GCI Outdoor® 2011 Media Kit

Thank you for your interest in GCI Outdoor™.

GCI Outdoor Contact Information and Media

Media Contact: Marketing Department 860.345.9595 ext. 727 [email protected]

Product Images: http://www.integrityoutdoorbrands.com/press-room

Online: www.integrityoutdoorbrands.com www.gcioutdoor.com

Twitter®: @GCIOutdoor

Facebook®: Search for GCI Outdoor or copy this link to your browser http://www.facebook.com/pages/edit/?id=292986738352#!/pages/GCI-Outdoor

YouTube®: PICO Arm Chair™ (telescoping director’s chair) http://www.youtube.com/watch?v=xNytlN_Qv-4

Xpress Lounger™ (telescoping arm chair) http://www.youtube.com/watch?v=kRQ77PB6KV0&feature=channel

Family of Brands

RIO Adventure™

Online: www.rioadventureproducts.com Twitter®: @RIO_Adventure Facebook®: Search for GCI Outdoor or copy this link to your browser http://www.facebook.com/home.php?#!/pages/GCI-Outdoor/473654395713?ref=sgm

San Angelo™

Online: www.sanangeloproducts.com Twitter®: @SA_products Facebook®: Search for San Angelo or copy this link to your browser http://www.facebook.com/pages/edit/?id=316128860942#!/pages/San-Angelo/316128860942 GCI Outdoor® 2011 Media Kit

How it all began…

GCI Outdoor™ was founded in 1996 after Dan Grace, founder, asked this simple question: Why isn’t there a chair for this?

That question was answered when Dan, utilizing his engineering background, designed the Everywhere Chair®, the patented, hillside adjustable chair. In 1998 Jeffrey Polke joined as co-owner bringing his sales, marketing and retail experience. Together, Dan and Jeff grew GCI Outdoor with innovative product designs and unsurpassed customer service.

In 2009, a joint venture brought together the outdoor industry's top innovator GCI Outdoor with RIO Adventure® and San Angelo®, the high profile sporting goods and hunting divisions of RIO Brands®. This venture created Integrity Outdoor Brands™.

RIO Adventure was founded in All-Luminum®. RIO Adventure is the oldest manufacturer operating in the outdoor category today, and is recognized in the industry for reliability and a customer-centric philosophy.

For more than 40 years, San Angelo has been the go-to brand for hunters, sportsmen and target shooters. Born in its namesake Texas town of San Angelo, the brand’s founder is largely credited with inventing “The Original,” the first pick-up truck gun rack. Today, San Angelo continues to offer core hunting gear and shooting accessories.

Today, Dan and Jeff continue to make it happen – now, with three brands. They are building their team and adding more innovative products to their catalogs. In 2010, the unique Unifold Recliner™ was launched and has already become a customer favorite.

New RIO Adventure product designs are driven by end user cues and founder Dan Grace’s never-ending pursuit of “making stuff fold down smaller and more compactly.” Dan’s latest RIO Adventure projects are sure to make an impact the outdoor furniture category.

San Angelo new product development capitalizes on technology, including seating inspired by GCI Outdoor folding technology.

Patents & Patents Pending BackComfort™ Technology PICO Telescoping System™ Xpress Telescoping™ Technology Unifold™ Technology Auto-Fold Technology Hillside Adjustment Technology Anti-Splay Reinforcement Panel™ GCI Outdoor® 2011 Media Kit

Product GCI Outdoor® 2011 Media Kit

Everywhere Chair® Portable, hillside-adjusting folding chair

When GCI Outdoor founder Dan Grace asked “Why isn’t there a chair for this?” he created the answer in the Everywhere Chair.

As the name suggests, the Everywhere Chair sits securely on any slope or terrain utilizing the patented Hillside Adjustment™ strap and buckle system. Patented BackComfort™ Technology holds the backrest position at any angle while a lumbar provides maximum comfort.

