English, French, Spanish and Italian As Well As Additional Text And

BMW Group Media Information

03/2016 Page 1

Embargo: 7 March 2016, 12:30 CET.

BMW Group: THE NEXT 100 YEARS. Content.

1. Pioneering moments and milestones in the history of the BMW Group. 2

2. BMW Group THE NEXT 100 YEARS: The centenary year. 7

• Centenary leitmotif and new BMW Group corporate identity. • Centenary Event on 7 March 2016. • Centenary Event: Streamed to associates around the world. • BMW Group World Tour: “Iconic Impulses. The BMW Group Future Experience“. • Two exhibitions, one festival. • BMW Group special centenary publication.

3. The BMW Group’s view of the future: Transformations and visions. 13

4. BMW VISION NEXT 100: Sheer Driving Pleasure of the future – What will it look like? 18

5. Media Contact. 26

Content USB stick: Press text in German, English, French, Spanish and Italian as well as additional text and

photo material. For further information, TV-Footage, Media Contacts: www.press.bmwgroup.com

English BMW Group Media Information

03/2016 Page 1

Embargo: 7 March 2016, 12:30 CET.

BMW Group: THE NEXT 100 YEARS. Content.

1. Pioneering moments and milestones in the history of the BMW Group. 2

2. BMW Group THE NEXT 100 YEARS: The centenary year. 7

3. The BMW Group’s view of the future: Transformations and visions. 13

4. BMW VISION NEXT 100: Sheer Driving Pleasure of the future – What will it look like? 18

5. Media Contact. 26

Content USB stick: Press text in German, English, French, Spanish and Italian as well as additional text and

photo material. For further information, TV-Footage, Media Contacts: www.press.bmwgroup.com BMW Group Group Media Information

03/2016 Page 21

1.Embargo Pioneering: 7 March moments 2016, and 12:30 milestones CET. in the history of the BMW Group. BMW Group: PioneeringTHE NEXT decisions 100 andYEARS. products from the past continue to make their mark on theContent BMW Group. today.

The BMW Group has had a significant influence on the future of mobility ever 1.since Pioneering it was founded moments in 1916. and Over milestones the years, itin has the constantly history evolved, rising to its positionof the BMWtoday asGroup. a premium provider of mobility services. The capacity 2 for foresighted action is a part of the BMW Group’s DNA – as evidenced at many points2. BMW throughout Group itsTHE history NEXT and 100 by YEARS:numerous decisions and products. The centenary year. 7

Some pioneering moments in the history of the company: • Centenary leitmotif and new BMW Group corporate identity. Introduction of the BMW R 32 – a major influence across the industry. • Centenary Event on 7 March 2016. Launched in• 1923,Centenary the R 32 Event: was Streamedfar more than to associates just the first bike to sport the blue and white brandaround logo on the its world. tank; it was evidence, even then, of the company’s • courage in departingBMW fromGroup familiar World pathways Tour: “Iconic to engineer Impulses. its very first vehicle, coming The BMW Group Future Experience“. up with a design developed completely around the engine. This approach would • Two exhibitions, one festival. become not• onlyBMW a trademark Group special of BMW centenary motorcycle publication. construction but also a major influence across the industry as a whole. 3. The BMW Group’s view of the future: “BornTransformations Electric” Launch and of visions. BMW i – another milestone showing the 13 po wer to completely rethink and redesign mobility. Coupled4. BMW with VISION the power NEXT to rethink100: and redesign mobility from its very foundations, this courageSheer Driving remained Pleasure clearly in of evidence the future 90 –years later: in 2013, the Born Electric mottoW markedhat will the it look market like? launch of the all-electric BMW i3 – and with it the 18 start of a new era. Based on an architecture comprising a lightweight carbon passenger cell on5. anMedia aluminium Contact chassis,. the BMW i3 was a complete departure from all that 26 had

gone before. Instead, it set out to meet the specific requirements of electro-mobility.

Presentation of the BMW 328 embodying dynamics, aesthetics and sheer

Contentinnovation USB stick: – qualities Press text in theGerman, BMW English, brand French, stands Spanish andfor Italian to this as well day. as additional text and

Atphoto the material. Nürburgring For further in information, June 1936, TV-Footage, the first Media public Contacts: display www.press.bmwgroup.com of the BMW 328 was to define the young brand’s motorsport ambitions right up to the 1960s. The success BMW Group Group Media Information

03/2016 Page 31

of the BMW 328 lay in the sum of its engineering parameters: rigorously applied Embargolightweight design,: 7 March ideal weight 2016, distribution, 12:30 aerodynamic CET. lines, the perfect engine, and flawless road-holding thanks to a meticulously tuned chassis. The BMW 328 laidBMW the foundationGroup: for an entirely new understanding of what a car could be: successTHE NEXT through 100 performance YEARS. based on the perfect interplay between maximum efficiencyContent and. the full spectrum of parameters. By incorporating these qualities, the BMW 328 embodied everything the BMW brand stands for to this day: dynamics, aesthetics and sheer innovation. 1. Pioneering moments and milestones in the history BMWof 1500the BMW – the Group. foundi ng member of the “Neue Klasse” – a new 2 segment, the family sport saloon. Over2. BMW the years, Group the THE BMW NEXT Group 100 has YEARS:proven time and again its instinct for creating the rightThe carscentenary and motorcycles year. at the right time. Many of its products have7 even

established entirely new vehicle segments: in the early 60s, for example, the • “Neue Klasse” Centenary(“New Class”) leitmotif BMW and 1500 new became BMW Groupthe founding member of the corporate identity. family sport saloon segment. Today, this segment is served by every premium • Centenary Event on 7 March 2016. manufacturer.• Centenary Event: Streamed to associates around the world. • An entirely newBMW bike Group concept World – Tour: the “GS” “Iconic– was Impulses. born with the R 80 G/S. The BMW Group Future Experience“. In the late 1970s, when competition from the Far East was increasing, motorcycle • Two exhibitions, one festival. developers •at BMWBMW came Group up special with a centenarysurprise in publication. the shape of an entirely new bike concept , launched in 1980: the R 80 G/S. At the time, it was the first and only large- 3.engined The off BMW-roader Group’s to offer view the ride of the qualities future: of a road bike. The “GS” went on toTransformations lay the foundation andfor one visions. of the most popular motorcycle types today: 13 the travel enduro. 4. BMW VISION NEXT 100: UnveilingSheer ofDriving the first Pleasure “SAV” of: the the BMW future X5. – The Winnovativehat will conceptit look like? to combine on and off -road capabilities turned out 1 8to be highl y promising – and not just for bikes. Back in 1999, the automotive world still 5.distinguished Media Contact between. passenger vehicles for the road and off-roaders for 2 rough6

terrain. BMW, however, came up with a surprising new solution that combined both.

