SOCIAL INSPIRATION MONTHLY OBSERVANCES 2021 PHOTOS/VIDEO: People love authentic creative National Identity Theft Prevention that’s true to your brand/business. Share what and Awareness Month sanitation precautions you’re taking, ’behind-the- scenes’ looks, making of your product , demonstrate unique product uses, introduce employees, share Operation Santa Paws SUN MON TUE WED THU FRI SAT timely ‘day of’ shots, before and after photos, highlightcustomers, have fun and show 1 2 3 4 your personality. National Write a Business Plan Month REVIEWS: Share a positive review!

POSTS THAT INSPIRE: Theme days are an easy way to make your content visible. Take advantage of 5 6 7 8 9 10 11 #MotivationalMonday, #ThrowbackThursday, NATIONAL DAYS #FlashbackFriday, #WednesdayWisdom and more!

December 1: Day PROMOTIONS/CONTEST: Share a promotion or sale you are currently running. Co-op with a local December 4: Cookie Day December 5 - December 11 | National Handwashing Awareness business to create cross-network promotion opportunities to engage your audience and 12 13 14 15 16 17 18 December 6: St. Nicholas Day build awareness. USER GENERATED CONTENT: Utilize a post that December 7: Pearl Harbor was created by a customer highlighting your business. Remembrance Day It's an easy way to post about your business and a great way to acknowledge a December 9: Card Day 19 20 21 22 23 24 25 *Be sure to credit the user! APPRECIATION POST: Highlight an Employee December 10: Nobel Prize Day or Customer.

December 17: National Ugly Sweater Day ANNOUNCEMENTS: Share an announcement about your business. Wrote a blog? Post it! 26 27 28 29 30 31 Hours changed? Post it! December 18: Free Shipping Day LOCALIZED CONTENT: Highlight your community. December 21: First Day of Winter Find something that is happening in your area that December 21: Winter Solstice December 25 - January 5 | The 12 Days of Christmas might be of interest to your customers or those around you.

December 23: SOCIAL CHANGE: Share what your business is doing to advance the community, whether it be December 24: donating to a cause or signing petitions, customers VDS Recommendation of the Month love learning more about what you're involved in December 25: Christmas It’s the most wonderful time of the year… Celebrate winter with Christmas, Chanukah, and most impor- tantly, National Ugly Sweater Day. There is no other month that is more associated with friends and family, COMMUNITY CONNECTION: Share a question or an inspirational quote. Sparking conversation can December 26: and with so many days of exciting celebrations (we’re lookin’ at you, Festivus), we’ll never run out of things increase engagement with your customers and to talk about. further aid in building relationships with them. December 31: New Years Eve Get the most out of the final month of the year and Q4.