Those who are on-the-go will appreciate the patented Auto-Fold™ Shoulder Strap Technology for easy opening, closing and carrying. The Everywhere Chair® is constructed of sturdy, powder-coated steel and 600 denier polyester, making it ideal for camping, canoeing, watching sports or participating in just about any outdoor activity. It features a storage pocket and beverage holder and is available in popular hunter green and midnight blue.

The Everywhere Chair® weighs only 6 lbs, yet it supports up to 250 lbs and measures 16” x 19” x 27” when open and folds to 28” x 19” x 4”.

MSRP $45.00

midnight blue hunter green 13014 13012

Please note that the stock numbers have changed. GCI Outdoor® 2011 Media Kit

SitBacker ® Canoe seat with adjustable, reclining backrest

The SitBacker™ canoe seat is designed to fasten to canoe benches by simply clicking the sturdy dual buckle strap system. Patented single buckle BackComfort™ Technology adjusts the backrest position for customized reclining while a lumbar cushion provides maximum comfort. Patented Auto-Fold Technology with Portage Lock™ shoulder strap allows for easy opening, closing and carrying. The split contour seat is ideal for both molded and flat canoe benches.

The SitBacker™ canoe seat is constructed of sturdy, powder-coated steel and 600 denier polyester. It features a cushiony 16” x 16” pad and storage pocket. The SitBacker™ canoe seat weighs only 3 lbs yet supports up to 250 lbs. Measures 11” x 16.5” x 18” when open. Folds to 16.5” x 16.5” x 5.5”. The SitBacker canoe seat is ideal for canoeing but can also be used for watching sports, camping and picnicking. Available in black and hunter green.

MSRP $40.00

black hunter green 21010 21012 GCI Outdoor® 2011 Media Kit

Luxury Camp Five-position, reclining cot with carry handle

The Luxury Camp Bed features five-position reclining backrest and anti-sink feet for stability on soft or loose terrain. Constructed of a steel frame, tufted cushion and ripstop polyester. Includes cot caddy storage pockets and integrated carry handle.

The Luxury Camp Bed weighs 20 lbs and supports up to 330 lbs. Available in gray/black tweed. Ideal for camping. Measures 78” x 30” x 25” when open and folds to 30.5” x 32.5” x 5.5”.

MSRP $99.00

black/gray tweed 36037 GCI Outdoor® 2011 Media Kit

Unifold Recliner ® Reclining arm chair with stem glass and fishing rod holders

The Unifold Recliner™ is the first of its kind and the newest addition to the GCI Outdoor family of recreational products. The Unifold Recliner features a patent-pending reclining backrest with three “comfort zones” or reclining positions. For maximum relaxation and convenience, the Unifold Recliner features two molded armrest stem glass holders and a side storage/beverage pocket.

The casual fisherman will find that the stem glass holders double as fishing pole holders. Also patent-pending, the Unifold Recliner touts a tension bar that provides comfort and stability while the backrest is in any position; when disengaged, the tension bar folds the chair quickly and easily. Once folded, the entire chair slides into a zippered carry bag with shoulder strap.

Lightweight yet sturdy powder-coated aluminum and steel supports up to 250 lbs. while 600 denier polyester provides breathable durability. Available in hunter green/black and midnight blue/black color combinations. Measures 18” x 21” x 38” when open and 9” x 8” x 47” when folded. At only 9 lbs., the Unifold Recliner is portable and ideal for any outdoor activity, but is especially suited for camping, fishing, tailgating, outdoor concerts and RV’ing.

MSRP $60.00

carry bag midnight blue 35014

hunter green molded armrest 35012 for fishing rods and stem glasses GCI Outdoor® 2011 Media Kit

Wilderness Recliner ® Backpack reclining arm chair

Patented BackComfort™ Technology holds the Wilderness Recliner™ backrest position at any angle while a lumbar cushion provides maximum comfort. Patented Auto-Fold™ Shoulder Strap Technology and backpack straps makes it easy to open, close and carry.

Constructed of sturdy, powder-coated steel and 600 denier polyester, the Wilderness Recliner is ideal for camping, canoeing, watching sports or just about any outdoor activity.