It was unveiled at the Detroit Motor Show in January 1999. Long before the SUV

boom began, the BMW Group had developed its own interpretation of a vehicle that

Contentoffered USB dynamic stick: Press handling text in German, and all English,-wheel French, drive Spanish as well and as Italian elevated as well seatingas additional pos textitions and

photofor occupants. material. For furtherThe name information, SAV TV (Sports-Footage, Activity Media Contacts: Vehicle) www.press.bmwgroup.com expressed its sporty focus: it was the BMW X5, manufactured at the US plant in Spartanburg. BMW Group Group Media Information

03/2016 Page 41

Establishment of BMW Motorsport GmbH – foundation for the EmbargoBMW M GmbH.: 7 March 2016, 12:30 CET. It is not only products that have brought the BMW Group such success; so, too, haveBMW its pioneeringGroup: decisions. One such decision concerned the establishment in 1972THE of NEXT BMW Motorsport 100 YEARS. GmbH. For the company’s top decision-makers, the fact thatContent motorsport. contributed to the positive image of the company and its products was not enough; the vehicles the Motorsport unit produced should also generate significant returns with which to refinance motorsport activities. To this day, 1.products Pioneering by BMW moments M GmbH remainand milestones a major contributor in the history not on ly to the company’s resultsof butthe alsoBMW to itsGroup. image. 2

2.Opening BMW of Group the “FIZ” THE –NEXT BMW 100 Group’s YEARS: Research & Development Centre in Munich.The centenary year. 7

Many of the BMW Group’s innovations are created in the highly progressive • environment ofCentenary the company’s leitmotif Research and new & DevelopmentBMW Group Centre in Munich, known corporate identity. as the FIZ. Opened in 1990, the building has a honeycomb structure that enhances • Centenary Event on 7 March 2016. collaboration• betweenCentenary all the Event: departments Streamed involved to associates in vehicle development by reducing the distancesaround the between world. them. Along with a new building, the engineers • were newly organisedBMW Group into “development World Tour: “Iconic project Impulses. teams”, which enabled them to The BMW Group Future Experience“. communicate more efficiently and resolve issues directly on their first prototypes. In • Two exhibitions, one festival. addition, they• couldBMW maintain Group special constant centenary contact publication.with the designers, as they were also based in the FIZ and were available to discuss their proposals right from the start. 3.Concentrating The BMW development Group’s view work of inthe the future: FIZ has proven highly successful over the yearsTransformations and continues to evolve and visions. to this day. The facility’s Aerodynamics Test 1 3Centre for example, first went into operation in 2009 and is now considered a benchmark 4.around BMW the VISIONworld. Plans NEXT are 100:already under way to continuously extend the FIZ over the comingSheer Drivingdecades. Pleasure of the future – What will it look like? 18 BMW Group: Facing up to the past. As5. wellMedia as its Contact many successes,. the BMW Group has faced several major crises 26 and

challenges during its history.

1930s and 1940s.

ContentUnder USBthe stick:National Press textSocialist in German, regime English, of French, the 1930s Spanish and and Italian40s, asBMW well as AG additional operated text and

photoexclusively material. asFor a further suppli information,er to the TV German-Footage, Mediaarms Contacts: industry. www.press.bmwgroup.com As demand for BMW aero engines increased, forced labourers, convicts and prisoners from concentration BMW Group Grou p Media Information

03/2016 Page 51

camps were recruited to assist with manufacturing them. To this day, the enormous Embargosuffering this :caused 7 March and the 2016, fate of 12:30many forced CET. labo urers remains a matter of the most profound regret. In 1983, BMW AG became the first industrial corporation to initiateBMW a Group:public debate about this chapter of its history with the publication of a book entitledTHE NEXT “BMW – 100 Eine DeutscheYEARS. Geschichte” (“BMW – A German History”). Several Contentmore publications. on the subject followed. The BMW Group is explicitly facing up to this dark chapter of its past and in 1999, it became a founding member of the foundation “Erinnerung, Verantwortung, Zukunft” (“Remembrance, Responsibility 1.and Future”)Pioneering for the moments compensation and milestones of former forced in the labo historyurers. of the BMW Group. 2 Since the 1990s, the BMW Group has been actively engaging in efforts to promote 2.openness, BMW respectGroup THEand understanding NEXT 100 YEARS: between cultures. (To find out more about CorpTheorate centenary and Intercultural year. Responsibility at the BMW Group, visit the PressC7 lub at:

www.bmwgroup.com/en/responsibility/corporate -citizenship/culture.html). • Centenary leitmotif and new BMW Group corporate identity. 9 December 1959. • Centenary Event on 7 March 2016. In the years• afterCentenary the war, EBMW,vent: Streamedor the Bavarian to associates Motor Works, to give it its full name, was slowaround to recover. the world. While 1950s Germany was in the midst of the • BMW Group World Tour: “Iconic Impulses. “economic miracle”, BMW AG found itself in severe crisis and on the verge of losing The BMW Group Future Experience“. its independence by being sold to rival Daimler-Benz. At a dramatic General • Two exhibitions, one festival. Meeting on• 9 DecemberBMW Group 1959, special plans centenary for the sale publication. were scuppered, however, by small shareholders and BMW dealers. Impressed by the faith that shareholders and 3.dealers The placed BMW in Group’s BMW, one view of ofthe the company’s future: larger shareholders, industrialist HerbertTransformations Quandt, decided and to findvisions. an alternative solution, which he worked 1 on3 in discussions with the Management Board and Works Council. Detailed analyses showed4. BMW that VISION BMW hadNEXT a promising 100: future. The entrepreneurial commitment of HerbertSheer Quandt Driving and Pleasure his family of continues the future to –secure the autonomy of BMW AG to thisW hatday. will it look like? 18

The5. Mediastrength Contact and resilience. of the BMW Group were also apparent in later 2 years.6

The oil crisis of the early 1970s and the unsuccessful acquisition of Rover in the

1990s were two challenging situations; the company emerged from both

empowered.

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Brands are the emotional character of the company. EmbargoOver the years,: 7 the March BMW Group 2016, has 12:30 demonstrated CET. its acute brand awareness on many occasions. As well as developing the core BMW brand and realigning it after theBMW crisis Group: of 1959, it went on to establish the BMW Motorrad name. In 2001 and 2003THE respectively, NEXT 100 it also YEARS. rekindled the success of the UK’s MINI and Rolls-Royce brandsContent thanks. in part to cutting-edge technology.

Since then, the continued enhancement of the BMW, BMW Motorrad, MINI and 1.Rolls Pioneering-Royce brands moments has allowed and the milestones BMW Group in theto secure history a strong position in the premiumof the segment. BMW Group. “The company has constantly developed and sometimes 2 even reinvented itself,” says BMW AG Management Board Chairman, Harald Krüger. 2.“As weBMW move Group into the THE future, NEXT that’s 100 not YEARS: going to change.” The centenary year. 7

3. The BMW Group’s view of the future: Transformations and visions. 13

4. BMW VISION NEXT 100: Sheer Driving Pleasure of the future – What will it look like? 18

5. Media Contact. 26

Content USB stick: Press text in German, English, French, Spanish and Italian as well as additional text and

photo material. For further information, TV-Footage, Media Contacts: www.press.bmwgroup.com BMW Group Group Media Information

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2.Embargo BMW Group: 7 March THE 2016, NEXT 12:30 100 YEARS CET. : The centenary year. BMW Group: CentenaryTHE NEXT leitmotif 100 YEARS.and new BMW Group corporate identity. TheContent motto of. the BMW Group’s centenary celebrations is THE NEXT 100 YEARS.

