways, I wish we had stopped agency functions - that they keting, French, Women's services, and so there. At that stage we filled a simple, should b e hired outside when needed on; and I could list a great many more as -I satisfying, vitally necessary creative func- -and that they should be paid for as extras am sure -could you. tion. It would be unthinkable, wouldn't it, by the client and not expected to come to return to such simplicity? out of the already -over -chewed -on 15%. Why does my gorge rise at contempla- Another and better alternative is that tion of so many specialists, so many de- they should be pr ovided by the client him- partments? Simple. self.

Canadian 6 Broadcaster Some o6 tke+n coulic't weite ait ad to awe theva skits ...

Do I make this recommendation prima- one or two account men who walked out of five years behind the times in terms of ef- rily motivated by money -hunger. No. For previous agencies with a few hip -pocket fective communications, of making intelli- one thing, in our agency, if we find the fif- accounts. The creative product and the gent, bright advertising, blame agency man- teen per cent doesn't bring us the return we creative production line are both secondary agement. expect -and we expect to do better than in the minds of these people to the great And is Canadian advertising that far break-even -we ask for a commensurate fee. god of New Business and to getting the behind the times? I say yes. I'm as much of No, the main reason I advocate many of client's signature on what may be a second a Canadian nationalist as is Monsieur Cha - these specialist functions being other than rate layout. Some of them couldn't write an put, but I believe that not one of the cam- those of an advertising agency is that I ad to save their skins. paigns annually awarded prizes in the joint think they tend to stifle the creative spirit And don't think the clients don't know competition organized by Marketing, CAAA, and purpose of the agency. Instead of cli- it or don't eventually find it out. One of the and ACA would even stand a chance in the ents and agency representatives giving reasons we won a large account recently competitions held in New York, Chicago, most of their time to consideration of the was mentioned to us by one of the senior Los Angeles or San Francisco. creative output of the agency, meetings are people in the organization. The competing taken up discussing test markets, the ac- agencies had brought out all their top brass, There are times when I feel ashamed - curate meaning of á French word suggested as we had. "But" said' the client, "when am made to feel ashamed -of being in what in an adaptation, or some esoteric -that's a we looked around the table at the other is, or should be, an essentially honest and of good word -problem merchandising. presentations, we realized not one of the worthwhile profession. people making the pitch could themselves My neighbors or friends or relatives I claim that the main function of an write an advertisement or create a story think I had something to do with that an- advertising agency is to produce effective our group of five, each one had board." In noying commercial where the right tooth an creative process. a in advertising; essentially creative background either writing or paste turns ordinary nice looking, nice art. Each one of us is an integral part of How the heck can you do this, how can thinking young men into predatory sharks. our agency's creative process, although you have the rapport so essential between You know the one with the girl on water only I -of all the group -am actually in the client and creative people when there are skis. The one with the incessant pounding creative department. so many people on the party line cutting in of timpani drums and cymbals. on the conversation, sometimes changing Someone should, once and for all, do My neighbors think that lam respon- the conversation and in any case taking the something about abolishing speculative sible for the commercials with the "coffee client's time and attention from the prime presentations. In no other profession do so exciting, coffee so inviting" theme. creative service. you find such wide -spread, irresponsible The basic agency responsibility is to investment in time, energy, talent and mon- Tell me, what would you do if a man communicate ideas based on predetermined ey in the quest for new billings. Architects sat down beside you in the bus and con- 'objectives set up between the client and don't draw up sample sketches and blue- fessed he had just had an exciting cup of the agency for a given product in a given prints for prospective clients; doctors won't coffee? Would you punch him right in the market. do a sample urinalysis to see whether or nose with disgust, or would you just jump not a prospective patient would care to ac- off the bus in case he was homicidal as The person in the best position to de- cept his opinion on the condition of his well as balmy. fine the market, to develop the product and bladder; lawyers won't do sample briefs to to advertising goals or objectives Yet, we talk in this language to the state the see whether a prospective client approves is the people to whom we're trying to coffee, client. of the way he would handle his legal af- sell ten times a night on If given the chance, The people in the best position to carry fairs should he appoint him his legal coun- TV. they would punch us in the snout. I out this interpretive job are the artists and sel. But in spite of the CAAA Code of A- Yes, know, those commercials sell a lot of cof- the writers of the client's agency. And this gency Practices, we find most agencies fee. no wonder. run them often latter group must not be impeded in their hustling their corporate bodies to the most It's They enough. What a price to pay. Antagonize, contact with the source of information, en- willing taker. No wonder there are so many pulverize, mesmerize the consumer for the thusiasms and often gifted powers -of -des- account switches. No wonder advertisers final sale. I say there is a better way to cription who is the client. They must not expect speculative presentations. We as a do it. be treated, as they so often are, as neces- profession encourage it, but it's evil. sary evils, appendages somehow to be put There is such a growing resentment on up with. the part of the consumer towards so many There are those of you out there who commercials, that to ignore it is suicidal. Of course, the obstructive role of these claim ours is not a profession, but a craft. extra services is unintentional and there- Fine. The next time you want a custom - you are a fore not really blameworthy. We all have a crafted dining room suite, try going t o If client, you'd better look strong sense of self-preservation, which is six cabinet makers and ask them each to very carefully at the next ad or storyboard your agency in why I always wear running shoes when I knock together a couple of chairs and maybe lays down front of you. give a speech. I find it less easy to for- a hutch. Tell them, that of course they un- Don't forget that your wife is no more give agency management who perpetuate derstand you'll be getting suggestions from sophisticated than all the other wives. So this concept of a department -store -full of four or five other cabinet makers, and then judge it with her in mind. If you are an a- services as the natural agency burden. Al- you'll make up your mind based on the sam- gency man, remember that your friends and though I think I can explain it. ples you like best. You try it. neighbors judge you and your profession on Don't ask me to help dig the splinters the basis of everything that comes spewing radio, and off It is my opinion that there are not e- out of your head. You'll have deserved the off the TV screen, out of the and newspaper page. nough creative people running our agencies! smash on the noggin with the 2" x 4". the magazine Most of them seem to have been started by If most Canadian advertising is twenty My neighbors hold me responsible for

October 17th, 1963 7 ...the 15 pa cott he do gurcioadly mat a4 to collect ¡tom tIce

