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The First Global CI Professional Certification Program

Market and Competitive Intelligence Workshops

Established in 1999, by founders in the field. The oldest and largest educational institution solely dedicated to helping companies better control strategic risks and discover new market opportunities with competitive intelligence. The ACI training program is the only one in the field of CI approved and accredited by the International Association for Continuing Education and Training Register at www.academyci.com (IACET). In earning this seal of approval, you are ensured that the Nashville, TN November 9-13, 2020 630.983.5530 Academy is delivering training at the highest standards available “Whether it’s a new analyst on your CI team taking the basic courses or an established practitioner coming today in the global training back for advanced training this is the best CI training available. Competitive Intelligence training through ACI community. is not your ordinary training program. The instructors are engaging, the learning environment is challenging, and the case study-based approach for practice is essential to understanding what good CI is all about.” - Eli Lilly and Co.

“The amount of information and learning to take in was so incredible. The ACI courses are well worth the time and money.” - Amica

“An incredible set of pivotal lessons on CI. This training is an absolute must have for everyone in the CI profession.” - Chevron

“Wow, the amount of learning you do in the ACI program blew me away. Ben and Helen are truly a dynamic teaching duo, thanks for being so awesome. High fives!” - ADP

“If strategy is important to your company (as it should be) the analytical and srategic training ACI offers should not be missed!!” - Cargill Professional (CIP™) Certificate Program 2020 Market and Competitive Intelligence Workshops

CIP™- I Core Courses Master of CI CIP™- II Advanced Courses

Collection Strategic Applications Training Options CI 101/202 Competitive Intelligence CI 401 War Gaming Theory and Practice 1.8 CEU Credits You will be shown and you will practice Planning & Collection all steps needed to organize and play effective war .7 CEU Credit Plan and execute an effective games taught by the guru who wrote the book on competitive intelligence effort, including human Business War Games Nashville Tennessee Nov. 12-13 sources Nashville Tennessee November 9

The Analytical Framework Advanced Analysis

CI 301 Competitive Blindspots CI 402 Value Chain Analysis CIP™ Certification .7 CEU Credit Understand a rival’s value of its If your job includes full or part-time responsibility .7 CEU Credit Pinpoint competitors’ soft spots, blind strategic differentiation and the threats to your for providing competitive intelligence to decision- spots, and strategic vulnerabilities own company’s position makers inside your organization, ACI’s Competitive Nashville Tennessee November 10 Nashville Tennessee Nov. 9 Intelligence Professional (CIP™) certification is a CI 302 Cross-Competitor Analysis CI 403 Anticipating Disruptions – rigorous training program that will enhance the value .7 CEU Credit Simplify predictions of competitors’ Scenario Analysis Tools and you bring to your organization while providing skills moves and counter moves when multiple competitors that will last throughout your career. Techniques 1.4 CEU Credits Mitigate uncertainty are involved by anticipating shifts in strategic drivers and their early Nashville Tennessee November 11 warning indicators, and by generating alternative CI 303 Structured Intelligence Analysis scenarios and strategies for navigating the future Techniques competitive landscape .7 CEU Credit This course introduces students to a Nashville Tennessee Nov. 10-11 class of analytic techniques that contribute to the discipline and objective analysis using intelligence Nashville Tennessee November 12