Throughout its history, the BMW Group has been a pioneering force with a 1.clear Pioneering focus on the moments future. This and same milestones approach willin the also history be at the centre of its centenaryof the activities, BMW Group. which first and foremost shine a light on what lies ahead.2

2.This BMW commitment Group toTHE the NEXT future 100and toYEARS: progress is clearly expressed in the new Thecorporate centenary identity year. and website . The corporate identity includes a new7

emblem, which consists of three interlinking triangles that combine to form an • arrow. The fourCentenary elements inleitmotif the design and newrepresent BMW the Group four key characteristics corporate identity. of the BMW Group: Responsibility, Trust, Pioneering Spirit and Success. They • Centenary Event on 7 March 2016. also reflect •the Centenarydiversity of E thevent: company, Streamed its tobrands associates and its employees. around the world. • The BMW GroupBMW website, Group www.bmwgroup.com World Tour: “Iconic Impulses., has been comprehensively The BMW Group Future Experience“. updated, with new technical features and contents delivering the full range of the • Two exhibitions, one festival. latest forward• -lookingBMW Group online special communications. centenary publication.

3.Centenary The BMW Event Group’s on 7 March view of 2016 the .future: On 7Transformations March 2016 – one and hundred visions. years to the day since BMW AG was entered 13 into the commercial register – the BMW Group will launch its centenary activities. 4. BMW VISION NEXT 100: On theSheer morning Driving of 7 PleasureMarch, the of new the BMW future Group – Classic building in Moosacher StraßeW hat66 willwill open it look its doorslike? for the very first time, welcoming international 1 8 journalists to a press conference giving details about the centenary. Moosacher 5.Straße Media 66 is Contact a significant. address as it is the place where the company first 2 began.6

In the afternoon of 7 March, around 2,000 guests from the world of business,

politics, research, society and the media will be welcomed to the Munich Olympic

HallContent along USB withstick: Pressselected text in dealers, German, English, suppliers French, and Spanish associates. and Italian Here, as well a as multimedia additional text showand

photowill take material. them For through further information, the key TV moments-Footage, Media in the Contacts: BMW www.press.bmwgroup.comGroup’s history and present the company’s interpretation of future premium mobility. The event will BMW Group Group Media Information

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culminate in the unveiling of a Vision Vehicle created by the core brand, BMW: Embargothe BMW VISION: 7 March NEXT 100. 2016, 12:30 CET.

CentenaryBMW Group: Event: Streamed to associates around the world. TheTHE BMW NEXT Group’s 100 success YEARS. would never have been possible without the commitmentContent. of its employees. As a global organisation, the Group employs more than 122,000 people at 140 locations around the world. Almost all of them will have the opportunity to come together to watch the show at the Munich Olympic Hall, 1.when Pioneering it is streamed moments live to their and facility milestones as part of in their the ownhistory loca l event. In addition, manyof markets the BMW around Group. the world will be running their own events to mark the2 centenary. One very special experience will be the live broadcast to Munich’s Allianz 2.Arena, BMW where Group over 30,000THE NEXT employees 100 YEARS: from the various sites and offices across the city willThe be centenary watching the year. launch event as it unfolds. For BMW Group employees,7

one highlight will be the Associates’ Symbol. This will be revealed right at the start • of the kick-off eventCentenary and consists leitmotif of and a whole new BMW host of Group portrait photographs of corporate identity. employees from around the world, which were submitted in the run-up to the event. • Centenary Event on 7 March 2016. • Centenary Event: Streamed to associates BMW Group Worldaround Tour: the world. • “Iconic Impulses.BMW The Group BMW World Group Tour: Future “Iconic Experience”.Impulses. The BMW Group Future Experience“. Following the Centenary Event on 7 March, the BMW Vision Vehicle will set off on • Two exhibitions, one festival. a symbolic •BMW BMW Group Group World special Tour, centenary a travelling publication. exhibition with stops in China, UK and USA. 3. The BMW Group’s view of the future: For itsTransformations Asian premiere, the and BMW visions. VISION NEXT 100 will travel to Beijing. Later13 it will move on to London, where two further Vision Vehicles will join it, this time from 4.the BMWBMW Group’s VISION B ritishNEXT-base 100:d brands, MINI and Rolls-Royce. Sheer Driving Pleasure of the future – The Wlasthat port will of itcall look on thelike? World Tour will be Los Angeles, USA, one of the 18 BMW Group’s key markets. Here, the final Vision Vehicle, from BMW Motorrad, 5.will completeMedia Contact the quartet. of BMW Group brands. 26

Inspiring future mobility is a key aspiration of the BMW Group. This is clearly

illustrated by the concept and title “Iconic Impulses. The BMW Group Future

Experience”.Content USB stick: The Press exhibition text in German, presents English, the French, company’s Spanish and holistic Italian as view well asof additional future individualtext and

photomobility material. – a Forperspective further information, that sees TV-Footage, the BMW Media Group Contacts: and www.press.bmwgroup.com its brands continuing to create positive, emotional and personal experiences for its customers to enjoy. BMW Group Group Media InfInformationormation

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Visitors to the “Iconic Impulses. The BMW Group Future Experience” will Embargoexperience the: 7BMW March Group 2016, as a thought 12:30 leader CET. presenting visions that reach far beyond the short term, offering a multi-faceted and inspiring perspective on the futureBMW of Group:mobility. THE NEXT 100 YEARS. TheContent exhibition. will cover various future trends which will have a significant influence not only on the automotive industry but on society as a whole. It will explore:

1. •Pioneering The opportunities moments opened and milestones up through digitalisation in the history and connectivity •of theThe BMW increasing Group. role of technology in our lives 2 • BMW Group’s vision of a sustainable future 2. •BMW The Group company’s THE commitment NEXT 100 YEARS:to expand its efforts as a good coporate citizen The centenary year. 7

BMW Group World Tour dates: • Beijing (5-15 May)Centenary – BMW leitmotif VISION andNEXT new 100 BMW makes Group its Asian debut corporate identity. London (16-26 June) – MINI and Rolls-Royce Vision Vehicles to be unveiled • Centenary Event on 7 March 2016. Los Angeles• (11Centenary-16 October) Event: – BMW Streamed Motorrad to associates Vision Vehicle makes its world debut around the world. • BMW Group World Tour: “Iconic Impulses. The BMW Group Future Experience“. To accompany the exhibition, the BMW Group will hold discussions for selected • Two exhibitions, one festival. groups and• stakeholders. BMW Group The special main centenaryaim will be publication. to encourage an exchange between inspiring individuals from various fields outside the company and experts 3.and talentedThe BMW individuals Group’s from view within of the it. Together, future: they will debate and shape the developmentTransformations of various issuesand visions. around future mobility. 13

4.Two BMW exhibitions, VISION one NEXT festival. 100: FutureSheer Experience Driving Pleasure in the ‘double of the cone’ future at – BMW Welt. CoreW componentshat will it look of the like? BMW Group World Tour exhibition in Beijing, London 18 and Los Angeles will also be on display in Munich, as a permanent installation for visitors to5. enjoy.Media The Contact Future Experience. in the ‘double cone’ of the BMW Welt will 2 open6 to

the public on 22 March, adding a further highlight to the BMW Welt, which already

welcomes around three million visitors a year.

