HBO and Mercado Libre Seal Strategic Alliance to Provide Benefits in Content

HBO and Mercado Libre seal strategic alliance to provide benefits in content The benefit will allow Mercado Libre and Mercado Pago users to subscribe to HBO GO with discounts and without needing a credit or debit card. HBO GO will offer millions of Mercado Libre and Mercado Pago users’ access to its complete catalog of productions, featuring thousands of premium titles. Miami, July 20, 2020 - Mercado Libre and HBO Latin America announced today a strategic and innovative alliance that, for the first time, will provide premium content benefits to millions of Mercado Libre users in Mexico, Argentina and Brazil. Users of the e-commerce platform in these territories will have two great benefits with this new offer: the ability to subscribe to the HBO GO streaming platform with special discounts, as well as the possibility to do so without a credit or debit card. As a result of this agreement, Mercado Libre users in Mexico, Argentina and Brazil will be able to access thousands of exclusive HBO titles including the most recent releases, such as drama series PERRY MASON and the acclaimed VERONICA MARS, as well as the most awarded productions of HBO, including GAME OF THRONES, WESTWORLD, CHERNOBYL, SUCCESSION, BIG LITTLE LIES and iconic series like THE SOPRANOS and SEX AND THE CITY, plus successful local original productions from Latin America like JOINT VENTURE, THE BRONZE GARDEN, SR. AVILA, THE BUSINESS, EPITAFIOS and CAPADOCIA. Users will also count on the latest HBO releases including new Hollywood blockbusters and upcoming content such as the new drama series LOVECRAFT COUNTRY, premiering in August. In line with the objective of democratizing commerce and online payments, users who subscribe to HBO GO will have exclusive discounts according to their level in the Mercado Puntos loyalty program and will be able to enjoy unlimited access to original HBO productions. Users will be able to register through Mercado Libre and pay through collection networks, without needing a debit or credit card - offering great value for consumers who only handle cash. Mercado Puntos is Mercado Libre and Mercado Pago’s user loyalty program. Through purchases and payments made through either of the two platforms, users accumulate points and advance in status level, obtaining exclusive benefits and discounts. “We celebrate this strategic alliance with HBO GO - which represents an innovation of Mercado Libre and Mercado Pago in offering subscriptions of quality content to our users. Through this agreement we are facilitating the access of HBO GO premium content to the Latin American public,” said Sean Summers, CMO of Mercado Libre. "With Mercado Libre we are expanding the reach to new audiences throughout the region and, at the same time, offering new ways to subscribe to HBO GO," said Javier Figueras, Corporate Vice President of Affiliate Relations for HBO Latin America. "With this new offer, Mercado Libre subscribers will not only be able to access exclusive HBO GO content directly and quickly, but they will also be able to do so without the need of a credit or debit card." The new offer will be available in the countries in the coming weeks. Details of prices and discount levels will be communicated in each country soon. Posted on 2020/07/16 on hbomaxlapress.com HBO and Mercado Libre seal strategic alliance to provide benefits in content Posted on 2020/07/16 on hbomaxlapress.com.

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Editorial by Nicolás Smirnoff
WWW.PRENSARIO.TV WWW.PRENSARIO.TV //// EDITORIAL BY NICOLÁS SMIRNOFF CEE: ups & downs at the new digital era Central & Eastern Europe is going forward through the new digital era with its own tips. The region has suffered a deep crisis from 2008 to 2017- 2018, with many economies Prensario just standing up. This has International meant rare investment pow- er and long-term plans, but at the same time the change ©2018 EDITORIAL PRENSARIO SRL PAYMENTS TO THE ORDER OF moves fast and comparing to EDITORIAL PRENSARIO SRL other territories, CEE shows OR BY CREDIT CARD. REGISTRO NACIONAL DE DERECHO strong digital poles and de- DE AUTOR Nº 10878 velopment appeals. Argentina: In favor, most of the biggest broadcast- OTT platforms? It is what main broadcasters Las Casas 3535 ers are group of channels that include many of the world are doing, to compete better in CP: 1238 the new converged market and to generate Buenos Aires, Argentina countries, so it is easier to set up cross region- Tel: (+54-11) 4924-7908 al plans and to generate high-scale moves. proper synergies. If content business moves Fax: (+54-11) 4925-2507 On the opposite, there are many different to franchise management, it is important to USA: languages and audiences, so it is difficult to be flexible enough to any formula. 12307 SW 133 Court - Suite #1432 spread solutions that work to every context. This Natpe Budapest? It promises to be bet- Miami, Florida 33186-USA Phone: (305) 890-1813 Russia is a big Internet pole and now it is ter than last ones, with the region going up Email: [email protected] also a big production hub for international and the need of pushing more and more col- Website: www.prensario.tv companies setting up studios or coproduc- laborations.
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HBO and Mercado Libre Seal Strategic Alliance to Provide Benefits in Content
HBO and Mercado Libre seal strategic alliance to provide benefits in content The benefit will allow Mercado Libre and Mercado Pago users to subscribe to HBO GO with discounts and without needing a credit or debit card. HBO GO will offer millions of Mercado Libre and Mercado Pago users’ access to its complete catalog of productions, featuring thousands of premium titles. Miami, July 20, 2020 - Mercado Libre and HBO Latin America announced today a strategic and innovative alliance that, for the first time, will provide premium content benefits to millions of Mercado Libre users in Mexico, Argentina and Brazil. Users of the e-commerce platform in these territories will have two great benefits with this new offer: the ability to subscribe to the HBO GO streaming platform with special discounts, as well as the possibility to do so without a credit or debit card. As a result of this agreement, Mercado Libre users in Mexico, Argentina and Brazil will be able to access thousands of exclusive HBO titles including the most recent releases, such as drama series PERRY MASON and the acclaimed VERONICA MARS, as well as the most awarded productions of HBO, including GAME OF THRONES, WESTWORLD, CHERNOBYL, SUCCESSION, BIG LITTLE LIES and iconic series like THE SOPRANOS and SEX AND THE CITY, plus successful local original productions from Latin America like JOINT VENTURE, THE BRONZE GARDEN, SR. AVILA, THE BUSINESS, EPITAFIOS and CAPADOCIA. Users will also count on the latest HBO releases including new Hollywood blockbusters and upcoming content such as the new drama series LOVECRAFT COUNTRY, premiering in August.
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HBO Announces the Launch of Its New Platform, HBO GO, in Brazil
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