continued from page 7... spect people: the wife you con may be your talk was "Have advertising agencies out- those dreadful, unbelieveable liquid dish- own". lived their usefulness". And although I washing detergent commercials which show haven't underlined it. I have been talking to Perhaps it is the low esteem in which a woman's hands looking every bit as young, this subject. Yes, I do believe ad agencies, our calling is so generally held which ac- smooth and dainty as her daughter's. in the forms in which they exist today, have counts for the behavior of so many clients. outlived their usefulness because, to recap: In their dealings with an advertising agency, This commercial, incidentally, has led 1. We have wandered or have been taken everyone at the client's office -sometimes me to a great new discovery. "The Goodis too far from the creative function even at the client's home -becomes a judge Plan to Make All Canadian Women Young which should be our main or our sole or an expert. Or both. I guess it is and Sexy Again." because concern and the many functions which so few of us are sure-footed and sure -minded now make up an agency tend to create true dipping your hands .in about our work and our product that we al- If it's that a multiplicity of Berlin Walls between low ourselves to be pushed this liquid dishwashing detergent mill give around by peo- clients and agency creative staffs. you smooth lovely hands, doesn't it follow ple who often can't tell a good ad from a logically then that a dip with the whole bad. 2. We have allowed our agencies to fall body will give women bosoms, shape- into the hands of businessmen better It is because we have never convinced rather lier hips, and skin we'd all love to than creative people; touch? the client that we are traditionally profes- like a butcher I am seriously thinking of negotiating with running a farm. Therefore this sionals that he wants so many services for essen- the manufacturer of this fantastic product, tially creative function is not, in any the 15% he so graciously allows us to col- & to market large, bathtub - case, really possible. Proctor Gamble, lect from the media we use for his adver- shaped drums of the stuff with zip -top cov- tising. He's a real good sport. 3. We have not been successful in evol- ers. I am calling it the "Ponce de Leon ving a professionally superior product Fountain of Youth Bubble Bath." Do you As Howard Gossage has put it, the to warrant the money invested in our think I'll do well with it? commission system is immoral. Our income services. So there must be a better is dependent upon how much money our cli- I've asked twelve agencies to make way. ents spend. Imagine a lawyer being paid by presentations for the handling of this pro- the courts instead of by the client. It would 4. The attitude toward agencies and the duct. We can't handle it because of an ac- thus be in the lawyer's best financial inter- demands made on them by count conflict with Trend Liquid Detergent. clients ests to drag his poor bedeviled client into leaves much to be desired. court as often as possible. I often liken I don't want to feel ashamed of the it 5. The very financial base upon which to a doctor being paid by the hospital, business I'm in. I want to go home to my it our existence depends is shameful being in his best interest to plop his patient wife every night feeling I've contributed and wrong and suspicion -making in onto the operating table as often as he can. something to society during my day. And I the minds of our clients. don't want to have my children ostracized We work for the client, but we're paid 1 would like to see our work limited to because their dad is in that business where by the media. Antiquated, ridiculous and the creative function. they promise you a gun with every package immoral. No wonder the client suspects we I would like of Cannon Pops -but then you find you have to see these organizations padded his media appropriation every time working to send five bucks under high and established creative and a box top after all. we lay a budget before him. Let's change standards so that they can say to clients the compensation system. Sam Goldberg has just coined a slogan "Stop treating us like an art studio. You for our creative department. "Love and re- Well now, the theme I agreed on for this pay us to give you the best, most objective !.,f,ál.%x,l"/^.;..Wee, eH,eeq/xCh`.e,,Cí>eAr:-- counsel, and you're only wasting your mon- ey if you don't listen". RADIO NEWFOUNDLAND I would like to see us paid solely and directly by our clients and the amount of payment to be dependent on the amount of VOfl \4 .ÇKCM . ÇHCM work it represents, rather than a percentage cut off the media, joint. I would like /0, 000 watts eat' watts Z0600 watts to see teeth and sincerity put into our code of ethics so that if our practice didn't stand up to the code, heads BEST BUY IN Saavut would role. I would like to hold my head, 'ask the all Canada man up high wherever I walk, albeit as an adver- S"o^ lLiJ :QR tising man...... ,,;:.cfSbGr.'obu..45 ett

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8 Canadian Broadcaster Daily happenings on radio STATI0N I and television stations CALLS from c'tast to coast.

CFCH NORTH BAY River on the lake ship the Chief CKPR-TV covered all the high- with the winner of tonight's car." Commanda. This came to more than 6 lights of the fair with film on the When the winner had been inter- $100. p.m. news and special bulletins an- CFCH NEWS DIRECTOR J. J. "Bob" viewed, first by Ron of course, and nouncing the car winners. Lewis remembers the good old days Out of towners too are support- everyone had lost their stunned ing the when the Town Band performed every project. "Mac" McCormick, CKPR Program Director Bill awareness, Mayor E. Reed of Fort president of the Sunday in the sguare and drew crowds Powassan Golf and Moyer, along with General Manager William said: Country Club turned over all of one and of In a Fraser Dougall News Director local residents. city like "Ron, in all the years I have which thousands day's green fees to the fund. (Po- Ron Knight were talking about some North Bay, attracts known you, this is the first time I wassan is about 20 miles south of way of ending the C. L. E. with a of tourists each summer, Bob thought have ever seen you scared. However, North Bay.) grand flourish. the lack of such a form of relaxation you and your whole organization are a crying shame, so last year he tack- Local architects and engineers The idea they finally came up to be highly complimented for this led the City Fathers with a propo- are also helping. The City Engi- with sent Ron Knight, in full Knight's very colorful idea. It has added sition that CFCH would raise half neering Department donated a sug- armor, mounted on a horse, charging something to this fair that will never the necessary finances, if the city gested drawing for the bandshell. through exhibition attendants to in- be forgotten." would guarantee the rest, to con- Local architects are now planning to terview the winner of the car draw, Later, Bert Badanai, M P f or struct a bandshell that would house submit a drawing of how they think and address an estimated crowd of Fort William and George Wardrope, local bands and orchestras, and also the bandshell should look, and at 20,000 spectators. of mines for Ontario and MP suffice for outdoor dramatic presen- least one engineer has offered his minister When the winner of the car was for Port Arthur, along with the ex- tations, films, and variety shows. services to the project. announced, Ron, mike in hand, char- hibition board, shook hands with Ron At the same time, CFCH was In the works for the future is ged in on the horse, much to every- and congratulated him on a most col- finalizing plans for an outdoor Sing - another Singalong , and then an all- one's surprise, and said: "I come orful and wonderful ending for the along, and it was decided to take up night Telethon.. here on a Knight's errand of tribute annual exhibition car draw. a silver collection, the returns to be to ye old on of C.L.E.; behalf CKPR CKPR later thanked Malibars of used as the first entry in the Band- radio and TV and all our Lakehead Winnipeg who, at the last moment. shee CKPR FORT WILLIAM friends and listeners whom we deem flew the Knight's costume to them; to be everyone, I ask you to join me Bert Seaman, who provided the use a shell fund. The Singa long was huge THROUGHOUT THE WEEK Jf the in the I would applauding C.L.E.; of one horse, by the name of Tiger; success, and almost $100 went into Lakehead to who Canadian Exhibition, CK- like hear for all those have to Delinsky and Lark, one camera the fund. PR's news department had covered helped to bring us another exhibition, crew who got such factual, pictur- facet and had By spring of this year, CFCH every of the fair, urged the most thunderous applause that esque news coverage through the the public to support the exhibition, has ever echoed through these Can- had a new general manager, Reg midst of the exhibition confusion; even to the point where an entire adian Lakehead grounds; Carne, who saw this as a worthwhile Exhibition and last but not least to Ron Knight, editorial on "A Knight o and my last request is that I be community effort and threw himself who had never before ridden a horse. into the project wholeheartedly given permission to speak first... editorial on "A Knight On The Town" into the project whole-heartedly. was devoted to pointing out the high- Reg's confidence in the community lights and fun of the entire fair. Fol- project paid off when the first fund lowing this, people were encouraged to write their own editorials and air raising event of the season w a s them on radio. Many listeners staged. CKPR took advantage of this offer. At a giant street dance held at broadcast live and direct midnight, Sunday, August 4, four Radio events at the fair, in- local bands gave their services, many exciting cluding the car draw where compe- Garland Beverages of North Bay do- tition was high in beating the com- nated trucks for a stage, the Domin- to the draw on the stage. ion Store donated their parking lot, petitors and the City Public Works employees worked on their own time to erect snow fencing around the dance area on the parking lot. The local Kinsmen INSTANT ran a pop and hot dog concession, to raise extra funds. Staffers got in on COMMERCIALS principal or principle ? the act and for a dime you could have o dance with one of the CFCH on -air personalities who were sport- Both. Principal man at CFQC radio, Station Manager ing their new CFCH Top Hats. Add- Vern Dallin, doesn't mind a little fuss when there's 50 'admission, the ed to the cents INSTANT a principle involved. As Vern street dance brought almost $600 to there was when evolved the Bandshell fund. ANIMATION the controversial "Dallin plan", a move that endeared him to some, annoyed others. In the course of his Then the community spirit really duties as school board member, Vern proposed the began to roll. The Ontario Northland Offers a "Bonanza" to complex scheme by means of which Saskatoon Railway turned over the entire take TV Stations children would be assured a maximum number of from a moonlight cruise to the French hours in overcrowded schools. An issue still hotly discussed in Saskatoon. The scheme typifies the CFQC attitude to public Misers aren't much fun to live with, but they service. No mere board members, the CFQC staff make wonderful ancestors. take an enlightened part in community affairs, including the most controversial. They're part of the community family ... and that's why CFQC is part of the life of every Saskatoon family ... a most ACTION/ CPCN important part. RADIO -TV CFQC tIAI1UNb' CALGARY radio - Saskatoon