Content USB stick: Press text in German, English, French, Spanish and Italian as well as additional text and

photo material. For further information, TV-Footage, Media Contacts: www.press.bmwgroup.com BMW Group Group Media Information

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Temporary exhibition of company highlights: “100 Masterpieces” at the EmbargoBMW Museum.: 7 March 2016, 12:30 CET. 100 Masterpieces is a temporary exhibition in which the BMW Group and its brandsBMW will Group: mark the centenary by presenting the milestones in their history. From 10THE March NEXT 2016, 100visitors YEARS. to the BMW Museum will be able to experience iconic modelsContent such. as the BMW 328, BMW 507 and BMW Turbo all telling their story. Key business decisions made throughout the company’s 100-year history will also have a special place in the exhibition. 1. Pioneering moments and milestones in the history “BMWof the Festival BMW – Group. THE NEXT 100 YEARS”. Highlight event from the2 core BMW brand for all associates and former employees, the public, 2.fans BMW and friends. Group THE NEXT 100 YEARS: 9-11The September centenary 2016 year. will see Munich host the BMW Festival – 7

THE NEXT 100 YEARS. It will be held across the grounds of the Munich • Olympic Park, includingCentenary the leitmotif Olympic and Stadium, new BMW Olympic Group Hall and the “Parkharfe”, corporate identity. which is normally a parking area for visitors to the Park. The BMW Museum, • Centenary Event on 7 March 2016. BMW Welt •and Centenary the area around Event: the Streamed iconic ‘Four to associates-Cylinder’ headquarters building will also be included,around and the events world. will be rounded off in the evenings by the • BMW Festival Night.BMW GroupThe first World BMW Tour: Festival “Iconic Night Impulses. will be exclusively for The BMW Group Future Experience“. BMW Group employees; the second will be open to the general public. High- • Two exhibitions, one festival. profile personalities• BMW and Group international special centenary stars from publication. the world of music will take to the stage, while renowned DJs will ensure a real festival atmosphere. (More 3.information The BMW about Group’s the BMW view Festival of the at: future: www.bmw -festival.de) Transformations and visions. 13 BMW Group special centenary publication. 4.To markBMW the VISION centenary NEXT year, 100: a special publication will provide a wealth of informationSheer Drivingnot only aboutPleasure the history of the offuture the BMW – Group but also about key future issues,What such will as itenergy, look like? demog raphic change, globalisation , digitalisation and18 mobility. They will consist of a mixture of essays, reports, studies and interviews with5. Mediaexperts, Contact and reflect. the diversity of the BMW Group as well as its brands 26 BMW,

MINI, Rolls-Royce and BMW Motorrad.

Volume 1 “Back to the Future” (“Zurück in die Zukunft”).

Content“Back toUSB the stick: Future” Press text paints in German, a comprehensive English, French, Spanish company and Italian portrait, as well charting as additional its texthistory and

photofrom material.the first For BMW further aeroinformation,-engine TV- Footage,to the successfulMedia Contacts: comeback www.press.bmwgroup.com of the MINI and Rolls-Royce brands. BMW Group Group Media Information

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Volume 2 “Road Trips – Journeys to the Places where the Future has Embargoalready arrived”: 7 March (“Zeitreisen”). 2016, 12:30 CET. This volume shows iconic products from the history of the BMW Group venture into importantBMW Group: areas of the future. THE NEXT 100 YEARS. VolumeContent 3:“Where. is the BMW Group Headed?” (“Was wird aus der BMW Group?”). In “Where is the BMW Group Headed?”, essayists and BMW Group experts explore the1. questionPioneering of how moments the company and milestones can – and must in the – develop. history of the BMW Group. 2 Volume 4: “Fast & Curious”. 2.“Fast BMW & Curious” Group takes THE a NEXTtongue 100-in-cheek YEARS: look at the full spectrum of mobility as envisionedThe centenary over the years, year. from Icarus via Knight Rider to the remote -controlled7

BMW of James Bond. • Centenary leitmotif and new BMW Group corporate identity. Volume 5: “Where do we go from here?” (“Wo fahren wir hin?”). • Centenary Event on 7 March 2016. “Where do •we goCentenary from here?” Event: is aStreamed compact toatlas associates of the future, in which detailed maps and graphicsaround chart the the world. development of tomorrow’s world. • BMW Group World Tour: “Iconic Impulses. The BMW Group Future Experience“. Volume 6: “The End of the World was Yesterday” (“Weltuntergang war • Two exhibitions, one festival. gestern”).• BMW Group special centenary publication. The book “The End of the World was Yesterday” (“Weltuntergang war gestern”) 3.presents The aBMW collection Group’s of academic view of essaysthe future: about visions of the future. Transformations and visions. 13 Volume 7: “Out of the Box”. 4.This BMWvolume VISION provides NEXT some 100: surprises from the BMW Group archives. Sheer Driving Pleasure of the future – VolumeWhat 8: will “Gallery it look 2116” like? (“Galerie 2116”). 18 Renowned illustrators put pen to paper to sketch their interpretations of future 5.mobility. Media The Contact result is. a visionary spectrum of colourful science fiction worlds. 26

Volumes 9 – 12 are dedicated to the Vision Vehicles of the brands BMW,

MINI, Rolls-Royce and BMW Motorrad.

ContentIn these USB volumes stick: Press dedicated text in German, to the English, Vision French, Vehicle, Spanish the and BMW Italian as Group well as designadditional team text and will

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BMW Group Group Media Information

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Volume 13: “Talking about Tomorrow” (“Gespräche über das Morgen”). EmbargoFinally, “Talking: 7 about March Tomorro 2016,w” presents 12:30 the CET. thoughts and opinions of personalities from politics, business and the academia on key future issues. BMW Group: AsTHE the cNEXTentenary 100 celebrations YEARS. get under way on 7 March 2016, the series of publicationsContent. will consist of just nine initial volumes to be distributed to a limited circle of recipients. In the weeks and months that follow, the remaining Vision Vehicle books as well as “Talking about Tomorrow” will be added to the collection. 1.From Pioneering October 2016 moments onwards and the milestonesbooks will be in available the history from bookstores as a limitedof- theedition BMW single Group. volume. 2

2. BMW Group THE NEXT 100 YEARS: The centenary year. 7

3. The BMW Group’s view of the future: Transformations and visions. 13

4. BMW VISION NEXT 100: Sheer Driving Pleasure of the future – What will it look like? 18

5. Media Contact. 26

Content USB stick: Press text in German, English, French, Spanish and Italian as well as additional text and

photo material. For further information, TV-Footage, Media Contacts: www.press.bmwgroup.com BMW Group Group Media Information

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3.Embargo The BMW: 7 March Group's 2016, view 12:30 of the CET. future: Transformations and visions. BMW Group: ByTHE selecting NEXT THE 100 NEXT YEARS. 100 YEARS as its leitmotif, the BMW Group consciously tackledContent a paradox:. the next 100 years cannot be predicted – not by scientists, nor by politicians or economic strategists. However, a number of credible prognoses exist that are based on future projections for a variety of figures and factors. After a lengthy1. Pioneering spell of research, moments the and BMW milestones Group has inused the them history to generate its own vision of tomorrow’sof the BMW world. Group. The decision was made to concentrate on key questions2 and megatrends that will impact not only personal mobility but also our day-to-day and business2. BMW lives. Group The THE BMW NEXT Group 100 aims YEARS: to present as holistic a view as possible of the next Thetwo tocentenary three decades, year. based on well -regarded studies from various sources7 as

well as the opinions of renowned futurologists. • Centenary leitmotif and new BMW Group By combining itscorporate own internal identity. information with evaluations from various research • Centenary Event on 7 March 2016. institutes, the BMW Group has created a comprehensive picture of the future and • Centenary Event: Streamed to associates of social transformationaround the and world. the human needs associated with it. The BMW Group firmly believes• thatBMW personal Group Worldmobility Tour: is and “Iconic will remain Impulses. a fundamental human need. The BMW Group Future Experience“.