The Wilderness Recliner features a storage pocket and is available in popular hunter green and midnight blue. Weighs only 9 lbs, yet it supports up to 300 lbs. Measures 17” x 25.5” x 31.5” when open. Folds to 28.5” x 25.75” x 4.25.

MSRP $60.00

midnight blue hunter green 23014 23012

backpack straps GCI Outdoor® 2011 Media Kit

Quik-E-Seat ® Lightweight folding stool with padded backrest

The Quik-E-Seat stool features a padded backrest and seat and patented Auto-Fold™ Technology shoulder strap allowing for easy opening, closing and carrying. The Quik-E- Seat is constructed of sturdy powder-coated steel and 600 denier polyester, making it the ideal choice for camping, picnicking, sports events and fishing.

The Quik-E-Seat includes an extra-wide 18” backrest and beverage holder. Weighs 4 lbs and supports up to 250 lbs. Measures 27” x 18.2” x 14” when open and folds to 27” x 5” x 6”. Available in black and midnight blue.

MSRP $30.00

black 19010

midnight blue 19014

folded GCI Outdoor® 2011 Media Kit

PackSeat ™ Portable stool with patented anti-splay legs

The PackSeat portable stool is a quick and easy way to “take a load off” – just about anywhere. The patented Shock-Cord Construction™ snaps the legs into place for set-up in seconds. For added strength and grounded leg stability, the PackSeat portable stool features a patented Anti-Splay Reinforcement Panel™.

The PackSeat portable stool is constructed of sturdy, powder-coated aluminum and 600 denier polyester, which makes it ideal for any outdoor activity including camping, bird watching, hiking, fishing, traveling, sporting events and picnicking. Includes a carry bag with closure strap, buckle and carabiner for hands-free portability. Weighing in at only 26 oz, the PackSeat portable stool supports up to 250 lbs – over 150 times its weight! It measures 13” x 13” x 21” when open and folds to 15” x 4” x 4”.

Small and lightweight, the PackSeat can be attached to any bag or belt buckle by the handy carabiner or stashed in a tote or suitcase. Available in black.

MSRP $25.00

black 17010 GCI Outdoor® 2011 Media Kit

Press GCI Outdoor® 2011 Media Kit

Press Release

Integrity Outdoor Brands™ Popular Telescoping Arm Chair Still a Hit with Outdoorsy Folks The GCI Outdoor™ Xpress Lounger™ is Comfort in a Small Package

Higganum, Conn. – September 22, 2010 – The GCI Outdoor™ Xpress Lounger™ is comfort in a small package, folding down to about 1/16th its size with patented Xpress Telescoping Technology™.

The strong powder-coated steel frame supports up to 250 lbs while the 600 denier polyester and nylon mesh seat and seat back provide comfort, coolness and breathability.

The Xpress Lounger™ weighs only 9 lbs, and can easily be stuffed into a closet, hatchback, trunk or under a bed. It’s easy to tote with its integrated fabric carry handle and boasts convenient amenities: a storage pocket, a media pocket and a mesh side beverage holder.

Available in hunter green, midnight blue and gray, the Xpress Lounger™ measures 16.5” x 22” x 35.25” when open and 17.5” x 2.5” x 16.5” when folded. It is ideal for camping, RV’ing, fishing, and watching sports, but is stylish enough to use indoors.

Contact Integrity Outdoor Brands marketing department at 860.345.9595 x727 or e-mail [email protected].

About Integrity Outdoor Brands™

Integrity Outdoor Brands, LLC is the result of the 2009 joint venture between GCI Outdoor™ and RIO Brands™. GCI Outdoor is the innovative outdoor furniture manufacturer credited with, among many genius items and technologies, the hillside-adjustable Everywhere Chair® and telescoping PICO Arm Chair™. RIO Brands is one of the oldest manufacturers operating in the furniture category today and is known for outstanding service and a customer-centric philosophy. Today, in addition to GCI Outdoor, the Integrity Outdoor Brands family also includes RIO Adventure™ and San Angelo™, the outdoor furniture and hunting accessory brands adopted from RIO Brands. New product designs are driven by end-user cues and GCI Outdoor founder Dan Grace's never-ending pursuit of "making stuff fold down smaller and more compactly." More information can be found on the internet at http://www.IntegrityOutdoorBrands.com.