October 17th, 1963 9 This is Radio

RADIO SELLS ABC -- SIMPLE AS ABC by Ben Holdsworth

Colgate-Palmolive Ltd. of Tor- been tried at one point or another, * Direct response by trade and con- you use "Super-" as a prefix. So, onto and Foster Advertising Ltd. from contests to premiums to deals - sumer, which could be measured;- Colgate used the stress on such un- and at trade level as well as con- * Significant share -of-market (at heard-of designations as the have proven a couple of points size it- sumer. All brands in the category least half of the leader's share), self: one pound, two pound, three - the during current year. These have been built upon massive adver- within six months of full-scale pound. points may well be suggestive tising and aggressive merchandising - marketing; Price? Each package size had to and and for some to make * other advertisers market- years, it even Advertising which could be pro- a pre-printed price. ing groups in today's confusion tougher on a new brand. jected or modified to all regions Advertising? In-store merchan- of high-falutin' concepts and (In addition, there is competition of the national market. marketing mixes (or is it `mix- for share -of -market from price com- ups'?) petition regionally and nationally, plus slopover strength in the Heavy Colgate and Foster began last Duty detergent class from other -pur- year to get down to the serious prob- pose detergents and soaps. Yes, lem of launching a new heavy de- Virginia, there is a soap --still! tergent in the Canadian market. Per- Tide is tops in market share. haps some of the hard -goods men This product has been the target of haven't caught up with it, but this all other brands for many a Nielsen may make them think: it's probably period. This product is made by a the most -competitive product cate- company with headquarters in a gory of all consumer items in the Southern Ohio city. market place! Ask the little wife, Dad... Why should Colgate, or any other competitor, for that matter, choose Such giants in advertising (and to contend with a new brand in this sales volume) as Tide, Cheer, Surf, market at this time? Fab and Super Suds (the last two be- longing to Colgate, to be sure), have Challenge of Volume reached dominance in a very large market. The answer to this for Colgate Virtually all of the tricks have is evidently in the challenge of vpl- Colgate - Palmolive introduced - ume. In Canada, Colgate's position - its new Heavy Duty De- very much like many other consumer- tergent, A B C, to the Maritimes market in January of this UHER product firms dealing with the super- year. The advertising medium used was radio -- and only market and other corporate -retailing - Portable Tape Recorders radio. Now the product has been taken to Quebec, using depends on constant growth, con- stant competitive activity, constant the same marketing mix of all-out radio and strong in- 4 SPEED pressure. store display. Complete simplicity of approach is the Therefore,in January, Colgate's theme throughout the marketing plan, and it's working! FULLY team got in some muscular training dising? Dealer mark-up? Again the for the Detergent Cup (no "grey" is The Word is Simplicity simple, direct approach was used TRANSISTORISED allowed in any detergent discussion), all the way. by massive attack on the Tide. It How did the group go about this was in the Maritimes, chosen -as a formidable task? Let us take dealer incentives, to reverse the order of the questions, AVAILABLE FROM good trial market because of its In a word: Simplicity! history of tough resistance. but to get at the historical phase The product which had been de- most important in launching a new M Colgate's marketing men, and veloped by Colgate research was a product. Foster's advertising men had put good one for heavy duty (HD) laun- For the six-month introductory their heads together day and night dry. It was, Colgate felt, a product period decided upon by the team, prior to the "trial marketing" down with which the consumer would find dealer return would be higher, sig- WA. 2-2103 east. They had determined that complete satisfaction in use. nificantly, than for any competitive the approach must be: Let's make the whole program product. This has been forgotten CALOWELL EOUIPMEpNTCO. * Immediate returns on expendi- said the by marketers, but it LT Simple, Direct, Personal, occasionally 447 JARVIS ST TORONTO ture in advertising and merchan- team. Let's not scatter our message. works, as Colgate has now once a- dising; Let's do it without confusion... gain shown. Decisions followed. The pack- In-store merchandising was de- age was designed as a simple, pri- signed to dominate -and to fit the KEY mary-colors enclosure. The pricing complete concept of simplicity of was simple (39, 69 and 99e -three product -appeal, packaging, and To only); and the sizing was one-, two-, pricing. the and three -lb. containers! On Advertising was simple indeed: one four -ounce, etc., BUSINESS nose, not -lb. one medium only -but all of it! (which has been the practice to date). Analysis'by Colgate and Foster IN THE Moreover, the "sizing" question the marketing requirements for confused, say of in packaging has been this new product -called ABC as if by such appel- the Colgate team, you didn't know by now -resulted in a $1.00 word, Dad) as lations (that's a simple choice. WHOLE NIAGARA PENINSULA King Size, Giant Size, Colossal Size, and the various combinations when Beginning in January of 1963 Reps. DIAL 61 0 The trend is to balanced programming PAUL MULVIHILL & CO. LTD C G. N.MACKENZIE LIMITED HAS SHOWS Toronto Montreal Kl B 9 MONTREAL TORONTO WINNIPEG ST. CATHARINES 1434 St. Catherine St. W. 433 Jarvis St. 171 McDermott

10 Canadian Broadcaster ...all the Talio etatiou i,t the the Colgate Heavy Duty detergent been done in the Atlantic provinces. atted ABC was offered for sale in the Once the decision for the medium V(a- Maritimes by radio advertising, by had been made, logic determined its radio only, and by all of the radio own course (as more of the thinkers stations in the market! will not always know!) ADVERTISING SPECIALITIES PRIZES FOR QUIZ SHOWS The plan called not only for The Colgate -Foster team did simplicity. It called for directness the simple thing. They took the basic Pens Pencils Memo Books SERVING BROADCASTERS Hats Balloons Rulers, of consumer appeal - and this leads product story, the elements of the etc. FOR OVER 15 YEARS FOR TRADE SHOWS-CONVENTIONS, to the term so dten misused, "In- marketing strategy, the approach, in DEALER MEETINGS digenous." direct fashion, to the retailers and NEIL S. O'DONNELL LTD. had been to the radio men. Free Scripte Pen Once the decision if you mention this ad with your enquiry made for radio, the other decisions As in the Maritimes, Colgate 1652 Bay"`ew Ave. followed. What do the Maritimes and Foster sought support, co-oper- Toronto 17 Tel. 485-0781 10 Castleknock Rd., Toronto. HU. 8-8601. radio consumers accept most readi- ation and merchandising help from ly? Sea shanties are, you would say, radio. (This, as another aside, is a traditional. Sea shanties were used, point for our radio men - it was one RESEARCH MISCELLANEOUS of the main for but simply, as in "A ... B ... C". reasons choosing radio only in the regions now - and CANADA'S MOST COMPRGHEr.:, Country & Western? Very popular in MARKET RESEARCH SERVICE CLIFF McKAY will carry on westward). the Maritimes. So, C & W themes were woven into the massive all - The team chose to give a major radio campaign. Plus straight, simple radio personality in Quebec, Ger- udic product sell. maine Dugas, the sales elements, LIMITED 107 Carlton St. Telephone the points -of -stress. She was com- TORONTO - SIS Broadv,ew Avr, HO 3-1144 As we say, like ABC! MONTREAL 3290 Brrnard,n S,,...,. missioned to produce the right ver- - RA 85360 Toronto EM. 3-3525 High Awareness Factor sion for the product. For Quebec radio - and for Quebec people. Her an an- In 12 weeks the team had commercials are on the air. In Que- FILM SERVICES FLOWERS a cer- for very occasion swer. The objective had been bec, we understand, there has been tain of the market, bear- percentage much the same response from the NDUSTRIAL FILM MAINTENANCE WVINONA enjoyed FLOWERS ing in mind the total shares radio station operators in the mar- TV FILM SERVICE LIMITED by brands. In 12 weeks 131 Peter the leading ket as in the Maritimes - co-opera- St., Toronto, EM. 2-2501 413 Bloor St. E., Toronto, WA. 1-2303 the new one -- Colgate's 'A B C' -- tion. did a consumer check and found that Results in Quebec? It's early, ilm Procurement the factor was even "awareness" but the report is good - and simple. and higher than had been anticipated. BOOKS What about sales? In less than the onitoring T.V. off air By Mail projected period, sales volume ex- CJ C H TV For Agencies ceeded the target point. At the six- - Book Dept. month period, the finish of the test, MAGNETIC FILM STRIPING the oblectives had been reached and HALIFAX RAW STOCK 16 MM Canadian Broadcaster surpassed, both in consumer aware- 219 Bay St., Toronto ness and in share -of -market antici- 0a4 PHOTO -SOUND LABORATORIES pated. 100 ADELAIDE ST. W. TELEPHONE Marketing and advertising per- TORONTO 364-5335 sonnel in other product groups will be interested to know that the Col- Telephone on from the Number One gate plan has moved PERSONNEL. Maritimes, is in Quebec (as of July) Answering and will continue on westward to the national scene. station WANT A MAN? Service You think, perhaps, that the end of the story is there? Not so. WANT A JOB? The Colgate -Foster team went in the Answers your phone into Quebec as if they had never whenever you are away else. approach A been anywhere The TRY SMALL AD IN - from your office or was to be simple, direct and indige- nous. So, they made it so. Once residence. again, the same formula of pricing, Canadian Broadcaster sizing, packaging, in-store tech- Number One Phone for Booklet in niques - and radio only. Toronto Montreal Price What Quebec? PRINTING 924-4471 UN. 6-6921 In the interests of bi-cultur- levticet alism (see our next issue, sir), we IMPERIAL PRESS want to commend the ABC team for "Mr LIMITED DAVID BRUCE COWPER its wisdom. At the same time, we INSURANCE ESTATE PLANNING to who may PRINTERS should point out others Paul Mulvihill NEW YORK LIFE INSURANCE CO. want to emulate this pattern, that We have expanded to serve you better. there are dangers ahead. & Co. Ltd. 443 UNIVERSITY AVENUE TORONTO 2. New Address TORONTO - MONTREAL Bus. EM. 3-5311 RES. HU. 5-2956 What did the team do in Quebec? 548 King St. W., EM. 4-9261 The Quebec division sales team fol- lowed the winning pattern. The pro- Representing these quality duct was the same, as was the pric- television stations RADIO ing and packaging. (ABC, after all, oo -1280 RADIO -1280 RADIO -1280 RADIO -1280 in is a good bi -lingual brand...do you CKVR-TV, Barrie think might have been deliberate?) CJCH-TV, Halifax it O The decision was made to fol- CHOV-TV, Pembroke low radio patterns in Quebec as had CFCL-TV, Timmins CO