CommCommunicationunication Executive Intelligence Skills Training War Gaming If you are an intelligence user in a market-facing CI 304 Reporting & Communication of Go to www.academyci.com for details on job, such as Marketing Strategy, Pricing, Branding, Intelligence everything you see here, including course Business Development, M&A or Product Management, descriptions and faculty experience. .7 CEU Credit Designed to assist CI professionals and ACI’s Executive Intelligence Skills offering provides their managers. It will cover BOTH building CI short, targeted training to help you develop and use competencies inside the organization as well as competitive intelligence to enhance your decision- managing outsourced CI processes, establishing CI in making and strategy competencies. the enterprise as a decision-support and high-value function Nashvilile Tennessee November 13 CIP™- I and CIP™- II are registered trademarks of ACI. Faculty You Can Receive Both Certification & Global CEUs About ACI Our CIP™ Certificate Program has two levels, We are NOT about competitor profiling, news accommodating the different needs of our student monitoring, or other activities that are little more than body. collecting and warehousing enormous amounts of CIP™- I Core Certification tactical data and unfiltered noise, or dumping “nice This certification level requires you to complete all five to know” information on uninterested users. We are core courses and pass the CIP™ - I exam. This level is the only accredited competitive intelligence training Dr. Ben Gilad Dr. Helen Rothberg suitable for starting CI analysts and managers with organization that knows what powerful competitive part time responsibility for CI in their jobs. intelligence can do for you in your job. Let us equip you with this career-building skill that will pay dividends in Master of CI CIP™- II Certification your professional career, today and in the future. In order to receive Master of CI Certification, you must be CIP™- I certified, take the three Advanced courses What is Competitive Intelligence? and pass the CIP™ - II exam. This level is a necessary Competitive intelligence is the art and science of Heather Hallenbeck Troy Pfeffer requirement today for those choosing a career in CI. generating a deep understanding of marketplace Bose Corp. Cintas players and industry forces. It enables executives to optimize their decisions in light of the plans and strategies of other high-impact participants in the Global Alumni Stats at the Academy of Competitive Intelligence external environment. High impact players include all At the Academy of Competitive Intelligence (ACI), alumni represent nearly every industry from around the third parties - not just competitors - whose interactions world. They bring with them rich and diverse backgrounds. Some are engineers, others marketing experts, with the company is what determines strategic product managers, physicians, scientists, as well as senior managers and consultants. The Academy of success. Competitive Intelligence (ACI) measures its success based on alumni satisfaction. Here are some alumni statistics showing how our alumni “vote” us a world-class educational organization:

9000+ Alumni Only Training to Grant Global CEUs! Total (ACI) Alumni Worldwide and Growing

ACI is an Accredited Provider by the International Association for 81% 50% Continuing Education and Returning Alumni that Take Additional Courses Represented by Fortune 500s Training (IACET). 71 600+ Number of Countries Represented by ACI Alumni Number of Industries Represented by ACI Alumni OUR ALUMNI CAN TELL YOU WHY WE’RE BEST IN CLASS PARTIAL LIST OF GLOBAL ALUMNI