Integrity Outdoor Brands, GCI Outdoor, RIO Adventure, San Angelo, Everywhere Chair, PICO Arm Chair and Xpress Lounger are trademarks of Integrity Outdoor Brands, LLC. RIO Brands is a trademark of RIO Brands. Outdoor Retailer is a trademark of Outdoor Industry Association. GCI Outdoor® 2011 Media Kit

Press Release

Integrity Outdoor Brands™ Launches New Unifold Recliner™ The Unifold Recliner™ – A Chair Made for Chillin’

Higganum, Conn. – September 22, 2010 – Serious comfort and relaxing take shape in the new GCI Outdoor™ Unifold Recliner™. Who, except for the folks at GCI Outdoor, would even think of a reclining chair with built-in stem glass holders?

“The molded armrests serve a dual purpose by holding any stem glass, such as a glass of wine or martini” stated Jeff Polke, co-CEO of Integrity Outdoor Brands, “or holding a fishing rod. It’s a brand new concept in relaxation!”

The backrest reclines to three “comfort zones” or reclining positions, has a beverage holder, storage pocket.

A patent-pending tension bar stability system provides safety and comfort while the backrest is in any position; when disengaged, the tension bar allows for quick and easy folding. Once folded, the Unifold Recliner slides into a zippered carry bag with shoulder strap.

The ultra-strong aluminum frame supports up to 250 lbs yet weighs less than 9 lbs. The 600 denier polyester fabric is comfortable, sturdy and offered in two colors: midnight blue and hunter green. The Unifold Recliner is portable and ideal for any outdoor activity, but is especially suited for camping, tailgating, outdoor concerts, fishing and RV’ing.

Contact Integrity Outdoor Brands marketing department at 860.345.9595 x727 or e-mail [email protected].

About Integrity Outdoor Brands™

Integrity Outdoor Brands, LLC is the result of the 2009 joint venture between GCI Outdoor™ and RIO Brands™. GCI Outdoor is the innovative outdoor furniture manufacturer credited with, among many genius items and technologies, the hillside-adjustable Everywhere Chair® and telescoping PICO Arm Chair™. RIO Brands is one of the oldest manufacturers operating in the furniture category today and is known for outstanding service and a customer-centric philosophy. Today, in addition to GCI Outdoor, the Integrity Outdoor Brands family also includes RIO Adventure™ and San Angelo™, the outdoor furniture and hunting accessory brands adopted from RIO Brands. New product designs are driven by end-user cues and GCI Outdoor founder Dan Grace's never-ending pursuit of "making stuff fold down smaller and more compactly." More information can be found on the internet at http://www.IntegrityOutdoorBrands.com.

Integrity Outdoor Brands, GCI Outdoor, RIO Adventure, San Angelo, Everywhere Chair, PICO Arm Chair and Xpress Lounger are trademarks of Integrity Outdoor Brands, LLC. RIO Brands is a trademark of RIO Brands. Outdoor Retailer is a trademark of Outdoor Industry Association. GCI Outdoor® 2011 Media Kit

Press Release

The GCI Outdoor™ PICO Arm Chair™ Still a Gem Among Competitive Products A New Category in Outdoor Furniture

Higganum, Conn. – September 22, 2010 – In 2007, GCI Outdoor™ rocked the world of outdoor specialty furniture. Inspired by savvy, young outdoor enthusiasts, the GCI engineering team presented PICO Telescoping Technology™ -- the invention that transforms a full size chair to the size of a laptop case in three easy steps. “The Pico” -- as fans of the chair call it -- is still going strong.

The PICO Arm Chair is a full size director’s style chair. It features drink holders, a media pocket, book pockets, and a carrying case that converts to a Chair Back Storage Caddie™. The messenger-style carry bag with shoulder strap makes the PICO Arm Chair a cinch to carry. Folded in the messenger bag, “The Pico” reduces to 1/16 of its open size, making it a perfect companion at outdoor concerts, at campsites, on soccer fields, in the RV, tailgating, on the boat, fishing or anywhere chairs are used.