LA VOIX DU CANADA FRANÇAIS A MONTREAL* The trend is to balanced programming a G.N. MACKENZIE LIMITED HAS SHOWS e ma THE VOICE MONTREAL TORONTO WINNIPEG OF P11OICM CASACA 1 REALER M 1434 St. Catherine St. W. 433 Jarvis St. 171 McDermott ax RADIO -1280 RADIO -1280 RADIO -1280 RADIO -1280®

11 October 17th, 1963 reeew, ,ffletemkeemee : York Letter SARNIA New ninth in Canada FCC WOULD FACE U.S. BROADCASTERS per capita income by Laurette Kitchen Covered Completely A TALL, DARK AND HANDSOME from David Krank for the Ajax Oil Mr. Minow's "Vast Wasteland" pro- lawyer told the American television Company." nouncement of a few years ago, his hierarchy last week warning did by there are too Or: "Good evening, ladies and not go unnoticed. many commercials on the airwaves. gentlemen. The President has just As one observer put it: The And the thousand or so top askedCongress to declare war. We'll charge that television is overcom- echelon men listened, for the young be back with that story after a word mercialized is not news to anyone, CHOK man with a Southern drawl was the from our sponsor." least of all to the broadcasters new chairman of the Federal Com- The FCC chairman was har- themselves, but the big question is, Sales Management - lune '63 munications Commission, E. William pooning the late evening newscast what can be done about it? Govern- who $eery, succeeded "Vast Waste- which begins with the headline of ment limitations? Self regulation? land" Newton Minow a few months the day, followed by the announce- Actually, Mr. Henry's speech ago. ment: "F or that story and other 4s. was a follow-up of an action formally In his maiden speech to the news, we'll be back with you after initiated by his predecessor, Newton International and a message from (blank, blank) Paul Mulvihill Television Radio Trust Minow and the FCC who proposed a Society luncheon meeting in New Corporation." rule -making procedure looking for- & Co. Ltd. York, Mr. Henry warned the broad- O r: "Four dead i n Alabama ward toward some means of limiting casters that the time had come to do F. bombing today. Now, Joe Smith for the amount of commercials on radio TORONTO - MONTREAL something about "overcommercial- the (blank, blank) Oil Corporation." and television. ization of the airways." Representing these quality And for the Late Shows, the In fact, there are today two bills radio stations "When it comes to a question viewer may be "baited with solid in Congress which would restrict the o f values and their priority," h e programming for the first 20 min- broadcasting commercials in time c CJFX, Antigonish said, "The Communications A t utes," said Mr. Henry, "but then and number. But there are at least CKBB, Barrie leaves no room for doubt. However switched to double and triple spot- scores of lobbyists fighting it, so important advertising may be to the CFNB, Fredericton ting once he's hooked, and stuffed that the chances of their passing are industry, it is not sacrosanct." with commercials every five minutes very slight. Government control is CJCH, Halifax To emphasize his point, E. thereafter." highly unpopular in the United States. CKLC, Kingston William Henry gave the following Which will stretch a 90 -minute The answer therefore seems to CHOV, Pembroke admittedly exaggerated illustration movie to two hours or subject the rest with the broadcasters them- CKTB, St. Catharines of the introduction of a newscast on viewer to very poor editing, in which selves, through their National As- an American network: CHOK, Sarnia the movie is cut to three-quarters or sociation of Broadcasters. e and half of original length. CFCL, Timmins "And so, ladies gentlemen, its As to the effectiveness of self - it looks like the end of civilization a Mr. Henry did concede that a regulation on the part of the indus- . ; ..;<;: as we know it. And now let's hear ,. . . `: K.:..::;.::r'::;:.. ..,.,v::::;::<:::'>::.,: <; ..... ::>:,:::.:>:z>;z:::::.::, y,':.: try, even Mr. Henry is dubious. "The :.: 6.y,::5:'.:.::.::::...... ; . r.:::.;:::...... commercial enterprise such as Amer- N ican television is in need of money National Association of Broadcast- to operate but he pointed out that, ers' Seal of Good Practice (displayed on screens of those who subscribe Old gardeners never die-they just spade away. at least as far as the networks are concerned, revenues and profits are to it) is indeed highly prized," he substantial. Over the last ten years, said. "But the strength of one's con- revenues have increased by about science in this area is too often di- 41/2 times and profits by 51/2 times, rectly related to one's profit pic- he said. ture." ACTION CFCN "Nothing succeeds like busi- The FCC boss, however, ap- ness," he added, "and I for one ad- peared to bend backward to give the mire your business acumen." TV industry another chance - per- haps a fair warning. AISI^CÁLGA Y Though Mr. Henry's speech did not rock the industry as much as did "I recognize," he said, "there are genuine and serious problems in- volved in the question of whether the FCC should attempt to establish advertising standards. No member of the Commission would consider the adoption of a rule that we were not convinced the industry could live from Radio Reps Limited with and live well." He invited representatives of Memo to Gordon Sinclair the stations, networks, program pro- Keith Dancy ducers and advertisers t o meet Danny Dooner "face-to-face" with the FCC some the subject CFOX, Montreal. time this fall to discuss of legal commercial limits and then hinted that maybe some action may be taken in 1964. Your Lakeshore coverage area has greater population than OBITUARIES London or Halifax. Am looking forward to Hamilton, Ottawa, TWO WELL-KNOWN broadcasters came to the end of the road last your trip to Toronto during CCBA Convention. week - Burt Hall, who retired November of All - FERRIS 1959 as Montreal manager GORDON Canada Radio & Television Ltd., was Radio and Television Reps Limited passed on October 10. He 69. Also on October 10, Georges Guerrette, former manager of CJEM, Edmundston, N.B. succumbed to cancer after a prolonged illness. He was 49.