• Two exhibitions, one festival. Burgeoning• urbanisationBMW Group special, megacities, centenary globalisation publication. and metropolitan regions. Mobile versatility. 3.A key The characteristic BMW Group’s of the viewtransformation of the future: that lies ahead is burgeoning urbanisation. ExpertsTransformations estimate that by and 2050, visions. more than 75 percent of people in Europe 13 and almost 90 per cent of people in the US will live in cities. At the same time, the 4.requirement BMW VISION for greater NEXT individuality 100: will increase. Sheer Driving Pleasure of the future – AlreadyWhat today, will owning it look alike? vehicle is sometimes not enough to ensure our changing 18 personal needs and mobility requirements are met. Overcrowded roads, a lack of parking5. Media spaces Contact and vehicle. bans for environmental reasons are just some of26 the

barriers which need to be overcome in urban areas today. In July of last year, the

BMW Group’s Centre of Excellence for Urban Mobility set out to resolve some of

these issues, and its team of experts is now working with cities and all the relevant

Contentinterest USB groups stick: Press to develop text in German, sustainable English, French,concepts Spanish for and future Italian urban as well asmobility. additional text and

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People everywhere want to be able to have access to the right mobility solution for Embargoany given situation.: 7 March Car-sharing 2016, program 12:30mes, CET. such as DriveNow, have entered our cities as new concepts and are already working well. However, it’s only when all the variousBMW modes Group: of transport work in concert that people’s needs will genuinely be meTHEt. Changing NEXT between 100 YEARS. different transport options can be time-consuming and highlyContent inconvenient.. The multi-modal routing system that debuted in the BMW i3 includes public transport in its recommendations wherever this makes travelling more convenient. Automatic booking and standardised payment systems already 1.offer Pioneering partial solutions moments today but and have milestones yet to become in the more history closely integrated. of the BMW Group. 2 At the same time, people are seeking a higher-quality transport experience. As time 2.becomes BMW increasingly Group THE scarce, NEXT the 100 period YEARS: spent getting from A to B will become moreThe and centenary more important; year. people will want to use their journey time efficiently7 and

safely, for work or to relax, to enjoy new experiences or the company of their • companions. That’sCentenary why BMW leitmotif Group and Mobility new BMW thinks Group well beyond the product, corporate identity. extending its reach to include technologies and services for enhanced individual • Centenary Event on 7 March 2016. mobility. The• BMWCentenary Group’s Event: future Streamed vision is forto associatesmobility to become effortless, available on demandaround and the individually world. customisable. In the years and decades ahead, • the BMW GroupBMW would Group like to World keep Tour: people “Iconic moving Impulses. by the best means possible. The BMW Group Future Experience“.

• Two exhibitions, one festival. Technology• andBMW digitalisation Group special. Naturalcentenary connectivity. publication. Over the next decade, the automotive industry is going to change more than 3.over Thethe last BMW 30 years.Group’s Digitalisation view of the will future: play a key role in its transformation and, as a driverTransformations of innovation, the and BMW visions. Group intends to remain at the vanguard of13 these developments in the automotive industry. 4. BMW VISION NEXT 100: Right now, the company is on the verge of realising automated driving. With it Sheer Driving Pleasure of the future – will come a series of technical challenges, but also a major opportunity for What will it look like? 18 revolutionising mobility. In the future, Sheer Driving Pleasure will also be defined

as liberating drivers through automation. 5. Media Contact. 26

BMW Group customers already benefit from a range of partially automated

functions today, all of them designed to take the strain out of driving. The new

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kind demonstrated by the BMW i Vision Future Interaction (unveiled at the CES Embargo2016) will play: 7a key March role in 2016,shaping the12:30 future CET. of personal and sustainable mobility.

AnotBMWher Group:area in which the BMW Group is building on the advantages of digitalisationTHE NEXT is production. 100 YEARS. Here, connectivity between the real and digital worlds offersContent significant. potential in many areas. The aim is to achieve an intelligent, connected production set-up where complex processes can be made even more efficient through the application of IT-supported technologies.

1. Pioneering moments and milestones in the history The ofBMW the BMWGroup Group. primarily focuses on four key areas of potential: 2 Automated data capture and analysis, such as digital plant surveys and 2.simulations, BMW Group enhance THE process NEXT security. 100 YEARS: The latest 3D plant data make precise planningThe possiblecentenary so thatyear. new digital systems and structures can be integrated7 into

existing landscapes, for example. This, in turn, takes flexibility to a new level. • Centenary leitmotif and new BMW Group corporate identity. Smart Logistics sets out to increase transparency over the supply network and • Centenary Event on 7 March 2016. optimise supply• Centenary chains. Event: Streamed to associates around the world. • Innovative automationBMW Group systems World Tour: support “Iconic employees Impulses. directly as they carry out The BMW Group Future Experience“. their work in production. Flexibly usable robots, for example, can work alongside • Two exhibitions, one festival. humans to assist• BMW with Group physically special demanding centenary tasks. publication.

3.Additive The BMW manufacturing Group’s view, also of referred the future: to as 3D printing, is bringing new solutions to production.Transformations As well as and opening visions. up considerably more scope for a greater 13 variety of forms, additive manufacturing allows comp onents to be produced quickly and in 4.suitable BMW quality. VISION Currently, NEXT a 100: classic example of additive manufacturing in use is the productionSheer ofDriving customised Pleasure parts of in thesmall future batches. – The BMW Group believes this productionWhat willmethod it look has like? great potential for series produc tion and realising 1new8 customer services – for example through the customisation of vehicle components 5.and theMedia provision Contact of spare. parts. 26

Over the longer term, these changes will also impact the role of humans in

production. In the years and decades ahead, people will become creators and

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Sustainability. EmbargoEfficient energy: 7 March for the environment.2016, 12:30 CET. Low -impact energy use is a fundamental value of the BMW Group. For more than 15BMW years, Group: the company has been the Sustainability Leader of the automotive industryTHE NEXT in the RobecoSAM 100 YEARS. sustainability ranking. Content. The BMW Group is well aware of its responsibility – and has been since 1973. Back then, BMW was the first automotive producer in the world to instate an 1.Environment Pioneering Officer. moments Moreover, and since milestones 1990, the in company the history has cut the emissions of itsof vehicle the BMW fleet byGroup. 40 percent – due to the application of EfficientDynamics 2 technologies, launched in 2007. 2. BMW Group THE NEXT 100 YEARS: By transitioningThe centenary from combustionyear. to all -electric power and running vehicles 7 such

as the BMW i3 and the BMW Motorrad C evolution Scooter, the BMW Group is creating completely• Centenary new and leitmotif groundbreaking and new BMW ways Group of experiencing driving pleasure, sustainability andcorporate interconnectivity identity. in urban settings. • Centenary Event on 7 March 2016.

• Centenary Event: Streamed to associates Gaining a true picturearound of the the world. ecological footprint of any vehicle means taking into account its •entire BMW lifecycle, Group not World just Tour:its active “Iconic lifespan. Impulses. Consequently, efficient The BMW Group Future Experience“. concepts all along the value chain are essential. • Two exhibitions, one festival.