The PICO Arm Chair is unique -- there is no other chair like it; it’s sturdy, strong, easy to set-up, easy to fold and, most importantly, it is comfortable. “The Pico” has a rigid aluminum frame which provides strength and durability, holding up to 250 pounds. Weighs only 9 lbs. Available in Midnight Blue and Sage Gray.

Contact Integrity Outdoor Brands marketing department at 860.345.9595 x727 or e-mail [email protected].

About Integrity Outdoor Brands™

Integrity Outdoor Brands, LLC is the result of the 2009 joint venture between GCI Outdoor™ and RIO Brands™. GCI Outdoor is the innovative outdoor furniture manufacturer credited with, among many genius items and technologies, the hillside-adjustable Everywhere Chair® and telescoping PICO Arm Chair™. RIO Brands is one of the oldest manufacturers operating in the furniture category today and is known for outstanding service and a customer-centric philosophy. Today, in addition to GCI Outdoor, the Integrity Outdoor Brands family also includes RIO Adventure™ and San Angelo™, the outdoor furniture and hunting accessory brands adopted from RIO Brands. New product designs are driven by end-user cues and GCI Outdoor founder Dan Grace's never-ending pursuit of "making stuff fold down smaller and more compactly." More information can be found on the internet at http://www.IntegrityOutdoorBrands.com.

Integrity Outdoor Brands, GCI Outdoor, RIO Adventure, San Angelo, Everywhere Chair, PICO Arm Chair and Xpress Lounger are trademarks of Integrity Outdoor Brands, LLC. RIO Brands is a trademark of RIO Brands. Outdoor Retailer is a trademark of Outdoor Industry Association. GCI Outdoor® 2011 Media Kit

Press Release

Integrity Outdoor Brands™ Launches New Aluminum Telescoping Director Chair New Addition to the GCI Outdoor™ “Xpress” Family of Seating

Higganum, Conn. – July 22, 2010 – The GCI Outdoor™ Xpress Lounger™ XL is scheduled for Spring 2011 release and will be on display at the Summer 2011 Outdoor Retailer™ exhibition in Salt Lake City, Utah.

Similar to its predecessor, the Xpress Lounger™ XL folds down to about 1/16th its size with patented Xpress Telescoping Technology™. Unlike the original steel-framed Xpress Lounger™, the Xpress Lounger™ XL is constructed with an aluminum frame and is about 15% larger overall.

“We recognize that not everyone is average size,” stated Jeff Polke, co-CEO of Integrity Outdoor Brands. “The Xpress Lounger™ XL provides a little more room which means a lot more comfort for a larger-than-average individual.” The strong aluminum frame supports up to 300 lbs while the 600 denier polyester and nylon mesh seat and seat back provide comfort, coolness and breathability.

Comfort aside and in addition to weighing less than 8.5 lbs, the best benefits are its ease of storage and portability; the Xpress Lounger™ XL can be stuffed into a closet, hatchback, trunk or under a bed and is easy to tote with its integrated fabric carry handle. It also boasts amenities: a storage pocket, a media pocket and a mesh side beverage holder.

Available in hunter green and midnight blue, the Xpress Lounger™ XL measures 18.5” x 22” x 35.5” when open and 17.75” x 3.25” x 19.25” when folded. It is ideal for camping, RV’ing, fishing, and watching sports, but is stylish enough to use indoors.

Fans can check out the new Xpress Lounger™ XL at Summer Outdoor Retailer, Integrity Outdoor Brands booth number 14001.

Contact Integrity Outdoor Brands marketing department at 860.345.9595 x727 or e-mail [email protected].