12 Canadian Broadcaster ... of shoes and ships C4ewe4i OVER THE DESK I and sealing -wax - of cabbages and kings in the Uppov

IT WAS LIKE A DREAM come true power of five watts, give or take a from the Bruce Peninsula to Water- up at Wingham, October 7, when the watt or two. loo County, from Dufferin County to Ot/awa story of the devastating fire of March South Huron. C1a&q In 1935, 10 -BP became CKNX, 8, 1962, at CKNX had its happy end- with a full commercial licence, pow- With an audience of well over ing with the opening of the new sta- ered at 50 watts on 1200 Kcs. 300,000 people, these stations broad- tion before an enthusiastic crowd, cast from Wingham, with a popula- mainly of townsmen and people from In 1955, CKNX-Radio gave birth tion of only 2,800. neighboring towns in the station's to CKNX-TV, Channel 8. We question whether there is area. In 1959, power was increased to any counterpart of this operation the weather was kind, as 2500 watts. Even anywhere in North America, where V -TV o n CH( the sun shone the happy event March 8, 1962, was the date of news, sports, social events and ev- and lit up the scarlet lights in the the fire. eryday happenings are reported from maple leaves to give the scenery the October 7, between 30 and 40 towns and vil- breath -taking glow that typifies On- 1963, they opened their new building. lages, with equal emphasis. 3t0/ tario in the fall. 4 Broadcasters everywhere freely There was another light too, in admit that CKNX is a pattern for all the eyes of the pioneer DO« broadcaster, Anecdotes about "Doc" are as broadcasters to follow. And the key- Who months "Doc" Cruichshank, 19 abundant as they are colorful. note is people. before had seen the stations he had started 3 7 years ago with his own There was the time when he Besides "Doc" himself are his 4411 DMa eta&t. soldering iron and a bunch of bits rather reluctantly accepted an invi- brother John and his son, "Bud." and pieces in his radio repairmen's tation to address the convention of Once CKNX ran an advertise- kitbag go up in smoke, and now saw the Association of Canadian Adver- ment in this paper, signed by i t s Paul Mulvihill the kind of station he had always tisers. 66Doc" insisted he was not staff, who were pictured in it. The dreamed about grow up on the ashes. used to standing up in front of an ad was headed: "Please do not of- & Co. Ltd. audience, but he gave in. TORONTO Wilford T. Cruickshank was a fer u s a job, because w e like i t - MONTREAL radio repairman way back in 1926, Before his session, he fore- where we are." gathered in his hotel room with a Representing these quality and it was because of the medical - Senior in terms of years of ser- few of us, while we spoke encour- television stations looking bag he carried with him on vice with the station are Scott Reid aging words, telling him how good his repairing rounds that he earned who joined in 1937, as chief engi- was going to be. CKVR-TV, Barrie the nickname of "Doc", or so the he neer; Ross Hamilton, commercial legend has it. We "encouraged" him between manager (1940); Johnny Brent (1941). CJCH-TV, Halifax liberal nips from a handy bottle, and One wintry day there was a I am sure there are more and CHOV-TV, Pembroke when the blizzard blowing so hard it was im- time came for him to step apologize profusely for any omis- CFCL-TV, Timmins possible to step outside the house, on the platform, we were all well sions. so "Doc" started frigging around bolstered, all, that is, except "Doc", And that's all for now, except with some of the pieces of wire he who hadn't taken a drop. buzz me if you hear anything. used to build receiving sets, to see Doc stood up in front o f t h e SELL RICH if he could fashion a transmitter. awesome group of advertising VIP's "The extraordinary part of it all as cool as a cucumber. He cleared NORTHERN was," he said, "it worked." his throat and, as nearly as I can ONTARIO remember, said: "W e 11! Back i n "Doc" named his new baby Wingham, o n CKNX, w e never ad- J -O -K -E, because this is exactly dress our audience as `Ladies and what it was. Then, one day, someone gentlemen'. It just isn't allowed. We Canada's 3rd highest wage asked him if he knew he was sup- call them `folks!'." OUR posed to buy a licence for "one of earners work, play and buy This i s the way i t was, and those things". SPONSORS in CKSO's coverage area. while push -buttons have insinuated "Doc" couldn't believe it, but their way into CKNX, with the com- ARE These wage earners buy na- was finally convinced. ing o f television and t h e newfan- tionally advertised products Probably the authorities were gled inventions, there still prevails BUSY unable to take J -O -K -E seriously, o n this one station the feeling o f - the ones that sell with people talking to people, which PEOPLE ! because it was licenced a§ 10 -BP. has CKSO-TV and Radio. been the keynote of "Doc's" suc- After continuing to amuse his cess. friends with his contraption for an hour a day, working for a steel works 4 CHOV RESULTS ARE WHAT in between, for a time, he decided "Doc" calls his area the RADIO -PEMBROKE that maybe broadcasting was better, "Town and Country" market, and COUNT! so he came up with CKNX, Wingham, with very good reason. which it has been ever since. CKNX-Radio and -Television RESULTS ARE WHAT The original 10 -BP first went perform a unique function in t h e See Paul Mulvihill on the air February 20, 1926, with a l i v es of Western Ontario people, YOUR CLIENT WILL GET!

See the All -Canada Man. TELEVISION MARKET RESEARCH & SALES PROMOTION DIRECTOR ,///iiiiiiiii Ross A. Mc Creath, Manager, Television Division of All -Canada Rodio and Television Limited, announces the appointment of M. L. "Tommy" ; h Thomas as Market and Sales Promotion Director. % );; I He returns to All -Canada after working with the Radio Sales Bureau since its inception in 1961. Thomas' experience as Promotion Manager I Co) for RSB will be invaluable in developing new areas of sales activity for All -Canada's TV Division.

Sudbury, Ont.

October 17th, 1963 13 Automation

USES LESS MANPOWER MORE EFFICIENTLY

MANY OF US have automatic trans- In radio, automatic programming ated on a pre -arranged basis. The with a coding device. The cartridge missions in our cars, and our wives techniques have been slowly advan- complexity of the system can vary in the playback unit, carries a series have automatic washing machines at cing on us for a number of years, considerably depending on your own of digital pulses, which determine home. Those of us employed by large first with the advent of conventional program requirements. the order of operation of the various and more companies are accustomed to having reel-to-reel tape recorders A typical type of FM program- pieces of input equipment. The re- TAR AufoM7lc TAR CONTol AVfOMTIt CONnROI_ ming, or perhaps evening program- cording of these pulses is done by means of ming on an AM station, is the type the telephone dial in the I of programming that is long on music, systems programmer. short on talk, but with provision for With this much equipment, we commercials, ID's and hourly news- now have a number of tape playback casts. devices, which will switch on and

e -o_- Cc =T -7- - 2. MUSIC FILL (reel-to-reel) AUTOMATION was the subject of four papers delivered at the 1963 Convention of the Atlantic Association of Broadcasters. This is the fourth, delivered by J. P. (Jim) ó ó - Watson, Specialist, Broadcast Sales and Service (Atlantic -,=. Region), Canadian General Electric Company Ltd. = 7. TALK TAPE (ATC PC -2)

