PRESENTATION ©2019 WILLIAM McDONOUGH ENVIRONMENT
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EQUITY ECONOMY
cradle to cradle design™ framework
PRESENTATION ©2019 WILLIAM McDONOUGH Cradle to Cradle Design™ is a trademark of MBDC,LLC. cradle to cradle® nutrient cycles
PRESENTATION ©2019 WILLIAM McDONOUGH diagrams ©1995-2019 MBDC,LLC. Material Health In biological and technical metabolisms
Circular Economy Material reutilization and continuous assets
Renewable Energy Clean energy and restorative carbon balances
Water Stewardship Clean water in production and use cycles
Social Fairness Shared abundance cradle to cradle® concept overview
PRESENTATION ©2019 WILLIAM McDONOUGH Cradle to Cradle® is a registered trademark of MBDC,LLC. circular economy
PRESENTATION ©2019 WILLIAM McDONOUGH Carbon is Not the Enemy
PRESENTATION ©2019 WILLIAM McDONOUGH by William McDonough, Nature, November 14, 2016 away has gone away
PRESENTATION ©2019 WILLIAM McDONOUGH mechanical feedstock reuse recycle compost
PRESENTATION ©2019 WILLIAM McDONOUGH 1200 million t 1200
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4% covered by 800 - recycling
600 CAGR 3 million t million
400 recycled 370 million t 450 30% bio-based 2% bio-based virgin plastic based on 200 335 98% fossil-based virgin plastic renewable carbon 70% CO2-based
0 2016 2050 world plastic production and carbon feedstock in 2016 and forecast for 2050 (in million tonnes)
PRESENTATION ©2019 WILLIAM McDONOUGH Credit: nova Institute.eu 2018 hydrocarbon banking feedstock management
collaborative cooperative
PRESENTATION ©2019 WILLIAM McDONOUGH reorder the chaos of carbon
carbon is our friend
PRESENTATION ©2019 WILLIAM McDONOUGH hydrocarbon banking chemical recycling
PRESENTATION ©2019 WILLIAM McDONOUGH PRESENTATION ©2019 WILLIAM McDONOUGH re•fuse ref •use
a brief poem about eliminating the concept of waste -William McDonough
PRESENTATION ©2019 WILLIAM McDONOUGH re•fuse reduce reuse redesign recover recycle upcycle compost regenerate ref•use PRESENTATION ©2019 WILLIAM McDONOUGH eliminate the concept of waste
PRESENTATION ©2019 WILLIAM McDONOUGH PRESENTATION ©2019 WILLIAM McDONOUGH