About Integrity Outdoor Brands™

Integrity Outdoor Brands, LLC is the result of the 2009 joint venture between GCI Outdoor™ and RIO Brands™. GCI Outdoor is the innovative outdoor furniture manufacturer credited with, among many genius items and technologies, the hillside-adjustable Everywhere Chair® and telescoping PICO Arm Chair™. RIO Brands is one of the oldest manufacturers operating in the furniture category today and is known for outstanding service and a customer-centric philosophy. Today, in addition to GCI Outdoor, the Integrity Outdoor Brands family also includes RIO Adventure™ and San Angelo™, the outdoor furniture and hunting accessory brands adopted from RIO Brands. New product designs are driven by end-user cues and GCI Outdoor founder Dan Grace's never-ending pursuit of "making stuff fold down smaller and more compactly." More information can be found on the internet at http://www.IntegrityOutdoorBrands.com.

Integrity Outdoor Brands, GCI Outdoor, RIO Adventure, San Angelo, Everywhere Chair, PICO Arm Chair and Xpress Lounger are trademarks of Integrity Outdoor Brands, LLC. RIO Brands is a trademark of RIO Brands. Outdoor Retailer is a trademark of Outdoor Industry Association. GCI Outdoor® 2011 Media Kit

Press Release

New Venture Leverages Design Capabilities of GCI Outdoor with Manufacturing Capacity and Financial Strength of RIO Brands

Higganum, CT. and Philadelphia, PA. December 9, 2008

GCI Outdoor Inc. and RIO Brands proudly announce the upcoming company launch of Integrity Outdoor Brands, a joint venture bringing the industry’s top innovator GCI Outdoor together with RIO Adventure™ and San Angelo™, the high profile sporting goods and hunting divisions of RIO Brands. RIO Brands will spin off its sporting goods division and inject it, along with substantial capital, into Integrity Outdoor Brands to support an aggressive long term growth strategy. The formal closing of the joint venture agreement is scheduled for January 6, 2009.

The synergy of GCI’s cutting edge designs and product innovation with RIO’s outstanding 60 year reputation, prime China manufacturing facilities, and financial strength - and jointly their relentless focus on vendor-retail partnerships - instantly qualifies Integrity Outdoor Brands as the leading supplier of quality portable recreation gear for camping/outdoor, water sports and hunting/shooting accessories to the sporting goods trade.

“This is an enormously exciting time for us, and we think a huge step forward for the camp furniture industry,” said Jeff Polke, Co-President of GCI Outdoor. Adds Co-President Dan Grace, “We’ve been driving innovation in camp furniture for a few years.” With RIO’s access to capital, manufacturing capacity, and built-in quality control, this really frees us up to drive new product development to a whole new level.” According to Warren Cohen, President of RIO Brands, “There are tremendous synergies between the two companies - complimentary channels of distribution, three strong brands, a great marriage of innovation on the one side and manufacturing strength on the other. In Dan Grace and Jeff Polke, we have two sharp young guys whose energy and abilities will grow this new company exponentially while we, at RIO Brands, focus on expanding our core categories of beach and backyard”.

GCI Outdoor owners Dan Grace and Jeff Polke will become Co-CEO’s of Integrity Outdoor Brands and will lead the new venture. RIO Brands’ ownership will be active at the Board of Director level. Key members of the RIO Adventure/San Angelo sales and customer service team will join the current GCI Outdoor management and staff, which will transition to full operational control of the new company, assuring that Integrity Outdoor Brands provides dedication to customer service, excellence in quality, and relentless pursuit of exciting new products.

For more information, contact: Jeff Polke, GCI Outdoor 860-345-9595, Mark J. Cohen, Rio Brands 215 632-2800 GCI Outdoor® 2011 Media Kit

Press Release

Integrity Outdoor Brands™ Launches New Web Site: www.IntegrityOutdoorBrands.com Site Shows Sophisticated Side of Outdoor Industry Manufacturer

Higganum, Conn. – July 22, 2010 – Web sites can be deceiving and none more than the new Integrity Outdoor Brands™: www.IntegrityOutdoorBrands.com. It’s important to remember that the folks at Integrity Outdoor Brands design and manufacture outdoor seating, camping furniture and hunting accessories – products which are not usually considered to be sophisticated, stylish and trendy. Yet, for some, those are the oxymoronic adjectives that this web site has evoked. Some even said it’s beautiful.