O 1 The equipment needed to achieve off in a predetermined sequence, and this type of programming includes thus provide automatic programming. 4. ID's (ATC PC -2) two standard reel-to-reel ma- tape The next feature to add, how- 1. MUSIC (ATC-55) 3. SPOTS (ATC-55) chines carry your to musical pro- ever, is a time control, so that news- gramming. These can be any standard L 4_1 casts can be inserted precisely on tape machines, which are modified the hour, or at predetermined times to accept a 25 cycle tone cue, right within the hour. º on the sound track. We then need a king-size cartridge tape machine, When this unit triggers at a pre- capable óf holding 55 commercials, determined time, it automatically puts 5. NEWS (ATC PC -2) 6. ACTUALITIES & FEATURES (ATC PC -2) and, in addition, two standard play- a five second fade onto the music of our paychecks computed, printed and recently through the introduction back machines, one to carry the that is being played at the moment signed by a machine. Automation of cartridge tape machines. During this newscast, changed hourly, and the and then cuts automatically to the of some sort has already invaded every period there have also been trials second one to carry the station news or ID tapes, as determined by facet of our lives, including the area systems for the automatic selection identification. the system programmer. of broadcasting, where it affects not and cueing of records. We now have a system, which only our but In the case of these latter two lives, also our liveli- These equipment improvements about six hours of pro- hoods. machines, any standard cartridge will carry have allowed broadcasters to im- tape play back unit, which incor- gramming and run completely unat- prove the efficiency of their oper- porates tone cueing and remote start tended, with the possible exception have ations and at the same time stop facilities can be integrated into of changing the news tape at every provided a better product to the the system. hour. to listener at a lower cost the sta- news tape would re- INSTANT tion. Stations that make extensive Commercials of course could be This be corded on a use of pre-recorded tapes also find put on a third reel-to-reel machine, cartridge in a separate COMMERCIALS record studio. they benefit from improved control or even on a third cartridge play back over program policy and execution, unit, but such an arrangement would This type of programming is while at the same time providing restrict the flexibility of making last suitable for an FM outlet or for per- more creative time to the program minute changes, which is something haps evening programming on the INSTANT personnel, since they are relieved that can be done quite easily when average AM outlet. I would guess from many mechanical responsibil- each commercial is on its own sep- that if you could get eight commer- ANIMATION ities. arate cartridge tape. cials per hour on the average AM outlet in the An automated radio system re- To integrate these pieces of evening hours, such as is suggested in quires the addition of suitable con- equipment into an operating system, this format, we would all be doing quite well. Animated Commercials trol equipment, so that some of the we require a systems programmer. program sources which you already This programmer consists of a stan- Now, let us see how the format on a "slides" budget a have in your station, can be oper- dard playback unit, in association can be stepped up slightly to give somewhat different type of program- ming. FM RADIO FACTS The music can be interspersed with commercials, rather than having CJBQ 28.03% of telephone homes in Belleville and them back to back every fifteen min- utes. In addition there is provision RADIO Trenton have FM receivers. for a talk tape, to introduce the BELLEVILLE and musical selections that are coming 68.15% of telephone homes in Belleville and up. The selections are introduced TRENTON, ONTARIO Trenton listen most frequently to CJBQ-FM. every half hour; twice within the hour a music fill tape, which is in- Another serted is selected but not introduced. This is merely a musical tape which STOVIN-BYLES can be faded out to insert time an- Station nouncements at predetermined time intervals. The only additional equip -

Canadian Broadcaster 14 ment required beyond this is one Assuming that you already have tape machine for the additional talk on hand two tape machines, plus two information and another for the music cartridge tape machines with the re- fill information. These basic sys- quired cue facilities and remote tems can be expanded as shown on start -stop features, it would cost the sketch, to provide a program pat- about $3,800. to add an ATC 55 tape tern incorporating many additional reproducer to hold your 55 commer- features. cials. It would cost approximately So you can see it is fairly simple $650. to modify each of the tape to adapt standard broadcast tape machines for 25 cycle tone cueing. machines into an automated system A systems programmer costs about by the addition of suitable control $2,000. and a time control system equipment. costs about $1,200. The initial in- vestment therefore, is in the order For the purposes of and DOT of $9,000., with a full system, in- BBG regulations, a log must be kept cluding program logging, running up- and an operator is required to sign wards of $25,000. the log indicating that certain infor- mation was actually played at the The benefits of such a system times shown in the log. perhaps appear in two different ways. First, there may be a reduction in There is a system that allows programming costs due to the re- automatic logging of all material duced manpower requirement. Sec- that is played. Using this system, ondly, perhaps more important than each cartridge has recorded on its the first, existing manpower can be control track a coding number, which used in a much more efficient di- identifies the tape and by suitable versified manner. selection of code numbers it will also identify the type .of material 'on the tape. When this tape is played in the automatic programming system, a machine that looks much like a standard adding machine records on INSTANT a paper tape, the time the cartridge COMMERCIALS was played and the number of the cartridge played. So there we are - a complete automation system that plays music, inserts commercials, puts in news- INSTANT casts on the hour, even prints its own log, as all this is going on. ANIMATION Now that we have the station running automatically, let us figure Offers Top Animation to out how we are going to pay for it. First let us consider the cost. low -budget accounts A SALE STELLAVOX HAS BEEN MADE WORLD'S SMALLEST STUDIO QUALITY TAPE RECORDER No need to sell this customer on the desirable qualities Less than 6 lbs. of the appliance she has just purchased. She was pre - sold by CFPL-TV. Latest statistics* show that residents of London and Western Ontario spend more than 46 million dollars a year for appliances and furniture. Total retail sales for the area are over one billion dollars. How big is your share? CFPL-TV will help you sell appliances and furniture (or anything else) in Western Ontario. Remember too, that CFPL-TV covers Canada's number one test market. No other major market is so dominated by one television station. Call your All -Canada man or contact CFPL-TV, London, Canada. °Sales Management.

As convenient to use as a miniature camera. RADIO AND SPECIAL EVENTS TV INTERVIEWS Th NEWS REELS C LT V Write for prices and information Llr LONDON ->>j>.`GL CANADA PAYETTE RADIO LIMITED 730 ST -JAMES W. MONTREAL 3 16,

October 17th, 1963 News from the film front - I Television - Industrial - CUTS SPLICES Features - Syndications