3M Company Boeing Discover Novus Harvard Pilgrim Health LifeSpan Otis Elevator SKF Aerospace ABB Asea Brown Boveri Bombardier Aerospace Dow Chemical HDI-Gerling Lockheed Martin Owens-Corning Sobey’s Abbott Laboratories Bonneville Power Dow Corning Heidelberg Lyonnaise Des Eaux Pacific Gas & Electric Software AG Accenture Booz Allen Hamilton Dow Jones Helene Curtis Mallinckrodt PacifiCare Health Systems Sonoco Acciona SA Bose DuPont Pharmaceuticals Hewitt Associates Manulife Financial Pasteur Merieux Connaught Spacial Networks Adobe Boston Scientific Duke Energy Hewlett-Packard Marakon Associates PerkinElmer Sprint ADP BP International EADS Hitachi Mars Perot Systems State Farm Aetna Brewer Science Eastman Chemical Honeywell Martin Marietta Petrobras State Street Corporation Agilent Bristol-Myers Squibb Eastman Kodak HSBC Finance Corp. Maxim Group Petro-Canada Statoil Air Liquide America British Nuclear Fuels p.l.c. ECI Telecom Ltd., Israel Husky Injection Molding McAfee Pfizer Sterling Commerce Air Products & Chemicals C.R. Bard Ecopetrol Hydro Agri Europe McGraw-Hill PGG Fiber Glass Europe Sun Life Financial Alberta Energy Company Ltd. CalEnergy Company EG&G IBM McKinsey Philips Healthcare Sun Microsystems Alcatel-Lucent Campbell Soup El Paso Electric ICP Portugese McNulty & Associates Pitney-Bowes Symantec ALCOA CANAC Elanco IDEMIA Mead Johnson Nutritionals PNC Bank Syniverse Technologies Alcon Laboratories Canam Manac Group Electronic Data Systems Illumina Medtronic PPL Target Allergan Capital One Eli Lilly Imasco Ltd. Mercer Management Pratt & Whitney Telcordia Alliant Energy Cargill Embraer Imperial Oil Ltd. Consulting PricewaterhouseCoopers TetraPak AlliedSignal Carrier EMC Industry Canada Merck Procter & Gamble Texas Instruments Allison Transmission Castrol N.A. Energizer IndyMac Bank MetLife Progress Rail Texas Mutual Allstate Caterpillar Enterprise Ireland Ingram Barge Michelin Providian Financial Textron Systems Alstom Power CEMEX Enterprise Rent A Car Inland Steel Industries Microsoft Public Service Electric & Gas Thermo Fisher Scientific American Century CG Power Systems Epson Intel Milliken Putnam Investments Thomson & Thomson American Express Chevron Ericsson International Paper Millipore R.R. Donnelley & Sons Timken AMG Pharmaceuticals CGGVeritas Ernst & Young Jabil Minute Maid Ralston Purina Toshiba Amgen Chiesi Essity J.D. Edwards Molson Breweries Raytheon Trans Alta Utilities Amica Cia Siderurgica Bello Mineira E-Systems John Hancock Monsanto Reebok Trojan Technologies Amoco Chemical CIBA Vision Eveready Battery Johnson & Johnson Motorola Retevision TRW Amway CIGNA Excelergy Johnson Controls Mutual of Omaha Rhone-Poulenc Rorer UCB Pharmaceuticals Anheuser-Busch Cinergy ExxonMobil Kaiser Permanente Nabisco Ricoh Union Carbide Apple Cisco Fannie Mae Keane National Bank of Canada Rio Tinto Diamonds Union Gas Ltd. United ARCO Chemical CNA Insurance Farmland Foods Kellogg National Semiconductor Roche Parcel Service USAA Armco Coca-Cola FedEx Kemper Insurance Nationwide Insurance Rockwell Collins Valassis Armstrong World Industries Cognex Fidelity Investments Kent Ridge Digital Labs NEC Rohm and Haas Vale Oil & Gas Verizon Ashland Chemical Colonial Life Ford Motor Keyspan Energy Nestle USA Royal Insurance Canada Vertex Pharmaceuticals AstraZeneca Pharmaceuticals ComEd/Unicom Freddie Mac Kimberly-Clark NetApp S.C. Johnson VMware AT&T Conagra Fujitsu Kinetic Concepts New York Times SABIC Volvo ATK Constellation Energy Group GATX Koch Industries Nortel Schott AG Waters Corporation Axis Communications Continental Cablevision Genentech KPMG Northern States Power SAIC West Pharmaceutical BAE Systems Coors Brewing General Dynamics Kraft Foods Northern Trust Sandia National Laboratories Woodside Energy Bandag Copel General Motors Labatt Brewing Ltd. Northrop Grumman Sanofi-Aventis Workday Bank of America Corning Genesys Lear Northwestern Mutual SAP XL Insurance Limited Battelle Memorial Institute Corrugated Metals Genzyme Level 3 NOVA Chemicals Samsung Bausch & Lomb CPC International Georgia-Pacific Lundbeck A/S Nova Scotia Power Sara Lee Baxter Healthcare Cubist Pharmaceuticals GlaxoSmithKline Lexis-Nexis Novartis International AG Sasol Chemical Industries Bayer Daiichi Sankyo Goodyear Tire & Rubber Lexmark Novo Nordisk SBC BC Hydro Daniel Swarovski Gruenthal Liberty Mutual Insurance Nuance Communications Searle de Mexico, S.A. de C.V Benjamin Moore Dayton Power & Light Halliburton Olin Shell Bestfoods Delphi Delco Electronics Hartford Life Insurance Ortho-McNeil Shire Pharmaceuticals Black & Veatch Siemens Blue Cross Blue Shield Boehringer-Ingelheim

The Gold Standard in CI Training®

Tel: +1 630.983.5530 email: [email protected] Register at www.academyci.com