“I am thrilled with our marketing team. Who knew they had it in them to produce something so nice?” joked Jeff Polke, co-CEO if Integrity Outdoor Brands. “Seriously, though, it’s a fantastic web site and will be a game-changer for us.”

Consistent with most consumer-driven web sites, the new Integrity Outdoor Brands site is clean, colorful and organized by product brand. It offers multiple navigation options offering consumers the opportunity to shop one or all brands and products. Also with the end-user in mind, the site serves as a catch-all for consumer-related information such as product details, warranty, newsletters, downloadable instruction manuals and retail locations. If a retailer is too far away, the e-store is a purchase option, taking American Express®, MasterCard®, VISA® and shipping most orders ship within 48 hours.

Fans of the GCI Outdoor™, RIO Adventure™ and San Angelo™ brands can follow them on Facebook®, Twitter® and YouTube® from the website.

Retailers, dealers and distributors can use www.IntegrityOutdoorBrands.com as an electronic catalog. They have their own login-protected section called DEALER’S CORNER. Here, re-sellers can download sales information: catalogs, price sheets, product copy, images and other selling-related collateral.

A new addition to the Integrity Outdoor Brands online presence is the PRESS ROOM -- a search engine-friendly media blog, which is updated with media kits, events, press releases, instructional videos and images.

For the outdoor enthusiasts who think they have figured out the “next best thing,” the new Integrity Outdoor Brands web site gives them the opportunity to share the idea for evaluation in the INVENTORS section. It involves populating a simple form with a description of the idea and clicking SUBMIT. If the concept is deemed worthy, someone from Integrity Outdoor Brands marketing may contact the inventor and a meeting may be coordinated.

Its predecessor, GCIOutdoor.com still exists as a sub-site of the Integrity Outdoor Brands web site. But the GCI Outdoor portion of the web site was morphed to fit the style and navigation of www.IntegrityOutdoorBrands.com.

(continued) GCI Outdoor® 2011 Media Kit

Press Release

Integrity Outdoor Brands™ Launches New Web Site: www.IntegrityOutdoorBrands.com Site Shows Sophisticated Side of Outdoor Industry Manufacturer

(continued)

Contact Integrity Outdoor Brands marketing department at 860.345.9595 x727 or e-mail [email protected].

About Integrity Outdoor Brands™

Integrity Outdoor Brands, LLC is the result of the 2009 joint venture between GCI Outdoor™ and RIO Brands™. GCI Outdoor is the innovative outdoor furniture manufacturer credited with, among many genius items and technologies, the hillside-adjustable Everywhere Chair® and telescoping PICO Arm Chair™. RIO Brands is one of the oldest manufacturers operating in the furniture category today and is known for outstanding service and a customer-centric philosophy. Today, in addition to GCI Outdoor, the Integrity Outdoor Brands family also includes RIO Adventure™ and San Angelo™, the outdoor furniture and hunting accessory brands adopted from RIO Brands. New product designs are driven by end-user cues and GCI Outdoor founder Dan Grace's never-ending pursuit of "making stuff fold down smaller and more compactly." More information can be found on the internet at http://www.IntegrityOutdoorBrands.com.

Integrity Outdoor Brands, GCI Outdoor, RIO Adventure, San Angelo, Everywhere Chair, PICO Arm Chair and Xpress Lounger are trademarks of Integrity Outdoor Brands, LLC. RIO Brands is a trademark of RIO Brands. American Express is a registered trademark of American Express, MasterCard is a registered trademark of MasterCard International Inc., and VISA is a registered trademark of Visa Inc. Facebook is a registered trademark of Facebook. Twitter is a registered trademark of Twitter, Inc., and YouTube is a registered trademark of YouTube, LLC. GCI Outdoor® 2011 Media Kit

Outdoor Insight July 2010 GCI Outdoor® 2011 Media Kit GCI Outdoor® 2011 Media Kit