side, the exterior of the building is IN A WINDOW of the building at 22 At present Film House Ltd. has Archives. the second floor, and will take over getting a sand -blasting face-lift. Front Street West in Toronto there's To accept the position, Shep- the ground floor the first of the year. a big oblong sign, like a giant strip The bulk of the installation and pard resigned as vice-president and The CBC film department occupies of film, with the top frame blank, re -decorating work will be completed director of InterVideo and also gave the fourth, fifth and sixth floors of "in Hollywood" in the second frame, by early November and Film House up a Canada Council arts scholar- the building. "in New York" in the next frame, will move into high gear soon after. ship o n which h e planned to go "and now in Toronto" in the fourth, Working drawings for stage one Initially, at least, it will function abroad for a year to study and work with the bottom frame blank again, in Film House's development show: with a small permanent staff: two with European film directors Fran- and the sound track squiggling "an half a dozen offices for producers recording engineers; a projectionist cois Truffaut and Antonioni. all -Canadian company"-- it's a tea- and directors; eight editing rooms; and loader; a top maintenance man to ser, leading up to the opening of three theatres for recording, mixing, who will also service cameras and "It was a difficult decision a grad- Film House Ltd., a producers' ser- post -synching and screening, with equipment from other companies. make," said Sheppard, 26, univer- vices centre. the three mixing consoles being spe- Both Crone and Green will act as uate of Toronto and Oxford cially designed and constructed with sities and a former CBC writer. "A couple of million Canadian staff mixers when one i s requested, Magne -Tech Inc. recording equip- directors will "There were a number of exciting dollars have been .spent in New York but they expect most ment to Filin House specifications; use their "pet" mixers. film opportunities opening up, fol- in the past few years because there a double -threat narration recording lowing the success o f The Most has been no place in Canada like studio adjoining one theatre and Film House will have a registry (InterVideo's award -winning film on Film House," says Bob Crone, pres- equipped with a McCurdy 15 -channel of directors, cameramen, editors, Hugh Hefner, Playboy empire-builder). ident of the company, who knows stereo recording and mixing console sound men; arrangements are being "But here was an opportunity to move the problems and needs of the inde- for recording music and jingles (for made to provide location lighting into a wider field of cultural and ar- pendent film producer because he's radio as well as film); a two-way service when required; and a link tistic activities, to be concerned been one for eight years. "As Film projection room between two thea- with a talent agency may be added with their development as far as the grows we hope to stop that of in the near House tres, equipped with twelve 16 mm to the list services government has responsibilities. It's to the maybe even re- traffic U.S., and 35 mm dubbers; maintenance future. quite a challenge." a in that. when verse it little Amer- room; a vault for all film and tape; Phase two for Film House Ltd. ican producers come up here to film And so Gordon Sheppard is in storage space; freight elevators. will start in January with taking stay here to complete their Ottawa. At the moment, so is his for- they'll floor of the building. production." All this in 11,000 square feet, over the ground mer partner, InterVideo president at a cost of some $250,000 for equip- Plans are to set up a complete film Dick Ballentine, who is directing a Crone sees 22 Front Street West ment and leasehold improvements. processing laboratory for developing film on Prime Minister Pearson for becoming the centre of the film in- and printing 16 mm and 35 mm black the CBC-TV series Telescope. dustry in Toronto. "We should have the most com- and white and color. Equipment here prehensive commercial sound re- will include a high definition video cording facilities in the country," tape to 16 mm film transfer unit. Dear Cuts & Splices: says Len Green, director of engi- Ground floor showroom space will I was struck by the phrase in neering. Green, ex -BBC and CBC, be rented to a film equipment dis- current excellent "Cuts & Spli- INSTANT moved over to Film House from eight tributor. your years with the United Church's ces" column that Festival Cinema COMMERCIALS Berkeley Studios, which he designed The third stage of development Ltd. is "the only Canadian -owned and built. centres on Crone's hope that the and operated full-scale, integrated building will become a centre for the film -making centre in Canada aside follow the new trend in "We'll film industry. A number of film com- from government -owned facilities". recording for film. Instead of record- throughout the panies, now spread w e care what t h e INSTANT ing on 16 mm magnetic film, we'll city, have shown interest in sub- Because press think of us-just for the put mixes on %" tape at 15 ips with leasing space in the building, where trade ANIMATION record i t would b e interesting for synch pulse, in order to maintain the they'd be just a flight of stairs or you to compare their physical fa- original sound quality." an ride away from almost elevator cilities with that of Crawley-see well as stressing technical any producers' service they might For further information As our list o f physical facilities at- excellence, emphasis is being put on require. tached. (Asst. Ed.'s note: very im- call Animation attractive decor and comfort. With "We see this as a reciprocal pressive.) non-stop 24 -hour -and -up mixing ses- "We of- Productions Ltd., sort of thing," says Crone. We have a good stage, 40 sions in mind, the theatre now com- film industry the fer the Canadian 375,000 watts o.f lighting pleted boasts handsome chairs that facilities and services it needs in acres, 922-2133, Toronto equipment, six 35mm and eight 16mm recline, tilt and swivel, with head expand and grow, and we order to cameras, a huge sound department, rests and ottomans. and with the industry's grow expand a forty -man animation department, a and services. The same theme of comfort and use of those facilities full time Director of Music with an surroundings will carry DOLA FILMS LTD. attractive Assistant, and the largest 16mm lab through to the offices and editing in Canada outside of the NFB. rooms, each with its own color FILM-MAKER Gordon Sheppard, a scheme in paneling and carpeting, partner in InterVideo Productions It would also be interesting to and all individually air-conditioned. Ltd. since it was formed two years compare our experience - out of these ago, has been appointed special as- facilities we have turned out over One theatre is already oper- 1400 films in 24 years including ational and being used by such cli- sistant in charge of cultural affairs to the Secretary of State. three successful television series, ents as the NFB, CBC, Crawley our current theatrical feature pro- Films and Group Four Productions. In his new post, Sheppard will gram, and our current one -hour ani- Around its island of quiet, power keep Secretary of State Pickersgill mation special for the NBC network. saws whine and hammers clatter, in touch with the Canadian cultural electricians and carpenters pick scene and informed on areas in Don't, you call that a "full integrated their way through coils of cable and which the government has financial scale film -making centre"? lengths of lumber, sound -proofing responsibilities. These areas in- Cordially, and air-conditioning work goes on, clude the National Film Board, the huge cartons of equipment stand CBC, the BBG, the National Gal- safely out of theway in corners. Out - lery and the National Library and Graeme Fraser, JOSEPH A. E. MORGAN hos been Vice President, appointed vice-president and 'general Crawley Films Ltd. manager of Dola Films Limited, it hos The trend is to balanced programming been announced by Leslie A. Allen, president. Mr. Morgan hos held promin- ent executive positions in the motion G. N. MACKENZIE LIMITED HAS SHOWS picture industry both in Canada and the MONTREAL TORONTO WINNIPEG P.S. We're 100% Canadian -owned Kingdom. He served with the United 1434 St. Catherine St. W. 433 Jarvis St. 171 McDermott and operated. Army during World Wor II. Canadian Broadcaster 16 by KIT MORGAN

TO VANQUISH THAT OLD BOGEY, riding appearance at a rodeo on his cess as well, and Bellman is "con- Oil Review early this year that de- the TV critics who write "boy, you day off. fident, but not cocky" that it will, scribes the city as "a hotbed of sure missed a good show last night", reception advertisers will make sales (Craven culture". launched the fall season The (note to Ed: on CBC-TV the taxpayers' money, there's your A sales increased 100% in the mar- of its Telescope series with an ad- Also quoted in the CJQM pres- next editorial, and thank ket in seven months with the lion's vance screening and reception and the tax- entation were two Doyle Dane Bern- payers for me) featured share of the budget going to 'QM) like a half Michael Sad - bach studies, "The New Era of the drew comments "take lier, program and the station will make sales scan the new look director of the English Sophisticated Shopper" and "The hour tonight and TV network; (CHQM's sales are up 50% over last documentaries", which Thom Benson, exec- Rising Tide of Individual Taste", In CBC utive producer of Telescope; year's, which in turn were up 75% wound up a near -rave review from Ross of which Bellman says, "they're McLean, the show's over '61, and Bellman reckons it's the Toronto Telegram's Bob Black- producer; pro- playing our song". gram host Fletcher Markle; Bob Bar- among the top ten stations in Canada burn. T o judge by the number o f clay, director of the program o n in profits after only four years). guests jotting down those titles, a The screening was well -attended Greene; and a cast of press 'uns. I To start the bankroll rolling, by client (General Motors) and agency lot of people will be writing DDB in CJQM is offering bonuses of 20% in New York for the sheet music. (MacLaren Advertising) people, too, additional announcements on $500, to and if CBC was also aiming ease THE Q -MASTER, as Vancouver Sun 33.3% on $750 and 50% on $1000 their ulcers by cutting the time span columnist Jack Wasserman has dub- spent in one month in the station's of their opening night jitters, it suc- bed CHQM president Bill Bellman, first four months on the air. MOVE UP WITH ceeded there as well, for they were CKGM was in Toronto this month to host a "We know we're going to get all wearing proud "that's my show" series of small, informal luncheons Our continuous expansion into smiles when the lights went up. your business next year, b u t we and five-ish gatherings of advertiser want to get it now," Bellman told all phases of broadcasting and agency The opener was Greene's Bon-% types. It'd be contrary to advertisers frankly. Terry Bate, results in a constant need to the 'QM music policy for Bellman to anza, and the opener of the opener manager of Quality Broadcast Sales, search for creative Canadian was Lorne Greene's view of the five be drum -beating, so perhaps the term CHQM-CJQM's rep company, stood radio talent that wants to stages in an actors career-first, is string -plucking, but anyway, he by with his pen at the ready. "who's Lorne Greene?"; second, was saying a few words on behalf of move up - so why not move is the first new radio "get me Lorne Greene"; third, "get CJQM AM and FM Winnipeg, sched- CJQM up with CKGM - Montreal, station in Winnipeg in 17 years and me somebody like Lome Greene"; uled to go on the air November first. by putting your name confi- me a young Lome the Q -master feels its field of fourth, "get The Winnipeg 'QM will share dentially on file now, for and fifth, "who's Lorne Q-uality programming is completely Greene"; the Vancouver 'QM's policies, "the top -paying Not that anyone's reached untouched in the market. That the future openings Greene?" sound of music", limited commer- the fifth with (also market i s there i s backed u p, h e . . . professional air work, stage, Bonanza cials, strong editorial stands. If it sponsored on by feels, by an article in the Imperial professional creative writing, CBC-TV General shares the Vancouver station's suc - Motors) starring Greene as Ben Cart- professional production, pro- wright, being seen in 40 countries fessional newscasting, pro- by some 250 million viewers. I've been with the Bigshots. fessional news writing. Tell Now how about a smaller agency The program featured a visit WANTED us your story in confidence during the shooting of with a president who works and with Greene now. Write Don Wall, Vice the one hundred and fifty -something - could use a creative director President, CKGM th episode of the series; sat in on a Morning man for 10,000 watt who creates. Best of references. - Mont- real, session about his next 1p, on which midwest station. State experi- Available immediately. Write to CKGM Building, 1455 Drummond he sings "I'm the Same Old Me" for ence, age, status and salary Box A-704, Canadian Broad- St., Montreal 24, who if he is; and P.Q. Canadians wonder expected. caster, 219 Bay Street, Toronto saw Greene in a personal singing - Excellent working conditions. Apply Box A-706, TV PRODUCER -DIRECTOR Canadian Broadcaster, 219 university graduate, 2 years tele- Bay Street, Toronto 1, Ont. L'OFFICE NATIONAL DU FILM vision experience, commercial and program writing experience, wide demande musical background seeks position progressive organization. Box A-707, Canadian Broadcaster, 219 Bay St., CHARLES UN ADJOINT AU DIRECTEUR REGIONAL Toronto 1, Ontario. PERSONNEL Fonction - Participer a la direction d'un personnel travail- LIMITED lant a promouvoir la distribution et l'utilisation des films Young man, ambitious, single, Specialists in supplying et films fixes de l'O.N.F. auprès du public en général ainsi with a good knowledge of Ra- Help of the Highest Calibre que des institutions spécialisées, telles que les biblio- dio & Television Broadcast- to the thèques et cinémathèques oubliques, les cinémas et les ing. Willing to work in any Advertising Marketing postes de télévision. capacity. Contact M. B. Scho- and Sales Fields UN AGENT DE DISTRIBUTION COMMERCIALE enfeld, 5757 Glenarden Ave., HU. 7-1576 Fonction- Promouvoir la distribution commerciale des films et films Mi ntreal 29, Quebec. 120 Eglinton East, TORONTO 12 fixes de l'O.N.F. a la télévision, dans les cinémas et par la vente de copies. QUALITIES REQUISES De préférence une formation WANTED Dl and PRODUCTION MAN universitaire. Une bonne connaissance de l'anglais et du francais. 10,000 watt, 24 -hour Ontario station, expanding, requires two Pour adjoint au directeur régional - un intérêt pour ¡'educa- men. We are the No. 1 station in a beautiful, growing semi - tion des adultes et pour les metro market (always have been, and always will be). We swing relations extérieures. with a gentle, happy format. Mature men, with two or more years Pour agent se distribution commerciale-connaissance de experience, whose thinking is modern and who want a career, l'organisation commerciale et un intérêt pour la vente. please apply. We want radio bums, floaters or don't boys. We TRAITEMENT -$7,320 -$8,400 p.a. et les bénifices mar- PAY WELL and have all fringe benefits, plus three weeks holi- ginaux. days with pay. Help with moving expenses given. Our wonderful staff is aware of this ad and will make you more than welcome. Faire demande par écrit en indiquant l'age, la formation et Please send audition tape and references to: Box A-705, Can- l'expérience a: adian 219 Bay Street, Toronto 1, Broadcaster, Ontario. Service du Personnel -C.P. 6100-Montréal 3, P.Q.