• BMW Group special centenary publication. One such concept is intelligent energy data management, which is already used at 3.the plantsThe BMW in Spartanburg, Group’s view Leipzig of theand future:Regensburg. It is based on a series of intelligentTransformations electricity meters and thatvisions. monitor the amount of energy consumed 13 by production systems and robots, and compare findings with figures in a central company4. BMW network. VISION As NEXT well as 100: reducing the amount of energy used, intelligent energSheery data Driving management Pleasure increases of the production future – security and enhances product quality.What The will system it look was like? developed as part of the BMW Group’s digitalisation 18 concept and received support from the European Regional Development Fund (ERDF).5. Media Contact. 26

Another key factor in reducing the environmental impact of vehicle production is

the use of energy from renewable sources, such as wind and water. Already, around

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Another way of saving resources is by using renewable materials and recyclates. EmbargoKey examples: at7 theMarch BMW Group2016, include 12:30 olive CET. oil-tanned leather, kenaf and the use of PET recyclate in seat covers. By the year 2020, the BMW Group aims to cutBMW its consumption Group: of energy, water, waste and solvents per vehicle produced by 45THE percent. NEXT 100 YEARS. Content. Over the longer term, the aim is to create a completely neutral cycle, from material procurement and production to product use and recycling. (To find out more about Sustainability1. Pioneering at the moments BMW Group, and milestonesvisit: in the history https://www.bmwgroup.com/en/responsibility.htmlof the BMW Group. ) 2

2. BMW Group THE NEXT 100 YEARS: The centenary year. 7

3. The BMW Group’s view of the future: Transformations and visions. 13

4. BMW VISION NEXT 100: Sheer Driving Pleasure of the future – What will it look like? 18

5. Media Contact. 26

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4.Embargo BMW VISION: 7 March NEXT 2016, 100: 12:30 Sheer CET. Driving Pleasure of the future – What will it look like? BMW Group: TryingTHE toNEXT image 100how we YEARS. will live and get around in the future is as challenging as it isContent fascinating.. How will social, economic and living conditions change? And what will be the impact on our mobility? What exciting new possibilities will new technologies bring? And what effect will digitalisation and connectivity have on our automotive 1.requirements? Pioneering moments and milestones in the history of the BMW Group. 2 To mark its centenary year in 2016, the BMW Group is looking further ahead 2.than BMWusual withGroup a series THE of NEXT Vision 100 Vehicles YEARS: designed to anticipate and respond to people’sThe futurecentenary mobility year. needs. Over the coming years, mobility will become7

increasingly diverse. In the not-too-distant future, most vehicles will probably be • completely selfCentenary-driving – people leitmotif will and get new around BMW in robotsGroup on wheels. So, given these corporate identity. developments, how will we justify the existence of vehicles by BMW, a brand for • Centenary Event on 7 March 2016. whom the individual• Centenary and Sheer Event: Driving Streamed Pleasure to associates are the focus of everything? And how will BMW’saround brand thevalues world. translate into the future? • BMW Group World Tour: “Iconic Impulses. The BMW Group Future Experience“. In developing the BMW VISION NEXT 100, the main objective was to create not an • Two exhibitions, one festival. anonymous• vehicle BMW but Group one thatspecial is highly centenary personalised publication. and fully geared to meet the driver’s every need – because the very emotional connection between a BMW 3.and itsThe driver BMW is s Group’something view we want of the to retain.future: For the BMW VISION NEXT 100, the designTransformations team specifically and tookvisions. into account all the trends and technological 13 developments that will be most relevant to BMW in the decades ahead. But they 4.also BMWtook many VISION of their NEXT cues 100: from innovations and designs of the past. The key factorSheer throughout, Driving however, Pleasure was of something the future that – has always been typical of the BMWW brand:hat will the it desirelook like? to be uncompromising in its future focus on technologies 18 and customer value. 5. Media Contact. 26

Adrian van Hooydonk, Head of BMW Group Design: “If, as a designer, you are able

to imagine something, there’s a good chance it could one day become reality. So

our objective with the BMW VISION NEXT 100 was to develop a future scenario

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“My personal view is that technology should be as intuitive as possible to operate Embargoand experience: 7 so March that future 2016, interactions 12:30 between CET. human, machine and surroundings become seamless. The BMW VISION NEXT 100 shows how weBMW intend Group: to shape this future.” THE NEXT 100 YEARS. FourContent proposals. underpinning the BMW VISION NEXT 100:

A genuine BMW is always driver-focused. In recent months and years, the greatest current trend in the automotive industry 1. Pioneering moments and milestones in the history has becomeof the BMW so widespread Group. that it’s no longer a question of ‘if’ but ‘when’:2 autonomous driving. The BMW Group also believes that BMW drivers will 2.be ableBMW to letGroup their THEcars do NEXT the work 100 –YEARS: but only when the driver wants. The BMWThe VISION centenary NEXT 100year. remains a ge nuine BMW, offering an intense experience7

of Sheer Driving Pleasure. • Centenary leitmotif and new BMW Group corporate identity. Artificial intelligence and intuitive technology become one. • Centenary Event on 7 March 2016. Moving into• the Centenary future, vehicles Event: will Streamed be fully connectedto associates, and digital technology will become so normalaround that the it will world. permeate almost every area of our lives. Increasing • digitalisation willBMW lead toGroup the physicalWorld Tour: and “Iconicdigital worlds Impulses. merging more and more. The BMW Group Future Experience“. Artificial intelligence will learn from us, anticipating many of our wishes and working • Two exhibitions, one festival. away in the •background BMW Group to perform special thecentenary jobs we publication. delegate to it. The way humans and technologies interact will be transformed: screens and touchscreens will be 3.replaced The byBMW more Group’s intuitive viewforms of of the human future:-machine communication and interaction. BetterTransformations yet: technology will and become visions. more human. 13

4.New BMW materials VISION open NEXT up breathtaking 100: opportunities. In theSheer future, Driving how will Pleasure cars be manufactured? of the future At– some point, presses that punch out hundredsWhat of will thousands it look like? of steel parts may well become obsolete – the use 1 of8 carbon may already be a first indication of the sea-change that is imminent in the world5. Media of automotive Contact materials. and production. Technologies such as rapid 2 6

manufacturing and 4D printing will produce not components or objects but

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Mobility will remain an emotional experience. VehiclesEmbargo by BMW: 7 March have never 2016, been purely12:30 utilitarian CET. or merely a means of getting from one place to the next. Far more, a BMW is about looking to the next bend in theBMW road, Group: feeling the power of the engine and enjoying the sense of speed; it’s aboutTHE the NEXT sensory 100 experience, YEARS. the adrenaline rush or that intimate moment at which aContent journey begins,. be it for a lone driver or one travelling with a close friend or loved one. Moving into the future, that’s not set to change – because the emotional experience of mobility is firmly fixed in our collective corporate memory. By keeping 1.the driverPioneering firmly in moments the foregrou andnd, milestones the BMW VISION in the NEXT history 100 will heighten this emotionalof the experience BMW Group. in an unprecedented way. 2

2.BMW BMW VISION Group NEXT THE 100: NEXT A vehicle 100 YEARS: for future mobility. •The From centenary driver to year. “Ultimate Driver ” – through digital intelligence. 7

• “Alive Geometry” enables intuitive driver-vehicle interaction. • • “Boost”Centenary and “Ease leitmotif” driving andmodes new enable BMW driverGroup- or vehicle-controlled corporate identity. operation. • Centenary Event on 7 March 2016. • “Companion• Centenary”: The E intelligentvent: Streamed digital topartner associates connects driver and car. • Trademarkaround BMW the exterior. world. • • MaterialsBMW of the Group future. World Tour: “Iconic Impulses. The BMW Group Future Experience“.