Branchwhipped.com Gear Review September 2010

While camping at Grand Teton National Park we tried to fit as much adventure as possible in our few days there. We participated in a veritable cornucopia of Teton activities, all over the park, everyday of our camping trip. After our action packed days of cramming things like, swimming, trail running, biking, and hiking into each day, we were relieved to come back to our camp and relax in our Xpress Loungers from GCI Outdoor. These director style, collapsible, camp chairs were just what we needed to take a load off at camp, they served us well, with their ease of set up and the comfort and support they provided while the rain started coming down and we huddled close to our fire. The fire took me two tries to get blazing. I had way too much tinder at first with no kindling, don’t tell my scout master. I digress…

Who is GCI? ”GCI Outdoor™ was founded in 1996 after founder Dan Grace asked this simple question: “Why isn’t there a chair for this?” That question was answered when Dan, utilizing his engineering background, designed the Everywhere Chair®, the patented hillside adjustable chair. Patent- and feature-rich GCI Outdoor products include the hillside-adjusting chairs, telescoping directors’ chairs, stadium seats, stools, canoe seats and a really, really comfortable cot. GCI Outdoor seating is engineered for the outdoors, or anywhere chairs are used.”

As I mentioned in the first post of our Teton trip, we very easily could have had the best campsite in the park, (not considering the many backcountry locations) We were in a tent only spot, with all the amenities we needed just a short walk or bike ride away. Our Xpress Lounger chairs increased the value of our site even more. You could find us in them for all out meals, smores making, and campfire ‘lounging’. So what makes these chairs unique? Here are the specs on the Xpress Lounger:

• Folds down to size of a laptop with patent pending Xpress Telescoping Technology™ • Beverage, media, and storage pocket • Easy to open, close, carry, and store • Powder-coated steel frame • Breathable nylon mesh and 600 denier polyester • Scratch-free nylon-coated feet • Supports 250 lbs • Open size: 17.5″ x 23.3″ x 33″ • Seat height: 17″ • Folded size: 17.5″ x 2.5″ x 16.5″ • Unit weight: 9 lbs GCI Outdoor® 2011 Media Kit

Continued…Branchwhipped.com Gear Review September 2010

The unique folding design is just that, unique. unlike a directors chair that folds once, the Xpress Lounger folds two or three times and the legs telescope to make a much more compact carrying shape. Their is a built in handle as well that helps in the portability over to the camp fire. These chairs are sturdy as well, the legs are made of steel and support up to 250 lbs. This is both a bonus and a burden as the chairs weigh 9 lbs. each. The shape and size of these chairs don’t lend themselves to backpacking, but that is not what they were made for. What they are designed for is car camping, RVing, fishing and sports. And in these categories the Xpress excels, it is not meant to be lugged all over a mountain, but popped out of your trunk and placed in your campsite, nestled near the fire. Here is where the quality build and comfort are noticed and appreciated. Who takes a chair backpacking anyway? Isn’t that what dead logs are for?

The two photos above show the side accessory pockets and bottle holder, this is America after all, we need our beverage holders. But in all seriousness the bottle holder is nice, as well as a slot for a book and other small items.

Above photo shows the 600 denier polyester and nylon mesh used in construction of the Xpress Lounger. These materials are strong and breathable, surprisingly strong for the mesh when at first look appears to be nothing more than window screen, rest assured it is much stronger than window screen.

Pros Xpress Lounger: Cons Xpress Lounger: Strong Sturdy – tips scales at 9 lbs. Comfortable Needs Velcro on both sides of handle when carrying Accessory pockets Collapsible Built in handle for carrying Sturdy – well built Perfect for what its made for

Verdict: A chair that is perfect for what it was intended for. GCI Outdoor® 2011 Media Kit GCI Outdoor® 2011 Media Kit GCI Outdoor® 2011 Media Kit GCI Outdoor® 2011 Media Kit GCI Outdoor® 2011 Media Kit GCI Outdoor® 2011 Media Kit GCI Outdoor® 2011 Media Kit GCI Outdoor® 2011 Media Kit

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