October 17th, 1963 17 CIV NEI SIGNS

WITH TV BUREAU ILLEGITIMATE BREAKFAST FOOD THE CTV NETWORK has celebrated Snap! but no Pop! its second anniversary by joining Crackle! the Television Bureau of Advertis- ing. TvB membership now includes the three national networks, CBC English and French and CTV, as well as 30 privately -owned stations, AUTUMN SLOGAN eight CBC owned and operated sta- Alabama i s a riot of color. tions and five national representa- -: Gerry Goodis tive firms.

The announcement was made by TvB's executive vice-president, Ed AUDREY STUFF Lawless, early this month, and he and CTV President Spence Caldwell Then there's the gal who was pledged mutual co-operation, and the so dumb, she agreed with her immediate expansion of Bureau ac- boy friend when he said the tivities into wider fields of research world would be a better place for the benefit of are (seated): the entire industry. Bill Byles, Stovin- (standing): Bill MacGregor, CKCO- if all the women were married Byles Ltd. vice-president of TvB; TV, Kitchener, TvB director; Tom and all the men stayed single. In the picture, from left to right, . Spence Caldwell; E d Lawless; Atkins and Michael Hind -Smith, CTV.

PAN MAIL Sir: I often wondered why you used a gas mask on the top of your column until I found out Lewisite is a poison gas. -: Flotsam

SIXTY DAYS OF DECISION Health Minister Judy LaMarsh quit smoking.

MORE OF THE S AME Sir: As an avid reader of your column, may I as why 't condense your eemdihtormaials,d so that each of thk Lewisite gag? Fa the YOUNG...and the YOUNG AT HEART -: Jetsam Hundreds of pumpkins...hundreds of kids...hundreds of young mothers and

fathers...a I I participated in the CJ V I Pumpkin Growing Contest,* with seeds supplied by local merchants. CONFITEOR Aging editor denies he grows crankier with the years...just Help yourself to a slice of CJVI's pumpkin pie (oops! audience, that is!) can no longer suffer fools as by using the Capital City station to reach the young and the young at heart. gladly as he used to. i * Over 500 families participated. QUOD ERAT DEMONSTRANDUM VICTORIA Typographical and other bloopers which appeared in the first tis- VICTORIA IS the sue set in tripe in our own of- fice, equal the sum of t h e B.C. CAPITAL CITY CJV squares on both sides of the of employment counter. FIRST STATION B.C. B.C.'s VALEDICTORY IN SECOND MARKET Wishing you a very happy 19th Sunday after Trinity.

18 Canadian Broadcaster STAFFERS TURN SOD FOR CFGP STUDIOS

stwed ACTION STATIONS

Witness the enthusiastic participation of leading advertisers and agencies in the action -packed

NO TRADITIONAL SOD -TURNING sales representative; Vaughn Des - The building program is esti- ALL -CANADA ceremony here, with the company Jardins, announcer; Gordon Pearcy, mated at $150,000 and will include president stepping out of the ivory local sales manager; Fran Tanner, completely new technical facilities tower with a gold-plated spade to do sports director; Cass Remple, ac- including a 250 watt standby trans- STATION the honors. When CFGP Grande Prai- countant; Jim deRoaldes, chief engi- mitter with its own emergency power rie marked the breaking of the ground neer; Cam Perry, manager; Cecil supply. The building is to be com- for its new building, the honors went Morton, librarian; Glorya Bryenton, pleted by December 15th and will be MANAGERS' to the full staff of the station. receptionist; Jack Soars, assistant topped by a 75 foot antenna on the manager; Lionel Kyle, news editor; roof, lighted from base to tip to be- Left to right in the picture are: Jack announcer; Helene Ny - a landmark in CONFERENCE Bob Sharples,news director; Barbara Feka, come new Grande borg, continuity editor; Evelyn Tis- and Cook, traffic manager; Dean Toews, Prairie district. sington, copy writer. Toronto, October 17

BREITHAUPT MILSOM AND BENSON APPOINTMENTS

To sell all Canada...

talk to ALL -CANADA

Find out why 43 leading radio stations look to

ALL -CANADA W. A. MAAS CLEMENT FLUET PETER R. L. CHARLES RADIO P. S. Milsom, president of Breithaupt, Milsom & Benson Limited, announces the appointments of three new vice -presidents, William A. Maas, Clement Fluet, and Peter R. L. Charles. Mr. with Maas joined Breithaupt, Milsom and Benson as an account executive in 1960 and was promoted 12 offices in Canada and to account supervisor in 1962. Mr. Fluet is creative director of Breithaupt, Milsom and Benson, United States for better sales Lteé. Montreal. Mr. Charles joined the company as Director of Media Services in 1961.

October 17th, 1963 19 CONGRATULATIONS

to W. T. (Doc), G. W. (Bud) and J. J. (John) Cruickshank on the re -opening of the new CKNX, Wingham, following the disastrous fire of March 8, 1962.

We are mighty proud that CKNX Radio and

Television have again chosen Canadian - made RCA Victor equipment for their brand new Radio and Television stations.

RCA joins all Canadian broadcasters in wishing the Cruickshanks and CKNX the opportunity to continue their fine service to their wide listening and viewing audiences.

RCA VICTOR COMPANY, LTD. ITechnical Products Division

1001 Lenoir St., Montreal 30, Quebec

THE MOST TRUSTED NAME IN ELECTRONICS