• Two exhibitions, one festival. From driver to Ultimate Driver – through digital intelligence. • BMW Group special centenary publication. In the future, BMW drivers will still want to spend most of the time they are in their 3.car atThe the BMW wheel. Group’s In the BMW view VISION of the NEXTfuture: 100, the driver will remain firmly in the focus,Transformations with constant and connec visions.tivity, digital intelligence and state- of - the 1-3art technologies available for support. But that’s not all: the BMW VISION NEXT 100 will4. turnBMW the VISION driver into NEXT the Ultimate 100: Driver. So even though the world may well be changing,Sheer Sheer Driving Driving Pleasure Pleasure of isthe here future to stay – – and will be more intense than ever Wbefore.hat will it look like? 18

5.In designingMedia Contact the BMW. VISION NEXT 100, the starting point was the interior. 26 In the

years ahead, the driver’s wellbeing will become increasingly important, and rather

than merely feeling they are in a machine that drives itself, they should sense that

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its domed interior, the BMW VISION NEXT 100 retains the instantly recognisable Embargoathletic silhouette: 7 March of a BMW 2016, saloon. 12:30 CET.

TheBMW design Group: of the interior permits various modes of operation: Boost mode, in whichTHE theNEXT driver 100is at the YEARS. controls, and Ease mode, in which the driver can sit back andContent let the vehicle. take over. In Ease, the vehicle becomes a place of retreat with plenty of space, agreeable lighting and a comfortable atmosphere. In Boost, the driver takes over and benefits from the subtle and intuitive support offered by the vehicle.1. Pioneering All the time, moments the vehicle and is milestoneslearning more in and the more history about the person at the wheel,of thanksthe BMW to its Group. sensory and digital intelligence , whic h the BMW Group2 calls the Companion. The Companion progressively learns to offer the right kind of support 2.to transformBMW Group the driver THE into NEXT the Ultimate 100 YEARS: Driver. The centenary year. 7

A very important element of the Vision Vehicle is another innovation known as Alive • Geometry, the likesCentenary of which leitmotif have neverand new before BMW been Group seen in a car. It consists of a corporate identity. kind of three-dimensional sculpture that works both inside and outside the vehicle. • Centenary Event on 7 March 2016. • Centenary Event: Streamed to associates Alive Geometryaround enables the world. driver -vehicle interaction. • Alive GeometryBMW consists Group of almost World 800Tour: moving “Iconic tri Impulses.angles which are set into the The BMW Group Future Experience“. instrument panel and into certain areas of the side panels. They work in three • Two exhibitions, one festival. dimensions,• communicatingBMW Group specialvery directly centenary with thepublication. driver through their movements, which are more like gestures than two-dimensional depictions on a display. Even 3.the slightestThe BMW peripheral Group’s movement view of theis perceptible future: to the driver. In combination with the HeadTransformations-Up display, Alive and Geometry visions. uniquely fuses the analogue with the 1 3digital.

4.The BMWtriangles VISION work in NEXT much 100:the same way as a flock of birds in controlled flight, their coordinatedSheer Driving movements Pleasure acting ofas thesignals future that – are easily comprehensible to those insideW thehat car. will Combined it look like? with the Head -Up display, they involve the driver 1 in8 a form of preconscious communication, where an intuitive signal predicts an imminent 5.real -Mediatime event. Contact . 26

Various approaches can already be seen today that appear to confirm the feasibility

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possible, as today’s standard vehicle manufacturing methods are replaced. In the Embargofuture it will become: 7 March feasible 2016, to produce 12:30 far more CET. complex and flexible forms. This is why, in the context of the BMW VISION NEXT 100, the BMW Group refers to 4DBMW printing, Group: a process which adds a fourth level to components: the functional one. InTHE the years NEXT ahead, 100 printed YEARS. parts manufactured in this way will directly integrate functionsContent which. today have to be designed and produced separately before being incorporated into the whole.

1.At thePioneering moment, the moments digital world and is milestones strongly linked in theto displays; history the next step will be organicof the LEDs BMW – in otherGroup. words, displays that can freely change shape. However2 the Vision Vehicle suggests there will at some point be no more displays at all. Instead 2.the entireBMW windscreen Group THE will NEXT serve 100as a giantYEARS: display, directly in front of the driver. In theThe future centenary the digital year. and physical worlds will merge considerably, as is also7

expressed through Alive Geometry, for example, in the way the analogue dashboard • interacts with theCentenary digital Head leitmotif-Up Display and new in BMWthe front Group windscreen. corporate identity.

• Centenary Event on 7 March 2016. Boost and• Ease Centenary driving E modesvent: Streamed for driver to -associates or vehicle -controlled operations. around the world. • In Boost and EaseBMW mode Group alike, World the elementsTour: “Iconic and Impulses. technologies of the vehicle make The BMW Group Future Experience“. for the most intense or relaxed driving experience, depending on what is required. • Two exhibitions, one festival. Transitioning• betweenBMW Group modes special is impressive centenary and publication. perfectly orchestrated, and Alive Geometry remains relevant throughout. In Boost, when the driver is concentrating 3.fully Theon the BMW road, Group’s Alive Geometry view of highlights the future: the ideal driving line or possible turning pointTransformations and warns of oncoming and visions. vehicles. Rather than making the driver drive 1 faster,3 this kind of support sets out to make them drive noticeably better. In addition, 4.intuitive BMW feedback VISION has NEXT a more 100: physical and immediate impact than a robotic voice or instructionsSheer Driving on a screen. Pleasure In Ease of the mode, future on the– other hand, Alive Geometry is moreW discreethat will in it its look movements, like? informing occupants about the road ahead 18 and any acceleration and braking manoeuvres that are about to happen. 5. Media Contact. 26

In Boost mode, the entire vehicle focuses on the driver, offering intelligent support

to maximise the driving experience. The seat and steering wheel change position,

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The contact analogue BMW Head-Up Display of the future uses the entire windscreenEmbargo to: communicate7 March 2016, with the 12:30 driver. In CET. Boost mode, it focuses exclusively on what really matters to the driver: information such as the ideal line, turning point andBMW speed. Group: In addition, full connectivity, intelligent sensors and permanent data exchangeTHE NEXT allow the100 Head YEARS.-Up Display to generate a digital image of the vehicle’s surroundings.Content. In foggy conditions, for example, this means the driver can benefit from information such as vehicles crossing ahead, before they actually come into sight. In addition, by learning more and more about the driver, the system continuously1. Pioneering improves, moments concentrating and milestones on creating in theat a llhistory times the most intense and personalof the driving BMW experience Group. possible. 2

The2. BMWtransition Group to Ease THE mode NEXT brings 100 about YEARS: a complete change of interior ambience. The Thesteering centenary wheel and year. centre console retract and the headrests move to one7 side

to create a relaxed and welcoming atmosphere. The seats and door panels merge • to form a singleCentenary unit, allowing leitmotif the driver and newand BMWpassengers Group to sit at a slight angle. corporate identity. This makes it easier for them to face each other and sit in a more relaxed position • Centenary Event on 7 March 2016. for easier communications• Centenary E. Meanwhvent: Streamedile, the Headto associates-Up Display offers occupants personalised contentaround along the world. with the information and entertainment they desire. • BMW Group World Tour: “Iconic Impulses. The BMW Group Future Experience“. Depending on the driving mode, the focus of the vehicle changes, concentrating on • Two exhibitions, one festival. essentials for• theBMW driver Group in Boost special mode, centenary and the publication. surroundings and atmosphere in Ease mode, highlighting the impressive landscapes or buildings of interest that the 3.car isThe passing BMW by, Group’s for instance. view of the future: Transformations and visions. 13 Whether the vehicle is in Boost or Ease mode is also clearly apparent to other road users4. BMW as the VISION trademark NEXT kidney 100: grille, double headlights and L-shaped rear lights act as communicationSheer Driving tool. Pleasure Their different of the futurecolours – of light indicate which mode the vehicleWhat is currently will it look in. like? 18

Companion:5. Media Contact The intelligent. digital partner connects driver and car. 26

The Companion is symbolised by a small sculptural element which represents the

driver -vehicle connection. Shaped like a large, cut gemstone, it is positioned in the

centre of the dashboard, just beneath the windscreen, where it symbolises the

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03/2016 Page 241

well enough to automatically perform routine tasks for them and offer suitable Embargoadvice when needed.: 7 March Irrespective 2016, of 12:30the vehicle CET. itself, constant learning makes the Companion increasingly valuable to its owner. BMW Group: TheTHE Companion NEXT 100 also plays YEARS. an important role in driver-vehicle communications whenContent the car. transitions from Boost to Ease mode. While the driver concentrates on the road in Boost mode, the Companion remains flat in the dashboard. But when the BMW VISION NEXT 100 takes control in Ease, it rises up to create an interface with1. Pioneeringthe windscreen. moments A signal and light milestones tells the driver in thatthe thehistory car is ready for fully autonomousof the BMW driving. Group. For other road users, the Companion has a similar function,2 signalling through its own light as well as that of the vehicle that the car is operating 2.in automatedBMW Group mode. THE In certain NEXT traffic 100 situations,YEARS: the Companion is in visual contact with Theother centenary road users, year. helping pedestrians to cross the road by means of the7 green

light gradient on the front of the vehicle. • Centenary leitmotif and new BMW Group corporate identity. Trademark BMW exterior. • Centenary Event on 7 March 2016. The design• of theCentenary BMW Vision Event: Vehicle Streamed is characterised to associates by a blend of coupé-type sportiness and aroundthe dynamic the world. elegance of a sedan. At 4.90 meters long and • 1.37 meters high,BMW it has Group compact World exterior Tour: “Iconic dimensions. Impulses. Inside, however, it has the The BMW Group Future Experience“. dimensions of a luxury BMW sedan. • Two exhibitions, one festival. • BMW Group special centenary publication. The large wheels are positioned at the outer edges of the body, giving the vehicle 3.the dynamicThe BMW stance Group’s that is view a trademark of the future:of BMW. When it comes to aerodynamics, exteriorTransformations Alive Geometry contributesand visions. to an outstanding effect: when the wheel 13 s swivel as the vehicle is steered, the bodywork keeps them covered as if it were a flexible4. BMW skin, VISION accommodating NEXT 100: their various positions. The innovative design of the BMWSheer VISION Driving NEXT Pleasure100 gives ofit an the extremely future – low drag coefficient of 0.18. What will it look like? 18 The exterior of the vehicle is copper in colour, designed to underscore the idea that5. BMWMedia vehicles Contact of. the future should appear technical yet still have a warmth 26

about them – as symbolised by the close links between the vehicle and its driver.

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middle of the dashboard. The door closes, the steering wheel comes forward, Embargoand the driving: 7experience March begins.2016, 12:30 CET.

MaterialsBMW Group: of the future. ThTHEe designers NEXT of 100 the BMW YEARS. VISION NEXT 100 primarily used fabrics made from recycledContent or renewable. materials. The visible and non-visible carbon components, such as the side panels, are made from residues from normal carbon fibre pr oduction. In the future, the choice of materials will become even more important throughout1. Pioneering the design moments and production and milestones process. in the history of the BMW Group. 2 With time, other new materials will also be added into the mix, allowing different vehicle2. BMW shapes Group to emerge. THE NEXT To save 100 resources YEARS: a nd support more sustainable manufacturing,The centenary less use year. will be made of wood and leather while innovative materials7

and the consequent new possibilities in design and production gradually come to the fore. This• approachCentenary is alreadyleitmotif being and new exemplified BMW Group by the use of high-quality textiles and easilycorporate recyclable identity. mono -materials and the elimination of leather in the • Centenary Event on 7 March 2016. interior of the BMW VISION NEXT 100 (Photos and TV-Footage of the Vision • Centenary Event: Streamed to associates Vehicle can be aroundfound at: the www.press.bmwgroup.com world. as well as on the enclosed USB stick). • BMW Group World Tour: “Iconic Impulses. The BMW Group Future Experience“. • Two exhibitions, one festival. • BMW Group special centenary publication.

3. The BMW Group’s view of the future: Transformations and visions. 13

4. BMW VISION NEXT 100: Sheer Driving Pleasure of the future – What will it look like? 18

5. Media Contact. 26

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5.Embargo Media Contact: 7 March. 2016, 12:30 CET.

BMW Group Group: History [email protected] NEXT 100 YEARS. [email protected].

BMW VISION NEXT 100 Cypselus.von1. [email protected] moments and milestones in the history of the BMW Group. 2 BMW Group Centenary Year [email protected]. BMW Group THE NEXTde 100 YEARS: [email protected] centenary year.de 7

Agnes.Weiss [email protected] • Centenary leitmotif and new BMW Group corporate identity. • Centenary Event on 7 March 2016. • Centenary Event: Streamed to associates around the world. • BMW Group World Tour: “Iconic Impulses. The BMW Group Future Experience“. • Two exhibitions, one festival. • BMW Group special centenary publication.

3. The BMW Group’s view of the future: Transformations and visions. 13

4. BMW VISION NEXT 100: Sheer Driving Pleasure of the future – What will it look like? 18

5. Media Contact. 26

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photo material. For further information, TV-Footage, Media Contacts: www.press.bmwgroup.com BMW Group Media Information

03/2016 Page 1

Embargo: 7 March 2016, 12:30 CET.

BMW Group: THE NEXT 100 YEARS. Content.

1. Pioneering moments and milestones in the history of the BMW Group. 2

2. BMW Group THE NEXT 100 YEARS: The centenary year. 7

3. The BMW Group’s view of the future: Transformations and visions. 13

4. BMW VISION NEXT 100: Sheer Driving Pleasure of the future – What will it look like? 18

5. Media Contact. 26

Content USB stick: Press text in German, English, French, Spanish and Italian as well as additional text and

photo material. For further information, TV-Footage, Media Contacts: www.press.bmwgroup.com

BMW AG Corporate Communications Email: [email protected] www.press.bmwgroup.com